📌 Core Information
🔹 Job Title: SEO Manager
🔹 Company: Brex
🔹 Location: Salt Lake City, Utah, United States
🔹 Job Type: Full-time, Hybrid (2 days in-office per week)
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving organic traffic and new users to Brex's website through SEO strategies
- Building and prioritizing quarterly SEO roadmaps
- Leading keyword and intent analysis
- Deploying innovative AI-driven SEO strategies
- Collaborating extensively with internal teams and external partners
ASSUMPTION: This role requires a high level of expertise in SEO and experience working with AI-driven search engines and LLMs. Strong analytical and communication skills are also crucial for success in this position.
📋 Key Responsibilities
✅ Build and prioritize the quarterly SEO backlog, addressing site architecture, schema markup, internal linking, Core Web Vitals, and AI-driven optimizations
✅ Lead comprehensive keyword and intent analysis, translating insights into actionable content briefs for the content team
✅ Monitor and analyze key performance indicators (KPIs) including traffic, rankings, conversions, and share of voice using GA4, Google Search Console, and Looker
✅ Regularly present insights, analytics, and actionable next steps to internal stakeholders, ensuring alignment with broader business goals
✅ Deploy and refine AI tools and workflows aimed at optimizing Brex’s presence in SERP features, ChatGPT, Perplexity, Gemini, Google AI Mode, and conversational search platforms
✅ Collaborate extensively with internal teams, including content marketing, analytics, engineering, and external agency partners
✅ Stay current with SEO trends, algorithm updates, and best practices, proactively translating industry developments into actionable strategies
ASSUMPTION: This role requires a deep understanding of SEO principles and a strong ability to analyze data and translate it into strategic insights and recommendations.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of proven SEO experience, ideally within fintech, technology, or B2B
Required Skills:
- Strong proficiency in SEO tools and analytics platforms (GA4, Google Search Console, Looker, SEMrush, Ahrefs)
- Deep understanding of on-page SEO, technical SEO, and off-page SEO
- Demonstrated success collaborating across multiple teams and disciplines
- Exceptional analytical skills, with the ability to translate data into strategic insights and recommendations
- Excellent communication and project management skills
Preferred Skills:
- Experience optimizing for AI-powered search engines and LLMs
- Experience with GTM automation platforms such as Retool, Zapier, n8n, AirOps, or similar tools
- Experience with GEO and AIO optimization
ASSUMPTION: Candidates with experience in fintech or technology sectors and a strong background in SEO will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: $87,200 - $109,000 (USD) per year
Benefits:
- Equity
- Remote Work Options
Working Hours: Full-time, with a flexible hybrid work arrangement (2 days in-office per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for SEO managers with 5-10 years of experience in fintech or technology sectors.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: 2017
Company Description:
- Brex is the modern spend platform, combining the world’s smartest corporate card with integrated expense management, banking, bill pay, and travel.
- Over 30,000 companies, including Anthropic, SeatGeek, and Atari, use Brex to make every dollar count.
Company Specialties:
- Corporate Cards
- Expense Management
- Banking
- Bill Pay
- Travel
Company Website: brex.com
ASSUMPTION: Brex is a well-established fintech company with a strong focus on innovation and growth. Applicants should be prepared to work in a dynamic and fast-paced environment.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the Head of Marketing and works closely with various internal teams and external partners.
Work Arrangement: Hybrid (2 days in-office per week, with up to 4 weeks of fully remote work per year)
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to work on cutting-edge SEO strategies and AI-driven optimizations
- Chance to collaborate with and learn from experienced professionals across various teams
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and develop new skills in a dynamic and innovative environment.
🌍 Location & Work Environment
Office Type: Hybrid (2 days in-office per week)
Office Location(s): Salt Lake City, Utah, United States
Geographic Context:
- Salt Lake City is a vibrant and growing metropolitan area with a diverse economy and a strong job market.
