📌 Core Information
🔹 Job Title: SEO Manager
🔹 Company: IPG Mediabrands
🔹 Location: Colombia
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital strategies for brands with a focus on SEO objectives
- Creating and analyzing reports to track progress and capitalize on results
- Collaborating with cross-functional teams to ensure SEO best practices are implemented
- Staying up-to-date with industry trends and tools to continuously improve SEO performance
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Develop and implement SEO strategies for assigned brands to drive organic traffic and improve search engine rankings
✅ Conduct keyword research, on-page optimization, and link building campaigns
✅ Analyze SEO performance using tools such as Google Analytics, Search Console, and Semrush
✅ Collaborate with content, design, and development teams to ensure SEO best practices are integrated into all digital assets
✅ Stay informed about industry trends and algorithm updates to continuously improve SEO strategies
ASSUMPTION: This role requires a strong understanding of SEO best practices, experience with relevant tools, and the ability to work independently and in a team setting.
🎯 Required Qualifications
Education: Bachelor's degree in Publicidad, Comunicación Social, Administración de empresas, Ingeniería industrial, or a related field
Experience: 2-3 years of experience in SEO or digital marketing
Required Skills:
- Proficient in SEO tools such as Moz Pro, Screaming Frog, Google Analytics, Search Console, and Semrush
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Fluency in Spanish and proficiency in English (B2-C1 level)
Preferred Skills:
- Certification in Google Adwords and Analytics
- Experience with Platzi or other digital marketing platforms
- Familiarity with Excel for data analysis and reporting
ASSUMPTION: Candidates with relevant certifications and experience with additional digital marketing tools may be preferred.
💰 Compensation & Benefits
Salary Range: The average salary for an SEO Manager in Colombia is approximately COP 3,500,000 - 5,000,000 per month, depending on experience and qualifications. This estimate is based on market research and may vary.
Benefits:
- Competitive salary and benefits package
- Opportunities for professional growth and development
- Dynamic and collaborative work environment
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM)
ASSUMPTION: Salary and benefits information is based on industry standards and may vary depending on the specific offer from the employer.
📌 Applicant Insights
🔍 Company Context
Industry: IPG Mediabrands is a global media and marketing solutions company, operating within the advertising services industry.
Company Size: IPG Mediabrands is a large organization with over 10,000 employees worldwide, providing a diverse and dynamic work environment.
Founded: IPG Mediabrands is a division of Interpublic Group (IPG), which was founded in 1961. The Mediabrands division was established in 2008.
Company Description:
- IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients
- The company offers a full range of media and marketing solutions through its agency networks and specialized business units
- IPG Mediabrands clients include many of the world’s most recognizable and iconic brands across various industry sectors
Company Specialties:
- Media Planning & Buying
- Automation & Programmatic
- Digital Media
- Branded Content
- Media Barter
- Online, Mobile, and Social Media Marketing
- Sponsorship and Sports Marketing
- ROI and Consumer Research
- Hyper-Local and Multicultural Marketing
- Out-Of-Home Advertising
Company Website: www.ipgmediabrands.com
ASSUMPTION: IPG Mediabrands' extensive client portfolio and global presence offer numerous opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is suited for mid-level marketing professionals with 2-5 years of experience in SEO or digital marketing.
Reporting Structure: The SEO Manager will report directly to the Digital Marketing Director or a similar role within the organization.
Work Arrangement: This is an on-site, full-time position with standard office hours.
Growth Opportunities:
- Advancement to senior-level roles within the digital marketing department
- Expansion into related fields such as content strategy, social media management, or paid advertising
- Opportunities to work on diverse client projects and gain exposure to various industries
ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within the organization.
🌍 Location & Work Environment
Office Type: IPG Mediabrands' Colombia office is located in Bogotá, offering a modern and collaborative work environment.
