SEO Marketing Contractor

📌 Core Information

🔹 Job Title: SEO Marketing Contractor

🔹 Company: Groundfloor

🔹 Location: United States (Remote)

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: 2025-04-23

🔹 Experience Level: 5-10 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing and owning Groundfloor's SEO strategy to amplify content marketing efforts and build digital authority in real estate investing.
• Collaborating with the content marketer to provide strategic SEO guidance and support the development of original, high-impact content.
• Implementing comprehensive technical SEO improvements to enhance website performance.
• Driving consistent growth in organic traffic and share of voice for high-intent topics related to real estate investing.

ASSUMPTION: This role requires a strategic mindset and proven expertise in technical SEO to drive organic growth and improve website performance.

📋 Key Responsibilities

✅ Define and own Groundfloor's SEO strategy, working alongside the content marketer to provide strategic SEO guidance.

✅ Develop and execute comprehensive technical SEO improvements to enhance website performance.

✅ Help shape Groundfloor's content strategy by identifying keyword opportunities, prioritizing topics, and guiding on-page SEO for educational content, product pages, and thought leadership.

✅ Implement advanced schema markup and structured data optimization.

✅ Build a targeted backlink strategy to increase domain authority.

✅ Create detailed performance tracking and reporting mechanisms.

✅ Provide strategic SEO insights to inform content creation and distribution.

ASSUMPTION: This role requires a hands-on approach to SEO, with a focus on driving organic traffic growth and improving website performance.

🎯 Required Qualifications

Education: Not specified, but relevant experience is crucial.

Experience: Proven expertise in technical SEO for content-driven websites, with a deep understanding of advanced SEO techniques. Experience in building domain authority for emerging brands in competitive industries is preferred.

Required Skills:

• Bias-for-action doer
• Proficient with advanced SEO tools (Ahrefs, SEMrush, Google Search Console) and WordPress (our CMS)
• Strong analytical skills with the ability to translate data into actionable insights
• Excellent communication skills, with the ability to collaborate cross-functionally

Preferred Skills:

• Background in financial services or technology marketing

ASSUMPTION: A strong background in technical SEO and data analysis is essential for success in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (pro-rated for 9-month contract, approximately $6,667 - $10,000 per month)

Benefits:

• Competitive compensation
• Flexible remote work environment

Working Hours: 20 hours per week

ASSUMPTION: The salary range is estimated based on industry standards for SEO contractors with 5-10 years of experience working remotely.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically real estate investing and lending.

Company Size: 51-200 employees. Groundfloor is a growing fintech startup with a remote-friendly work environment.

Founded: 2013. Groundfloor has been revolutionizing real estate investing since its founding, opening access to private real estate debt investments for non-accredited investors.

Company Description:

• Groundfloor is the first and only private real estate lending marketplace open to non-accredited investors.
• The company brings together individual investors looking for short-term lending investments and borrowers looking for short-term financing for their specific real estate projects.
• Groundfloor has won numerous awards for its rapid growth and innovation, including Inc. Magazine's Inc. 5000 List and Deloitte's Technology Fast 500 List.

Company Specialties:

• Crowdfunding
• Real Estate Finance
• Real Estate Investing
• Peer-to-Peer Lending
• Hard Money Lending and Investing

Company Website: groundfloor.com

ASSUMPTION: Groundfloor's unique business model and focus on real estate investing make it an attractive opportunity for SEO professionals looking to make an impact in a growing fintech company.

📊 Role Analysis

Career Level: Mid-level to senior SEO specialist or manager, depending on experience and skills.

Reporting Structure: This role will report directly to the marketing team and collaborate with the content marketer.

Work Arrangement: Part-time, remote contract for 9 months (20 hours per week).

Growth Opportunities:

• Potential full-time employment after the contract period, depending on performance and company needs.
• Opportunity to build digital strategy for a rapidly growing startup in the fintech industry.
• Collaboration with a driven, kind, and creative Product & Marketing team.

ASSUMPTION: This role offers a unique opportunity to shape Groundfloor's SEO strategy and make a significant impact on the company's growth.

🌍 Location & Work Environment

Office Type: Remote. Groundfloor has a flexible remote work environment, with no physical office requirement.

Office Location(s): Not applicable, as this is a remote position.

