📌 Core Information
🔹 Job Title: SEO Manager
🔹 Company: ComparaJá
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Full-time, Hybrid (3 days on-site)
🔹 Category: Financial Services
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing SEO strategies to drive organic traffic growth
- Collaborating with content, development, and marketing teams to implement SEO best practices
- Analyzing data and interpreting metrics to make informed decisions
- Staying updated with industry trends and algorithm changes
ASSUMPTION: This role requires a proactive, analytical mindset and strong communication skills to succeed in a collaborative environment.
📋 Key Responsibilities
✅ Creating and optimizing SEO strategies to ensure sustainable growth in organic traffic and search engine performance
✅ Collaborating with content, development, and marketing teams to implement best SEO practices
✅ Analyzing data and interpreting metrics to make informed decisions and drive results
✅ Staying updated with industry trends and algorithm changes to adapt strategies accordingly
✅ Conducting keyword research and on-page optimization
✅ Managing and optimizing link-building campaigns
✅ Monitoring and reporting on SEO performance using tools like Google Analytics and Google Search Console
ASSUMPTION: This role involves a mix of strategic planning, hands-on implementation, and data-driven analysis.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 3 years of proven SEO experience, ideally in large-scale or competitive environments
Required Skills:
- Proven expertise in technical SEO, including crawling, indexation, information architecture, schema markup, and Core Web Vitals
- Familiarity with SEO tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, or SEMrush
- Strong analytical and data interpretation skills
- Basic knowledge of HTML, CSS, and JavaScript
- Fluency in Portuguese and English, both written and spoken
Preferred Skills:
- Experience with websites in the comparison, fintech, or related sectors
- Familiarity with CMS Storyblok
- Experience with mobile optimization and A/B testing for SEO
ASSUMPTION: Candidates with experience in YMYL (Your Money, Your Life) SEO and E-E-A-T principles will have a significant advantage.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (based on experience and market standards for SEO Manager roles in Lisbon)
Benefits:
- Hybrid work arrangement (3 days on-site in Lisbon)
- Friday breakfasts
- Annual events and team-building activities
- Opportunity to work directly with the Founder, Managing Director, and Head of Marketing
- Creative and innovative environment with room for testing and risk-taking
- Learning opportunities about crucial financial decisions
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market standards for SEO Manager roles in Lisbon, Portugal.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services - ComparaJá is a platform that simplifies the process of finding, negotiating, and obtaining the best credits, cards, savings accounts, energy contracts, and insurance policies.
Company Size: 51-200 employees - ComparaJá offers a dynamic work environment with opportunities for growth and collaboration.
Founded: 2015 - ComparaJá has been operating in the Portuguese market for over a decade, helping consumers make informed financial decisions.
Company Description:
- ComparaJá is a free, independent online platform that compares and analyzes financial products and services
- The company's mission is to help Portuguese consumers make informed decisions about their finances through impartial, rigorous, and independent information
- ComparaJá aims to be the go-to platform for personal finance, offering users the opportunity to identify and acquire the most suitable solutions for their needs while saving time and money
Company Specialties:
- Credit products (personal loans, mortgages, credit cards)
- Savings products (deposit accounts)
- Energy and telecommunications contracts
- Insurance products
Company Website: https://www.comparaja.pt
ASSUMPTION: ComparaJá's focus on financial education and empowerment makes it an attractive employer for candidates interested in making a positive impact on consumers' financial well-being.
📊 Role Analysis
Career Level: Mid-level - This role offers an opportunity to grow professionally while contributing to the company's SEO strategy and driving organic traffic growth.
Reporting Structure: The SEO Manager will report directly to the Head of Marketing and collaborate with content, development, and marketing teams.
Work Arrangement: Hybrid - The role requires on-site presence for 3 days per week at the company's office in Lisbon's Praça de Alvalade.
