B

SEO Manager

Brex
Full-time
On-site
New York, United States
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: SEO Manager

πŸ”Ή Company: Brex

πŸ”Ή Location: New York, United States

πŸ”Ή Job Type: Full-time, Hybrid (2 days in office per week)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 30, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (with up to 4 weeks of fully remote work per year)

πŸš€ Job Overview

Key aspects of this role include:

  • Driving organic traffic and new users to Brex's website through innovative SEO strategies
  • Building and prioritizing the quarterly SEO roadmap, addressing site architecture, schema markup, internal linking, Core Web Vitals, and AI-driven optimizations
  • Leading comprehensive keyword and intent analysis, translating insights into actionable content briefs for the content team
  • Monitoring and analyzing key performance indicators (KPIs) including traffic, rankings, conversions, and share of voice using GA4, Google Search Console, and Looker
  • Collaborating extensively with internal teams, including content marketing, analytics, engineering, and external agency partners

ASSUMPTION: This role requires a high level of technical SEO expertise and strong project management skills to coordinate multiple teams and initiatives.

πŸ“‹ Key Responsibilities

βœ… Build and prioritize the quarterly SEO backlog, addressing site architecture, schema markup, internal linking, Core Web Vitals, and AI-driven optimizations

βœ… Lead comprehensive keyword and intent analysis, translating insights into actionable content briefs for the content team

βœ… Monitor and analyze key performance indicators (KPIs) including traffic, rankings, conversions, and share of voice using GA4, Google Search Console, and Looker

βœ… Regularly present insights, analytics, and actionable next steps to internal stakeholders, ensuring alignment with broader business goals

βœ… Deploy and refine AI tools and workflows aimed at optimizing Brex’s presence in SERP features, ChatGPT, Perplexity, Gemini, Google AI Mode, and conversational search platforms

βœ… Collaborate extensively with internal teams, including content marketing, analytics, engineering, and external agency partners

βœ… Work closely with teams handling AI-generated content and external reputation management to enhance visibility

βœ… Partner with product and engineering teams to implement technical SEO enhancements

βœ… Lead initiatives to produce engaging, SEO-driven content

βœ… Coordinate with marketing, design, and product teams to launch impactful content assets that boost SEO and AI platform visibility

βœ… Stay current with SEO trends, algorithm updates, and best practices, proactively translating industry developments into actionable strategies

ASSUMPTION: This role requires a deep understanding of SEO best practices and the ability to adapt to new trends and tools in the industry.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of proven SEO experience, ideally within fintech, technology, or B2B

Required Skills:

  • Strong proficiency in SEO tools and analytics platforms (GA4, Google Search Console, Looker, SEMrush, Ahrefs)
  • Deep understanding of on-page SEO, technical SEO, and off-page SEO
  • Demonstrated success collaborating across multiple teams and disciplines
  • Exceptional analytical skills, with the ability to translate data into strategic insights and recommendations
  • Excellent communication and project management skills

Preferred Skills:

  • Experience optimizing for AI-powered search engines and LLMs
  • Experience with GTM automation platforms such as Retool, Zapier, n8n, AirOps, or similar tools
  • Experience with GEO and AIO optimization

ASSUMPTION: Candidates with experience in fintech or technology sectors and a strong portfolio demonstrating their SEO skills will be highly competitive for this role.

πŸ’° Compensation & Benefits

Salary Range: $98,536 - $123,170 USD per year. The starting base pay will depend on factors including the candidate’s location, skills, experience, market demands, and internal pay parity.

Benefits:

  • Equity
  • Remote Work Options (up to 4 weeks per year)

Working Hours: Full-time (40 hours per week), with a flexible hybrid work arrangement (2 days in the office per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for SEO Manager roles in the New York area. However, the final offer may vary based on the factors mentioned above.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services. Brex is a modern spend platform that combines the world’s smartest corporate card with integrated expense management, banking, bill pay, and travel.

Company Size: 1,001-5,000 employees. As a mid-sized company, Brex offers a dynamic work environment with opportunities for growth and collaboration.

Founded: 2017. Brex was founded in 2017 and has since grown to serve over 30,000 companies, including notable clients like Anthropic, SeatGeek, and Atari.

Company Description:

  • Brex is the modern spend platform, combining the world’s smartest corporate card with integrated expense management, banking, bill pay, and travel.
  • The company offers a comprehensive suite of financial services tailored to the needs of modern businesses.
  • Brex is committed to using technology and data to make every dollar count for its clients.

Company Specialties:

  • Corporate Cards
  • Expense Management
  • Banking Services
  • Bill Pay
  • Travel Services

Company Website: brex.com

ASSUMPTION: Brex's focus on technology and data-driven solutions sets it apart in the financial services industry and offers unique opportunities for SEO professionals.

πŸ“Š Role Analysis

Career Level: Mid-level to senior. This role is suitable for experienced SEO professionals looking to drive organic growth and collaborate with cross-functional teams.

Reporting Structure: The SEO Manager will report directly to the Head of Marketing and work closely with various internal teams, including content marketing, analytics, engineering, and external agency partners.

Work Arrangement: Hybrid (2 days in the office per week, with up to 4 weeks of fully remote work per year). This arrangement offers flexibility while maintaining the benefits of in-person collaboration.

