SEO Manager (Remote Canada) - Future Opening

📌 Core Information

🔹 Job Title: SEO Manager (Remote Canada - Future Opening)

🔹 Company: Directive Consulting

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Canada only)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing custom marketing strategies aligned with client goals and Directive best practices.
• Overseeing strategy execution, ensuring tasks are assigned, tracked, and completed on time.
• Acting as the main point of contact for clients, building strong, trust-based relationships.
• Conducting comprehensive SEO audits and executing on-page and off-page optimization strategies.
• Leveraging advanced SEO tools and data analysis to drive organic growth and maximize search visibility.

ASSUMPTION: This role requires a strong blend of strategic thinking, technical SEO skills, and client management expertise. The ideal candidate will be comfortable working independently and collaborating with cross-functional teams to deliver results.

📋 Key Responsibilities

✅ Develop and implement custom marketing strategies aligned with client goals and Directive best practices.

✅ Utilize project phases, historical performance, and ongoing campaigns to optimize strategies over time.

✅ Collaborate with Associate Directors to address roadblocks and ensure strategic alignment.

✅ Craft creative briefs and ideate compelling content campaigns based on competitor and audience insights.

✅ Apply proven frameworks such as LTV modeling, customer generation, share of SERP, and content production.

✅ Oversee strategy execution, ensuring tasks are assigned, tracked, and completed on time using Asana.

✅ Partner with content writers, designers, and project managers to deliver high-quality campaigns that meet client expectations.

✅ Act as the main point of contact for clients, proactively communicating progress via Slack and regular meetings.

✅ Keep internal leadership informed about roadblocks, growth opportunities, and account changes.

✅ Prepare and present regular updates on client strategy progress, including bi-weekly meetings, monthly and quarterly reports, and bi-annual business review presentations.

✅ Conduct comprehensive SEO audits to identify technical issues, content gaps, and optimization opportunities, delivering actionable recommendations to improve site performance and rankings.

✅ Execute on-page and off-page optimization strategies, including keyword research, meta tag improvements, internal linking, and external outreach to enhance search visibility.

✅ Develop and implement link-building campaigns, leveraging outreach strategies and partnerships to secure high-quality backlinks that drive domain authority and organic traffic growth.

ASSUMPTION: This role requires a strong focus on data-driven decision making, attention to detail, and the ability to balance multiple projects and priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 2-5 years of experience in SEO, content strategy, or a related role.

Required Skills:

• Expertise in Screaming Frog, advanced SEMrush, GA4, Google Search Console, and Excel (formulas, VLOOKUPs, pivot tables).
• Proven experience in SEO audits, keyword research, on-page optimization, and link building.
• Strong data analysis skills and proficiency in using SEO tools to drive organic growth.
• Excellent communication and project management skills.
• Fluency in English.

Preferred Skills:

• Experience with Ahrefs, STAT, or BrightEdge.
• Familiarity with CRM systems and LTV modeling.
• Bilingual or multilingual skills.

ASSUMPTION: The ideal candidate will have a strong foundation in technical SEO and content strategy, with a proven track record of driving organic growth for B2B clients.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - CAD 120,000 per year (based on experience and market rates for SEO Manager roles in Toronto)

Benefits:

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family.
• Mental health support through certified therapists and Headspace membership.
• Physical health support through Gympass.
• Unlimited PTO, paid company holidays, your birthday off, end of year recharge, and paid parental leave.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure, which scales in total amount over time.
• Annual anniversary trip with peers and executive leadership.

Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely from anywhere in Canada.

ASSUMPTION: The salary range provided is an estimate based on market rates for SEO Manager roles in Toronto. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights 🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 2014

Company Description:

• Directive Consulting is the world's largest B2B performance marketing agency, bringing campaign results to life for global brands.
• Their proven Customer Generation methodology has generated over $1 billion in revenue for clients in the last 10 years.
• Their global team is based in the Americas, EMEA, and APAC, with offices in Irvine, California; Toronto, Ontario; Mexico City, Mexico; and London, UK.

