SEO Manager

📌 Core Information

🔹 Job Title: SEO Manager

🔹 Company: Bookaway

🔹 Location: Serbia (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading and scaling organic growth strategies across all channels
• Driving organic traffic growth and improving search engine visibility
• Managing and mentoring a team of SEO specialists
• Staying updated with AI developments and incorporating innovations into SEO initiatives
• Collaborating with cross-functional teams to implement SEO strategies

ASSUMPTION: This role requires a high level of autonomy and leadership, as the ideal candidate will be driving change and making a significant impact on the company's organic traffic.

📋 Key Responsibilities

✅ Build & Lead organic growth Strategy: Ideate and lead the development and execution of a comprehensive Organic growth strategy in all its aspects (technical SEO, content, off-page, on-page, etc.) aimed at maximizing relevant organic traffic.

✅ Track and assess developments in AI and emerging digital trends, incorporating practical, AI-driven tools and innovations into day-to-day SEO initiatives to boost efficiency, accuracy, and performance.

✅ Drive organic traffic growth and improve visibility across search engines.

✅ Own the definition, prioritization, and scope of organic initiatives, collaborating with product, technology, content, and brand teams.

✅ Provide actionable organic insights and recommendations through on-page audits, keyword research, and competitive analysis.

✅ Stay up-to-date with the latest tools, trends, and changes with SEO and major search engines, adapting strategies as necessary.

✅ Manage, mentor, and develop SEO specialists.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, requiring a well-rounded SEO professional with strong leadership skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8+ years of experience in SEO strategy and execution

Required Skills:

• Strong proficiency in Excel (pivot tables, VLOOKUP, etc.) and data analysis
• Expertise with analytics tools (e.g., Ahrefs, Google Analytics, SEMrush) for web and competitive analysis
• In-depth understanding of SEO tools, trends, and best practices
• Fluent English (verbal and written)
• Basic technical knowledge of HTML and CSS
• Experience working with Product & R&D teams to implement technical SEO recommendations

Preferred Skills:

• Experience working in the Global B2C / Travel Market
• Proven experience in launching and scaling additional Organic growth initiatives such as influencers, Organic social, community building, etc.

ASSUMPTION: While the required skills are essential for this role, candidates with experience in the Global B2C market and additional organic growth initiatives will have a significant advantage.

💰 Compensation & Benefits

Salary Range: Based on the company's size and industry, the estimated salary range for this role is €60,000 - €80,000 per year. This estimate takes into account the candidate's experience level and the location (Serbia).

Benefits:

• 24/7 support for travelers, provided by travelers who are just like you
• Opportunities for professional growth and development
• Competitive salary and benefits package

Working Hours: Full-time (40 hours per week), with flexible working hours and a remote work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards and the company's size. The actual salary may vary depending on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Bookaway operates in the technology, information, and internet industry, focusing on ground transportation tickets and travel services.

Company Size: Bookaway has 51-200 employees, which means the company is mid-sized and offers opportunities for growth and collaboration within a relatively small team.

Founded: Bookaway was founded in 2017, making it a relatively young and innovative company in the travel industry.

Company Description:

• Bookaway aims to make travel effortless by providing a platform for finding, comparing, and booking ground transportation tickets worldwide.
• The company focuses on providing accurate information, reviews, and 24/7 support to travelers, ensuring a seamless and confident travel experience.
• Bookaway is committed to staying at the forefront of technology and innovation, incorporating AI-driven tools and trends into its services.

Company Specialties:

• Ground transportation tickets
• Travel services
• AI-driven innovations

Company Website: https://www.bookaway.com/

ASSUMPTION: Bookaway's focus on technology and innovation, along with its commitment to providing exceptional travel experiences, makes it an attractive company for SEO professionals looking to make a significant impact.

📊 Role Analysis

Career Level: This role is suitable for experienced SEO professionals looking to take on a leadership position and drive organic growth strategies.

Reporting Structure: The SEO Manager will report directly to the Head of Marketing and will be responsible for managing and mentoring a team of SEO specialists.

Work Arrangement: This role is fully remote, allowing for flexibility and work-life balance.

Growth Opportunities:

• As Bookaway continues to grow, there will be opportunities for the SEO Manager to expand their team and take on more responsibilities within the marketing department.
• The company's focus on innovation and AI-driven tools may present opportunities for the SEO Manager to explore new areas of interest within the field of SEO.

ASSUMPTION: Given Bookaway's commitment to growth and innovation, there are ample opportunities for the SEO Manager to develop their skills and advance their career within the company.

