📌 Core Information
🔹 Job Title: SEO Manager
🔹 Company: Picsart
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading technical SEO initiatives and driving authority growth through link-building strategies.
- Collaborating cross-functionally with product, engineering, analytics, and content teams to ensure SEO best practices are integrated across the organization.
- Managing SEO roadmaps for new launches, site migrations, and feature rollouts, ensuring technical SEO is future-proofed.
- Partnering with external vendors and freelancers to scale link-building and outreach campaigns effectively.
- Monitoring performance using industry-leading tools and reporting on organic visibility, authority gains, and traffic impact.
ASSUMPTION: This role requires a balance of technical SEO expertise, strategic thinking, and strong collaboration skills to drive organic growth and maintain Picsart's competitive edge in the digital creation platform market.
📋 Key Responsibilities
✅ Lead technical SEO initiatives, including audits, indexation strategies, site performance optimization, and Core Web Vitals improvements.
✅ Drive authority growth by developing and managing high-quality link-building strategies, including internal linking and media outreach.
✅ Collaborate cross-functionally with various teams to integrate SEO best practices across the organization.
✅ Manage SEO roadmaps for new launches, site migrations, and feature rollouts, ensuring technical SEO is future-proofed.
✅ Partner with external vendors and freelancers to scale link-building and outreach campaigns effectively.
✅ Monitor performance using industry-leading tools and report on organic visibility, authority gains, and traffic impact.
ASSUMPTION: The successful candidate will have a proven track record in managing large-scale SEO campaigns and experience working with global, distributed teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of hands-on SEO experience with a strong focus on technical SEO and link-building
Required Skills:
- Expertise in crawling, indexing, site architecture, structured data, and page speed optimization
- Proven track record managing large-scale link acquisition programs and maintaining compliance with SEO best practices
- Proficiency with tools like Google Search Console, GA4, Ahrefs, Screaming Frog, Sitebulb, and similar platforms
- Strong collaboration skills and ability to work across distributed, global teams
- Comfort using AI tools to streamline audits, research, and analysis
Preferred Skills:
- Experience mentoring junior team members or interns
- Familiarity with international SEO or multi-language site structures
- Understanding of technical SEO as it relates to mobile-first indexing and app/web parity
- Background working in a high-growth tech environment or creative platform
ASSUMPTION: While a degree is preferred, Picsart values relevant experience and skills over formal education. Candidates with a strong portfolio and relevant experience are encouraged to apply.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Based on market research for SEO Manager roles in Berlin)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Generous PTO and company holidays
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on market research for SEO Manager roles in Berlin. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Picsart operates in the competitive digital creation platform market, with a focus on empowering users to create, edit, and share visual content easily.
Company Size: Picsart is a mid-sized company with 501-1,000 employees, providing a dynamic and collaborative work environment.
Founded: Picsart was founded in 2011, with a mission to make creative tools accessible to everyone.
Company Description:
- Picsart is the world’s largest digital creation platform, with billions of visual stories created, remixed, and shared each month.
- The platform offers AI-powered tools and a massive open-source content library, featuring stickers, templates, and more, enabling creators of all levels to design, edit, draw, and share content anywhere.
- Picsart is available in 30 languages for free and as a subscription on iOS, Android, Windows devices, and on the Web.
Company Specialties:
- Photo editing
- Content creation
- Content discovery
- Content sharing
- Drawing and collage making
- Social networking
- Influencers
- Challenges
- Stickers
- Brand activations
- Video editing
- Graphic design
Company Website: picsart.com
ASSUMPTION: Picsart's focus on user-generated content and collaboration makes it an attractive platform for creatives and marketers alike. The company's growth and success can be attributed to its user-centric approach and continuous innovation in the digital creation space.
📊 Role Analysis
Career Level: The SEO Manager role is a mid-senior level position, offering opportunities for growth and leadership within the marketing department.
Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including product, engineering, analytics, and content.
Work Arrangement: Picsart offers flexible work arrangements, including remote work and hybrid options, to accommodate employees' needs and preferences.
Growth Opportunities:
- Expanding the SEO team and mentoring junior team members
- Taking on additional responsibilities, such as managing a team or leading a specific project
- Transitioning into a more senior role, such as Senior SEO Manager or Head of SEO, as the company grows
ASSUMPTION: Picsart's rapid growth and expansion present numerous opportunities for career advancement and professional development within the marketing department.
🌍 Location & Work Environment
Office Type: Picsart's Berlin office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 1010 S Federal Hwy, Onyx Tower, Suite 1103, Miami, Florida 33009, US (Global Headquarters) and Mohrenstraße, Mindspace, Berlin, 10117, DE (Berlin Office)
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech scene and a strong focus on creativity and innovation.
- The city offers a high quality of life, with affordable housing, excellent public transportation, and numerous cultural attractions.
- Berlin's central location in Europe makes it an ideal hub for Picsart's growing international presence.
Work Schedule: Picsart offers flexible work arrangements, with core hours between 10:00 AM and 4:00 PM (CET) and the option to work remotely or on a hybrid basis.
