📌 Core Information
🔹 Job Title: SEO Manager - Digital Markets
🔹 Company: Gartner
🔹 Location: Barcelona, Catalonia, Spain
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Digital Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Mid-Senior Level (5-10 years)
🔹 Remote Status: On-site with Hybrid option
🚀 Job Overview
Key aspects of this role include:
- Leading a small team to execute SEO strategies across four brands
- Focusing on organic growth and performance metrics
- Collaborating with multiple teams and stakeholders
- Developing playbooks and building strong teams
- Addressing evolving organizational needs and fostering relationships
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively in a matrixed organization.
📋 Key Responsibilities
✅ Lead a small team to execute SEO strategies across four brands: Capterra, Software Advice, GetApp, and UpCity
✅ Focus on organic growth, with a particular emphasis on backlink and referring domain growth
✅ Develop cutting-edge strategies to maintain industry leadership
✅ Break down goals into initiatives, working with the team to ensure successful execution and timely results
✅ Define and track key performance indicators (KPIs) for measuring success, such as organic traffic growth, as well as backlink and referring domain growth
✅ Regularly report on SEO performance and insights to stakeholders, using data to inform strategy adjustments
✅ Construct an operating model aligning with goals, capacity, and transparency for stakeholders
✅ Develop a team of 1-3 members, supporting their success and growth
✅ Address evolving organizational needs, fostering relationships with product, content, marketing, and engineering teams
ASSUMPTION: This role requires a proactive approach to communication, strong project leadership skills, and the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years in SEO roles, including 2+ years in people mentorship management or team management leadership. Digital PR experience preferred.
Required Skills:
- Proven experience in SEO content strategy and off-page SEO strategy
- Proficiency with tools like Google Search Console, Google Analytics, SEMRush, Ahrefs, Conductor, etc.
- Strong problem-solving skills and ability to analyze, plan, and execute top-notch results
- Clear, actionable communication impacting various business areas, with experience in communication within matrixed organizations preferred
- Ability to prioritize and improve efficiency
- Data-driven approach and use of data to develop outreach strategies and evaluate success
- Adaptability and embrace of change and continuous learning in the digital marketing landscape
Preferred Skills:
- Experience in leading a team of 1-3 members
- Familiarity with the Gartner Digital Markets platform and its brands
ASSUMPTION: Candidates should have a strong foundation in SEO, including technical SEO, content strategy, and product-led organic growth. They should also be comfortable working in a dynamic, fast-paced environment.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on industry standards for a mid-senior level SEO manager in Barcelona)
Benefits:
- Private Medical and Dental Care
- Life and Disability Insurance
- Public Transport Subsidy
- Ticket Restaurant Card
- Childcare Vouchers
- IncentiFit - annual reimbursement for health-and-wellness-related activities
- Pension Scheme
- Tuition Reimbursement
- Employee Stock Purchase Plan
- Employee Assistance Program
- Gartner Gives Charity Match
- Relocation Assistance
Working Hours: Full-time (40 hours per week) with flexible hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level SEO manager in Barcelona. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Market Research
Company Size: 501-1,000 employees. This size allows for a structured yet agile work environment, offering opportunities for growth and collaboration.
Founded: 1979. Gartner has over four decades of experience in providing research and advisory services, establishing it as a trusted and respected leader in its field.
Company Description:
- Gartner, Inc. guides the leaders who shape the world. Its mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.
- Since its founding, Gartner has grown to more than 20,000 associates globally who support ~15,000 client enterprises in ~90 countries and territories.
- Gartner Digital Markets is a business unit within Gartner, empowering organizations to accelerate growth by helping them embrace the right technology and services.
Company Specialties:
- Market Research
- Business Consulting
- Technology Research
- Leadership Development
Company Website: www.gartner.com
ASSUMPTION: Gartner's extensive experience and global presence provide a stable and established environment for employees, while its business unit structure allows for a dynamic and growth-focused work culture.
📊 Role Analysis
Career Level: Mid-Senior Level (5-10 years of experience)
Reporting Structure: This role reports directly to the Senior Director of SEO at Gartner Digital Markets.
Work Arrangement: Hybrid - a combination of on-site and remote work, offering flexibility and a balance between collaboration and independent work.
Growth Opportunities:
- Potential progression to Senior SEO Manager or other leadership roles within Gartner Digital Markets or Gartner as a whole
- Expansion of team and increased responsibility as the business grows
- Broad exposure to various aspects of digital marketing and the opportunity to develop expertise in multiple areas
ASSUMPTION: This role offers significant growth potential, both in terms of career progression and skill development, as Gartner Digital Markets continues to expand and evolve.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in the "innovation and tech" 22@ district of sunny Barcelona, close to Glòries and the beach.
