📌 Core Information
🔹 Job Title: SEO Marketing Manager
🔹 Company: Newfold Digital
🔹 Location: Florida - Remote
🔹 Job Type: Other (Remote)
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive SEO strategies to increase organic search visibility and drive qualified traffic to the website.
- Collaborating with various teams to integrate SEO best practices and report results to stakeholders.
- Staying current with emerging SEO trends and tools, such as AI-generated search results and new channels for organic content.
- Managing SEO for large, complex websites with millions of pages, ensuring optimal performance, indexation, and search visibility.
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on large-scale site optimization and automation.
📋 Key Responsibilities
✅ Develop and implement comprehensive SEO strategies to increase organic search visibility and drive qualified traffic to the website.
✅ Monitor and analyze website performance using tools such as Adobe Analytics, Tableau, and Google Analytics.
✅ Partner with SEO Content Team to identify gaps in content both business and technical.
✅ Collaborate with Storefront team to conduct regular audits to improve crawlability, indexation, and site architecture.
✅ Drive and implement an offsite SEO strategy, including authoritative link building and partnering with the Communications team on brand mentions to improve authority and visibility.
✅ Work closely with storefront engineering, content, and product teams to integrate SEO best practices.
✅ Report out results to multiple stakeholders to give transparency and insight into the comprehensive SEO Results.
✅ Communicate technical SEO concepts to non-technical stakeholders.
✅ Provide training and documentation on technical SEO best practices.
✅ Ensure the website and content are optimized for inclusion in AI-generated search results.
✅ Evaluate and adjust strategies to optimize for new channels where content can be found organically (including but not limited to: YouTube, GPT engines, etc.).
✅ Identify opportunities to experiment with AI tools, SERP features, and schema markups to broaden our reach in traditional and generative search.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive SEO success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 6+ years of hands-on SEO experience, preferably in hosting, SaaS, or e-commerce.
Required Skills:
- Proven track record of leading SEO strategy and execution.
- Proficient in creating reports and dashboards, and interpreting results for senior leadership to drive business impact.
- Strong understanding of Google’s crawling, rendering, and indexing mechanisms.
- Expertise in Core Web Vitals, site speed, and web performance optimization.
- Advanced knowledge of structured data, canonicalization, pagination, and redirects.
- Proficient with SEO tools: Screaming Frog, ContentKing, JetOctopus, Sitebulb, GSC, GA4, Adobe Analytics.
- Comfortable experimenting with emerging SERP features and using and testing AI tools.
Preferred Skills:
- Coding experience in Python, SQL, JavaScript for SEO automation.
- Familiarity with CDNs (Cloudflare, Akamai), caching, and server configurations.
- Knowledge of headless CMS, SSR, and JavaScript frameworks (React, Angular, Vue).
- Experience working in agile environments (sprints, JIRA, Asana).
ASSUMPTION: Candidates should have a strong foundation in SEO, with a proven track record in large-scale site optimization and a willingness to stay current with emerging trends and tools.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on 5-10 years of experience in SEO marketing roles in the United States).
Benefits:
- Health, dental, and vision insurance.
- 401(k) plan with company match.
- Paid time off and holidays.
- Employee discounts on web services.
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM ET, with flexibility for remote work.
ASSUMPTION: The salary range is an estimate based on industry standards for SEO marketing managers with 5-10 years of experience. Benefits may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Newfold Digital is a leading web technology company serving nearly seven million customers globally. They specialize in web services, including domains, hosting, online marketing, and website builders, with a focus on WordPress.
Company Size: 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: 2021, through the combination of leading web services providers Endurance Web Presence and Web.com Group.
Company Description:
- Newfold Digital offers a wide range of web services, helping customers build a digital presence that delivers results.
- The company's portfolio of brands includes Bluehost, CrazyDomains, HostGator, Network Solutions, Register.com, Web.com, Yoast, and many others.
- Newfold Digital takes pride in collaborating with customers to serve their online presence needs.
Company Specialties:
- Websites and domains.
- Hosting services.
- Online marketing.
- SEO and website builder services.
Company Website: newfold.com
ASSUMPTION: Newfold Digital's extensive product offerings and customer base provide ample opportunities for SEO marketing managers to make a significant impact.
📊 Role Analysis
Career Level: This role is an individual contributor position, with the potential for team leadership or management responsibilities in the future.
Reporting Structure: The SEO Marketing Manager will report directly to the Senior Director of SEO.
Work Arrangement: This role is remote-friendly, with flexible work arrangements available.
Growth Opportunities:
- Potential for team leadership or management roles as the company grows.
- Expansion into new markets and product offerings.
- Professional development opportunities, such as training and certifications.
ASSUMPTION: This role offers opportunities for career growth and development within the company's expanding SEO team.