- The city offers a high quality of life, with numerous cultural attractions, outdoor recreation opportunities, and a relatively low cost of living compared to other major metropolitan areas.
Work Schedule: Full-time, with a flexible hybrid work arrangement (2 days in-office per week)
ASSUMPTION: Applicants should be comfortable working in a hybrid environment and be able to commute to the Salt Lake City office for two days per week.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical SEO assessment
- On-site or video interview with the marketing team
- Final interview with the Head of Marketing
Key Assessment Areas:
- SEO expertise and knowledge of AI-driven search engines
- Analytical and problem-solving skills
- Communication and project management skills
- Cultural fit and alignment with Brex's values
Application Tips:
- Highlight your relevant SEO experience and achievements in your resume and cover letter
- Demonstrate your understanding of AI-driven search engines and your ability to optimize for them
- Showcase your analytical and problem-solving skills through relevant examples or case studies
- Tailor your application to Brex's company culture and values
ATS Keywords: SEO, keyword analysis, technical SEO, content marketing, analytics, project management, collaboration, AI optimization, data analysis, communication, schema markup, Core Web Vitals, internal linking, performance monitoring, search engine optimization, content strategy
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant SEO keywords and demonstrate their expertise in the field.
🛠️ Tools & Technologies
- GA4
- Google Search Console
- Looker
- SEMrush
- Ahrefs
- AI-driven SEO tools and workflows
ASSUMPTION: Applicants should be proficient in using SEO tools and analytics platforms, as well as AI-driven SEO tools and workflows.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Inclusive
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Data-driven and analytical
- Innovative and forward-thinking
Self-Assessment Questions:
- How do you stay current with SEO trends and algorithm updates?
- Can you provide an example of a time when you optimized content for AI-driven search engines?
- How do you approach collaborating with cross-functional teams to achieve shared goals?
ASSUMPTION: Applicants should assess their fit with Brex's company values and work style, and be prepared to demonstrate their alignment with these factors during the interview process.
⚠️ Potential Challenges
- Keeping up with the fast-paced and dynamic nature of SEO and AI-driven search engines
- Collaborating effectively with cross-functional teams and external partners
- Managing multiple projects and priorities simultaneously
- Adapting to a hybrid work environment and commuting to the office for two days per week
ASSUMPTION: Applicants should be prepared to face these challenges and demonstrate their ability to thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on AI-driven SEO strategies and optimization for AI-powered search engines
- Compared to traditional SEO roles, this position requires a deeper understanding of AI and machine learning principles
- Career progression in this role may involve moving into a leadership position within the marketing department or exploring opportunities in AI and machine learning
ASSUMPTION: Applicants should consider the unique aspects of this role and how it differs from traditional SEO positions when evaluating their fit and career goals.
📝 Sample Projects
- Optimizing Brex's website for AI-powered search engines, such as ChatGPT and Gemini
- Developing and implementing AI-driven SEO strategies to improve organic visibility and drive traffic to Brex's website
- Collaborating with content marketing and product teams to create engaging and SEO-optimized content assets
ASSUMPTION: Applicants should be prepared to provide examples of their experience with AI-driven SEO projects and their ability to optimize content for AI-powered search engines.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does Brex support the professional development and growth of its employees?
- Can you provide an example of a successful SEO campaign that Brex has implemented in the past, and what made it successful?
- How does Brex approach collaboration and communication across different teams and departments?
- What are the biggest challenges facing the SEO team currently, and how can this role help address them?
ASSUMPTION: Applicants should prepare thoughtful and insightful questions that demonstrate their interest in the role and their understanding of Brex's business and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Brex careers page
- Tailor your resume and cover letter to highlight your relevant SEO experience and achievements
- Prepare for a technical SEO assessment and be ready to discuss your approach to AI-driven search engine optimization
- Research Brex's company culture and values, and be prepared to demonstrate your alignment with them during the interview process
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