Office Location(s): Barcelona, Catalonia, Spain
Geographic Context:
- Barcelona is a vibrant, multicultural city with a thriving tech industry and a high quality of life
- The 22@ district is a dynamic, innovative neighborhood with a strong focus on technology and startups
- The office is conveniently located near public transportation and offers easy access to various amenities
Work Schedule: Flexible hybrid work arrangement, with the option to work from home when productive and the energy of collaborating with peers in the dynamic office environment.
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to balance the flexibility of remote work with the energy and collaboration of an on-site office environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- On-site or virtual interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- SEO expertise and strategic thinking
- Leadership and team management skills
- Communication and collaboration abilities
- Problem-solving skills and data-driven approach
- Cultural fit and alignment with Gartner's values
Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience, leadership skills, and cultural fit with Gartner
- Prepare for behavioral and situational interview questions that focus on your SEO expertise and leadership abilities
- Research Gartner and Gartner Digital Markets to demonstrate your understanding of the business and its mission
- Be ready to discuss your approach to SEO strategy, team management, and stakeholder communication
ATS Keywords: SEO, SEO Manager, Digital Marketing, Organic Growth, Technical SEO, Content Strategy, Team Management, Stakeholder Communication, Problem-Solving, Data-Driven, Hybrid Work, Barcelona
ASSUMPTION: The interview process will focus on assessing your SEO expertise, leadership skills, and cultural fit with Gartner. Being prepared with specific examples and a clear understanding of the role and company will help you make a strong impression.
🛠️ Tools & Technologies
- Google Search Console
- Google Analytics
- SEMRush
- Ahrefs
- Conductor
- Gartner Digital Markets platform
ASSUMPTION: Familiarity with these tools and platforms will be essential for success in this role. Candidates should be comfortable learning and utilizing new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Action Oriented - You have what it takes to deliver measurable results, fast
- Intellectually Curious - You love learning and are excited by the potential teaching opportunities within your role
- Collaborative - You believe in the one team, shared mission philosophy
Work Style:
- Gartner encourages and guides the vision, roadmap to success, and the action it takes to make it happen
- Gartner is open to giving and receiving feedback and understands the value of working together to accomplish more than could be accomplished alone
- Gartner invests in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment where change and continuous learning are embraced?
- Are you comfortable working in a matrixed organization and collaborating with various teams and stakeholders?
- Do you have a proven track record of delivering measurable results and driving organic growth through SEO strategies?
ASSUMPTION: Candidates should assess their alignment with Gartner's values and work style, as well as their ability to thrive in a dynamic, collaborative environment.
⚠️ Potential Challenges
- The role requires managing a small team, which may come with its own set of challenges and responsibilities
- Gartner's global presence and extensive client base may present complex stakeholder management challenges
- The hybrid work arrangement may require additional effort to maintain collaboration and productivity
- The dynamic nature of the digital marketing landscape may necessitate continuous learning and adaptation
ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to address them proactively and strategically.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on leading a small team and executing SEO strategies across four brands within Gartner Digital Markets
- Industry-specific context: Gartner's extensive experience and global presence provide a unique opportunity to work with a wide range of clients and industries
- Career path comparison: This role offers significant growth potential, both in terms of career progression and skill development, as Gartner Digital Markets continues to expand and evolve
ASSUMPTION: Candidates should consider how this role's unique aspects and growth opportunities align with their career goals and aspirations.
📝 Sample Projects
- Developing and implementing a comprehensive SEO strategy for a new product launch across multiple brands
- Conducting a thorough SEO audit of Gartner Digital Markets' platforms and identifying areas for improvement
- Creating and executing a targeted link-building campaign to boost organic traffic and domain authority
ASSUMPTION: These sample projects illustrate the types of initiatives an SEO Manager at Gartner Digital Markets might undertake. Candidates should be prepared to discuss their approach to similar projects and challenges.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader SEO strategy for Gartner Digital Markets?
- What are the main challenges facing the SEO team currently, and how can this role help address them?
- How does Gartner support the professional development and growth of its employees?
- What is the team structure and dynamic like within Gartner Digital Markets?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and commitment to understanding the company and its needs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.gartner.com/jobs/98871
- Tailor your resume and cover letter to highlight your SEO experience, leadership skills, and cultural fit with Gartner
- Prepare for behavioral and situational interview questions that focus on your SEO expertise and leadership abilities
- Research Gartner and Gartner Digital Markets to demonstrate your understanding of the business and its mission
- Be ready to discuss your approach to SEO strategy, team management, and stakeholder communication
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