Growth Opportunities:

  • Potential to expand the SEO team and take on a leadership role as the company grows
  • Opportunities to work on cutting-edge SEO projects and stay at the forefront of industry trends
  • Chance to collaborate with and learn from experienced professionals across various disciplines

ASSUMPTION: This role offers significant growth potential for the right candidate, as Brex continues to expand its services and client base.

🌍 Location & Work Environment

Office Type: Brex's New York office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): San Francisco, California (Headquarters) and New York, New York

Geographic Context:

  • New York, United States: A vibrant, multicultural city with a thriving financial industry and a strong tech scene
  • Brex's New York office is centrally located, offering easy access to public transportation and amenities

Work Schedule: Full-time (40 hours per week), with a flexible hybrid work arrangement (2 days in the office per week, with up to 4 weeks of fully remote work per year)

ASSUMPTION: Brex's hybrid work arrangement offers a balance between the energy and connections of being in the office and the benefits and flexibility of working from home.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR team
  • Technical SEO assessment
  • On-site or video interview with the hiring manager and relevant team members
  • Final decision and offer

Key Assessment Areas:

  • SEO knowledge and expertise
  • Analytical skills and data-driven decision-making
  • Communication and project management skills
  • Cultural fit and alignment with Brex's values

Application Tips:

  • Tailor your resume and cover letter to highlight your SEO experience and relevant skills
  • Include specific examples of your SEO successes and the impact you've made in previous roles
  • Demonstrate your understanding of Brex's business and how your SEO expertise can drive growth

ATS Keywords: SEO, keyword analysis, AI strategies, analytics, technical SEO, content marketing, collaboration, project management, data analysis, communication, schema markup, Core Web Vitals, performance monitoring, SERP optimization, GEO optimization, AIO optimization

ASSUMPTION: Brex's application process is designed to assess candidates' technical SEO skills and cultural fit, with a focus on finding the best fit for the team and the company's long-term goals.

πŸ› οΈ Tools & Technologies

  • SEO tools: GA4, Google Search Console, Looker, SEMrush, Ahrefs
  • AI tools: ChatGPT, Gemini, Perplexity
  • GTM automation platforms: Retool, Zapier, n8n, AirOps

ASSUMPTION: The SEO Manager will be expected to have proficiency in industry-standard SEO tools and be open to learning and integrating new tools as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric: Brex prioritizes the needs and success of its clients above all else
  • Data-driven: Brex uses data and analytics to inform decision-making and drive growth
  • Collaborative: Brex fosters a culture of teamwork and cross-functional collaboration

Work Style:

  • Brex values a dynamic, fast-paced work environment that encourages innovation and continuous learning
  • The company prioritizes results and impact over hours worked
  • Brex offers a flexible, hybrid work arrangement that balances in-person collaboration with remote work

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic work environment?
  • Are you comfortable working with data and using it to drive decision-making?
  • Do you enjoy collaborating with cross-functional teams and contributing to a culture of teamwork?

ASSUMPTION: Brex's values and work style are well-suited to SEO professionals who are data-driven, collaborative, and adaptable to a fast-paced, dynamic work environment.

⚠️ Potential Challenges

  • Managing multiple priorities and projects simultaneously in a fast-paced environment
  • Keeping up with the latest SEO trends and algorithm updates
  • Collaborating effectively with cross-functional teams and external agency partners
  • Balancing the need for data-driven decision-making with the need for quick action and innovation

ASSUMPTION: While Brex offers a dynamic and exciting work environment, candidates should be prepared to manage multiple priorities and adapt to a fast-paced, ever-changing industry.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional SEO roles, this position requires a strong focus on AI-powered search engines and LLMs
  • Brex's emphasis on data-driven decision-making and continuous learning sets it apart from other financial services companies
  • This role offers significant growth potential, as Brex continues to expand its services and client base

ASSUMPTION: Candidates should be prepared to adapt their SEO skills and strategies to the unique demands of Brex's AI-powered search focus and data-driven culture.

πŸ“ Sample Projects

  • Conducting a comprehensive keyword and intent analysis for Brex's corporate card product, resulting in a 30% increase in organic traffic
  • Leading a technical SEO audit and implementing recommendations, leading to a 25% increase in core web vitals scores and improved search engine rankings
  • Collaborating with the content marketing team to develop and launch an SEO-driven content campaign, resulting in a 40% increase in engagement and conversions

ASSUMPTION: These sample projects demonstrate the SEO Manager's ability to drive organic growth through data-driven strategies, technical SEO enhancements, and collaborative content marketing initiatives.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the marketing department?
  • How does Brex approach collaboration and communication across different teams and disciplines?
  • What are the most significant SEO challenges and opportunities facing Brex in the next 12-24 months?
  • How does Brex support the professional development and growth of its employees, particularly within the SEO team?
  • What are the key performance indicators (KPIs) used to measure the success of the SEO team, and how are they tracked and reported?

ASSUMPTION: These interview questions are designed to assess Brex's team structure, culture, and approach to SEO, as well as the company's commitment to employee growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your SEO experience and relevant skills
  • Prepare for a technical SEO assessment, focusing on your knowledge of on-page, technical, and off-page SEO
  • Be ready to discuss your approach to AI-powered search engines and LLMs, as well as your experience with GTM automation platforms
  • Follow up with Brex's HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.