📌 Core Information
🔹 Job Title: SEO Manager
🔹 Company: Ripple
🔹 Location: Miami, FL, United States
🔹 Job Type: Full-time, Hybrid (10+ days in-office per month)
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing SEO strategy across multiple domains
- Collaborating with internal teams and external agencies to optimize website performance
- Conducting keyword research and on-page optimization
- Implementing link-building strategies and technical SEO audits
- Monitoring and reporting on SEO metrics and website performance
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work independently and in a team environment. The ideal candidate will have experience working in B2B SaaS environments and be comfortable managing agency partners.
📋 Key Responsibilities
✅ Develop and execute SEO strategy, including keyword research, on-page optimization, and link-building strategies
✅ Collaborate with internal teams and external agencies to optimize website performance and ensure technical SEO best practices
✅ Monitor and report on SEO metrics and website performance on a monthly and quarterly basis
✅ Conduct regular technical audits and provide actionable insights for improvement
✅ Lead weekly SEO meetings with the web experience team and serve as the lead project manager to align on technical tasks
ASSUMPTION: The SEO Manager will be responsible for driving organic traffic and improving search engine rankings for Ripple's websites. They will work closely with the web experience team to ensure that technical SEO best practices are followed and that website architecture supports SEO goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: A minimum of 5+ years of proven experience in SEO, with proficiency in SEO tools such as GA4, SEMrush, Ahrefs, GSC, and AWR
Required Skills:
- Strong analytical skills and data-driven mindset
- Excellent communication, collaboration, and project management skills
- Experience working in B2B SaaS/enterprise environments
- Familiarity with blockchain/crypto/fintech is a plus
- Ability to work independently and as part of a team
- Experience working with and managing agency partners
Preferred Skills:
- Experience with paid search campaigns and Search Engine Marketing (SEM)
- Writing and editing experience (blog content, web copy, video titles and descriptions, etc.)
ASSUMPTION: The ideal candidate will have a proven track record in SEO and be comfortable working in a fast-paced, start-up environment. They will be able to collaborate effectively with internal teams and external agencies to drive results and improve website performance.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience and location)
Benefits:
- Competitive salary, bonuses, and equity
- Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
- Employee giving match
- Mobile phone stipend
- R&R days to rest and recharge
- Generous wellness reimbursement and weekly onsite/virtual programming
- Generous vacation policy
- Industry-leading parental leave policies and family planning benefits
- Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events
Working Hours: Full-time, 40 hours per week, with flexible in-office collaboration (10+ days per month)
ASSUMPTION: Ripple offers a competitive compensation and benefits package to attract and retain top talent. The salary range provided is an estimate based on industry standards for SEO Manager roles in the Miami, FL area.
📌 Applicant Insights
🔍 Company Context
Industry: Ripple operates in the technology, information, and internet industry, focusing on cross-border payments, financial technology, cryptography, distributed ledgers, fintech, finance, blockchain, payments, and cryptocurrency.
Company Size: Ripple has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Ripple was founded in 2012, with over a decade of experience in proven crypto and blockchain technology.
Company Description:
- Ripple uses proven crypto and blockchain technology to provide enterprise-grade solutions for sourcing crypto, facilitating instant payments, empowering treasury, engaging new audiences, lowering capital requirements, and driving new revenue.
- Ripple's global payments network includes over 300 customers across 40+ countries and six continents.
- The company's vision is to enable a world where value moves as seamlessly as information flows today—an Internet of Value.
Company Specialties:
- Cross-Border Payments
- Financial Technology
- Cryptography
- Distributed Ledgers
- Fintech
- Finance
- Blockchain
- Payments
- Cryptocurrency
Company Website: http://www.ripple.com
ASSUMPTION: Ripple is a well-established company in the fintech industry, with a strong focus on blockchain technology and cross-border payments. The company's size and industry provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: The SEO Manager role is a mid-level position, requiring a balance of strategic thinking, tactical execution, and strong communication skills.
