SEO Manager (Remote) - EST Hours

📌 Core Information

🔹 Job Title: SEO Manager (Remote) - EST Hours

🔹 Company: ISTA Personnel Solutions

🔹 Location: South Africa (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (South Africa only)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a tailored SEO strategy for the behavioral health industry
• Conducting technical SEO audits and implementing changes
• Monitoring SEO performance and generating actionable insights
• Eventually building and managing a team of SEO specialists

ASSUMPTION: This role requires a strategic mindset, hands-on SEO expertise, and the ability to work independently with minimal oversight.

📋 Key Responsibilities

✅ Develop and execute a results-driven SEO strategy tailored to the behavioral health industry

✅ Conduct technical SEO audits and implement changes

✅ Optimize content and oversee keyword strategies

✅ Monitor SEO performance and generate actionable insights

✅ Stay ahead of algorithm changes and industry trends

✅ Eventually build and manage a team of SEO specialists as needed

✅ Collaborate cross-functionally with content, development, and leadership teams

ASSUMPTION: The role may evolve over time to include more strategic and leadership responsibilities as the team grows.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven technical SEO expertise (5-10 years)

Required Skills:

• Proven technical SEO expertise (on-page, off-page, technical audits, crawling/indexing, site architecture)
• Strong grasp of Google’s algorithms and ranking factors
• Ability to use SEO tools (e.g., Ahrefs, SEMrush, Google Search Console, etc.)
• Ability to work within the behavioral health or healthcare digital landscape
• Excellent written and verbal English and can communicate clearly with stakeholders
• Flexible and comfortable working independently with minimal oversight

Preferred Skills:

• Experience in managing a team of SEO professionals
• Familiarity with the healthcare industry

ASSUMPTION: Candidates with experience in the healthcare industry or managing SEO teams will have an advantage.

💰 Compensation & Benefits

Salary Range: The salary range for this role is ZAR 600,000 - ZAR 800,000 per annum, depending on experience and qualifications. This estimate is based on industry standards for SEO Manager roles in South Africa.

Benefits:

• Remote work with flexible hours (EST business hours)
• Opportunity to work with a global healthcare client
• Potential for team leadership and career growth

Working Hours: This role requires working EST hours, Monday to Friday from 8:00 AM to 5:00 PM EST (14:00 to 23:00 South African time). These hours are subject to change depending on daylight savings.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: ISTA Personnel Solutions is a global BPO company specializing in outsourcing and offshoring consulting. They partner with clients in various industries, including healthcare.

Company Size: ISTA has 1,001-5,000 employees globally, providing a large network of resources and opportunities for growth.

Founded: The company's founding date is not specified on their LinkedIn profile.

Company Description:

• ISTA provides tailor-made workflow solutions for businesses, focusing on streamlining operations and maximizing efficiency
• The company offers remote staffing solutions, including back-office support, data input and processing, order fulfillment, customer service support, and inbound/outbound phone support
• ISTA prides itself on building strong relationships with clients, providing ongoing support, and being open, ethical, and straightforward in all interactions

Company Specialties:

• Back Office Support
• Data Input and Processing
• Order Fulfillment
• Customer Service Support
• Inbound and Outbound Phone Support

Company Website: http://istasolutions.com/

ASSUMPTION: ISTA's focus on remote staffing solutions and global resources makes it an attractive option for candidates seeking international career opportunities.

📊 Role Analysis

Career Level: This role is suitable for experienced SEO professionals looking to take on more strategic and leadership responsibilities.

Reporting Structure: The SEO Manager will report directly to the client's leadership team and collaborate cross-functionally with content, development, and other teams.

Work Arrangement: This is a remote, full-time role with flexible hours (EST business hours).

Growth Opportunities:

• As the team grows, there will be opportunities for the SEO Manager to take on more leadership responsibilities
• Working with a global healthcare client provides exposure to a diverse range of projects and challenges
• ISTA's global network offers opportunities for career progression within the company

ASSUMPTION: The SEO Manager's role may evolve over time, presenting new opportunities for growth and development.

