SEO Manager (Remote Mexico) - Future Opening

📌 Core Information

🔹 Job Title: SEO Manager (Remote Mexico) - Future Opening

🔹 Company: Directive Consulting

🔹 Location: Mexico (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 2, 2025

🔹 Experience Level: Mid-Level

🔹 Remote Status: Remote (Mexico)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing custom marketing strategies aligned with client goals and Directive best practices.
• Overseeing strategy execution, ensuring tasks are assigned, tracked, and completed on time.
• Acting as the main point of contact for clients, building strong, trust-based relationships.
• Conducting comprehensive SEO audits to identify technical issues, content gaps, and optimization opportunities.
• Executing on-page and off-page optimization strategies to enhance search visibility and drive organic growth.

ASSUMPTION: This role requires a balance of strategic thinking, project management, and technical SEO skills. The ideal candidate will be comfortable working independently and collaborating with cross-functional teams.

📋 Key Responsibilities

✅ Developing and implementing custom marketing strategies aligned with client goals and Directive best practices.

✅ Utilizing project phases, historical performance, and ongoing campaigns to optimize strategies over time.

✅ Collaborating with Associate Directors (AsDs) to address roadblocks and ensure strategic alignment.

✅ Crafting creative briefs and ideating compelling content campaigns based on competitor and audience insights.

✅ Applying proven frameworks such as LTV modeling, customer generation, share of SERP, and content production.

✅ Analyzing data from sources like Google Analytics, CRM systems, SEMrush, and Ahrefs to establish measurable client goals.

✅ Overseeing strategy execution, ensuring tasks are assigned, tracked, and completed on time using Asana.

✅ Partnering with content writers, designers, and project managers to deliver high-quality campaigns that meet client expectations.

✅ Acting as the main point of contact for clients, building strong, trust-based relationships through proactive communication.

✅ Keeping internal leadership informed about roadblocks, growth opportunities, and account changes.

✅ Preparing and presenting regular updates on client strategy progress, including bi-weekly meetings, monthly and quarterly reports, and bi-annual business review presentations.

✅ Conducting comprehensive SEO audits to identify technical issues, content gaps, and optimization opportunities, delivering actionable recommendations to improve site performance and rankings.

✅ Executing on-page and off-page optimization strategies, including keyword research, meta tag improvements, internal linking, and external outreach to enhance search visibility.

✅ Developing and implementing link-building campaigns, leveraging outreach strategies and partnerships to secure high-quality backlinks that drive domain authority and organic traffic growth.

ASSUMPTION: This role requires a strong understanding of both strategic marketing and technical SEO. The ideal candidate will be able to balance high-level strategy with hands-on execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 2-5 years of experience in SEO, content marketing, or a related role.

Required Skills:

• Expertise in Screaming Frog, advanced SEMrush, GA4, Google Search Console, and Excel (formulas, VLOOKUPs, pivot tables).
• Proven experience in SEO audits, keyword research, on-page optimization, and link building.
• Strong project management skills, with experience using project management tools like Asana.
• Excellent communication and client relationship management skills.
• Fluency in English.

Preferred Skills:

• Experience with Ahrefs, STAT, or BrightEdge.
• Fluency in Spanish.

ASSUMPTION: The ideal candidate will have a strong foundation in technical SEO and a proven track record in content strategy and project management. They should be comfortable working with data and tools to drive informed decision-making.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 USD per year (based on experience and location).

Benefits:

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family.
• Mental health support through certified therapists and Headspace membership.
• Physical health support through Gympass.
• Unlimited PTO, paid company holidays, your birthday off, end of year recharge (closed December 24 - January 1), and paid parental leave.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure, which scales in total amount over time.
• Annual anniversary trip with peers and executive leadership.

Working Hours: Full-time (40 hours per week) with flexible hours and the ability to work remotely from anywhere in Mexico.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Mexico. The benefits listed are subject to change and may vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Directive Consulting is a performance marketing agency specializing in B2B tech and SaaS marketing. They focus on generating SQLs and customers instead of traditional metrics like MQLs.

Company Size: 51-200 employees, which means the company is large enough to offer diverse opportunities but small enough for individual impact.

Founded: 2014, with a focus on growth and innovation in the digital marketing landscape.

Company Description:

• Directive Consulting offers Paid Media, SEO/Content, CRO, and Video services to their clients.
• The company uses a unique marketing methodology called Customer Generation, which focuses on SQLs and customers instead of traditional metrics like MQLs.
• They work with a diverse range of B2B tech and SaaS companies, helping them to hit their SQL targets consistently.

Company Specialties:

• SEO
• PPC
• Social Media Marketing
• Search Marketing
• Content Marketing Strategy
• Demand Generation
• SaaS Marketing
• ABM
• Performance Marketing
• Marketing Operations
• Revenue Operations
• Marketing Strategy
• Performance Creative
• Design
• and Growth Marketing

Company Website: directiveconsulting.com

ASSUMPTION: Directive Consulting is a well-established company with a strong focus on growth and innovation in the digital marketing landscape. They offer a comprehensive range of services to their clients, with a unique approach to B2B tech and SaaS marketing.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the company.

Reporting Structure: The SEO Manager will report directly to the Associate Director of SEO.

Work Arrangement: 100% remote, with the ability to work from anywhere in Mexico. The role may require occasional travel for team meetings and events.

Growth Opportunities:

• Advancement to Senior SEO Manager or other leadership roles within the company.
• Expansion of responsibilities and team management opportunities as the company grows.
• Cross-functional collaboration and learning opportunities with other teams within the agency.

ASSUMPTION: This role offers significant opportunities for growth and development within the company. The ideal candidate will be proactive in seeking out new challenges and learning opportunities.