🌍 Location & Work Environment
Office Type: Remote-friendly, with the option to work from home or in a co-working space.
Office Location(s): Jacksonville, Florida (headquarters), with additional offices in various locations worldwide.
Geographic Context:
- Jacksonville, Florida, is the company's headquarters, offering a warm climate and a mix of urban and suburban living.
- The remote-friendly work environment allows for flexibility in location, with opportunities to work from various time zones.
- Newfold Digital has a global presence, with offices and customers in multiple countries.
Work Schedule: Full-time, typically Monday-Friday, with flexibility for remote work.
ASSUMPTION: The remote-friendly work environment provides flexibility for candidates to work from their preferred location, while still collaborating with a global team.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screen with the HR team.
- Technical interview with the SEO team lead.
- Final interview with the Senior Director of SEO.
Key Assessment Areas:
- SEO knowledge and experience.
- Strategic thinking and problem-solving skills.
- Communication and collaboration skills.
- Adaptability and willingness to learn.
Application Tips:
- Highlight your relevant SEO experience and achievements in your resume.
- Tailor your cover letter to demonstrate your understanding of Newfold Digital's business and how your skills align with the role's requirements.
- Prepare for technical SEO questions and be ready to discuss your approach to large-scale site optimization.
ATS Keywords: SEO strategy, SEO execution, large-scale site optimization, automation, international SEO, crawlability, indexation, site architecture, link building, analytics, reporting, AI tools, emerging SERP features.
ASSUMPTION: The interview process will focus on assessing the candidate's SEO expertise, strategic thinking, and cultural fit within the company.
🛠️ Tools & Technologies
- SEO tools: Screaming Frog, ContentKing, JetOctopus, Sitebulb, GSC, GA4, Adobe Analytics.
- Coding languages: Python, SQL, JavaScript (for SEO automation).
- Project management tools: JIRA, Asana (for agile environments).
- Communication and collaboration tools: Slack, Microsoft Teams, Google Workspace.
ASSUMPTION: The SEO Marketing Manager will be proficient in using various SEO tools and technologies to drive results and collaborate effectively with the team.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric.
- Innovative and adaptable.
- Collaborative and inclusive.
Work Style:
- Data-driven and results-oriented.
- Adaptable and responsive to change.
- Collaborative and team-focused.
Self-Assessment Questions:
- How do you prioritize and manage multiple projects and stakeholders in a fast-paced environment?
- Can you provide an example of a time when you had to adapt your SEO strategy due to changes in the market or search engine algorithms?
- How do you approach collaborating with cross-functional teams to integrate SEO best practices?
ASSUMPTION: Candidates should be able to demonstrate their alignment with Newfold Digital's company values and work style preferences during the interview process.
⚠️ Potential Challenges
- Managing SEO for a large, complex website with millions of pages may require significant time and resources for audits and optimizations.
- Keeping up with emerging SEO trends and tools may necessitate continuous learning and adaptation.
- Collaborating with multiple teams and stakeholders may require strong communication and project management skills.
- Working remotely may present unique challenges, such as maintaining productivity and work-life balance.
ASSUMPTION: The SEO Marketing Manager should be prepared to tackle these challenges head-on and develop strategies to overcome them.
📈 Similar Roles Comparison
- Compared to other SEO marketing roles, this position focuses more on large-scale site optimization and automation, with less emphasis on content creation or management.
- Newfold Digital's global presence and extensive product offerings provide unique opportunities for SEO marketing managers to make a significant impact.
- Career progression in this role may involve expanding into team leadership or management responsibilities, as well as exploring new markets and product offerings.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and preferences.
📝 Sample Projects
- Conducting a comprehensive SEO audit of a large, complex website and developing a roadmap for optimization.
- Implementing an offsite SEO strategy, including authoritative link building and brand mention optimization, to improve search visibility and authority.
- Experimenting with AI tools and emerging SERP features to broaden reach in traditional and generative search.
ASSUMPTION: These sample projects provide a glimpse into the types of initiatives the SEO Marketing Manager may undertake to drive SEO success at Newfold Digital.
❓ Key Questions to Ask During Interview
- Can you describe the current SEO roadmap for Network Solutions Group, and how this role will contribute to its evolution?
- How does the SEO team collaborate with other departments, such as content, product, and engineering, to integrate SEO best practices?
- What are the most significant SEO challenges facing Newfold Digital, and how does this role address them?
- How does Newfold Digital support the professional development and growth of its SEO team members?
- What is the company's approach to work-life balance, especially for remote team members?
ASSUMPTION: These questions will help candidates better understand the role's responsibilities, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume to highlight your relevant SEO experience and achievements.
- Write a cover letter that demonstrates your understanding of Newfold Digital's business and how your skills align with the role's requirements.
- Prepare for technical SEO questions and be ready to discuss your approach to large-scale site optimization.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
