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SEO Manager (Hybrid-Chicago)

HUB International
Full-time
On-site
Chicago, Illinois, United States
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: SEO Manager (Hybrid-Chicago)

πŸ”Ή Company: HUB International

πŸ”Ή Location: Chicago, IL

πŸ”Ή Job Type: Full-Time, Hybrid

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 15, 2025

πŸ”Ή Experience Level: 5-7 years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing successful SEO strategies to increase website visibility and ranking
  • Conducting keyword research and analysis to identify growth opportunities
  • Monitoring and analyzing SEO performance metrics using various tools
  • Collaborating with content creators and marketing teams to integrate SEO best practices
  • Managing and improving organic search engine performance based on click-through rates, traffic, and conversions

ASSUMPTION: This role requires a high level of expertise in SEO strategies and tools, with a focus on AI search optimization. The ideal candidate will have experience managing multiple SEO projects simultaneously without compromising excellence.

πŸ“‹ Key Responsibilities

βœ… Develop and execute SEO strategies to increase the visibility and ranking of our websites across search engines leveraging AI search optimization strategies.

βœ… Conduct keyword research and analysis to identify growth opportunities.

βœ… Monitor and analyze SEO performance metrics using tools such as Google Analytics, SEMrush, Ahrefs, Yoast SEO, Screamingfrog, Frase, and/or other emerging AI SEO tools.

βœ… Collaborate with content creators and marketing teams to ensure SEO best practices are integrated into content development.

βœ… Plan and execute off page SEO strategies including backlinking, competitor backlinking.

βœ… Optimize website content for search engines and lead generation.

βœ… Manage and improve organic search engine performance based on click-through rates, traffic, and conversions.

βœ… Prepare and present reports regularly on the progress of SEO efforts and adjust strategies as necessary.

βœ… Conduct website audits to identify technical, on page, off page issues/opportunities for current and future websites.

ASSUMPTION: The role involves a mix of strategic planning, hands-on implementation, and analytical reporting. Strong project management skills are essential to balance multiple projects and ensure consistent results.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Information Technology, or relevant field.

Experience: Minimum of 5 years of experience in an SEO managerial role with a successful track record.

Required Skills:

  • Strong understanding of search engine algorithms and ranking strategies
  • Experience managing robust website migration and redirect projects
  • Experience with SEO tools such as Google Search Console, Google Analytics, SEMrush, Moz, Ahrefs Yoast SEO, Frase, Clearscope, Screamingfrog, etc.
  • Experience with AI tools such as: SEMrush’s AI tool, Peec AI, Profound, etc.
  • Excellent analytical, organizational, and project management skills
  • Proficient in HTML/CSS and WordPress or other content management systems
  • Excellent communication and collaboration skills

Preferred Skills:

  • Experience in the insurance industry
  • Fluency in additional languages

ASSUMPTION: Candidates should have a strong foundation in SEO principles and a proven track record of driving organic traffic growth. Familiarity with AI SEO tools is a significant advantage.

πŸ’° Compensation & Benefits

Salary Range: $85,000 - $105,000 per year, with additional discretionary bonus opportunity. This compensation will be impacted by factors such as the successful candidate’s skills, experience and working location, as well as the specific position’s business line, scope and level.

Benefits:

  • Health, dental, and vision insurance
  • Life and disability insurance
  • FSA and HSA accounts
  • 401(k) accounts
  • Paid-time-off benefits
  • Eligible bonuses, equity, and commissions for some positions

Working Hours: Full-time, with a hybrid work arrangement requiring on-site presence 3 days a week.

ASSUMPTION: The salary range provided is an estimate based on industry standards for an SEO Manager role with the given experience level and location. The final compensation may vary based on the factors mentioned.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Insurance. HUB International is one of the largest insurance brokers in the world, offering a wide range of risk management, insurance, employee benefits, retirement, and wealth management products and services.

Company Size: 10,001+ employees. As a large organization, HUB International offers extensive resources and opportunities for career growth.

Founded: 1998. HUB International was founded in Chicago, Illinois, and has since grown into a global organization with offices throughout North America.

Company Description:

  • HUB International is a leading full-service global insurance broker providing property and casualty, life and health, employee benefits, investment, and risk management products and services.
  • The company advises businesses and individuals on how to reach their goals by providing tailored solutions and unrelenting advocacy.
  • HUB International is committed to delivering exceptional customer service and helping clients navigate the changing world of risk and insurance.

Company Specialties:

  • Insurance and risk management solutions for businesses and consumers
  • Employee benefits and retirement planning
  • Wealth management services

Company Website: www.hubinternational.com

ASSUMPTION: HUB International's extensive resources and global presence provide ample opportunities for professional growth and development within the company.

πŸ“Š Role Analysis

Career Level: Mid-level to senior. This role requires a high level of expertise in SEO strategies and tools, with a focus on AI search optimization.

Reporting Structure: The SEO Manager will report directly to the Marketing Department and collaborate with various teams, including content creators and marketing specialists.

Work Arrangement: Hybrid. The role requires on-site presence 3 days a week at the Chicago office, with the remaining days working remotely.