🌍 Location & Work Environment

Office Type: Remote-first, with the option to work from state-of-the-art offices in Irvine, California, or other global locations.

Office Location(s): Mexico (remote), with the option to work from other global locations as needed.

Geographic Context:

• Mexico is the largest Spanish-speaking country in the Americas, with a diverse and vibrant culture.
• The cost of living in Mexico is generally lower than in the United States, with affordable housing and lower taxes.
• Mexico is home to a growing tech industry, with a strong focus on innovation and entrepreneurship.

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely from anywhere in Mexico.

ASSUMPTION: The remote work arrangement offers a high degree of flexibility and autonomy, with the ability to work from anywhere in Mexico. The ideal candidate will be self-motivated and able to manage their time effectively in a remote work environment.

💼 Interview & Application Insights

Typical Process:

• Online application review.
• Phone or video screening with the HR team.
• Technical SEO assessment and case study presentation.
• Final interview with the hiring manager and other team members.
• Background check and onboarding.

Key Assessment Areas:

• Technical SEO skills and knowledge.
• Strategic thinking and problem-solving abilities.
• Project management and organizational skills.
• Communication and client relationship management skills.
• Cultural fit and alignment with Directive Consulting's values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant SEO and project management experience.
• Include specific examples of your SEO achievements and the impact you've made in previous roles.
• Prepare a case study or presentation demonstrating your ability to develop and implement effective SEO strategies.
• Follow up with the HR team one week after submitting your application to express your continued interest in the role.

ATS Keywords: SEO, content strategy, technical SEO, site audits, structured data, Core Web Vitals, data analysis, project management, client communication, reporting, link building, keyword research, Google Analytics, SEMrush, Screaming Frog, Excel

ASSUMPTION: The application process for this role is competitive, with a strong focus on technical SEO skills and strategic thinking. The ideal candidate will be proactive in demonstrating their qualifications and expressing their interest in the role.

🛠️ Tools & Technologies

• Screaming Frog
• SEMrush
• GA4
• Google Search Console
• Excel
• Asana
• Zoom
• Slack

ASSUMPTION: The ideal candidate will have experience with the tools listed above and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• People First: We prioritize the well-being and growth of our employees above all else.
• Transparency: We foster an open and honest environment where everyone feels comfortable sharing their thoughts and ideas.
• Collaboration: We work together to achieve our goals, supporting each other and celebrating our collective successes.
• Continuous Learning: We encourage our team members to pursue personal and professional growth opportunities.

Work Style:

• Remote-first: We offer a flexible and autonomous work environment, with the ability to work from anywhere in Mexico.
• Data-driven: We make decisions based on data and analytics, using our findings to inform our strategies and improve our performance.
• Results-oriented: We focus on achieving measurable results for our clients, using our expertise to drive meaningful impact.

Self-Assessment Questions:

• Do you thrive in a remote work environment, with a high degree of autonomy and flexibility?
• Are you comfortable using data and analytics to inform your decision-making and strategy development?
• Do you have a proven track record of achieving measurable results in a fast-paced, dynamic work environment?

ASSUMPTION: The ideal candidate will be a strong cultural fit for Directive Consulting, with a passion for learning, collaboration, and results-driven decision-making.

⚠️ Potential Challenges

• The role may require occasional travel for team meetings and events, which could be a challenge for candidates who prefer to work remotely full-time.
• The remote work environment may present challenges for candidates who prefer a more structured or collaborative office setting.
• The role may require working with clients in different time zones, which could impact communication and scheduling.
• The competitive nature of the SEO industry may present challenges in achieving desired results and maintaining client satisfaction.

ASSUMPTION: The ideal candidate will be comfortable navigating the challenges and opportunities presented by a remote work environment and the competitive nature of the SEO industry.

📈 Similar Roles Comparison

• This role is similar to other SEO Manager positions, but with a unique focus on customer generation and SQL-driven strategies.
• The role offers a higher degree of autonomy and flexibility than many traditional SEO roles, with the ability to work remotely from anywhere in Mexico.
• The role may offer more opportunities for growth and advancement within the company than similar roles at larger agencies or in-house teams.

ASSUMPTION: The ideal candidate will be comfortable navigating the unique aspects of this role and leveraging the opportunities it presents for growth and development.

📝 Sample Projects

• Developing and implementing a comprehensive SEO strategy for a B2B tech company, driving a 50% increase in organic traffic and a 30% increase in conversions within six months.
• Conducting a technical SEO audit for a SaaS company, identifying and addressing critical issues that improved site performance and search visibility by 20%.
• Executing a link-building campaign for a content marketing agency, securing high-quality backlinks from authoritative websites and driving a 40% increase in domain authority and organic traffic.

ASSUMPTION: The ideal candidate will have experience with similar projects and be able to demonstrate their ability to drive meaningful results in a fast-paced, dynamic work environment.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the SEO team at Directive Consulting?
• How does Directive Consulting support the professional development and growth of its SEO team members?
• Can you provide examples of how Directive Consulting has adapted its SEO strategies to changes in the industry or algorithm updates?
• How does Directive Consulting approach client communication and relationship management in the SEO context?
• Can you describe the typical timeline and milestones for an SEO project at Directive Consulting?

ASSUMPTION: The ideal candidate will be proactive in asking insightful questions that demonstrate their interest in the role and their understanding of the SEO industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant SEO and project management experience.
• Prepare a case study or presentation demonstrating your ability to develop and implement effective SEO strategies.
• Follow up with the HR team one week after submitting your application to express your continued interest in the role.
• Prepare for a technical SEO assessment and case study presentation as part of the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.