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SEO Manager

eTeacher Group
Full-time
Remote
Worldwide
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: SEO Manager

πŸ”Ή Company: eTeacher Group

πŸ”Ή Location: Turkey (Remote)

πŸ”Ή Job Type: Full time, Remote

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 9, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Remote (Turkey)

πŸš€ Job Overview

Key aspects of this role include:

  • Leading global SEO initiatives for a pioneering EdTech company
  • Driving organic traffic growth through strategic SEO and AI-driven optimization
  • Collaborating with cross-functional teams and managing external agencies
  • Ensuring content adheres to Google's E-E-A-T principles and semantic SEO strategies
  • Monitoring performance and communicating insights to stakeholders

ASSUMPTION: This role requires a balance of strategic thinking, technical SEO expertise, and strong communication skills to succeed.

πŸ“‹ Key Responsibilities

βœ… Own and manage all SEO efforts across eTeacher’s brands, building and executing a comprehensive SEO strategy aligned with business objectives, audience needs, and product goals.

βœ… Leverage AI tools for keyword research, content ideation, and on-page optimization, ensuring content is optimized for visibility in AI-powered search experiences like Google’s SGE, featured snippets, and zero-click results.

βœ… Ensure all content adheres to Google’s E-E-A-T principles (Experience, Expertise, Authoritativeness, Trustworthiness) and use semantic SEO strategies including topic clustering, structured data, and entity optimization to improve relevance and authority.

βœ… Lead SEO efforts across all relevant platformsβ€”including websites, YouTube, and social mediaβ€”ensuring content is discoverable where our audiences search.

βœ… Work closely with content creators, product managers, and designers to integrate SEO requirements into content planning and product development for long-term organic growth.

βœ… Use tools like GA4, Google Search Console, Ahrefs, and SEMrush to track traffic, rankings, and engagement, generating regular SEO performance reports and communicating key insights and opportunities to stakeholders.

βœ… Manage external SEO agencies, including contract negotiation, performance reviews, and budget oversight, ensuring effective use of resources to meet business KPIs.

βœ… Identify SEO-driven growth opportunities across markets, sales funnels, and new product verticals, using insights to shape digital marketing and product strategies.

βœ… Stay on top of industry trends, search algorithm updates, and emerging technologies, bringing innovative thinking and proactive adaptation to continuously improve SEO performance.

ASSUMPTION: This role involves a mix of strategic planning, hands-on optimization, and cross-functional collaboration to drive SEO success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field preferred.

Experience: Minimum of 5 years in SEO with a strong focus on content-led strategies, technical SEO, and managing multi-brand or multilingual sites.

Required Skills:

  • Proven track record optimizing content across web, video (YouTube), and social platforms with measurable results
  • Familiarity with AI-powered SEO tools (e.g. Jasper, Surfer, ChatGPT, Clearscope) and proficiency in GA4, Google Search Console, Ahrefs/SEMrush, and data visualization tools
  • Strong ability to interpret data, track KPIs, and translate findings into actionable SEO strategies that align with business goals
  • Excellent communication skills, with the ability to explain SEO strategy and performance to both technical and non-technical stakeholders
  • Strong team player with cross-functional collaboration experience

Preferred Skills:

  • Demonstrated experience working with and managing SEO agencies or freelancers, including contract oversight and performance evaluation
  • Google Analytics, SEO certifications (Moz, SEMrush, HubSpot, etc.) are a plus

ASSUMPTION: Candidates should have a solid background in SEO, with a focus on content optimization and technical SEO, along with strong analytical and communication skills.

πŸ’° Compensation & Benefits

Salary Range: Based on market research and the role's requirements, the estimated salary range for this position is $80,000 - $120,000 USD per year. This range may vary depending on the candidate's experience and qualifications.

Benefits:

  • Flexible remote work model with autonomy and ownership of your domain
  • Access to continuous learning, personal development opportunities, and the latest tools in AI and digital marketing
  • Drive meaningful impact across brands and touchpoints, helping thousands of learners worldwide

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on market data for SEO Manager roles in the EdTech industry, considering the required experience level and location.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: eTeacher Group is a leading EdTech company specializing in online education, with a focus on live, interactive learning experiences.

Company Size: With nearly 1,000 employees worldwide, eTeacher Group offers a large, diverse work environment with ample opportunities for growth and collaboration.

Founded: Established in 2000, eTeacher Group has nearly two decades of experience in the online education space, making it a well-established player in the EdTech industry.

Company Description:

  • eTeacher Group delivers high-quality, live online courses to over 50,000 students annually across multiple brands and platforms
  • The company focuses on delivering personalized, outcome-focused learning experiences through cutting-edge AI technology and advanced teaching methodologies
  • eTeacher Group aims to become the disruptor of the future of digital learning, making high-quality online schooling accessible to all through global teacher empowerment

Company Specialties:

  • E-learning platforms
  • Online education
  • AI-driven learning experiences
  • Global teacher empowerment

Company Website: http://www.eteachergroup.com

ASSUMPTION: eTeacher Group's extensive experience and commitment to innovation make it an attractive employer in the EdTech industry.

πŸ“Š Role Analysis

Career Level: This role is suitable for experienced SEO professionals looking to take on a leadership position, driving SEO strategy and execution for a global EdTech company.