Growth Opportunities:

  • As a large organization, HUB International offers opportunities for career progression within the marketing department or other business lines.
  • The SEO Manager may have the opportunity to lead a team or take on additional responsibilities as the company grows.
  • HUB International's global presence provides opportunities for international assignments or remote work for the right candidate.

ASSUMPTION: The SEO Manager role is a critical position within the marketing department, with significant potential for growth and impact on the company's online presence and organic traffic.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art technology and amenities.

Office Location(s): 150 N Riverside Plaza, Chicago, IL

Geographic Context:

  • Chicago is a major metropolitan area with a diverse economy and a thriving tech industry.
  • The office is located in the West Loop neighborhood, offering easy access to public transportation, dining, and entertainment options.
  • Chicago experiences cold winters and warm summers, with moderate humidity.

Work Schedule: Full-time, with a hybrid work arrangement requiring on-site presence 3 days a week. The remaining days can be worked remotely, offering a flexible work-life balance.

ASSUMPTION: The hybrid work arrangement provides the best of both worlds, allowing for collaboration and in-person interaction while also offering the flexibility of remote work.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the hiring manager
  • In-person or virtual interview with the marketing team
  • Final interview with the department head or senior leadership

Key Assessment Areas:

  • SEO expertise and experience
  • Analytical and problem-solving skills
  • Communication and collaboration skills
  • Cultural fit and alignment with HUB International's values

Application Tips:

  • Highlight specific SEO strategies and successes from previous roles
  • Demonstrate a strong understanding of AI search optimization and its application to SEO
  • Tailor your resume and cover letter to emphasize relevant skills and experiences
  • Prepare questions that demonstrate your interest in the role and the company

ATS Keywords: SEO, AI Search Optimization, SEO Manager, SEO Strategy, SEO Tools, SEO Performance, Organic Traffic, Keyword Research, Website Optimization, Project Management, Marketing, Insurance Industry

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates who possess a strong background in SEO and a proven track record of driving organic traffic growth.

πŸ› οΈ Tools & Technologies

  • SEMrush
  • Ahrefs
  • Google Analytics
  • Google Search Console
  • Yoast SEO
  • Screamingfrog
  • Frase
  • Clearscope
  • Peec AI
  • Profound
  • WordPress
  • HTML/CSS

ASSUMPTION: The SEO Manager will be expected to be proficient in a wide range of SEO tools and technologies, with a focus on AI-driven platforms.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Expertise
  • Service
  • Stewardship
  • Teamwork

Work Style:

  • Collaborative
  • Data-driven
  • Adaptable
  • Results-oriented

Self-Assessment Questions:

  • Do you thrive in a collaborative, data-driven environment?
  • Are you comfortable working with a diverse range of teams and stakeholders?
  • Do you have a proven track record of driving organic traffic growth through SEO strategies?

ASSUMPTION: HUB International values candidates who are highly skilled in their respective fields, collaborative, and committed to delivering exceptional customer service.

⚠️ Potential Challenges

  • Managing multiple SEO projects simultaneously without compromising excellence
  • Keeping up with the latest trends and best practices in AI search optimization
  • Collaborating effectively with various teams and stakeholders, including content creators and marketing specialists
  • Adapting to the hybrid work arrangement and balancing on-site and remote work

ASSUMPTION: The SEO Manager role presents unique challenges that require strong project management skills, adaptability, and a deep understanding of SEO strategies and tools.

πŸ“ˆ Similar Roles Comparison

  • Unlike other SEO Manager roles, this position focuses heavily on AI search optimization strategies and tools
  • HUB International's global presence and extensive resources provide unique opportunities for career growth and development
  • Compared to other SEO Manager roles, this position may offer a higher salary range and more comprehensive benefits package

ASSUMPTION: The SEO Manager role at HUB International is a unique opportunity for an experienced SEO professional looking to leverage AI search optimization strategies and tools in a global organization.

πŸ“ Sample Projects

  • Conducting a comprehensive website audit and implementing technical, on-page, and off-page SEO improvements to increase organic traffic by 50%
  • Developing and executing a targeted keyword research strategy to identify high-volume, low-difficulty keywords and integrating them into content development
  • Managing a website migration project, including redirects and URL structure optimization, to minimize organic traffic loss and improve search engine rankings

ASSUMPTION: The SEO Manager will be expected to take on a wide range of projects, from strategic planning and analysis to hands-on implementation and optimization.

❓ Key Questions to Ask During Interview

  • Can you describe the current SEO strategy and how my role would contribute to its evolution?
  • How does the marketing team collaborate with other departments, such as content creation and product development?
  • What are the most significant challenges facing the SEO team in the next 6 to 12 months, and how can this role help address them?
  • How does HUB International support the professional development and growth of its SEO team members?
  • What is the company's long-term vision for its online presence, and how does this role fit into that strategy?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and can help you better understand the expectations and opportunities associated with the SEO Manager position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your SEO experience, skills, and achievements, with a focus on AI search optimization strategies
  • Write a cover letter that demonstrates your understanding of the role, your relevant experience, and your enthusiasm for the opportunity
  • Prepare examples of your previous SEO projects and their outcomes to showcase your expertise and problem-solving skills
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.