Growth Opportunities:
- Potential career progression to senior SEO roles or leadership positions within the marketing department
- Opportunities to expand skills and knowledge in SEO, data analysis, and team management
- Chance to work on high-impact projects with direct input from the Founder, Managing Director, and Head of Marketing
ASSUMPTION: Success in this role may lead to increased responsibilities and leadership opportunities within the marketing department.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Lisbon's Praça de Alvalade
Office Location(s): Praça de Alvalade, Lisbon, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, offering a vibrant cultural scene, historic sites, and a Mediterranean climate
- The Praça de Alvalade area is known for its commercial and retail spaces, as well as its proximity to public transportation
- Lisbon's cost of living is generally lower than other major European cities, offering an affordable lifestyle for residents
Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (3 days on-site, 2 days remote)
ASSUMPTION: The hybrid work arrangement offers flexibility and a better work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical SEO assessment or case study
- Final interview with the Head of Marketing and/or other relevant stakeholders
Key Assessment Areas:
- SEO knowledge and experience
- Data analysis and interpretation skills
- Communication and collaboration abilities
- Problem-solving and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Prepare for the technical SEO assessment or case study by brushing up on your knowledge of SEO tools and best practices
- Research ComparaJá's business model and mission to demonstrate your understanding of the company and its goals
- Be prepared to discuss your approach to SEO strategy, data analysis, and collaboration with cross-functional teams
ATS Keywords: SEO strategy, technical SEO, data analysis, link building, on-page optimization, collaboration, hybrid work, Lisbon
ASSUMPTION: The interview process may vary depending on the candidate's qualifications and the company's current hiring needs.
🛠️ Tools & Technologies
- SEO tools: Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush
- CMS: Storyblok (preferred)
- Programming languages: HTML, CSS, JavaScript (basic knowledge)
ASSUMPTION: Familiarity with the mentioned tools and technologies will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Ambition and proactivity
- Spirit of teamwork and collaboration
- Creativity and innovation
- Ethical work ethic and determination
- Humility and passion for financial education and empowerment
Work Style:
- Dynamic and collaborative environment
- Focus on results and continuous improvement
- Openness to testing and risk-taking
- Strong communication and teamwork skills
Self-Assessment Questions:
- Do you have a proven track record of driving organic traffic growth through SEO strategies?
- Are you comfortable working in a collaborative, dynamic environment and adapting to change?
- Do you possess strong communication skills and the ability to work effectively with cross-functional teams?
- Are you proactive, ambitious, and determined to succeed in your role and contribute to the company's growth?
ASSUMPTION: Candidates who align with ComparaJá's values and work style will be more likely to succeed and enjoy their role within the company.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, dynamic environment
- Keeping up with industry trends and algorithm changes
- Collaborating effectively with cross-functional teams to implement SEO best practices
- Adapting to a hybrid work arrangement and balancing on-site and remote work
ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and effective communication with team members.
📈 Similar Roles Comparison
- Compared to other SEO Manager roles, this position offers a unique opportunity to work in the financial services industry and make a direct impact on consumers' financial well-being
- ComparaJá's focus on financial education and empowerment sets it apart from other comparison platforms and fintech companies
- Career progression opportunities may vary depending on the company's size and structure, with potential growth paths to senior SEO roles or marketing leadership positions
ASSUMPTION: Candidates interested in the financial services industry and making a positive impact on consumers' financial decisions should consider this role as an attractive opportunity.
📝 Sample Projects
- Conducting a comprehensive SEO audit of ComparaJá's website and implementing recommended changes to improve organic traffic and search engine performance
- Developing and executing a link-building campaign to increase the website's authority and visibility in search engine results
- Collaborating with the content team to optimize on-page elements, such as titles, meta tags, and schema markup, to improve SEO performance
ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with the SEO Manager role at ComparaJá.
❓ Key Questions to Ask During Interview
- Can you describe the current SEO strategy and how my role would contribute to its evolution and success?
- How does the marketing team collaborate with other departments, such as content and development, to implement SEO best practices?
- What are the most significant challenges facing the SEO team in the coming months, and how can I contribute to addressing them?
- How does ComparaJá support the professional growth and development of its employees, particularly in the SEO and marketing fields?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful, relevant questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills, as well as your alignment with ComparaJá's values and work style
- Prepare for the technical SEO assessment or case study by brushing up on your knowledge of SEO tools and best practices
- Research ComparaJá's business model and mission to demonstrate your understanding of the company and its goals
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