Office Location(s): Calle de Enrique Jardiel Poncela, 6, Madrid, Community of Madrid 28016, ES
Geographic Context:
- Bogotá is the capital and largest city of Colombia, offering a vibrant cultural scene and numerous entertainment options
- The city has a tropical savanna climate, with warm temperatures year-round
- Bogotá is well-connected by public transportation, making it easy to commute to the office
Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 6:00 PM) with flexibility for occasional remote work or adjusted hours as needed.
ASSUMPTION: The work environment at IPG Mediabrands' Colombia office is dynamic and collaborative, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical SEO assessment or case study presentation
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- SEO knowledge and skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for the technical assessment by brushing up on your SEO skills and tools
ATS Keywords: SEO, digital marketing, Google Analytics, Search Console, Semrush, Moz Pro, Screaming Frog, Excel, marketing strategy, keyword research, on-page optimization, link building
ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring manager and the organization.
🛠️ Tools & Technologies
- SEO tools: Moz Pro, Screaming Frog, Google Analytics, Search Console, Semrush
- Microsoft Office Suite: Excel
- Project management tools: Asana, Trello, or similar
- Communication and collaboration tools: Slack, Microsoft Teams, or similar
ASSUMPTION: The specific tools and technologies used may vary depending on the organization's preferences and the needs of the role.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: Working together to achieve common goals
- Innovation: Embracing change and continuous improvement
- Integrity: Acting with honesty and transparency
- Accountability: Taking responsibility for one's actions and decisions
Work Style:
- Dynamic and fast-paced environment
- Cross-functional team collaboration
- Data-driven decision making
- Opportunities for professional growth and development
Self-Assessment Questions:
- How do you stay up-to-date with the latest SEO trends and algorithm updates?
- Can you provide an example of a successful SEO campaign you've managed, and how you measured its impact?
- How do you approach collaborating with cross-functional teams to ensure SEO best practices are integrated into digital assets?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with IPG Mediabrands' values and work style.
⚠️ Potential Challenges
- Managing multiple client projects simultaneously, requiring strong organizational skills and time management
- Keeping up with the fast-paced nature of the digital marketing industry and adapting to constant changes
- Working with diverse teams and stakeholders, requiring strong communication and collaboration skills
- Adapting to the local work culture and language requirements in Colombia
ASSUMPTION: Successful candidates will be able to overcome these challenges and thrive in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- SEO Manager vs. SEO Specialist: The SEO Manager role focuses more on strategy, team management, and client relationships, while the SEO Specialist role is more technical and focused on day-to-day SEO tasks
- SEO Manager vs. Digital Marketing Manager: The SEO Manager role is more specialized in SEO, while the Digital Marketing Manager role oversees all aspects of a brand's digital marketing efforts
- Career path: SEO Manager roles can lead to senior-level positions within the digital marketing department or expansion into related fields such as content strategy, social media management, or paid advertising
ASSUMPTION: This role may differ from similar positions in other organizations, depending on the specific needs and preferences of the company.
📝 Sample Projects
- Conducting a comprehensive SEO audit of a client's website and developing a strategic plan to improve organic traffic and search engine rankings
- Managing a team of SEO specialists to execute a large-scale link building campaign for a major brand launch
- Analyzing SEO performance data to identify trends, optimize strategies, and improve KPIs for multiple client projects
ASSUMPTION: These sample projects are intended to provide insight into the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the SEO team currently, and how can this role help address them?
- How does this role collaborate with other departments, such as content, design, and development, to ensure SEO best practices are integrated into digital assets?
- What opportunities are there for professional growth and development within the digital marketing department?
- How does the organization support its employees in staying up-to-date with the latest SEO trends and tools?
- What is the company's approach to work-life balance, and how does it support employees in achieving it?
ASSUMPTION: These questions are intended to help applicants better understand the role, the team, and the organization, and to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Greenhouse application portal
- Tailor your resume to highlight your relevant SEO experience and skills
- Write a compelling cover letter that demonstrates your understanding of the role and company
- Prepare for the technical SEO assessment or case study presentation by brushing up on your SEO skills and tools
- Follow up with the hiring manager or HR department one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
