SEO Manager (F/M/X)

📌 Core Information

🔹 Job Title: SEO Manager (F/M/X)

🔹 Company: Skeepers

🔹 Location: Marseille, Provence-Alpes-Côte d’Azur, France

🔹 Job Type: Hybrid (Remote/On-site)

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Remote/On-site)

🚀 Job Overview

Key aspects of this role include:

• Developing and leading a global SEO strategy across multiple domains and geographies
• Collaborating with cross-functional teams to integrate SEO into product development and marketing initiatives
• Optimizing content, on/off-page SEO, technical SEO, and site architecture for improved performance
• Conducting regular SEO audits, keyword research, and performance tracking
• Fluency in French and English, with Spanish or Italian as a strong plus

ASSUMPTION: This role requires a strategic and hands-on SEO manager to drive organic growth for Skeepers and Avis Vérifiés across key regions. The ideal candidate will have a minimum of 3 years of hands-on SEO experience, preferably in a fast-paced B2B SaaS environment.

📋 Key Responsibilities

✅ Define and lead a global SEO strategy across multiple domains and geographies, aligning organic efforts with broader digital acquisition and brand goals

✅ Drive content optimization and link-building initiatives, developing and deploying scalable strategies to enhance rankings and visibility

✅ Collaborate with the Website Manager to improve crawlability, indexability, loading speed, and structured data implementation

✅ Conduct regular SEO audits, keyword research, competitive benchmarks, and performance monitoring

✅ Partner with Product teams to ensure SEO is integrated throughout product development cycles and with Field Marketing Managers to develop localized and market-specific SEO initiatives

✅ Optimize long-tail keyword strategies to capture new AI-driven search behaviors and support the social and video content strategy

ASSUMPTION: The role requires a balance of strategic planning and hands-on execution, with a strong focus on collaboration and data-driven decision-making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of 3 years of hands-on SEO experience, ideally from an agency background or fast-paced B2B SaaS environment

Required Skills:

• Strong technical SEO knowledge and content strategy skills
• Familiarity with key SEO tools (e.g., SEMrush, Screaming Frog, GSC, GA4)
• Experience working with CMS platforms (WordPress or similar)
• Comfortable using data to track performance, identify opportunities, and drive decisions
• Organized, autonomous, proactive, and results-driven
• Strong project management and collaboration skills, especially in a multi-stakeholder, international context

Preferred Skills:

• Fluency in Spanish or Italian

ASSUMPTION: The ideal candidate will have a proven track record in SEO, with a strong understanding of both technical and content aspects, as well as experience working in a fast-paced, international environment.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Estimated, based on market research for SEO Manager roles in France with 3-5 years of experience)

Benefits:

• Restaurant Vouchers
• Hybrid work arrangement (remote/on-site)
• Opportunities for internal evolution and growth
• Participation in seminars and events organized by the group

Working Hours: Full-time (40 hours per week), with flexible hours and a focus on results

ASSUMPTION: The salary range is an estimate based on market research for similar roles in France. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically AI-powered User-Generated Content (UGC) solutions for brands

Company Size: 201-500 employees, with a dynamic and entrepreneurial spirit

Founded: 2012, with headquarters in Marseille, France, and offices across Europe and the Americas

Company Description:

• Skeepers helps brands translate authentic consumer voices into business thanks to its AI-powered UGC suite
• Over 8,000 clients worldwide rely on Skeepers' solutions to amplify reach, boost engagement, and drive sales and customer retention
• The company enables brands to collect, manage, and activate UGC at scale, unlocking real customer insights and building lasting loyalty

Company Specialties:

• AI-powered UGC solutions
• Shopper engagement and online reputation optimization
• Secure collection, management, and activation of consumer insights

Company Website: www.skeepers.com

ASSUMPTION: Skeepers is a growing and innovative company in the UGC solutions space, with a strong focus on helping brands enhance customer engagement and optimize online reputation.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and internal evolution

Reporting Structure: This role reports directly to the Digital Acquisition Manager and collaborates closely with the Website Manager, Product teams, and local Field Marketing teams

Work Arrangement: Hybrid (remote/on-site), with a focus on results and work-life balance

Growth Opportunities:

• Potential internal evolution due to the structuring of the group on a national and international scale
• Opportunities to play a strategic role within a dynamic structure on an innovative market

ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and personal skill development, as Skeepers continues to expand and innovate in the UGC solutions space.

