📌 Core Information
🔹 Job Title: SEO Manager
🔹 Company: TUI
🔹 Location: Luton, United Kingdom
🔹 Job Type: Hybrid (1 day a week in office)
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Leading technical SEO initiatives across TUI UK and Crystal Ski
- Collaborating cross-functionally with various teams to deliver an organic search strategy
- Conducting technical SEO audits and identifying issues around crawling, indexing, rendering, site performance, and structure data
- Overseeing day-to-day SEO activities and supporting agency relationships
ASSUMPTION: This role requires a high level of technical SEO expertise and experience working with cross-functional teams. The hybrid work arrangement allows for flexibility while maintaining a strong on-site presence.
📋 Key Responsibilities
✅ Conduct technical SEO audits and identify issues around crawling, indexing, rendering, site performance, and structure data
✅ Collaborate cross-functionally with Product, Development, Content, and Paid Media teams
✅ Translate complex technical findings into actionable recommendations in reports
✅ Oversee day-to-day SEO activities across technical, content, links, and development work
✅ Support agency relationships, ensuring effective project delivery and reporting
ASSUMPTION: This role involves a high level of technical SEO work, requiring strong analytical skills and the ability to communicate complex findings to both technical and non-technical stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Computer Science, or a related field
Experience: 5-10 years of experience in SEO, with a strong focus on technical SEO
Required Skills:
- Proven expertise in technical SEO, including crawling, indexing, JavaScript, HTML, rendering, CWV, hreflang, and structured data
- Hands-on experience with server log analysis
- Experience in international SEO: Hreflang and ccTLD
- Proficiency with tools such as Botify, Ahrefs, SEOmonitor, Conductor, and Screaming Frog
- Comfortable working in agile setups using tools like Jira, Confluence, or Monday.com
- Ability to simplify and present SEO insights clearly to both technical and non-technical audiences
- Familiarity with CDNs such as Akamai or Cloudfare
Preferred Skills:
- Experience with CMS platforms and scripting (Python, Regex, SQL - for data dashboard creation on Looker)
ASSUMPTION: This role requires a high level of technical SEO expertise and experience. Familiarity with relevant tools and platforms is essential for success in this position.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (based on industry standards for SEO Manager roles in the UK)
Benefits:
- Attractive remuneration
- Discretionary bonus schemes
- Generous travel benefits
- Extensive health & well-being support
Working Hours: Full-time, 37.5 hours per week, with flexible working options
ASSUMPTION: The salary range provided is an estimate based on industry standards for SEO Manager roles in the UK. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: TUI is a leading global travel and leisure experience company, operating in the hospitality industry
Company Size: TUI has over 60,000 colleagues worldwide, making it a large enterprise with significant resources and opportunities for growth
Founded: TUI was founded in 1968 and has since grown into one of the world's leading tourism groups
Company Description:
- TUI offers a wide range of travel experiences, including holidays, airlines, hotels, cruises, and digital platforms for tours and activities
- The company is committed to creating moments that enrich the lives of its customers and believes in the good that tourism can bring
- TUI Care Foundation has projects in over 30 countries worldwide, focusing on education, community empowerment, and environmental protection
Company Specialties:
- TUI Cruises
- TUI.com
- Hapag Lloyd Cruises
- TUI Care Foundation
- Travel.me
- GoTUI.com
- TUI BLUE
- ROBINSON Club
- TUI MAGIC LIFE
- TUI Cars
- TUI SENSATORI
- TUI Foundation
- TUI policyLOUNGE
- TUI Musement
- Hotels & Resort
- Airlines
- Cruises
Company Website: http://www.tuigroup.com
ASSUMPTION: TUI's large size and diverse range of travel experiences offer applicants a wide range of career growth opportunities and exposure to various aspects of the hospitality industry.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and expertise in SEO
Reporting Structure: The SEO Manager will report directly to the Head of SEO and work closely with various cross-functional teams
Work Arrangement: This is a hybrid role, with one day a week required in the office and the rest of the week working remotely
Growth Opportunities:
- Potential to lead and mentor junior SEO team members as the team grows
- Opportunities to work on global projects and collaborate with international teams
- Career progression into more senior SEO roles or related management positions
ASSUMPTION: This role offers significant growth opportunities, both in terms of team leadership and career progression within the broader SEO function or related management positions.
