📌 Core Information
🔹 Job Title: SEO Manager
🔹 Company: Picsart
🔹 Location: Madrid, Spain
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading technical SEO initiatives and driving authority growth through link-building strategies.
- Collaborating cross-functionally with product, engineering, analytics, and content teams to integrate SEO best practices.
- Managing SEO roadmaps for new launches, site migrations, and feature rollouts to future-proof technical SEO.
- Partnering with external vendors and freelancers to scale link-building and outreach campaigns effectively.
- Monitoring performance using industry-leading tools and reporting on organic visibility, authority gains, and traffic impact.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive organic growth.
📋 Key Responsibilities
✅ Lead technical SEO initiatives, including audits, indexation strategies, site performance optimization, and Core Web Vitals improvements.
✅ Drive authority growth by developing and managing high-quality link-building strategies, including internal linking and media outreach.
✅ Collaborate cross-functionally with product, engineering, analytics, and content teams to ensure SEO best practices are integrated across the organization.
✅ Manage SEO roadmaps for new launches, site migrations, and feature rollouts, ensuring technical SEO is future-proofed.
✅ Partner with external vendors and freelancers to scale link-building and outreach campaigns effectively.
✅ Monitor performance using industry-leading tools and report on organic visibility, authority gains, and traffic impact.
ASSUMPTION: This role requires a hands-on approach to SEO, with a focus on technical aspects and data-driven decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Computer Science, or a related field (or equivalent experience)
Experience: 5+ years of hands-on SEO experience with a strong focus on technical SEO and link-building
Required Skills:
- Deep knowledge of crawling, indexing, site architecture, structured data, and page speed optimization
- Proven track record managing large-scale link acquisition programs and maintaining compliance with SEO best practices
- Proficiency with tools like Google Search Console, GA4, Ahrefs, Screaming Frog, Sitebulb, and similar platforms
- Strong collaboration skills and ability to work across distributed, global teams
- Comfort using AI tools to streamline audits, research, and analysis
Preferred Skills:
- Experience mentoring junior team members or interns
- Familiarity with international SEO or multi-language site structures
- Understanding of technical SEO as it relates to mobile-first indexing and app/web parity
- Background working in a high-growth tech environment or creative platform
ASSUMPTION: Candidates should have a proven track record in SEO, with a strong focus on technical aspects and link-building strategies.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (Estimated, based on industry standards for SEO Manager roles in Madrid)
Benefits:
- Health insurance and wellness benefits
- Retirement savings plan
- Generous vacation and time-off policies
- Flexible work arrangements
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The salary range is an estimate based on industry standards for SEO Manager roles in Madrid. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Picsart operates in the competitive and rapidly evolving digital creation platform industry, with a focus on empowering users to create, edit, and share visual content.
Company Size: Picsart is a mid-sized company with 501-1,000 employees, offering a dynamic and collaborative work environment.
Founded: Picsart was founded in 2011 and has since grown to become the world's largest digital creation platform.
Company Description:
- Picsart is a global technology company that offers a powerful and easy-to-use editing tool for creating, remixing, and sharing visual stories.
- The platform features a vast open-source content collection, including free-to-edit photos, stickers, backgrounds, templates, and more.
- Picsart is available in 30 languages and has amassed over 1 billion users worldwide.
Company Specialties:
- Photo editing and creation
- Content discovery and sharing
- Drawing and collage making
- Social networking and influencer engagement
- Brand activations and challenges
- Video editing and graphic design
Company Website: https://picsart.com/
ASSUMPTION: Picsart's focus on user-generated content and creativity makes it an attractive workplace for innovative and creative professionals.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, leadership, and the ability to drive organic growth through SEO initiatives.
Reporting Structure: The SEO Manager will report directly to the Head of Marketing or a similar role and will collaborate with various teams, including product, engineering, analytics, and content.
Work Arrangement: This role offers remote work options, with occasional travel for team meetings and events.
Growth Opportunities:
- Potential career progression into senior marketing roles or leadership positions within the SEO team.
- Opportunities to work on high-impact projects and drive significant organic growth for the platform.
- Chance to collaborate with and learn from experienced professionals in the marketing and technology industries.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a tangible impact on the company's organic visibility and user base.
🌍 Location & Work Environment
Office Type: Picsart's Madrid office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 1010 S Federal Hwy, Onyx Tower, Suite 1103, Miami, Florida 33009, US
Geographic Context:
- Madrid is a vibrant, multicultural city with a thriving tech industry and a high quality of life.
- The city offers a rich cultural scene, with numerous museums, galleries, and historical sites.
- Madrid is well-connected by public transportation, making it easy to commute to and from the office.