🌍 Location & Work Environment

Office Type: Remote (fully remote work arrangement)

Office Location(s): Serbia

Geographic Context:

• Serbia offers a cost-effective living environment with a high quality of life, making it an attractive location for remote workers.
• The time zone (Central European Time, UTC +1) allows for collaboration with teams across Europe and beyond.
• Serbia's strategic location in the Balkans provides easy access to other European countries and travel destinations.

Work Schedule: Full-time (40 hours per week) with flexible working hours, allowing for a healthy work-life balance

ASSUMPTION: The remote work arrangement and flexible working hours offered by Bookaway provide an ideal work environment for experienced SEO professionals seeking a balance between personal and professional responsibilities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical SEO assessment
• Interview with the Head of Marketing
• Final interview with the CEO

Key Assessment Areas:

• SEO knowledge and experience
• Leadership and team management skills
• Problem-solving and analytical skills
• Adaptability and willingness to learn

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and leadership skills
• Prepare for the technical SEO assessment by brushing up on your knowledge of SEO tools, trends, and best practices
• Research Bookaway's mission and values to demonstrate your alignment with the company's culture

ATS Keywords: SEO strategy, data analysis, technical SEO, content optimization, on-page SEO, off-page SEO, keyword research, competitive analysis, analytics tools, HTML, CSS, leadership, mentoring, AI tools, Global B2C experience, community building, influencer marketing

ASSUMPTION: Given Bookaway's focus on innovation and data-driven decision-making, candidates who can demonstrate their ability to analyze data and make informed decisions will have a significant advantage in the interview process.

🛠️ Tools & Technologies

• Ahrefs
• Google Analytics
• SEMrush
• Excel
• HTML
• CSS

ASSUMPTION: While the required tools and technologies are listed, candidates should be prepared to learn and adapt to new tools and technologies as needed, given Bookaway's focus on innovation and AI-driven solutions.

👔 Cultural Fit Considerations

Company Values:

• Liberation of travel
• Effortless travel experience
• Confidence in travel

Work Style:

• Data-driven decision-making
• Collaboration and teamwork
• Adaptability and continuous learning

Self-Assessment Questions:

• How do you align with Bookaway's mission to liberate travel and provide an effortless travel experience?
• Can you provide an example of a time when you used data to inform your SEO strategy and drive results?
• How do you approach learning new tools and technologies, and how have you applied this skill in your previous roles?

ASSUMPTION: Candidates who can demonstrate their alignment with Bookaway's values and work style, as well as their ability to learn and adapt, will be well-suited to this role and the company's culture.

⚠️ Potential Challenges

• Managing a remote team and ensuring productivity and engagement
• Keeping up with the latest SEO trends and algorithm updates
• Balancing the need for data-driven decision-making with the need for creativity and innovation
• Adapting to a fully remote work environment and maintaining work-life balance

ASSUMPTION: While these challenges may present themselves, candidates with strong leadership, communication, and adaptability skills will be well-equipped to overcome them and succeed in this role.

📈 Similar Roles Comparison

• Unlike traditional SEO roles, this position requires a strong focus on leadership and team management, as well as the ability to drive change and make a significant impact on the company's organic traffic.
• In the Global B2C market, this role offers the opportunity to work with a diverse range of clients and stakeholders, providing a unique challenge and learning experience.
• Career paths for SEO Managers may include progression to Director of SEO, Head of Marketing, or other senior leadership roles within the marketing department.

ASSUMPTION: Candidates who are drawn to the unique aspects of this role and the opportunities it presents for growth and development will be well-suited to this position and the company's culture.

📝 Sample Projects

• Developing and implementing a comprehensive SEO strategy to drive organic traffic growth for Bookaway's ground transportation ticketing platform
• Conducting a competitive analysis of Bookaway's main competitors and identifying opportunities for improvement and differentiation
• Managing and mentoring a team of SEO specialists to execute on-page optimization, keyword research, and link-building campaigns

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they can expect in this role, but the specific projects and initiatives may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the current SEO landscape at Bookaway and the team's priorities for the next quarter?
• How does Bookaway support the professional development and growth of its employees, particularly in the area of SEO?
• Can you provide an example of a time when Bookaway has successfully implemented an innovative SEO strategy or tool to drive organic traffic growth?
• How does Bookaway approach collaboration and communication within its remote work environment?
• What are the key performance indicators (KPIs) used to measure the success of the SEO team, and how are these tracked and reported?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the company's priorities and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Bookaway's careers page
• Tailor your resume and cover letter to highlight your SEO experience, leadership skills, and alignment with Bookaway's mission and values
• Prepare for the technical SEO assessment by brushing up on your knowledge of SEO tools, trends, and best practices
• Research Bookaway's company culture and be prepared to discuss your fit with the company's values and work style
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.