SEO Manager (w/m/d)

📌 Core Information

🔹 Job Title: SEO Manager (w/m/d)

🔹 Company: Bauer Media Group

🔹 Location: Hamburg, Germany

🔹 Job Type: Temporary (1 year)

🔹 Category: Media & Publishing

🔹 Date Posted: 2025-07-15

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing data-driven content strategies to enhance reach, conversions, and revenue
• Conducting keyword research and market analysis to identify market potential
• Collaborating with editorial teams to create user-centered content
• Sharing SEO knowledge and coaching team members
• Exploring AI and automation tools to improve content creation and performance

ASSUMPTION: This role requires a balance of strategic thinking, technical SEO skills, and strong communication to work effectively with both data-driven and creative teams.

📋 Key Responsibilities

✅ Developing and implementing data-driven content strategies to drive reach, conversions, and revenue

✅ Conducting keyword research and competitor analysis to identify market potential

✅ Creating detailed briefings and coordinating with editorial teams to produce user-centered content

✅ Sharing SEO knowledge and coaching team members to foster a culture of SEO-mindedness

✅ Exploring AI and automation tools to improve content creation and performance

ASSUMPTION: This role requires a high level of autonomy and proactivity, as well as strong communication skills to bridge the gap between SEO and content creation teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5+ years of experience in SEO, preferably in publishing or an agency environment

Required Skills:

• Proven expertise in SEO, with a strong focus on content commerce and transactional SEO
• Excellent knowledge of web analytics tools (e.g., Google Analytics, Google Search Console, Ahrefs)
• Strong communication and collaboration skills
• Proactive approach and ability to work independently

Preferred Skills:

• Experience with AI and automation tools
• Fluency in German and English

ASSUMPTION: While not explicitly stated, proficiency in both German and English is likely required for this role due to the company's international presence and the need to communicate effectively with various teams.

💰 Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (based on industry standards for a mid-level SEO manager in Germany)

Benefits:

• Flexible working hours and remote work options
• Training opportunities and individual development plans
• Central location with excellent public transportation
• Public transport subsidy and bike leasing
• Health management programs, including a wellness week and free sports programs
• Generous vacation time and regular employee events
• Cafeteria, magazine subscriptions, and corporate discounts

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level SEO manager in Germany, with consideration for the company's size and the role's requirements.

📌 Applicant Insights

🔍 Company Context

Industry: Bauer Media Group is a leading media company focused on creating content that matters to millions of people across Europe. Their offer covers print and online publishing, audio broadcasting and entertainment, out-of-home advertising, and investments in other media-related sectors.

Company Size: With over 12,000 employees, Bauer Media Group is a large organization that offers a range of opportunities for professional growth and development.

Founded: 1875, as a family-owned business now in its fifth generation

Company Description:

• Focused on creating content that enriches people's everyday lives
• Operates in multiple countries across Europe, with a strong presence in Germany, the UK, and Scandinavia
• Emphasizes a consumer-first mindset and long-term focus

Company Specialties:

• Publishing (print and digital)
• Audio broadcasting and entertainment
• Out-of-home advertising
• Investments in media-related sectors

Company Website: bauermedia.com

ASSUMPTION: As a large, international media company, Bauer Media Group offers a diverse range of opportunities for career growth and development. However, applicants should be prepared for a competitive hiring process and a fast-paced work environment.

📊 Role Analysis

Career Level: Mid-level to senior, with the potential for growth and advancement within the company

Reporting Structure: This role reports directly to the Head of SEO and works closely with editorial teams, data analysts, and other SEO specialists

Work Arrangement: On-site, with flexible hours and remote work options available

Growth Opportunities:

• Potential to take on more responsibilities and advance to a senior or leadership role
• Opportunities to work on diverse projects and brands within the company
• Chance to develop expertise in AI and automation tools to improve content creation and performance

ASSUMPTION: This role offers significant opportunities for growth and development, both in terms of career advancement and the acquisition of new skills and expertise.

