SEO Manager (Remote Canada) - Future Opening

📌 Core Information

🔹 Job Title: SEO Manager (Remote Canada - Future Opening)

🔹 Company: Directive Consulting

🔹 Location: Remote (Canada)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 2, 2025

🔹 Experience Level: Mid-Senior Level (2-5 years)

🔹 Remote Status: Remote (Canada)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing custom marketing strategies aligned with client goals and Directive best practices.
• Overseeing strategy execution, ensuring tasks are assigned, tracked, and completed on time.
• Acting as the main point of contact for clients, building strong, trust-based relationships.
• Conducting comprehensive SEO audits to identify technical issues, content gaps, and optimization opportunities.
• Executing on-page and off-page optimization strategies to enhance search visibility and drive organic traffic growth.

ASSUMPTION: This role is a future opening, so the specific start date and client portfolio may not be finalized yet. The job description provides an overview of the responsibilities and requirements for when the position becomes available.

📋 Key Responsibilities

✅ Developing and implementing custom marketing strategies aligned with client goals and Directive best practices.

✅ Overseeing strategy execution, ensuring tasks are assigned, tracked, and completed on time using Asana.

✅ Acting as the main point of contact for clients, building strong, trust-based relationships through proactive communication via Slack and regular meetings.

✅ Collaborating with Associate Directors (AsDs) to address roadblocks and ensure strategic alignment.

✅ Crafting creative briefs and ideating compelling content campaigns based on competitor and audience insights.

✅ Conducting comprehensive SEO audits to identify technical issues, content gaps, and optimization opportunities, delivering actionable recommendations to improve site performance and rankings.

✅ Executing on-page and off-page optimization strategies, including keyword research, meta tag improvements, internal linking, and external outreach to enhance search visibility.

✅ Developing and implementing link-building campaigns, leveraging outreach strategies and partnerships to secure high-quality backlinks that drive domain authority and organic traffic growth.

✅ Preparing and presenting regular updates on client strategy progress, including bi-weekly meetings, monthly and quarterly reports, and bi-annual business review presentations.

ASSUMPTION: The responsibilities listed are subject to change based on the specific client portfolio assigned to the SEO Manager once the role is filled.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 2-5 years of experience in SEO, with a strong focus on technical SEO and content strategy.

Required Skills:

• Expertise in Screaming Frog, advanced SEMrush, GA4, Google Search Console, and Excel (formulas, VLOOKUPs, pivot tables).
• Proven experience in developing and implementing SEO strategies that drive organic traffic growth.
• Strong project management skills, with experience using Asana or similar project management tools.
• Excellent communication skills, with the ability to build strong, trust-based relationships with clients and internal stakeholders.
• Proven ability to analyze data from various sources to establish measurable client goals.

Preferred Skills:

• Experience with Ahrefs, STAT, or BrightEdge.
• Fluency in French or other languages relevant to the Canadian market.

ASSUMPTION: Fluency in French or other relevant languages may be beneficial for this remote Canada-based role but is not strictly required.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (based on industry standards for SEO Managers in Canada with 2-5 years of experience).

Benefits:

• Medical, dental, and vision plans, disability, and life insurance coverage for you and your family.
• Mental health support through certified therapists and Headspace membership.
• Physical health support through Gympass.
• Unlimited PTO, paid company holidays, your birthday off, end-of-year recharge (closed December 24 - January 1), and paid parental leave.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure, which scales in total amount over time.
• Annual anniversary trip with peers and executive leadership for fun and entertainment.

Working Hours: Full-time (40 hours per week) with flexible hours and the ability to work remotely from anywhere in Canada.

ASSUMPTION: The salary range provided is an estimate based on industry standards for SEO Managers in Canada with 2-5 years of experience. The final salary may vary depending on the candidate's skills, experience, and the specific client portfolio assigned.

📌 Applicant Insights

🔍 Company Context

Industry: Directive Consulting is a performance marketing agency specializing in B2B companies, with a focus on Customer Generation methodology to drive revenue growth.

Company Size: Directive Consulting has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 2014, with a history of working with the world's largest B2B brands to bring their performance marketing campaign results to life.

