📌 Core Information
🔹 Job Title: SEO Manager / Specialist
🔹 Company: ComparaJá
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Full-time, Hybrid (3 days on-site)
🔹 Category: Financial Services
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (3 days remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing SEO strategies to drive organic traffic growth
- Collaborating with content, development, and marketing teams to implement SEO best practices
- Analyzing data and interpreting metrics to make data-driven decisions
- Working in a hybrid environment with a focus on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) for YMYL (Your Money, Your Life) sites
ASSUMPTION: This role requires a high level of technical SEO expertise and a strong understanding of data analysis to drive meaningful results.
📋 Key Responsibilities
✅ Creating and optimizing SEO strategies to ensure sustainable growth in organic traffic and search engine performance
✅ Collaborating with content, development, and marketing teams to implement best SEO practices
✅ Analyzing data and interpreting metrics to make data-driven decisions
✅ Working with technical SEO aspects such as rastreabilidade, indexação, arquitetura de informação, schema markup, and Core Web Vitals
✅ Implementing link building strategies and optimizing on-page SEO elements
✅ Creating and updating on-page content optimized for SEO
✅ Staying up-to-date with industry trends and best practices
ASSUMPTION: This role requires a proactive approach to staying informed about industry trends and continuously improving SEO strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Minimum of 3 years of experience in SEO, preferably in large-scale or competitive environments
Required Skills:
- Proven experience in creating and optimizing SEO strategies
- Strong technical SEO skills, including rastreabilidade, indexação, arquitetura de informação, schema markup, and Core Web Vitals
- Familiarity with SEO tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush, or similar
- Experience in implementing link building strategies and optimizing on-page SEO elements
- Strong data analysis skills and ability to interpret metrics
- Basic knowledge of HTML, CSS, and JavaScript
- Fluency in Portuguese and English, spoken and written
Preferred Skills:
- Experience with websites of comparison, fintech, or related sectors
- Experience with CMS Storyblok
- Familiarity with mobile-first optimization and A/B testing for SEO
ASSUMPTION: Candidates with experience in the financial services sector or working with YMYL sites may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €40,000 - €60,000 per year (based on experience level and industry standards)
Benefits:
- Hybrid work arrangement (3 days on-site in Lisbon)
- Weekly breakfasts
- Annual events and team-building activities
- Opportunity to work directly with the Founder, Managing Director, and Head of Marketing
- Chance to learn about personal finance decisions and work with industry experts
Working Hours: Full-time (40 hours per week), with flexible hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for SEO Manager/Specialist roles in Lisbon, Portugal. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on helping consumers compare and choose the best financial products and services
Company Size: 51-200 employees, which offers a medium-sized company environment with opportunities for growth and collaboration
Founded: 2015, with a 10-year history in the market
Company Description:
- ComparaJá is a free, independent online platform for comparing and analyzing financial products and services
- The company aims to help Portuguese consumers make informed decisions about their finances by providing impartial, rigorous, and independent information
- ComparaJá offers comparisons for credits, cards, savings accounts, energy contracts, telecommunications, and insurance
Company Specialties:
- Credit Personal
- Credit Card
- Mortgage Credit
- Term Deposits
- Energy and Telecommunications
Company Website: https://www.comparaja.pt
ASSUMPTION: ComparaJá's focus on helping consumers make better financial decisions aligns with the SEO Manager/Specialist's role in driving organic traffic and improving user experience.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and development
Reporting Structure: This role reports directly to the Head of Marketing and works closely with the Founder and Managing Director
Work Arrangement: Hybrid, with 3 days on-site in Lisbon and 2 days remote
Growth Opportunities:
- Learning about personal finance decisions and working with industry experts
- Collaborating with a diverse team and contributing to the company's growth and success
- Potential career progression within the marketing or SEO team
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing and SEO fields.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Lisbon
Office Location(s): Praça de Alvalade, Lisbon
Geographic Context:
- Lisbon is the capital and largest city of Portugal, offering a vibrant culture, rich history, and a high quality of life
- The Praça de Alvalade office is located in a bustling commercial district with easy access to public transportation
- The city offers a mix of urban and coastal living, with beautiful beaches and natural surroundings nearby
Work Schedule: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement allows for a better work-life balance and caters to employees who prefer a mix of on-site and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical SEO assessment or case study
- Final interview with the Head of Marketing, Founder, and/or Managing Director
Key Assessment Areas:
- Technical SEO skills and knowledge
- Data analysis and interpretation abilities
- Problem-solving and critical thinking
- Communication and teamwork skills
Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills
- Include specific examples of your SEO achievements and the impact you've made in previous roles
- Prepare for the technical SEO assessment or case study by brushing up on your knowledge of tools and best practices
- Research ComparaJá's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
ATS Keywords: SEO, Technical SEO, Data Analysis, Link Building, On-Page SEO, HTML, CSS, JavaScript, YMYL, E-E-A-T, Collaboration, Problem Solving, Communication
ASSUMPTION: ComparaJá uses an Applicant Tracking System (ATS) to manage and filter job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Google Search Console
- Google Analytics
- Screaming Frog
- Ahrefs
- SEMrush
- Storyblok (CMS)
- HTML, CSS, JavaScript
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in the SEO industry.
👔 Cultural Fit Considerations
Company Values:
- Ambition
- Proactivity
- Teamwork
- Creativity
- Ethical work ethic
- Determination
- Humility
- Passion for improving financial literacy and savings in Portugal
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Proactive and results-focused
- Adaptable and open to feedback
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you have a strong passion for improving financial literacy and helping consumers make better financial decisions?
- Are you comfortable working in a hybrid environment and collaborating with a diverse team?
- Do you have a proactive approach to staying informed about industry trends and continuously improving your SEO skills?
ASSUMPTION: ComparaJá values candidates who align with their mission, values, and work style, as well as those who demonstrate a strong commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Working in a competitive SEO landscape for a YMYL site
- Managing multiple stakeholders and priorities in a fast-paced environment
- Keeping up with industry trends and best practices in SEO
- Balancing on-site and remote work responsibilities
ASSUMPTION: These challenges can be overcome with strong technical SEO skills, effective communication, and a proactive approach to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to an SEO Manager/Specialist role in a financial services or comparison website company
- However, ComparaJá's focus on YMYL sites and improving financial literacy sets it apart from other comparison websites
- Career progression opportunities may vary depending on the company size and structure
ASSUMPTION: While this role shares similarities with other SEO Manager/Specialist roles, ComparaJá's unique focus on financial literacy and YMYL sites makes it a distinctive opportunity.
📝 Sample Projects
- Developing and implementing an SEO strategy for a new financial product launch
- Conducting a comprehensive technical SEO audit of the ComparaJá website and recommending improvements
- Creating and optimizing on-page content for high-converting landing pages
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current SEO landscape for ComparaJá's YMYL sites and how this role will contribute to improving our search engine performance?
- How does ComparaJá support the professional development and growth of its SEO team members?
- Can you provide an example of a successful SEO campaign or project that ComparaJá has implemented, and what made it successful?
- How does ComparaJá approach balancing on-site and remote work responsibilities, and what tools or resources are provided to support this hybrid work arrangement?
- What are the most significant challenges facing the SEO team at ComparaJá, and how can this role help address them?
ASSUMPTION: Asking these questions can help you better understand the role, the company culture, and the team dynamics at ComparaJá.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills, including specific examples of your achievements and the impact you've made in previous roles
- Prepare for the technical SEO assessment or case study by brushing up on your knowledge of tools and best practices
- Research ComparaJá's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