Company Specialties:

• SEO
• PPC
• Social Media Marketing
• Search Marketing
• Content Marketing Strategy
• Demand Generation
• SaaS Marketing
• ABM
• Performance Marketing
• Marketing Operations
• Revenue Operations
• Marketing Strategy
• Performance Creative
• Design
• and Growth Marketing

Company Website: directiveconsulting.com

ASSUMPTION: Directive Consulting is a well-established, global performance marketing agency with a strong focus on driving revenue for B2B clients through data-driven strategies and innovative campaigns.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Associate Director of SEO.

Work Arrangement: Remote (100% virtual from your home office), with the option to use Directive's state-of-the-art offices in Irvine, California.

Growth Opportunities:

• Advancement to Senior SEO Manager or other leadership roles within the SEO department or broader marketing organization.
• Expansion of responsibilities and team management opportunities as the company continues to grow and take on new clients.
• Potential to work on global accounts and collaborate with international teams.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the SEO department or take on broader marketing responsibilities as the company continues to expand.

🌍 Location & Work Environment

Office Type: Remote-first, with state-of-the-art offices in Irvine, California, and global locations in Toronto, Ontario; Mexico City, Mexico; and London, UK.

Office Location(s): Toronto, Ontario, Canada

Geographic Context:

• Toronto is the largest city in Canada and the capital of the province of Ontario, with a diverse and multicultural population of over 2.9 million people.
• The city is known for its vibrant arts and culture scene, world-class museums, and a wide range of entertainment options.
• Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters.

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely from anywhere in Canada.

ASSUMPTION: This role offers a remote-first work environment with the option to use Directive's state-of-the-art offices in Irvine, California, or global locations in Toronto, Ontario; Mexico City, Mexico; and London, UK.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening to assess cultural fit and basic qualifications.
• SEO assessment or case study to evaluate technical skills and problem-solving abilities.

• Final interview with the hiring manager and/or other team members to discuss the role, company culture, and career growth opportunities.

Key Assessment Areas:

• Technical SEO skills and experience with relevant tools.
• Data analysis and reporting capabilities.
• Client management and communication skills.
• Strategic thinking and problem-solving abilities.
• Cultural fit and alignment with Directive's core values.

Application Tips:

• Highlight your relevant SEO experience and achievements in your resume, using specific examples and metrics where possible.
• Tailor your cover letter to demonstrate your understanding of Directive's unique value proposition and how your skills and experience align with the role's requirements.
• Prepare for the SEO assessment or case study by brushing up on your technical skills and reviewing recent industry trends and best practices.
• Research Directive Consulting's company culture and values to ensure a strong cultural fit and alignment with the company's mission and vision.

ATS Keywords: SEO, content strategy, technical SEO, site audits, structured data, Core Web Vitals, data analysis, project management, client communication, reporting, link building, keyword research, Google Analytics, SEM tools, content campaigns, creative briefs

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on technical SEO skills, data analysis, and client management experience. Applicants should tailor their application materials to highlight these key qualifications and demonstrate their fit for the role.

🛠️ Tools & Technologies
• Screaming Frog
• SEMrush
• GA4
• Google Search Console
• Excel (formulas, VLOOKUPs, pivot tables)
• Ahrefs (nice to have)
• STAT (nice to have)
• BrightEdge (nice to have)

ASSUMPTION: The ideal candidate will have expertise in the required tools listed above, with a strong preference for candidates with experience using Ahrefs, STAT, or BrightEdge.

👔 Cultural Fit Considerations

Company Values:

• People First: We prioritize the well-being and growth of our team members above all else.
• Transparency: We foster an open and honest environment where everyone feels comfortable sharing their thoughts and ideas.
• Accountability: We take ownership of our work and hold ourselves and each other to high standards.
• Continuous Learning: We embrace a growth mindset and are always looking for ways to improve and innovate.
• Collaboration: We work together to achieve our goals and support each other's success.