ASSUMPTION: Picsart's Berlin office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development within the marketing department.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- Technical SEO assessment
- Final interview with the Head of Marketing and other stakeholders
- Background check and offer
Key Assessment Areas:
- Technical SEO expertise
- Strategic thinking and problem-solving skills
- Collaboration and communication skills
- Cultural fit and alignment with Picsart's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills.
- Include specific examples of your past SEO successes and the impact you've made on organic traffic and visibility.
- Demonstrate your understanding of Picsart's platform and its unique value proposition in your application materials.
- Prepare for the technical SEO assessment by brushing up on your knowledge of industry-leading tools and best practices.
- Show enthusiasm for Picsart's mission and the opportunity to make a significant impact on the company's organic growth.
ATS Keywords: SEO, Technical SEO, Link Building, Crawling, Indexing, Site Architecture, Structured Data, Page Speed Optimization, Google Search Console, GA4, Ahrefs, Screaming Frog, Sitebulb, Collaboration, AI Tools, Mentoring, International SEO, Mobile-First Indexing, App/Web Parity
ASSUMPTION: Picsart's hiring process is designed to assess candidates' technical SEO expertise, strategic thinking, and cultural fit with the company's mission and values. Successful candidates will demonstrate a strong understanding of Picsart's platform and a passion for driving organic growth through innovative SEO strategies.
🛠️ Tools & Technologies
- Google Search Console
- GA4
- Ahrefs
- Screaming Frog
- Sitebulb
- AI-powered SEO tools (e.g., Frase, BrightEdge, SEMrush)
ASSUMPTION: Picsart's SEO team uses a combination of industry-leading tools and AI-powered platforms to streamline audits, research, and analysis, enabling them to make data-driven decisions and optimize organic performance.
👔 Cultural Fit Considerations
Company Values:
- Empowering creators everywhere
- Collaboration over competition
- Continuous learning and improvement
- Innovation and creativity
- User-centric approach
Work Style:
- Dynamic and fast-paced, with a focus on results and impact
- Collaborative and inclusive, with a strong emphasis on teamwork and open communication
- Flexible and adaptable, with a willingness to take on new challenges and learn from failures
- Passionate about Picsart's mission and committed to driving the company's success
Self-Assessment Questions:
- How have you empowered creators through your past SEO efforts, and how would you apply this approach at Picsart?
- Can you describe a time when you collaborated with a diverse team to achieve a common goal, and how did you ensure everyone's voices were heard?
- How do you stay up-to-date with the latest SEO trends and best practices, and how have you applied this knowledge to drive organic growth in previous roles?
ASSUMPTION: Picsart values candidates who align with the company's mission and values, demonstrating a strong work ethic, a growth mindset, and a passion for driving organic growth through innovative SEO strategies.
⚠️ Potential Challenges
- Managing a high volume of link-building campaigns and ensuring compliance with SEO best practices
- Keeping up with the latest SEO trends and algorithm updates in a fast-paced, dynamic industry
- Collaborating effectively with remote and distributed teams across different time zones
- Balancing the need for short-term results with long-term SEO strategy and optimization
ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, demonstrating strong project management skills, adaptability, and a results-driven approach to SEO.
📈 Similar Roles Comparison
- Unlike traditional SEO roles focused on e-commerce or content-heavy websites, the SEO Manager role at Picsart requires a deep understanding of user-generated content, social media integration, and the unique challenges and opportunities presented by a digital creation platform.
- Picsart's focus on international growth and expansion presents unique SEO challenges and opportunities, requiring a strategic and innovative approach to link-building and content optimization.
- Career progression in the SEO field may involve transitioning into more senior roles, such as Senior SEO Manager or Head of SEO, as the company grows and expands its organic marketing efforts.
ASSUMPTION: The SEO Manager role at Picsart offers a unique opportunity to drive organic growth and innovation in the digital creation platform space, with ample opportunities for career advancement and professional development within the marketing department.
📝 Sample Projects
- Conducting a comprehensive technical SEO audit of Picsart's platform, identifying and prioritizing areas for improvement to maximize organic visibility and traffic
- Developing and executing a strategic link-building campaign to drive authority growth and improve Picsart's search engine rankings for key target keywords
- Collaborating with the product and engineering teams to optimize Picsart's mobile app for app indexing and app/web parity, ensuring consistent organic performance across platforms
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by the SEO Manager at Picsart, requiring a strong technical SEO foundation, strategic thinking, and effective collaboration with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the SEO strategy for Picsart's platform, and how does this role contribute to its execution?
- How does Picsart measure the success of its SEO efforts, and what key performance indicators (KPIs) are most important for this role?
- What are the biggest SEO challenges facing Picsart's platform, and how can this role help address them?
- How does Picsart support the professional development and growth of its SEO team members?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: Asking these questions demonstrates your interest in the role and Picsart's mission, while also providing valuable insights into the company's SEO strategy, team dynamics, and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills, emphasizing your understanding of Picsart's platform and its unique value proposition.
- Prepare for the technical SEO assessment by brushing up on your knowledge of industry-leading tools and best practices.
- Research Picsart's platform and mission, and be ready to discuss your enthusiasm for the opportunity to drive organic growth and innovation in the digital creation platform space.
- Follow up with the HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
