📌 Core Information
🔹 Job Title: SEO Manager
🔹 Company: Multitude
🔹 Location: Helsinki, Finland (Hybrid)
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving organic growth across five country-specific websites through technical and content SEO
- Leading AI Optimization (AIO) efforts to enhance content creation and site performance
- Collaborating with cross-functional teams to integrate AI insights into planning and decision-making
- Staying informed on industry trends, algorithm updates, and AI advancements in search
ASSUMPTION: This role requires a balance of technical SEO expertise and a strong interest in exploring the application of AI in organic search and content strategy.
📋 Key Responsibilities
✅ Own and execute SEO strategy across five localized websites
✅ Conduct technical SEO audits and implement fixes for indexing, site performance, crawlability, mobile usability, and structured data
✅ Manage on-page SEO including metadata, internal linking, content hierarchy, and keyword optimization
✅ Collaborate with content creators to plan and refine high-performing content aligned with organic goals
✅ Use tools like Google Search Console, Ahrefs, SEMrush, and Screaming Frog to track, analyze, and report on performance
✅ Implement AI agents and workflows to support and scale content development, marketing campaign analysis, SEO research, and page optimization
✅ Monitor industry trends and algorithm updates, adjusting strategies as needed
✅ Stay informed on AI advancements related to search and apply relevant insights
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and continuous learning to stay ahead in the rapidly evolving SEO landscape.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in SEO, with a focus on multi-country sites in the Nordics and/or Baltics
Required Skills:
- Solid experience with SEO, especially across multi-country sites in the Nordics and/or Baltics
- Strong understanding of technical SEO and modern content optimization practices
- Proficiency with key SEO tools (Ahrefs, SEMrush, Screaming Frog, etc.)
- Interest in and experience with using AI tools in a marketing or SEO context
- Familiarity with prompt design, keyword clustering, or AI-assisted content workflows
- Analytical and detail-oriented with strong communication skills
- Proficient in English
Preferred Skills:
- Background in fintech or performance-based marketing
- Experience working with no-code/low-code tools for internal workflows
- Understanding of GDPR and compliance-related aspects of digital content
ASSUMPTION: While specific industry experience is not required, a strong understanding of digital marketing and a willingness to learn about fintech are essential for success in this role.
💰 Compensation & Benefits
Salary Range: €55,000 - €75,000 per year (based on experience and market rates for SEO Manager roles in Helsinki)
Benefits:
- Global Workplace – work with professionals from 40+ nationalities
- Hybrid & Flexible Work – remote work options and modern office spaces across Europe
- Culture of Growth – professional development programs, including LinkedIn Learning, mentorship, and leadership development initiatives
- Financial Growth Opportunities – share purchase matching program with long-term financial rewards
- Workation Programme – work remotely from different countries for up to 2 months per year
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically FinTech and digital lending
Company Size: 501-1,000 employees, providing a large, diverse, and collaborative work environment
Founded: 2005 in Finland, with a rich history and strong market presence in Europe
Company Description:
- Multitude is a listed European FinTech company offering digital lending and online banking services
- Operates through three business units: Consumer Banking (Ferratum), SME Banking (CapitalBox), and Wholesale Banking (Multitude Bank)
- Employs over 700 people in 25 countries and offers services in 16 countries
Company Specialties:
- Digital Lending
- Online Banking
- Banking-as-a-Service Growth Platform
- Financial Innovation
Company Website: multitude.com
ASSUMPTION: Multitude's extensive global presence and diverse workforce offer unique opportunities for professional growth and cultural exchange.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and leadership development
Reporting Structure: This role reports directly to the Head of Marketing and works closely with content creators, web developers, and country teams
Work Arrangement: Hybrid, with a mix of on-site and remote work, offering flexibility and work-life balance
Growth Opportunities:
- Advancement to senior SEO roles or leadership positions within the marketing department
- Expansion into AI Optimization (AIO) and related fields as the role evolves
- Potential to work on international projects and collaborate with diverse teams across Europe
ASSUMPTION: This role offers a unique blend of strategic and hands-on work, with ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces across Europe, with a focus on flexibility and employee well-being
Office Location(s): Helsinki, Finland (with additional offices in other European cities)
Geographic Context:
- Helsinki is the capital and largest city of Finland, offering a high quality of life, vibrant culture, and strong job market
- Finland consistently ranks high in global indices for education, innovation, and happiness
- The city is known for its beautiful archipelago, green spaces, and unique sauna culture
Work Schedule: Full-time (40 hours/week) with flexible scheduling, allowing for a healthy work-life balance
ASSUMPTION: The hybrid work arrangement and modern office spaces contribute to a productive and enjoyable work environment.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- In-depth technical and behavioral interviews
- Final interview with the hiring manager
Key Assessment Areas:
- SEO expertise and technical skills
- Understanding of AI tools and their application in marketing
- Analytical and problem-solving abilities
- Communication and collaboration skills
Application Tips:
- Highlight your relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Multitude's company culture
- Prepare for technical and behavioral interview questions, focusing on your SEO skills, AI experience, and problem-solving abilities
- Research Multitude's business and industry to show your enthusiasm and preparation
ATS Keywords: SEO, AI Optimization, Technical SEO, Content Optimization, AI Tools, Marketing, FinTech, Digital Lending, Multitude
ASSUMPTION: The interview process will focus on assessing your SEO expertise, AI experience, and cultural fit within the Multitude team.