Work Style:

• Remote-first, with a focus on results and output over hours worked.
• Data-driven, with a strong emphasis on using data to inform decision-making and strategy.
• Fast-paced and dynamic, with a focus on delivering high-quality campaigns and results for clients.
• Collaborative and supportive, with a strong emphasis on teamwork and knowledge sharing.

Self-Assessment Questions:

• Do you align with Directive's core values, particularly "People First" and "Transparency"?
• Are you comfortable working in a remote-first environment and managing your time effectively?
• Do you have a strong data-driven mindset and the ability to use data to inform your decision-making?
• Are you a collaborative team player who thrives in a fast-paced, dynamic work environment?

ASSUMPTION: The ideal candidate will be a strong cultural fit for Directive Consulting, with a deep understanding of and alignment with the company's core values and work style.

⚠️ Potential Challenges
• Managing multiple client projects and priorities simultaneously.
• Keeping up with the latest SEO trends and algorithm updates.
• Developing and implementing effective strategies for a diverse range of B2B clients.
• Working remotely and maintaining a strong work-life balance.
• Navigating a fast-paced, dynamic work environment with a focus on results and output.

ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, dynamic work environment and manage multiple client projects and priorities effectively.

📈 Similar Roles Comparison
• This role differs from related positions in its focus on B2B tech and SaaS marketing, with a strong emphasis on driving revenue and generating SQLs for clients.
• Industry-specific context: The B2B tech and SaaS marketing landscape is highly competitive, with a strong focus on data-driven strategies and innovative campaigns.
• Career path comparison: This role offers significant growth potential, with opportunities to advance within the SEO department or take on broader marketing responsibilities as the company continues to expand.

ASSUMPTION: This role is unique in its focus on B2B tech and SaaS marketing, with a strong emphasis on driving revenue and generating SQLs for clients. Applicants should have a solid understanding of the B2B tech and SaaS marketing landscape and be prepared to work in a highly competitive, dynamic environment.

📝 Sample Projects
• Conducting a comprehensive SEO audit for a B2B SaaS client and developing a tailored strategy to improve site performance and rankings.
• Executing a link-building campaign for a B2B tech client, leveraging outreach strategies and partnerships to secure high-quality backlinks and drive organic traffic growth.
• Crafting a creative brief and ideating a compelling content campaign for a B2B enterprise client, based on competitor and audience insights.

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges the ideal candidate may face in this role, with a strong focus on technical SEO skills, data analysis, and client management experience.

❓ Key Questions to Ask During Interview
• Can you describe the typical SEO strategy for a B2B tech or SaaS client, and how you would tailor it to their specific needs and goals?
• How do you approach managing multiple client projects and priorities simultaneously, and ensuring that each client receives the attention and results they deserve?
• How do you stay up-to-date with the latest SEO trends and algorithm updates, and how do you incorporate this knowledge into your strategies?
• Can you describe a time when you had to pivot or adjust your SEO strategy due to changes in client goals, market conditions, or other factors? How did you approach this challenge, and what was the outcome?
• How do you balance the need for data-driven decision making with the need for creativity and innovation in your SEO strategies?

ASSUMPTION: These key questions are designed to assess the candidate's technical SEO skills, strategic thinking, and problem-solving abilities, as well as their cultural fit and alignment with Directive's core values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant SEO experience and achievements, using specific examples and metrics where possible.
• Write a cover letter that demonstrates your understanding of Directive's unique value proposition and how your skills and experience align with the role's requirements.
• Prepare for the SEO assessment or case study by brushing up on your technical skills and reviewing recent industry trends and best practices.
• Research Directive Consulting's company culture and values to ensure a strong cultural fit and alignment with the company's mission and vision.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.