SEO Manager

📌 Core Information

🔹 Job Title: SEO Manager

🔹 Company: GoCardless

🔹 Location: London, City of, United Kingdom

🔹 Job Type: On-site

🔹 Category: 🔍 SEO & Content Marketing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading the implementation of a comprehensive SEO strategy.
• Managing a team of freelancers to execute SEO strategies globally.
• Monitoring organic performance and keeping abreast of SEO trends.
• Collaborating with cross-functional teams to align SEO efforts with company goals.

ASSUMPTION: The role will require travel between different office locations to coordinate SEO strategies, assuming global coordination is necessary for the multi-geographic market.

📋 Key Responsibilities

✅ Implement and lead the SEO strategy for both technical and content aspects.

✅ Manage a team of freelancers for SEO strategy execution across various geographies.

✅ Keep up to date with the latest SEO trends and updates, particularly with SGE.

✅ Monitor and report on SEO performance metrics and make data-driven decisions.

ASSUMPTION: It is assumed that you will be the primary point of contact for all SEO related queries and strategies within the company, based on your leadership role.

🎯 Required Qualifications

Education: Not specified

Experience: Proven track record in crafting SEO strategies from inception to execution, preferably in a cross-functional environment.

Required Skills:

• SEO Strategy Development
• Technical SEO and Content Strategy
• Keyword Research and Data Analysis

Preferred Skills:

• Experience with multi-language SEO strategy
• CRO and PPC Optimization

ASSUMPTION: The candidate should possess the ability to communicate effectively across different organizational levels, despite this not being explicitly stated.

💰 Compensation & Benefits

Salary Range: £64,000 - £96,000

Benefits:

• Comprehensive medical cover and wellbeing support
• An equity scheme for permanent employees
• Work Away Scheme allowing work from anywhere for up to 90 days a year

Working Hours: 40 hours per week, with hybrid working arrangements

ASSUMPTION: Compensation is competitive within the London market, taking into account the cost of living and industry standards.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting, focusing on payments

Company Size: 501-1,000 employees, indicating agility in processes with a close-knit environment

Founded: 2011

Company Description:

• Facilitates swift and stress-free bank-to-bank payments
• Operates in over 30 countries, processing high-value transactions
• Provides open banking connectivity to over 2,500 banks

Company Specialties:

• Online Payments
• BACS and Open Banking
• Direct Debit and Bank Payments

Company Website: https://gocardless.com

ASSUMPTION: The company’s technology focus likely promotes continuous learning and adaptation, inferred from its broad banking connectivity.

📊 Role Analysis

Career Level: Mid to Senior Level, reflecting leadership and strategic input capabilities.

Reporting Structure: Reports to the Director of Customer Acquisition.

Work Arrangement: Hybrid model, suggesting flexible work with some mandatory office interactions.

Growth Opportunities:

• Opportunity to influence global SEO strategy
• Potential involvement in emerging technologies like AI in payments
• Skills enhancement through cross-functional team collaboration

ASSUMPTION: Career advancement is aligned with strategic outcome contributions given the position’s senior level and strategic focus.

🌍 Location & Work Environment

Office Type: Modern office environment with advanced technology support

Office Location(s): London headquarters with several international offices

Geographic Context:

• Located in a major financial hub, offering diverse business interactions
• Accessible via major transport links
• Proximity to a vibrant city culture enriching professional and personal life

Work Schedule: Standard business hours, flexibility for hybrid working included

ASSUMPTION: The hybrid model supports work-life balance, crucial for roles demanding high mental engagement such as SEO management.

💼 Interview & Application Insights

Typical Process:

• Initial application review and shortlist
• Technical assessment, if applicable
• Panel interviews with cross-functional team interaction

Key Assessment Areas:

• Strategic and analytical insight into SEO
• Cultural fit with company values
• Communication and leadership abilities

Application Tips:

• Highlight cross-functional collaboration experience
• Discuss specific results from implemented SEO strategies
• Emphasize adaptability to new SEO trends and technologies

ATS Keywords: SEO Strategy, Technical SEO, Content Marketing, Keyword Research, Data Analysis

ASSUMPTION: The interview process emphasizes practical problem-solving abilities likely needed for tackling real-world SEO challenges.

🛠️ Tools & Technologies

• Google Analytics and SEO Tools (e.g., SEMrush, Ahrefs)
• Content Management Systems (e.g., WordPress, Drupal)
• Data Analysis Software (e.g., Excel, Tableau)

ASSUMPTION: Familiarity with basic and advanced SEO tools is crucial, indicating a standard requirement for efficiency in managing SEO projects.

👔 Cultural Fit Considerations

Company Values:

• Start with why to align projects with the mission
• Make it happen with urgency and accountability
• Act with integrity and be humble

Work Style:

• Proactive and accountable in task completion
• Adaptable to change and responsive to market demands
• Collaborative and team-oriented approach

Self-Assessment Questions:

• How do I handle cross-functional collaboration?
• Am I up-to-date with current SEO trends and tools?
• Can I lead a team of freelancers effectively across diverse geographies?

ASSUMPTION: Cultural fit is tightly linked to GoCardless’ values, demanding adaptability and alignment with its core mission and vision.

⚠️ Potential Challenges

• Managing a diverse team across global regions
• Staying ahead of rapid SEO trend changes
• Balancing technical and creative aspects of SEO
• Demonstrating significant value addition in a competitive market area

ASSUMPTION: The challenges point to a need for exceptional organizational and communication skills to successfully implement wide-reaching SEO strategies.

📈 Similar Roles Comparison

• Typically require additional experience in multilingual SEO
• May involve a higher degree of agency interaction
• Often come with a broader marketing scope beyond SEO

ASSUMPTION: Comparisons suggest that this role demands specific expertise in technical aspects more than broad marketing management roles.

📝 Sample Projects

• Industry-wide SEO optimizations for financial sectors
• Creation of geotargeted content strategies
• Conversion rate optimization projects across integrated platforms

ASSUMPTION: Sample projects are indicative of a role demanding innovation and adaptability, inferred from industry trends and company strategy.

❓ Key Questions to Ask During Interview

• What are the main goals for the SEO team in the coming year?
• How does the company measure the success of SEO initiatives?
• What tools does the company currently use for SEO projects?
• How are global SEO strategies coordinated with local market needs?
• What level of autonomy is expected in shaping SEO strategies?

ASSUMPTION: Interview questions should probe the strategic direction of the SEO role and confirm autonomy levels for proactive management.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights key SEO projects and outcomes
• Prepare to discuss how your expertise can benefit GoCardless’ strategies
• Follow up with the recruitment team post-application for any further queries
• Engage with GoCardless’ social media for current updates and cultural insights

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.