Reporting Structure: The SEO Manager will report directly to the VP of Marketing and work closely with cross-functional teams, including content creators, product managers, and designers.

Work Arrangement: This is a full-time, remote position based in Turkey. However, the role may require occasional collaboration with the global team, which may involve some overlap with other time zones.

Growth Opportunities:

  • Potential to expand the SEO team and take on a more strategic role as the company grows
  • Opportunities to work on innovative projects and drive impact across multiple brands and platforms
  • Access to continuous learning and professional development opportunities

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's SEO performance and expand their leadership skills.

🌍 Location & Work Environment

Office Type: Remote (Turkey)

Office Location(s): Not applicable (remote work)

Geographic Context:

  • Turkey has a growing EdTech market, with increasing demand for online learning solutions
  • The remote work arrangement allows for flexibility and work-life balance
  • Turkey's time zone (EET/EEST) may require some overlap with other time zones for global collaboration

Work Schedule: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The remote work arrangement and flexible scheduling provide a good work-life balance, while the geographic context offers opportunities to work in a growing EdTech market.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • Technical SEO assessment or case study
  • Interview with the hiring manager and/or team members
  • Final decision and offer

Key Assessment Areas:

  • SEO expertise and strategic thinking
  • Data analysis and interpretation skills
  • Communication and collaboration abilities
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight your relevant SEO experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of the role and eTeacher Group's mission
  • Prepare for the technical SEO assessment or case study by brushing up on your SEO skills and tools
  • Research eTeacher Group's brands and platforms to show your enthusiasm and understanding of the company

ATS Keywords: SEO, AI, content optimization, technical SEO, data analysis, communication, collaboration, agency management, performance monitoring, strategic thinking, trend analysis, E-E-A-T, semantic SEO, cross-channel optimization, digital marketing, keyword research

ASSUMPTION: The application process for this role will focus on assessing the candidate's SEO expertise, strategic thinking, and cultural fit with eTeacher Group.

πŸ› οΈ Tools & Technologies

  • AI-powered SEO tools (e.g. Jasper, Surfer, ChatGPT, Clearscope)
  • GA4, Google Search Console, Ahrefs, SEMrush, and other data visualization tools
  • Project management and collaboration tools (e.g. Asana, Trello, Slack)
  • Content creation and optimization tools (e.g. Grammarly, Hemingway, Yoast SEO)

ASSUMPTION: The SEO Manager will be expected to have experience with a range of SEO tools and be comfortable learning and integrating new tools as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation and continuous learning
  • Global collaboration and teacher empowerment
  • High-quality, personalized education for all

Work Style:

  • Remote and flexible work arrangements
  • Cross-functional collaboration and teamwork
  • Data-driven decision making and continuous improvement

Self-Assessment Questions:

  • How do you stay up-to-date with the latest SEO trends and algorithm updates?
  • Can you provide an example of a time when you optimized content for E-E-A-T principles and improved search visibility?
  • How do you approach working with cross-functional teams and managing external agencies?

ASSUMPTION: eTeacher Group values innovation, global collaboration, and high-quality education. Candidates should be comfortable working remotely, collaborating with cross-functional teams, and driving data-driven decisions.

⚠️ Potential Challenges

  • Managing SEO efforts across multiple brands and platforms with varying content and product goals
  • Keeping up with the fast-paced nature of the SEO industry and adapting to algorithm updates and trends
  • Balancing strategic planning with hands-on optimization and performance monitoring
  • Effectively communicating SEO strategy and performance to both technical and non-technical stakeholders

ASSUMPTION: The SEO Manager will face challenges in managing multiple brands, staying current with SEO trends, and balancing strategic and tactical responsibilities.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional SEO roles, this position requires a strong focus on AI-driven optimization and alignment with new search paradigms like Google's SGE and E-E-A-T standards
  • As an EdTech company, eTeacher Group prioritizes personalized, outcome-focused learning experiences, which may require unique SEO strategies compared to other industries
  • This role offers significant growth potential, with opportunities to expand the SEO team and take on a more strategic role as the company grows

ASSUMPTION: This role differs from traditional SEO positions in its focus on AI-driven optimization and alignment with new search paradigms, as well as its unique context within the EdTech industry.

πŸ“ Sample Projects

  • Conducting a comprehensive SEO audit of eTeacher Group's brands and platforms to identify optimization opportunities
  • Developing and implementing an AI-driven content strategy to improve search visibility and engagement
  • Collaborating with content creators and product managers to integrate SEO requirements into content planning and product development

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives the SEO Manager may undertake to drive organic traffic growth and improve search visibility.

❓ Key Questions to Ask During Interview

  • How does eTeacher Group plan to integrate AI-driven optimization into its SEO strategy in the coming years?
  • Can you describe the team structure and dynamics within the marketing department?
  • How does eTeacher Group support the professional development and growth of its employees?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does eTeacher Group approach work-life balance and employee well-being, particularly for remote workers?

ASSUMPTION: These interview questions help candidates better understand the company's SEO strategy, team dynamics, professional development opportunities, and work-life balance policies.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your relevant SEO experience and achievements
  • Write a cover letter demonstrating your understanding of the role and eTeacher Group's mission
  • Prepare for the technical SEO assessment or case study by brushing up on your SEO skills and tools
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.