🌍 Location & Work Environment
Office Type: TUI's Luton office is a modern, collaborative workspace with a mix of open-plan and dedicated team spaces
Office Location(s): Wigmore House, Luton, LU2 9TN, United Kingdom
Geographic Context:
- Luton is located in Bedfordshire, England, with easy access to London and other major cities
- The area offers a mix of urban and rural living, with a variety of housing options and amenities
- Luton has a multicultural population, providing a diverse and inclusive work environment
Work Schedule: Full-time, 37.5 hours per week, with flexible working options and one day a week required in the office
ASSUMPTION: TUI's Luton office provides a modern, collaborative work environment with easy access to major transportation links and a diverse range of housing and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- Technical SEO assessment or case study
- Final on-site or video interview with the hiring manager and relevant stakeholders
Key Assessment Areas:
- Technical SEO expertise and problem-solving skills
- Cross-functional collaboration and communication skills
- Ability to simplify complex SEO concepts for non-technical stakeholders
- Cultural fit and alignment with TUI's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Include specific examples of your technical SEO expertise and achievements
- Demonstrate your understanding of TUI's business and the role's requirements in your application materials
- Prepare for the technical SEO assessment or case study by brushing up on your knowledge of relevant tools and best practices
ATS Keywords: Technical SEO, Crawling, Indexing, Rendering, Site Performance, Structure Data, Server Log Analysis, International SEO, Hreflang, CDNs, CMS Platforms, Scripting, Agile Methodologies, Jira, Confluence, Monday.com, Botify, Ahrefs, SEOmonitor, Conductor, Screaming Frog
ASSUMPTION: TUI's application process is designed to assess candidates' technical SEO expertise, problem-solving skills, and cultural fit. Applicants should tailor their application materials to highlight these key areas.
🛠️ Tools & Technologies
- Botify
- Ahrefs
- SEOmonitor
- Conductor
- Screaming Frog
- Jira
- Confluence
- Monday.com
- Looker
- Akamai
- Cloudfare
- Python
- Regex
- SQL
ASSUMPTION: This role requires proficiency in a range of technical SEO tools, as well as familiarity with agile project management tools and data analysis platforms.
👔 Cultural Fit Considerations
Company Values:
- Passionate about travel
- Committed to creating unforgettable experiences for customers and colleagues
- Inclusive and respectful of diversity
- Collaborative and supportive of colleagues' growth and development
- Accountable for delivering results and continuously improving
Work Style:
- Agile and adaptable to change
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and proactive
- Customer-centric and committed to delivering exceptional experiences
Self-Assessment Questions:
- How do you align with TUI's value of being passionate about travel, and how will this passion drive your success in this role?
- Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you approach this challenge, and what was the outcome?
- How do you ensure that your SEO recommendations are tailored to the specific needs and context of the business, rather than simply applying generic best practices?
ASSUMPTION: TUI's cultural fit considerations emphasize a passion for travel, adaptability, data-driven decision-making, and a customer-centric approach. Applicants should reflect on these values and work styles in their application materials and interview preparation.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a large, matrixed organization
- Keeping up with the latest trends and best practices in technical SEO, given the fast-paced nature of the industry
- Balancing the need for in-depth technical analysis with the requirement to deliver actionable recommendations and results quickly
- Navigating a hybrid work arrangement, with the need to build and maintain strong relationships with both on-site and remote colleagues
ASSUMPTION: This role presents unique challenges related to managing multiple stakeholders, staying current with industry trends, balancing technical analysis with results-driven decision-making, and navigating a hybrid work arrangement.
📈 Similar Roles Comparison
- Unlike other SEO Manager roles, this position focuses heavily on technical SEO and requires a deep understanding of crawling, indexing, rendering, and site performance
- TUI's large and diverse portfolio of travel experiences offers unique opportunities to work on a wide range of SEO projects and collaborate with various teams
- Career progression in this role may involve leading and mentoring junior SEO team members, as well as opportunities to work on global projects and transition into more senior SEO or related management positions
ASSUMPTION: This role differs from other SEO Manager positions in its heavy focus on technical SEO and the unique opportunities offered by TUI's diverse portfolio of travel experiences. Applicants should consider these factors when evaluating the role's fit with their career goals and expectations.
📝 Sample Projects
- Conducting a comprehensive technical SEO audit of TUI's main website, identifying and prioritizing issues around crawling, indexing, rendering, and site performance
- Developing and implementing an international SEO strategy for TUI's regional websites, focusing on hreflang and ccTLD implementation
- Collaborating with the development team to optimize the performance of TUI's mobile website, improving CWV and reducing bounce rates
ASSUMPTION: These sample projects illustrate the technical SEO focus and cross-functional collaboration required for success in this role. Applicants should be prepared to provide specific examples of their relevant experience and achievements during the interview process.
❓ Key Questions to Ask During Interview
- Can you describe the current state of TUI's technical SEO, and what are the most pressing priorities for the SEO Manager role?
- How does the SEO team collaborate with other departments, such as Product, Content, and Paid Media? What are some examples of successful cross-functional projects?
- What are the key performance indicators (KPIs) used to measure the success of the SEO strategy, and how are these tracked and reported?
- How does TUI support the professional development and growth of its SEO team members?
- What are the biggest challenges facing the SEO team in the coming months, and how can the SEO Manager help address these issues?
ASSUMPTION: These key questions help applicants better understand the role's requirements, the SEO team's dynamics, and TUI's approach to SEO strategy and performance measurement. Applicants should tailor their interview questions based on their specific interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills, with a focus on technical SEO expertise
- Prepare for the technical SEO assessment or case study by brushing up on your knowledge of relevant tools and best practices
- Research TUI's business and the role's requirements to demonstrate your understanding and enthusiasm for the opportunity
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