Company Description:

• Directive Consulting blends best-in-class campaigns across Paid Media, Content + SEO, Design, Strategy, and RevOps to generate +$1B in revenue for clients in the last 10 years.
• The company offers a remote-first work environment with state-of-the-art offices in Irvine, California, and global opportunities in Canada, the UK, and Australia.
• Directive Consulting is committed to fostering a more diverse and inclusive culture in the digital landscape, with a People First core value.

Company Specialties:

• SEO
• PPC
• Social Media Marketing
• Search Marketing
• Content Marketing Strategy
• Demand Generation
• SaaS Marketing
• ABM
• Performance Marketing
• Marketing Operations
• Revenue Operations
• Marketing Strategy
• Performance Creative
• Design
• and Growth Marketing

Company Website: directiveconsulting.com

ASSUMPTION: The company description and specialties provided are based on Directive Consulting's LinkedIn profile and may be subject to change.

📊 Role Analysis

Career Level: Mid-Senior Level (2-5 years of experience) with opportunities for growth and advancement within the company.

Reporting Structure: The SEO Manager will report directly to the Associate Director (AsD) and work closely with internal teams, including content writers, designers, and project managers.

Work Arrangement: This role has the opportunity to operate 100% virtually from your home office, with a laptop computer, computer software platforms, and other office productivity tools as necessary. Reliable internet access and a professional background are required.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the SEO Manager to take on additional responsibilities or advance to a senior-level position.
• The SEO Manager may have the opportunity to work with a diverse portfolio of clients, gaining exposure to various industries and markets.
• With Directive Consulting's global presence, there may be opportunities for the SEO Manager to work with international clients or relocate to one of the company's international offices.

ASSUMPTION: Growth opportunities are subject to the company's expansion and the SEO Manager's performance and contributions to the team.

🌍 Location & Work Environment

Office Type: Remote-first with state-of-the-art offices in Irvine, California, and global opportunities in Canada, the UK, and Australia.

Office Location(s): 5201 California Ave, #150, Irvine, California 92617, US (headquarters); Canada, CA (remote); Mexico, MX (remote); United Kingdom, GB (remote)

Geographic Context:

• The remote work arrangement allows for flexibility in location within Canada, with the opportunity to work from home or a co-working space.
• Canada has a diverse range of industries and markets, providing ample opportunities for the SEO Manager to gain experience working with various clients.
• The time zone difference between Canada and Directive Consulting's headquarters in Irvine, California, may require some flexibility in working hours to accommodate meetings and collaboration with the team.

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely from anywhere in Canada.

ASSUMPTION: The work schedule and arrangement may be subject to change based on the specific client portfolio assigned to the SEO Manager once the role is filled.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• Technical assessment to evaluate SEO skills and strategic thinking.
• Final round interview with the hiring manager and/or other team members to discuss the role, responsibilities, and company culture.
• Background check and reference check for the final candidate.

Key Assessment Areas:

• SEO expertise and strategic thinking.
• Project management skills and the ability to oversee strategy execution.
• Excellent communication skills and the ability to build strong, trust-based relationships with clients and internal stakeholders.
• Data analysis skills and the ability to establish measurable client goals.
• Cultural fit and alignment with Directive Consulting's People First core value.

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience, technical skills, and strategic thinking.
• Include specific examples of SEO campaigns you've managed and the results you've achieved.
• Prepare for the technical assessment by brushing up on your SEO skills and reviewing the latest best practices.
• Research Directive Consulting's company culture and be prepared to discuss how your values align with the company's People First core value.
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.

ATS Keywords: SEO, SEO Manager, Technical SEO, Content Strategy, Project Management, Client Communication, Data Analysis, Link Building, On-Page Optimization, Off-Page Optimization, Customer Generation, Paid Media, Content + SEO, RevOps, Marketing Strategy, Performance Marketing

ASSUMPTION: The application process and interview questions may vary depending on the specific needs of the company and the candidate pool for this future opening.

🛠️ Tools & Technologies

• Screaming Frog
• SEMrush
• GA4
• Google Search Console
• Excel
• Asana
• Slack
• Zoom
• Laptop computer (PC or Mac available)
• Computer software platforms and other office productivity tools as necessary

ASSUMPTION: The tools and technologies listed are subject to change based on the specific client portfolio assigned to the SEO Manager once the role is filled.