Reporting Structure: The SEO Manager will report directly to the Director of Marketing and collaborate closely with the web experience team, content marketing team, and external agency partners.
Work Arrangement: This role is a hybrid position, with 10+ days of in-office collaboration required each month.
Growth Opportunities:
- As Ripple continues to grow, there will be opportunities for the SEO Manager to take on additional responsibilities and advance their career within the marketing team.
- The SEO Manager may have the opportunity to mentor junior team members and contribute to the development of Ripple's SEO best practices.
- Ripple offers a professional development budget to support other modes of learning, providing opportunities for personal and professional growth.
ASSUMPTION: The SEO Manager role at Ripple offers a unique opportunity to work in a fast-paced, start-up environment with experienced industry leaders. The role provides ample opportunities for career growth and development, both within the marketing team and across the broader organization.
🌍 Location & Work Environment
Office Type: Ripple's Miami office is a collaborative and inclusive workspace, designed to facilitate teamwork and innovation.
Office Location(s): Ripple's Miami office is located at 777 Brickell Plaza, Suite 500, Miami, FL 33131.
Geographic Context:
- Miami is a vibrant and diverse city, with a strong tech industry and a growing fintech ecosystem.
- The city offers a competitive job market, with numerous opportunities for career growth and development.
- Miami's subtropical climate and coastal location provide ample opportunities for outdoor recreation and leisure activities.
Work Schedule: The SEO Manager role is a full-time position, with a 40-hour workweek. The role requires flexible scheduling to accommodate meetings and collaboration with internal teams and external agency partners.
ASSUMPTION: Ripple's Miami office provides a collaborative and inclusive work environment, with ample opportunities for teamwork and innovation. The city's vibrant tech industry and growing fintech ecosystem provide a strong context for the SEO Manager role.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Recruiting Team
- On-site or virtual interview with the Hiring Manager and a member of the Marketing Team
- Final interview with the Director of Marketing
Key Assessment Areas:
- SEO expertise and strategic thinking
- Communication and collaboration skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Ripple's values
Application Tips:
- Highlight your relevant SEO experience and achievements in your resume and cover letter.
- Demonstrate your understanding of Ripple's business and the role of SEO in driving organic traffic and improving search engine rankings.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work in a collaborative environment.
ATS Keywords: SEO, Search Engine Optimization, SEO Strategy, SEO Execution, SEO Reporting, Keyword Research, On-Page Optimization, Link-Building, Technical SEO, Web Experience, Collaboration, Project Management, B2B SaaS, Fintech, Blockchain, Cryptocurrency
ASSUMPTION: Ripple's interview process is designed to assess candidates' SEO expertise, communication skills, and cultural fit. The company values candidates who are strategic thinkers, strong communicators, and able to work effectively in a collaborative environment.
🛠️ Tools & Technologies
- GA4
- SEMrush
- Ahrefs
- GSC
- AWR
- Google Analytics
- Google Search Console
- SEO plugins (e.g., Yoast SEO, All in One SEO)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The SEO Manager will be expected to have proficiency in a range of SEO tools and technologies, as well as experience working with project management tools to collaborate effectively with internal teams and external agency partners.
👔 Cultural Fit Considerations
Company Values:
- Do Your Best Work
- Take Care of Yourself
- Take Control of Your Finances
- Thrive in an Environment Where Everyone is Valued and Empowered
- Collaborate and Win Together
Work Style:
- Ripple values employees who are self-starters, able to work independently, and comfortable in a fast-paced, start-up environment.
- The company encourages a healthy work-life balance, with R&R days and generous vacation policies.
- Ripple fosters a culture of inclusivity and diversity, with a commitment to building a team that reflects the global communities it serves.
Self-Assessment Questions:
- Do you align with Ripple's values and commitment to diversity, equity, and inclusion?