🌍 Location & Work Environment

Office Type: Modern, centrally located office in Hamburg, Germany

Office Location(s): Burchardstraße 11, 20077 Hamburg, Germany

Geographic Context:

• Hamburg is the second-largest city in Germany and a major hub for media, culture, and commerce
• The office is located in the city center, with excellent public transportation options
• The city offers a high quality of life, with a rich cultural scene, vibrant nightlife, and numerous parks and green spaces

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available

ASSUMPTION: Hamburg is a vibrant, multicultural city with a strong media industry, making it an ideal location for a career in publishing and digital media. However, applicants should be prepared for a competitive job market and a high cost of living.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• On-site interview with the hiring manager and team members
• Final interview with senior leadership

Key Assessment Areas:

• Technical SEO expertise
• Communication and collaboration skills
• Problem-solving and strategic thinking
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant SEO experience and skills
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
• Showcase your understanding of the company and the role by asking insightful questions during the interview

ATS Keywords: SEO, content commerce, keyword research, market analysis, data-driven strategy, user-centered content, coaching, AI, automation

ASSUMPTION: As a large, international company, Bauer Media Group likely uses an Applicant Tracking System (ATS) to manage job applications. Applicants should optimize their resumes and cover letters with relevant keywords to increase their chances of being selected for an interview.

🛠️ Tools & Technologies

• Google Analytics
• Google Search Console
• Ahrefs
• SEMrush
• AI and automation tools (e.g., content creation platforms, SEO plugins)

ASSUMPTION: While not explicitly stated, applicants should be proficient in using common SEO tools and have a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Trust
• Passion
• Excellence
• Entrepreneurship

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Innovative and adaptable

Self-Assessment Questions:

• Do you have a proven track record of success in SEO, with a focus on content commerce and transactional SEO?
• Are you comfortable working in a fast-paced, collaborative environment and able to balance multiple priorities?
• Do you share Bauer Media Group's commitment to excellence, passion, trust, and entrepreneurship?

ASSUMPTION: Applicants should assess their fit with the company's values and work style by considering their own strengths, weaknesses, and career goals, as well as the requirements of the role and the company's mission and culture.

⚠️ Potential Challenges

• Managing multiple priorities and balancing the needs of various teams and stakeholders
• Keeping up with the latest trends and best practices in SEO, AI, and automation
• Working in a fast-paced, competitive environment with high expectations for performance
• Navigating a large, international organization with a complex structure and multiple brands

ASSUMPTION: While Bauer Media Group offers significant opportunities for growth and development, applicants should be prepared to face challenges related to the size and complexity of the organization, as well as the competitive nature of the media industry.

📈 Similar Roles Comparison

• Compared to other SEO manager roles in publishing, this position places a stronger emphasis on content commerce and transactional SEO
• Bauer Media Group's international presence and focus on multiple brands and platforms set it apart from smaller, more specialized publishers
• This role offers significant opportunities for career growth and development within the company, as well as the chance to work on diverse projects and brands

ASSUMPTION: Applicants should consider the unique aspects of this role and the company, as well as their own career goals and preferences, when comparing this opportunity to other SEO manager positions in the publishing industry.

📝 Sample Projects

• Developing and implementing a data-driven content strategy to drive reach, conversions, and revenue for a new e-commerce platform
• Conducting keyword research and market analysis to identify high-potential content opportunities for a major lifestyle brand
• Coaching editorial teams and data analysts to improve content creation and performance for a popular entertainment website

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available to the SEO Manager at Bauer Media Group, from strategic planning and analysis to hands-on content creation and coaching.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does this role fit into the company's long-term strategy for growth and expansion?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexible working arrangements?

ASSUMPTION: Applicants should use the interview process to gather information about the role, the team, and the company, as well as to assess their fit with the organization's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant SEO experience and skills
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
• Showcase your understanding of the company and the role by asking insightful questions during the interview
• Follow up with the hiring manager within one week of your interview to reiterate your interest in the role and address any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.