🌍 Location & Work Environment

Office Type: Hybrid (remote/on-site), with offices in Marseille, Paris, Lille, Rennes, Nantes, Toulouse, Madrid, Milan, Cologne, New York, and other locations

Office Location(s): 18-20, Avenue Robert Schuman, Marseille, Provence-Alpes-Côte d’Azur 13002, FR

Geographic Context:

• Marseille is the second-largest city in France, located on the Mediterranean coast
• The region of Provence-Alpes-Côte d’Azur is known for its vibrant culture, history, and natural beauty
• Skeepers' offices are centrally located, with easy access to public transportation and amenities

Work Schedule: Full-time (40 hours per week), with flexible hours and a focus on results

ASSUMPTION: The hybrid work arrangement offers applicants the opportunity to balance remote work with on-site collaboration, fostering a flexible and adaptable work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical SEO assessment or case study
• Final interview with the Digital Acquisition Manager and other relevant stakeholders

Key Assessment Areas:

• SEO knowledge and expertise
• Data analysis and problem-solving skills
• Collaboration and communication skills
• Cultural fit and alignment with Skeepers' values

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and relevant skills
• Demonstrate your understanding of Skeepers' business and the role's requirements
• Prepare for the technical SEO assessment or case study by brushing up on your SEO knowledge and tools
• Showcase your ability to work collaboratively and adapt to a dynamic, international environment

ATS Keywords: SEO, content strategy, technical SEO, data analysis, project management, collaboration, keyword research, link building, performance monitoring, crawlability, indexability, loading speed, structured data, CMS, organic growth, digital acquisition

ASSUMPTION: The application process for this role is designed to assess the candidate's SEO expertise, data analysis skills, and cultural fit with Skeepers' values and work environment.

🛠️ Tools & Technologies

• SEMrush
• Screaming Frog
• Google Search Console (GSC)
• Google Analytics 4 (GA4)
• WordPress or similar CMS platforms

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are widely used in the SEO industry and will be integral to the candidate's day-to-day responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Entrepreneurial spirit
• Intrapreneurship
• Collaboration
• Adaptability
• Customer focus

Work Style:

• Dynamic and fast-paced
• Results-driven
• Collaborative and cross-functional
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment and enjoy working collaboratively with cross-functional teams?
• Are you comfortable using data to drive decisions and continuously optimizing your approach?
• Do you have a strong entrepreneurial spirit and a desire to make an impact in a growing company?

ASSUMPTION: Skeepers values candidates who are adaptable, collaborative, and results-driven, with a strong entrepreneurial spirit and a desire to make an impact in a growing company.

⚠️ Potential Challenges

• Managing multiple domains and geographies, requiring a strong understanding of local SEO best practices
• Balancing strategic planning with hands-on execution, potentially leading to a heavy workload
• Collaborating with diverse teams and stakeholders, requiring strong communication and project management skills
• Keeping up with the latest SEO trends and algorithm changes, demanding continuous learning and adaptation

ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and results-driven candidate to succeed.

📈 Similar Roles Comparison

• Unlike traditional SEO roles, this position requires a strong focus on content strategy and collaboration with cross-functional teams
• Skeepers' unique business model and AI-powered UGC solutions set this role apart from SEO positions in other industries
• Career progression in this role may involve moving into a more specialized or leadership position within the SEO team or expanding into other marketing disciplines

ASSUMPTION: This role offers a unique blend of strategic planning and hands-on execution, with a strong focus on collaboration and data-driven decision-making, setting it apart from other SEO positions in the market.

📝 Sample Projects

• Conducting a comprehensive SEO audit of Skeepers' and Avis Vérifiés' websites, identifying opportunities for improvement and implementing changes to enhance rankings and visibility
• Developing and executing a content strategy that aligns with Skeepers' brand voice and messaging, driving organic traffic and engagement
• Collaborating with the Product team to optimize the onboarding process for new clients, ensuring a seamless and SEO-friendly user experience

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, as well as the importance of collaboration and data-driven decision-making in driving organic growth for Skeepers and Avis Vérifiés.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of this role and how they align with the job description?
• How does this role fit into the broader marketing strategy for Skeepers and Avis Vérifiés, and how will my work contribute to the company's overall success?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured?
• How does Skeepers support the professional development and growth of its employees, particularly in the SEO team?
• What is the company's approach to work-life balance, and how does this role accommodate that philosophy?

ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, strategic importance, performance expectations, professional development opportunities, and work-life balance for this role at Skeepers.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Hybrid SEO Manager (F/M/X) in Marseille at Skeepers
• Tailor your resume and cover letter to highlight your SEO experience and relevant skills
• Prepare for the technical SEO assessment or case study by brushing up on your SEO knowledge and tools
• Showcase your ability to work collaboratively and adapt to a dynamic, international environment
• Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.