- Are you comfortable working in a fast-paced, start-up environment and collaborating with internal teams and external agency partners?
- Do you have a proven track record in SEO and the ability to work independently and in a team environment?
ASSUMPTION: Ripple's culture is built on a foundation of inclusivity, diversity, and empowerment. The company values employees who are self-starters, able to work independently, and comfortable in a fast-paced, start-up environment. The SEO Manager role requires a strong cultural fit with Ripple's values and commitment to diversity, equity, and inclusion.
⚠️ Potential Challenges
- The SEO Manager role requires a strong understanding of SEO best practices and the ability to work effectively with internal teams and external agency partners.
- The role may require occasional travel to Ripple's headquarters in San Francisco, CA, or other office locations.
- The SEO Manager will be expected to work in a fast-paced, start-up environment, with a high degree of autonomy and responsibility for driving organic traffic and improving search engine rankings.
- The role may require occasional work outside of standard business hours to accommodate meetings and collaboration with internal teams and external agency partners.
ASSUMPTION: The SEO Manager role at Ripple presents a unique opportunity to work in a fast-paced, start-up environment with experienced industry leaders. The role requires a strong understanding of SEO best practices and the ability to work effectively with internal teams and external agency partners. The SEO Manager will be expected to work independently and in a team environment, with a high degree of autonomy and responsibility for driving organic traffic and improving search engine rankings.
📈 Similar Roles Comparison
- The SEO Manager role at Ripple is similar to other SEO Manager roles in the fintech industry, with a focus on driving organic traffic and improving search engine rankings for enterprise-level websites.
- However, Ripple's focus on blockchain technology and cross-border payments sets it apart from other fintech companies and provides a unique opportunity to work at the intersection of finance, technology, and cryptocurrency.
- The SEO Manager role at Ripple offers a unique opportunity to work in a fast-paced, start-up environment with experienced industry leaders. The role provides ample opportunities for career growth and development, both within the marketing team and across the broader organization.
ASSUMPTION: The SEO Manager role at Ripple is similar to other SEO Manager roles in the fintech industry, with a focus on driving organic traffic and improving search engine rankings for enterprise-level websites. However, Ripple's focus on blockchain technology and cross-border payments sets it apart from other fintech companies and provides a unique opportunity to work at the intersection of finance, technology, and cryptocurrency.
📝 Sample Projects
- Conducting a comprehensive SEO audit of Ripple's global websites and providing actionable insights for improvement
- Developing and executing a keyword research strategy to align with Ripple's business strategies and objectives
- Implementing a link-building strategy to improve Ripple's domain authority and search engine rankings
ASSUMPTION: The SEO Manager role at Ripple presents a unique opportunity to work on high-impact projects that drive organic traffic and improve search engine rankings for enterprise-level websites. The role requires a strong understanding of SEO best practices and the ability to work effectively with internal teams and external agency partners.
❓ Key Questions to Ask During Interview
- Can you describe the SEO strategy for Ripple's global websites and how it aligns with the company's business objectives?
- How do you approach keyword research and on-page optimization, and how do you ensure that SEO best practices are followed across multiple domains?
- Can you describe your experience working with external agency partners and how you ensure that SEO projects are delivered on time and within budget?
- How do you monitor and report on SEO metrics and website performance, and how do you use data-driven insights to inform your SEO strategy?
- How do you ensure that Ripple's websites are optimized for accessibility and usability, in addition to SEO best practices?
ASSUMPTION: The SEO Manager role at Ripple requires a strong understanding of SEO best practices and the ability to work effectively with internal teams and external agency partners. The role requires a data-driven approach to SEO strategy and the ability to use data-driven insights to inform SEO projects and improve website performance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your relevant SEO experience and achievements
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work in a collaborative environment
- If selected for an on-site or virtual interview, be prepared to discuss your SEO strategy and approach to driving organic traffic and improving search engine rankings
- Follow up with the Recruiting Team one week after your final interview to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