🛠️ Tools & Technologies
- SEO tools: Ahrefs, SEMrush, Screaming Frog, Google Search Console
- AI tools: ChatGPT, Airtop, Claude, Gemini, or other relevant AI platforms
- No-code/low-code tools: Make, Zapier (for internal workflows)
ASSUMPTION: The specific tools and technologies used may evolve as the role and industry advance.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous learning
- Collaboration and teamwork
- Integrity and responsibility
Work Style:
- Data-driven and analytical
- Adaptable and open to change
- Collaborative and communicative
- Results-oriented and proactive
Self-Assessment Questions:
- How do you stay up-to-date with the latest SEO trends and algorithm updates?
- Can you provide an example of a time when you used AI tools to enhance SEO performance or content creation?
- How do you approach collaborating with cross-functional teams to integrate AI insights into marketing strategies?
ASSUMPTION: Multitude values candidates who align with their customer-centric, innovative, and collaborative company culture.
⚠️ Potential Challenges
- Managing SEO across five country-specific websites, each with its unique language, culture, and market dynamics
- Keeping up with the rapidly evolving SEO landscape, including algorithm updates and AI advancements
- Balancing technical SEO tasks with strategic planning and collaboration with cross-functional teams
- Adapting to a hybrid work environment and maintaining productivity and communication with remote team members
ASSUMPTION: These challenges can be overcome through strong organizational skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Unlike traditional SEO roles, this position requires a strong interest in and experience with AI tools and their application in marketing
- While the core responsibilities focus on SEO, the role also involves exploring and integrating AI Optimization (AIO) into marketing strategies
- This role offers the opportunity to work in a dynamic, growing FinTech company with a global presence and diverse workforce
ASSUMPTION: This role combines the strategic and technical aspects of SEO with the innovative and exploratory nature of AI Optimization, making it a unique and exciting opportunity for the right candidate.
📝 Sample Projects
- Conducting a comprehensive technical SEO audit of Multitude's five country-specific websites and implementing fixes to improve organic performance
- Developing and executing an AI-assisted content strategy to enhance keyword targeting, content creation, and page optimization
- Collaborating with country teams to create and optimize localized content that resonates with target audiences and drives organic growth
ASSUMPTION: These projects demonstrate the mix of technical SEO, AI Optimization, and cross-functional collaboration required for success in this role.
❓ Key Questions to Ask During Interview
- How does Multitude support the professional development of its SEO team members, particularly in the area of AI Optimization?
- Can you describe the structure and dynamics of the marketing department, and how this role fits within the team?
- How does Multitude approach integrating AI insights into marketing strategies, and what role would I play in this process?
- What are the key performance indicators (KPIs) for this role, and how will my progress be measured and evaluated?
- How does Multitude foster a collaborative and inclusive work environment, particularly in a hybrid setting?
ASSUMPTION: Asking thoughtful and informed questions demonstrates your interest in the role and commitment to understanding the company culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant SEO experience, AI skills, and any achievements in driving organic growth
- Write a compelling cover letter that demonstrates your understanding of the role, your fit with Multitude's company culture, and your enthusiasm for the opportunity
- Prepare for the interview process by researching Multitude's business, industry, and company culture, and by practicing your responses to potential interview questions
- Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
