📌 Core Information
🔹 Job Title: SEO Manager
🔹 Company: ComparaJá
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Hybrid (3 days on-site)
🔹 Category: Financial Services
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing SEO strategies to drive organic traffic growth and lead generation
- Collaborating with content, development, and marketing teams to implement best SEO practices
- Analyzing data and interpreting metrics to make data-driven decisions
- Working with technical SEO aspects such as rastreabilidade, indexação, and schema markup
ASSUMPTION: This role requires a high level of expertise in SEO and the ability to work well with various teams to achieve common goals.
📋 Key Responsibilities
✅ Creating and optimizing SEO strategies to ensure sustainable organic traffic growth and lead generation
✅ Collaborating with content, development, and marketing teams to implement best SEO practices
✅ Analyzing data and interpreting metrics to make data-driven decisions
✅ Working with technical SEO aspects such as rastreabilidade, indexação, and schema markup
✅ Implementing strategies for link building and on-page SEO
✅ Creating and updating on-page content optimized for SEO
✅ Staying up-to-date with industry trends and best practices in SEO
ASSUMPTION: This role requires a strong understanding of SEO principles and the ability to apply them effectively in a dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 3 years of experience in SEO, ideally in large-scale or competitive environments
Required Skills:
- Proven experience in creating and optimizing SEO strategies
- Strong technical SEO skills, including rastreabilidade, indexação, and schema markup
- Familiarity with SEO tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, or SEMrush
- Excellent analytical and data interpretation skills
- Basic knowledge of HTML, CSS, and JavaScript
- Fluency in Portuguese and English, spoken and written
Preferred Skills:
- Experience with websites in the comparison, fintech, or related sectors
- Familiarity with CMS Storyblok
- Experience with mobile-first optimization and A/B testing for SEO
ASSUMPTION: Candidates should have a strong background in SEO and a proven track record of driving organic traffic growth and lead generation.
💰 Compensation & Benefits
Salary Range: €40,000 - €60,000 per year (based on experience and industry standards for SEO Manager roles in Lisbon)
Benefits:
- Hybrid work arrangement (3 days on-site in Lisbon)
- Friday breakfasts
- Annual events and team-building activities
- Opportunity to work directly with the Founder, Managing Director, and Head of Marketing
- Creative and innovative work environment
- Learning opportunities in financial decision-making
Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely 2 days per week
ASSUMPTION: The salary range is estimated based on industry standards for SEO Manager roles in Lisbon, with consideration for the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. ComparaJá is a platform that simplifies the process of finding, negotiating, and obtaining the best credits, cards, savings accounts, energy contracts, telecommunication services, and insurance policies.
Company Size: 51-200 employees. This size allows for a dynamic and collaborative work environment, with opportunities for growth and innovation.
Founded: 2015. ComparaJá has been helping Portuguese consumers make informed financial decisions for over a decade.
Company Description:
- ComparaJá is a free, independent online platform that offers consumers the ability to compare and acquire the most suitable financial products and services
- The company's mission is to help consumers make informed decisions in various aspects of personal finance by providing impartial, rigorous, and independent information about different products and services available on the market
- ComparaJá aims to be the leading personal finance platform for both consumers and business partners, as well as for media outlets and other stakeholders
Company Specialties:
- Credit products (personal loans, credit cards, mortgages)
- Savings accounts
- Energy and telecommunication services
- Insurance policies
Company Website: https://www.comparaja.pt
ASSUMPTION: ComparaJá is a well-established company in the financial services industry, with a strong commitment to helping consumers make informed financial decisions.
📊 Role Analysis
Career Level: Mid-level. This role requires a solid understanding of SEO principles and a proven track record of driving organic traffic growth and lead generation.
Reporting Structure: The SEO Manager will report directly to the Founder, Managing Director, and Head of Marketing, working closely with content, development, and marketing teams.
Work Arrangement: Hybrid (3 days on-site in Lisbon, 2 days remote). This arrangement offers flexibility and the opportunity to work from home while still benefiting from the collaborative environment of an on-site team.
Growth Opportunities:
- Learning and developing skills in various aspects of personal finance
- Collaborating with a diverse and talented team to drive the company's success
- Potential career advancement opportunities as the company continues to grow
ASSUMPTION: This role offers significant opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern and collaborative office space in Lisbon's Praça de Alvalade neighborhood
Office Location(s): Praça de Alvalade, Lisbon, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, offering a vibrant cultural scene, historic architecture, and a mild Mediterranean climate
- The Praça de Alvalade neighborhood is known for its lively atmosphere, with numerous restaurants, cafes, and shops
- Lisbon is well-connected by public transportation, making it easy to commute to and from the office
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely 2 days per week
ASSUMPTION: The work environment at ComparaJá is collaborative, innovative, and focused on driving the company's success through data-driven decision-making and continuous improvement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical SEO assessment
- Final interview with the Founder, Managing Director, and Head of Marketing
Key Assessment Areas:
- SEO knowledge and experience
- Data analysis and interpretation skills
- Collaboration and communication skills
- Problem-solving and critical thinking
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Demonstrate your understanding of the role and the company's mission and values
- Prepare for the technical SEO assessment by brushing up on your knowledge of tools and best practices
ATS Keywords: SEO strategy, technical SEO, data analysis, link building, on-page SEO, HTML, CSS, JavaScript, YMYL SEO, E-E-A-T, collaboration, analytical mindset, proactivity, content creation, communication, problem-solving
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their SEO expertise and fit with the company's culture and values.
🛠️ Tools & Technologies
- Google Search Console
- Google Analytics
- Screaming Frog
- Ahrefs
- SEMrush
- CMS Storyblok
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency in using them.
👔 Cultural Fit Considerations
Company Values:
- Ambition
- Proactivity
- Teamwork
- Creativity
- Ethical work
- Humility
- Passion for improving financial literacy and savings capacity in Portugal
Work Style:
- Collaborative
- Data-driven
- Innovative
- Results-oriented
- Dynamic
Self-Assessment Questions:
- Do you have a proven track record of driving organic traffic growth and lead generation through SEO?
- Are you comfortable working in a dynamic, collaborative environment and contributing to the company's success?
- Do you share ComparaJá's passion for improving financial literacy and savings capacity in Portugal?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with ComparaJá's values and work style to be successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Keeping up with industry trends and best practices in SEO
- Collaborating effectively with various teams to implement best SEO practices
- Working in a hybrid environment, balancing on-site and remote work
ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and collaborative approach to overcome.
📈 Similar Roles Comparison
- This role is similar to SEO Manager positions in other industries, but with a focus on financial services and a strong commitment to improving financial literacy and savings capacity in Portugal
- ComparaJá's size and culture offer opportunities for growth and innovation that may not be available in larger, more established companies
- Career progression in this role may involve moving into a more senior SEO or marketing position within the company or exploring opportunities in related fields
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and implementing a comprehensive SEO strategy for a new product launch
- Conducting a technical SEO audit and making recommendations for improvement
- Collaborating with the content team to create and optimize on-page content for SEO
ASSUMPTION: These projects are representative of the types of tasks and initiatives the SEO Manager may be responsible for in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's priorities for SEO in the next 6-12 months?
- How does the SEO team collaborate with other departments, such as content and marketing?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the ComparaJá job portal
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Prepare for the technical SEO assessment by brushing up on your knowledge of tools and best practices
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