Work Schedule: Full-time, with flexible hours and remote work options
ASSUMPTION: Working in Madrid offers a unique blend of cultural experiences and professional opportunities, making it an attractive location for international candidates.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- Technical SEO assessment or case study
- Final interview with the hiring manager and relevant team members
Key Assessment Areas:
- Technical SEO knowledge and experience
- Link-building strategies and outreach tactics
- Collaboration and communication skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Picsart's values
Application Tips:
- Highlight your relevant SEO experience and achievements in your resume.
- Tailor your cover letter to demonstrate your understanding of Picsart's platform and the role's requirements.
- Prepare for the technical SEO assessment or case study by brushing up on your skills and reviewing recent industry trends.
- Research Picsart's company culture and values to ensure a strong cultural fit.
ATS Keywords: SEO, Technical SEO, Link Building, Site Performance Optimization, Core Web Vitals, Crawling, Indexing, Site Architecture, Structured Data, Page Speed Optimization, Google Search Console, GA4, Ahrefs, Screaming Frog, Sitebulb, Collaboration, AI Tools
ASSUMPTION: Picsart's hiring process is designed to assess candidates' technical SEO skills, problem-solving abilities, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Google Search Console
- GA4
- Ahrefs
- Screaming Frog
- Sitebulb
- AI tools for audits, research, and analysis
ASSUMPTION: The SEO Manager will be expected to be proficient in using industry-leading SEO tools and platforms to drive organic growth and improve the platform's visibility.
👔 Cultural Fit Considerations
Company Values:
- Empowering creators worldwide
- Inspiring creativity and self-expression
- Fostering a collaborative and inclusive work environment
- Embracing innovation and continuous learning
Work Style:
- Dynamic and fast-paced, with a focus on results and impact
- Collaborative and cross-functional, with a strong emphasis on teamwork and communication
- Data-driven and analytical, with a focus on continuous improvement
- Adaptable and resilient, with the ability to thrive in a rapidly changing environment
Self-Assessment Questions:
- Do you align with Picsart's mission to empower creators worldwide and inspire creativity and self-expression?
- Are you comfortable working in a dynamic, collaborative, and data-driven environment?
- Do you have the ability to thrive in a rapidly changing and innovative workplace?
ASSUMPTION: Picsart's company culture values creativity, collaboration, and continuous learning, making it an attractive workplace for innovative and adaptable professionals.
⚠️ Potential Challenges
- The role requires a strong technical SEO background and the ability to keep up with industry trends and algorithm changes.
- Picsart's global user base and multilingual content may present unique SEO challenges that require innovative solutions.
- The role may require occasional travel for team meetings and events, which could be challenging for candidates who prefer to work remotely full-time.
- Madrid's competitive job market and high cost of living may present challenges for candidates relocating to the city.
ASSUMPTION: While this role offers numerous opportunities for growth and impact, it also presents unique challenges that candidates should carefully consider.
📈 Similar Roles Comparison
- Compared to other SEO Manager roles, this position offers a unique focus on driving organic growth for a global digital creation platform.
- Industry-specific context: Picsart's user-generated content and creative nature present unique SEO challenges and opportunities.
- Career path comparison: This role offers potential progression into senior marketing roles or leadership positions within the SEO team, with opportunities to drive significant organic growth and impact.
ASSUMPTION: This role offers a unique blend of technical SEO expertise and creative problem-solving, making it an attractive opportunity for candidates seeking to make a tangible impact in a dynamic and innovative industry.
📝 Sample Projects
- Conducting a comprehensive technical SEO audit of Picsart's platform to identify and address potential issues and opportunities for improvement.
- Developing and executing a strategic link-building campaign to improve the platform's authority and organic visibility.
- Collaborating with the product and engineering teams to ensure SEO best practices are integrated into new features and launches, including site migrations and app indexing.
ASSUMPTION: These sample projects illustrate the hands-on, strategic, and collaborative nature of the SEO Manager role at Picsart.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Picsart's technical SEO and the key priorities for the role in the first 90 days?
- How does the SEO team collaborate with other departments, such as product, engineering, and content, to drive organic growth and improve the platform's visibility?
- What are the most significant SEO challenges facing Picsart, and how does the company plan to address them in the near future?
- How does Picsart support the professional development and growth of its SEO team members?
- What is the work-life balance like for SEO team members at Picsart, and how does the company support remote work and flexible scheduling?
ASSUMPTION: Asking these questions will help you better understand the role's requirements, the team's dynamics, and Picsart's long-term goals for organic growth and SEO strategy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant SEO experience and achievements, using the ATS keywords provided.
- Write a cover letter that demonstrates your understanding of Picsart's platform and the role's requirements, addressing how your skills and experience make you a strong fit for the position.
- Prepare for the technical SEO assessment or case study by brushing up on your skills and reviewing recent industry trends.
- Follow up with Picsart's HR team one week after submitting your application to inquire about your application status.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