🌍 Location & Work Environment

Office Type: Remote (work from home)

Office Location(s): South Africa (remote work)

Geographic Context:

• South Africa has a competitive job market, with a strong focus on digital and tech industries
• The cost of living in South Africa is generally lower than in other developed countries, offering a more affordable lifestyle
• The time zone difference between South Africa and the US East Coast allows for some overlap in working hours

Work Schedule: This role requires working EST hours, Monday to Friday from 8:00 AM to 5:00 PM EST (14:00 to 23:00 South African time). These hours are subject to change depending on daylight savings.

ASSUMPTION: Candidates should be comfortable working remotely and have a reliable internet connection (fixed fibre line with a minimum speed of 25 Mbps) and power backup solution to manage load shedding and power outages.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to assess communication skills and cultural fit
• Technical SEO assessment or case study to evaluate skills and knowledge
• Final interview with the client's leadership team

Key Assessment Areas:

• Technical SEO expertise
• Strategic thinking and problem-solving skills
• Communication and collaboration skills
• Cultural fit and alignment with the client's values

Application Tips:

• Highlight your relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the behavioral health industry and your fit for the role
• Prepare for the technical SEO assessment by brushing up on your knowledge of Google's algorithms, ranking factors, and SEO tools
• Research ISTA and the client to show your enthusiasm and preparation during the interview

ATS Keywords: SEO strategy, technical SEO, content optimization, keyword strategies, SEO performance monitoring, algorithm changes, team management, cross-functional collaboration, Google algorithms, SEO tools, behavioral health

ASSUMPTION: The application process may vary depending on the client's specific requirements and preferences.

🛠️ Tools & Technologies

• Ahrefs
• SEMrush
• Google Search Console
• Google Analytics
• Other SEO tools as needed

ASSUMPTION: The SEO Manager should be comfortable using a variety of SEO tools and platforms to optimize performance and drive results.

👔 Cultural Fit Considerations

Company Values:

• Transparency
• Honesty
• Ethical business practices
• Strong relationships with clients

Work Style:

• Independent and self-motivated
• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you have a strong understanding of the behavioral health industry and its unique challenges?
• Are you comfortable working independently with minimal oversight and managing your time effectively?
• Do you thrive in a collaborative environment and enjoy working with cross-functional teams?

ASSUMPTION: Candidates who align with ISTA's values and work style will be more likely to succeed in this role and contribute to the company's success.

⚠️ Potential Challenges

• Working remotely may present challenges in terms of communication, collaboration, and maintaining a healthy work-life balance
• The time zone difference between South Africa and the US East Coast may require some flexibility in working hours
• The role may require working with sensitive healthcare data, which necessitates a high level of confidentiality and data protection
• The SEO landscape is constantly evolving, requiring the SEO Manager to stay up-to-date with the latest trends, algorithms, and best practices

ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to address them proactively.

📈 Similar Roles Comparison

• This role is similar to other SEO Manager positions, but with a focus on the behavioral health industry and a remote work arrangement
• Compared to other SEO roles, this position offers the opportunity to work with a global healthcare client and potentially take on more leadership responsibilities as the team grows
• Career progression in this role may involve moving into a more senior SEO leadership position or exploring other opportunities within ISTA's global network

ASSUMPTION: Candidates should research similar roles and consider their fit for the specific industry, work arrangement, and career growth opportunities.

📝 Sample Projects

• Conducting a comprehensive SEO audit of the client's website and implementing changes to improve organic search performance
• Developing and executing a keyword strategy tailored to the behavioral health industry and the client's target audience
• Monitoring SEO performance and generating actionable insights to inform ongoing optimization efforts

ASSUMPTION: The SEO Manager's projects will vary depending on the client's specific needs and the evolving SEO landscape.

❓ Key Questions to Ask During Interview

• Can you describe the client's SEO goals and how this role fits into their overall marketing strategy?
• How does this role collaborate with the client's content, development, and leadership teams?
• What are the most significant SEO challenges facing the behavioral health industry, and how does this role address them?
• What opportunities are there for growth and development within this role and the company?
• How does ISTA support remote employees in maintaining a healthy work-life balance?

ASSUMPTION: Asking thoughtful, relevant questions during the interview demonstrates your interest in the role and helps you make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant SEO experience and achievements
• Write a cover letter that demonstrates your understanding of the behavioral health industry and your fit for the role
• Prepare for the technical SEO assessment by brushing up on your knowledge of Google's algorithms, ranking factors, and SEO tools
• Follow up with ISTA after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.