👔 Cultural Fit Considerations

Company Values:

• People First: Directive Consulting is committed to fostering a more diverse and inclusive culture in the digital landscape.
• Performance-Driven: The company focuses on generating revenue for clients and driving results through data-driven marketing strategies.
• Collaborative: Directive Consulting encourages teamwork and collaboration both internally and with clients to achieve shared goals.
• Innovative: The company embraces new technologies and approaches to stay ahead of industry trends and provide cutting-edge solutions to clients.

Work Style:

• Remote-first with flexible hours and the ability to work from anywhere in Canada.
• Data-driven decision-making with a focus on performance and results.
• Collaborative and team-oriented, with a focus on achieving shared goals.
• Innovative and adaptable, with a willingness to embrace new technologies and approaches.

Self-Assessment Questions:

• How do your personal values align with Directive Consulting's People First core value?
• Are you comfortable working remotely and managing your time effectively in a flexible work environment?
• Do you have experience working with diverse teams and collaborating with stakeholders to achieve shared goals?
• Are you comfortable using data to inform your decisions and driving results through performance-driven marketing strategies?
• Do you have experience working with international clients or in a global work environment?

ASSUMPTION: The self-assessment questions provided are intended to help candidates evaluate their fit with Directive Consulting's company culture and work environment. The actual interview process may include additional or different questions to assess cultural fit.

⚠️ Potential Challenges

• The role is a future opening, so the specific start date and client portfolio may not be finalized yet, which could lead to some uncertainty in the initial stages of the role.
• The remote work arrangement may require some flexibility in working hours to accommodate meetings and collaboration with the team in different time zones.
• The SEO Manager may need to manage multiple client projects simultaneously, requiring strong project management skills and the ability to prioritize tasks effectively.
• The role may require occasional travel to Directive Consulting's headquarters in Irvine, California, or other international offices for team meetings or client presentations.
• The Canadian market may have unique SEO considerations and competition, requiring the SEO Manager to adapt their strategies to the local context.

ASSUMPTION: The potential challenges listed are subject to change based on the specific needs of the company and the SEO Manager's client portfolio once the role is filled.

📈 Similar Roles Comparison

• SEO Manager vs. SEO Specialist: The SEO Manager role requires more strategic thinking, client communication, and project management skills, while the SEO Specialist role focuses more on tactical SEO implementation and execution.
• SEO Manager vs. Digital Marketing Manager: The SEO Manager role has a more specific focus on SEO strategies and tactics, while the Digital Marketing Manager role oversees a broader range of digital marketing channels and campaigns.
• SEO Manager vs. Content Strategist: The SEO Manager role requires a strong understanding of content strategy and its integration with SEO tactics, while the Content Strategist role focuses more on content creation, planning, and editorial processes.

ASSUMPTION: The role comparisons provided are intended to help candidates understand the unique aspects of the SEO Manager role and how it differs from related positions. The actual job requirements and responsibilities may vary depending on the specific needs of the company and the candidate pool for this future opening.

📝 Sample Projects

• Developing and implementing an SEO strategy for a SaaS client looking to increase organic traffic and generate more leads through targeted keyword research, on-page optimization, and link-building campaigns.
• Conducting a comprehensive SEO audit for an e-commerce client to identify technical issues, content gaps, and optimization opportunities, delivering actionable recommendations to improve site performance and rankings.
• Executing a content marketing campaign for a B2B tech client, including blog posts, guest articles, and infographics, to drive organic traffic growth and establish thought leadership in the industry.

ASSUMPTION: The sample projects provided are intended to illustrate the types of responsibilities and initiatives the SEO Manager may be involved in once the role is filled and the specific client portfolio is assigned.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the overall marketing strategy for Directive Consulting's clients?
• What are the most challenging aspects of working with clients in the Canadian market, and how can I best prepare to address them?
• What opportunities are there for growth and advancement within the company for this role?
• How does Directive Consulting support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) used to measure the success of this role, and how will my progress be evaluated?

ASSUMPTION: The key questions to ask during the interview are intended to help candidates better understand the role, the company culture, and the opportunities for growth and development. The actual interview process may include additional or different questions to assess the candidate's fit for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO experience, technical skills, and strategic thinking.
• Prepare for the technical assessment by brushing up on your SEO skills and reviewing the latest best practices.
• Research Directive Consulting's company culture and be prepared to discuss how your values align with the company's People First core value.
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
• If selected for the final round, be prepared to provide references and complete a background check.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.