Geographic Context:

• Groundfloor is headquartered in Atlanta, Georgia, but this role can be performed remotely from anywhere in the United States.
• The real estate investing industry is competitive and rapidly evolving, with a strong focus on digital marketing and SEO.
• Groundfloor's unique business model and focus on non-accredited investors make it an attractive opportunity for SEO professionals looking to make an impact in a growing fintech company.

Work Schedule: 20 hours per week, with flexible hours and the ability to work asynchronously.

ASSUMPTION: This role requires strong self-motivation and time management skills, as well as the ability to work independently and collaborate effectively with remote team members.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical SEO assessment or case study
• Final interview with the marketing team

Key Assessment Areas:

• Technical SEO expertise
• Strategic thinking and planning
• Communication and collaboration skills
• Cultural fit with Groundfloor's values and work environment

Application Tips:

• Highlight your relevant experience in technical SEO and content marketing for real estate or fintech industries.
• Include specific examples of your SEO successes and the impact you've made on organic traffic and revenue growth.
• Tailor your resume and cover letter to emphasize your skills and experience in the required qualifications.
• Prepare for the technical SEO assessment or case study by brushing up on your knowledge of advanced SEO techniques and tools.

ATS Keywords: Technical SEO, content strategy, keyword research, backlink strategy, schema markup, data analysis, communication, collaboration, real estate investing, fintech, marketing

ASSUMPTION: Groundfloor's hiring process is designed to assess your technical SEO skills and cultural fit with the company's values and work environment.

🛠️ Tools & Technologies

• Ahrefs
• SEMrush
• Google Search Console
• WordPress
• Google Analytics
• Google Data Studio
• Structured data testing tools (e.g., Google's Structured Data Testing Tool)

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are commonly used in the SEO industry for technical SEO, keyword research, and performance tracking.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Integrity
• Collaboration
• Customer-centric
• Continuous learning

Work Style:

• Remote-friendly and flexible
• Data-driven and results-oriented
• Collaborative and communicative
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a remote, independent work environment?
• Are you comfortable using data to inform your SEO strategies and make data-driven decisions?
• Do you enjoy collaborating with cross-functional teams and providing strategic guidance to content marketers?

ASSUMPTION: Groundfloor values candidates who are self-motivated, data-driven, and able to work effectively in a remote, collaborative environment.

⚠️ Potential Challenges

• Competitive real estate investing industry with a strong focus on digital marketing and SEO.
• Working remotely requires strong self-motivation, time management, and communication skills.
• This role is a part-time contract for 9 months, which may limit long-term job security and growth opportunities.
• Groundfloor is a growing startup, which can present unique challenges and opportunities for SEO professionals looking to make an impact.

ASSUMPTION: These challenges can be overcome with strong SEO skills, strategic thinking, and a commitment to Groundfloor's values and work environment.

📈 Similar Roles Comparison

• This role is similar to other SEO specialist or manager positions, but with a focus on real estate investing and a part-time contract arrangement.
• Groundfloor's unique business model and focus on non-accredited investors make this role an attractive opportunity for SEO professionals looking to make an impact in a growing fintech company.
• This role offers the opportunity to build digital strategy for a rapidly growing startup, with potential for full-time employment after the contract period.

ASSUMPTION: This role offers unique opportunities and challenges compared to other SEO positions, with a focus on real estate investing and a part-time contract arrangement.

📝 Sample Projects

• Developing and implementing a comprehensive technical SEO audit and optimization plan for Groundfloor's website.
• Identifying high-intent keyword opportunities and prioritizing topics for educational content, product pages, and thought leadership.
• Building a targeted backlink strategy to increase domain authority and improve organic traffic from high-quality referral sources.

ASSUMPTION: These sample projects are designed to showcase your technical SEO skills and ability to drive organic traffic growth for Groundfloor's website.

❓ Key Questions to Ask During Interview

• What are the biggest SEO challenges facing Groundfloor, and how does this role address them?
• How does Groundfloor support the professional development and growth of its SEO team members?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Groundfloor's marketing team collaborate and communicate with remote team members?
• What are the potential growth opportunities for this role after the initial 9-month contract period?

ASSUMPTION: These interview questions are designed to assess Groundfloor's commitment to SEO, marketing team collaboration, and long-term growth opportunities for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your skills and experience in the required qualifications.
• Prepare for the technical SEO assessment or case study by brushing up on your knowledge of advanced SEO techniques and tools.
• Follow up with Groundfloor's hiring team one week after submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.