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SEO Manager

dentsu
Full-time
On-site
Canada
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: SEO Manager

πŸ”Ή Company: Dentsu

πŸ”Ή Location: Toronto

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Advertising Services

πŸ”Ή Date Posted: May 2, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing search engine optimization tactics and performance analysis
  • Managing client relationships and campaign strategies
  • Collaborating with management and team members to deliver results
  • Working with enterprise-level clients, preferably in the hospitality industry

ASSUMPTION: This role requires a balance of technical SEO expertise and strong client communication skills. It involves managing multiple projects simultaneously and working under strict timelines and budgets.

πŸ“‹ Key Responsibilities

βœ… Lead and work directly with clients in planning and implementing search engine optimization strategies

βœ… Develop and execute online marketing strategies including search engine optimization, content optimization, and UX insights

βœ… Ensure deliverables are met on time and on budget

βœ… Own and manage the client strategy and plan key campaign efficiencies

βœ… Manage day-to-day efforts and be the primary SME voice to the client

βœ… Plan accounts and growth opportunities, working closely with the Account Directors

βœ… Build strong relationships across Client Services and other channel teams

ASSUMPTION: This role requires a proactive approach to problem-solving, excellent communication skills, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Not specified

Experience: 4+ years in SEO, search engine marketing, and/or website management/development

Required Skills:

  • Hands-on technical knowledge of SEO
  • Excellent client communication and presentation skills
  • Analytical, problem-solving, organizational, and time management skills
  • Experience working with enterprise-level clients
  • Understanding of HTML, FTP, and CMS programs
  • Knowledge of Excel, Word, PowerPoint, site analytics, and SEO industry-specific tools

Preferred Skills:

  • Understanding of paid search engine marketing and how SEO and Paid work together
  • Website user experience and conversion optimization

ASSUMPTION: Candidates with a strong background in SEO and account management, as well as excellent communication skills, will be well-suited for this role.

πŸ’° Compensation & Benefits

Salary Range: $80k - $85k (based on provided information)

Benefits:

  • Medical
  • Dental
  • RRSP
  • Paid Time Off

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The provided salary range is based on the information given in the job listing. Benefits may vary based on the candidate's employment status and location.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising Services

Company Size: 10,001+ employees

Founded: Not specified

Company Description:

  • Dentsu is a global advertising and marketing communications company
  • They offer a range of services, including media planning, media buying, creative, innovation, data, and technology
  • Dentsu is committed to creating workplaces that reflect the clients they serve and where everyone feels empowered to bring their full, authentic selves to work

Company Specialties:

  • Marketing communications
  • Advertising
  • Media planning
  • Media buying
  • People-Based Marketing
  • Creative
  • Innovation
  • Data
  • and Technology

Company Website: https://www.dentsu.com/

ASSUMPTION: Dentsu is a large, global company with a diverse range of clients and services. They prioritize creating inclusive work environments that reflect their clients' diversity.

πŸ“Š Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role reports directly to the client and collaborates with management and team members

Work Arrangement: On-site, full-time

Growth Opportunities:

  • Potential to work with a diverse range of clients and industries
  • Opportunities to collaborate with and learn from experienced team members
  • Potential to advance to a senior or management role

ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Toronto, with potential for remote work with clients

Geographic Context:

  • Toronto is a multicultural city with a diverse range of industries and businesses
  • The city offers a high quality of life, with numerous cultural attractions, restaurants, and outdoor activities
  • Toronto has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: Full-time, 40 hours per week, with potential for flexible hours when working with clients

ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on delivering results for clients. The office is located in a major city, offering numerous amenities and opportunities for professional growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the hiring manager and team members
  • Final interview with senior leadership

Key Assessment Areas:

  • Technical SEO knowledge and skills
  • Client communication and presentation skills
  • Problem-solving and analytical skills
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight relevant SEO experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of the role and company
  • Prepare for behavioral and technical interview questions

ATS Keywords: SEO, search engine optimization, search engine marketing, website management, client communication, problem-solving, analytical skills, organizational skills, time management, content optimization, technical SEO, HTML, CMS, Excel, Word, PowerPoint, site analytics

ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their technical SEO skills and client communication abilities.

πŸ› οΈ Tools & Technologies

  • SEO industry-specific tools (e.g., SEMrush, Ahrefs, Moz)
  • Site analytics tools (e.g., Google Analytics)
  • Microsoft Office Suite (Excel, Word, PowerPoint)
  • HTML, FTP, and CMS programs

ASSUMPTION: The tools and technologies required for this role are standard for the SEO industry and can be learned or improved upon with relevant experience.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Inclusive and diverse work environment
  • Collaboration and teamwork
  • Client-centric approach

Work Style:

  • Fast-paced and dynamic
  • Results-driven and focused on client outcomes
  • Collaborative and team-oriented

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic work environment?
  • Are you comfortable communicating and presenting to C-level contacts?
  • Do you enjoy working in a collaborative, team-oriented environment?

ASSUMPTION: Dentsu values diversity, inclusion, and collaboration. Candidates who are comfortable working in a fast-paced, dynamic environment and who can demonstrate strong client communication skills will be well-suited for this role.

⚠️ Potential Challenges

  • Managing multiple projects simultaneously under strict timelines and budgets
  • Working with enterprise-level clients and managing their expectations
  • Keeping up with the latest SEO trends and best practices
  • Balancing technical SEO expertise with strong client communication skills

ASSUMPTION: This role requires strong time management, organizational, and communication skills to manage multiple projects and client relationships effectively.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other SEO Manager positions but may have a greater focus on client communication and account management
  • Compared to other SEO roles, this position may have a broader range of responsibilities and require stronger client communication skills
  • Career progression may involve moving into a senior or management role within the SEO or digital marketing team

ASSUMPTION: This role is similar to other SEO Manager positions but may have a greater focus on client communication and account management. Career progression may involve moving into a senior or management role within the SEO or digital marketing team.

πŸ“ Sample Projects

  • Developing and executing an SEO strategy for a hospitality client
  • Conducting a technical SEO audit and implementing recommended changes
  • Managing a team to deliver SEO results for multiple clients simultaneously

ASSUMPTION: Sample projects for this role may involve developing and executing SEO strategies, conducting technical SEO audits, and managing teams to deliver results for multiple clients simultaneously.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role collaborate with other teams within the agency?
  • What opportunities are there for professional development and growth within the SEO team?
  • How does the agency support work-life balance for its employees?
  • What are the most challenging aspects of working with enterprise-level clients in the hospitality industry?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, as well as the challenges and opportunities that come with working with enterprise-level clients in the hospitality industry.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your relevant SEO experience and skills
  • Write a cover letter that demonstrates your understanding of the role and company
  • Prepare for behavioral and technical interview questions
  • Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.