SEO Manager / Specialist

📌 Core Information

🔹 Job Title: SEO Manager / Specialist

🔹 Company: ComparaJá

🔹 Location: Lisbon, Lisboa, Portugal

🔹 Job Type: Full-time, Hybrid (3 days on-site)

🔹 Category: Marketing

🔹 Date Posted: 2025-04-23

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing SEO strategies to drive organic traffic and lead generation
• Collaborating with content, development, and marketing teams to implement best SEO practices
• Analyzing data and interpreting metrics to make informed decisions
• Working in a hybrid environment with 3 on-site days per week

ASSUMPTION: This role requires a high level of technical SEO expertise and a strong understanding of data analysis to drive meaningful results.

📋 Key Responsibilities

✅ Creating and optimizing SEO strategies to ensure sustainable organic traffic growth and lead generation

✅ Collaborating with content, development, and marketing teams to implement best SEO practices

✅ Analyzing data and interpreting metrics to make informed decisions and drive SEO performance

✅ Staying up-to-date with industry trends and best practices in SEO

✅ Conducting keyword research and on-page optimization

✅ Building high-quality backlinks through effective link-building strategies

ASSUMPTION: This role requires a strong focus on technical SEO, data analysis, and collaboration with various teams to achieve optimal SEO performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum of 3 years of proven SEO experience, ideally in large-scale or competitive environments

Required Skills:

• Proven expertise in technical SEO, including rastreabilidade, indexação, arquitetura de informação, schema markup, and Core Web Vitals
• Proficiency in SEO tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush, or similar
• Strong analytical skills and data-driven mindset
• Familiarity with HTML, CSS, and JavaScript
• Excellent communication and collaboration skills
• Fluency in Portuguese and English, spoken and written

Preferred Skills:

• Experience with websites of comparison, fintech, or related sectors
• Familiarity with CMS Storyblok
• Experience with mobile-first optimization and A/B testing for SEO

ASSUMPTION: Candidates should have a strong foundation in technical SEO, data analysis, and collaboration skills to excel in this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (based on experience and industry standards for SEO Manager/Specialist roles in Lisbon)

Benefits:

• Hybrid work arrangement (3 days on-site in Lisbon)
• Weekly breakfasts
• Annual events and team-building activities
• Opportunity to work directly with the Founder, Managing Director, and Head of Marketing
• Chance to learn about important financial decisions and work with experts in the field
• Competitive salary based on experience

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely 2 days per week

ASSUMPTION: The salary range is estimated based on industry standards for SEO Manager/Specialist roles in Lisbon, considering the required experience level and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees (Small to mid-sized company, offering a close-knit team environment and opportunities for growth)

Founded: 2015 (Established company with a history of success in the market)

Company Description:

• ComparaJá is a free, independent online platform for comparing and analyzing financial products and services
• The company aims to help consumers make informed decisions and save time and money by facilitating access to impartial, rigorous, and independent information
• ComparaJá focuses on créditos, cartões, contas poupança, contratos de energia e telecomunicações, and seguros

Company Specialties:

• Crédito Pessoal
• Cartão de Crédito
• Crédito Habitação
• Depósitos a Prazo
• Telecomunicações

Company Website: https://www.comparaja.pt

ASSUMPTION: ComparaJá is a well-established company in the financial services industry, offering a unique value proposition to both consumers and partners.

📊 Role Analysis

Career Level: Intermediate (2-5 years of experience)

Reporting Structure: This role reports directly to the Founder, Managing Director, and Head of Marketing, offering close collaboration and high visibility

Work Arrangement: Hybrid (3 days on-site in Lisbon, with 2 remote days per week)

Growth Opportunities:

• Working directly with the Founder, Managing Director, and Head of Marketing offers opportunities for professional development and growth
• The company's focus on innovation and continuous improvement creates an environment conducive to learning and career advancement
• As the company grows, there may be opportunities for internal promotions or expanded responsibilities

ASSUMPTION: This role offers strong growth potential due to the company's size, structure, and focus on employee development.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in Lisbon

Office Location(s): Praça de Alvalade, Lisbon

Geographic Context:

• Lisbon is the capital and largest city of Portugal, offering a vibrant culture, rich history, and a high quality of life
• The Praça de Alvalade office is centrally located, with easy access to public transportation and amenities
• The city is known for its mild climate, making it an attractive place to live and work year-round

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely 2 days per week

ASSUMPTION: The work environment at ComparaJá is collaborative, innovative, and focused on employee growth and success.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final interview with the Founder, Managing Director, or Head of Marketing

Key Assessment Areas:

• Technical SEO expertise
• Data analysis and interpretation skills
• Communication and collaboration abilities
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare examples of your SEO work and be ready to discuss your approach to data analysis and interpretation
• Research the company and be prepared to discuss how your skills and experience align with their mission and values

ATS Keywords: SEO, Technical SEO, Data Analysis, Collaboration, Marketing, Financial Services, Lisbon

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their technical expertise and cultural fit.

🛠️ Tools & Technologies

• Google Search Console
• Google Analytics
• Screaming Frog
• Ahrefs
• SEMrush
• Storyblok (CMS)
• HTML, CSS, JavaScript

ASSUMPTION: Candidates should be proficient in the listed tools and technologies to excel in this role.

👔 Cultural Fit Considerations

Company Values:

• Ambition
• Proactivity
• Spirit of teamwork
• Creativity
• Ethical work ethic
• Determination
• Humility
• Passion for improving financial literacy and savings capacity in Portugal

Work Style:

• Collaborative
• Data-driven
• Innovative
• Results-oriented
• Adaptable

Self-Assessment Questions:

• Do you have a strong ambition to drive SEO performance and achieve top rankings in search results?
• Are you proactive in seeking out new opportunities and taking initiative to improve SEO strategies?
• Do you thrive in a collaborative environment and enjoy working with diverse teams to achieve common goals?
• Are you comfortable with a hybrid work arrangement, balancing on-site and remote work effectively?

ASSUMPTION: Candidates should assess their alignment with ComparaJá's values and work style to ensure a strong cultural fit.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Keeping up with industry trends and best practices in SEO
• Collaborating effectively with diverse teams, including content creators, developers, and marketers
• Adapting to a hybrid work arrangement and balancing on-site and remote work

ASSUMPTION: These challenges are common in SEO roles and can be overcome with strong organizational skills, continuous learning, and effective communication.

📈 Similar Roles Comparison

• This role focuses more on technical SEO and data analysis than content creation or strategy development compared to similar SEO Manager/Specialist roles
• ComparaJá's focus on financial services sets it apart from other comparison platforms, offering unique challenges and opportunities in SEO
• Career progression in this role may involve expanding into related areas, such as content strategy, marketing, or team leadership, as the company grows

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Conducting a comprehensive SEO audit of ComparaJá's website and implementing recommended changes to improve organic traffic and visibility
• Developing and executing a link-building strategy to increase the website's authority and improve search rankings
• Analyzing user behavior data to inform on-page optimization and improve conversion rates

ASSUMPTION: These sample projects illustrate the technical SEO, data analysis, and collaboration aspects of the role, as well as the opportunity to drive meaningful results.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the most significant SEO challenges facing ComparaJá, and how can this role address them?
• How does ComparaJá support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does ComparaJá measure the success of its SEO efforts, and what KPIs are most important to track?

ASSUMPTION: These questions help candidates better understand the role, the team, and the company's expectations for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant SEO experience and skills
• Write a cover letter that demonstrates your understanding of the role and company, and explains why you are a strong fit
• Prepare examples of your SEO work and be ready to discuss your approach to data analysis and interpretation
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.