🔹 Job Title: SEO Marketing Manager
🔹 Company: Experian
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-03
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of SEO principles and experience in driving organic growth through various channels. Familiarity with AI and its impact on traffic is also crucial.
✅ Improve organic growth by increasing traffic and acquiring new and existing customers through organic search and other channels where there is an opportunity for the brand to appear
✅ Own the end-to-end SEO strategy, collaborating with stakeholders for approval and execution
✅ Lead measurement and reporting efforts to monitor and enhance performance, using SEO tools and developing top-notch reporting dashboards with the analytics team and external agencies
✅ Predict SEO channel performance and integrate insights into broader marketing plans and targets
✅ Be the SEO champion within Experian, explaining SEO concepts to non-SEO stakeholders in an engaging way and ensuring SEO is an important consideration in all new initiatives
✅ Regularly present SEO performance to senior stakeholders, keeping them informed and engaged
✅ Oversee external SEO agency relationships, including contracting, budget management, and performance evaluation
✅ Lead the business in measuring AI's impact on traffic, staying ahead of changes, and preparing strategies to ensure the brand appears in the right places with the right content
ASSUMPTION: This role requires a proactive approach to staying updated with the latest SEO trends and tools, as well as strong communication skills to effectively collaborate with stakeholders and present complex data in a digestible format.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven SEO marketing experience gained within a consumer brand, with a track record of designing and owning the end-to-end SEO strategy
Required Skills:
Preferred Skills:
ASSUMPTION: While the role requires specific SEO marketing experience, a strong background in digital marketing and a willingness to learn and adapt to new tools and trends would be beneficial for success in this role.
Salary Range: £50,000 - £70,000 per annum (Based on industry standards for a Marketing Manager role with 5-10 years of experience in London)
Benefits:
Working Hours: Full-time (37.5 hours per week), with flexible working options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role and location. The actual salary may vary depending on the candidate's experience and qualifications.
Industry: Experian is a global data and technology company, powering opportunities for people and businesses around the world. They help redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using their unique combination of data, analytics, and software.
Company Size: Experian has a team of 22,500 people across 32 countries, with corporate headquarters in Dublin, Ireland. In Brazil, they have nearly 5,000 employees.
Founded: Experian was founded in 1960 and has since grown into a FTSE 100 Index company listed on the London Stock Exchange (EXPN).
Company Description:
Company Specialties:
Company Website: www.experian.com
ASSUMPTION: Experian's global presence and diverse range of services offer unique opportunities for career growth and development within the company.
Career Level: This role is at the mid-level management stage, with opportunities for growth and progression within the marketing department and the wider organization.
Reporting Structure: The SEO Marketing Manager will report directly to the Head of Brand and Acquisition and work closely with various stakeholders across the marketing department and other functions within the organization.
Work Arrangement: This role operates on a hybrid work arrangement, with a combination of on-site and remote work.
Growth Opportunities:
ASSUMPTION: The SEO Marketing Manager role offers a unique opportunity to make a significant impact on the organization's digital presence and drive growth through organic search channels.
Office Type: Experian's London office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 80 Victoria Street, London, United Kingdom
Geographic Context:
Work Schedule: The role follows a standard full-time work schedule, with flexible working options available to accommodate individual needs and preferences.
ASSUMPTION: Working in London offers unique opportunities for professional growth and development, as well as a vibrant and dynamic work environment.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: SEO marketing, organic growth, SEO strategy, performance measurement, forecasting, stakeholder management, agency management, AI expertise
ASSUMPTION: The interview process for this role is likely to be competitive, with a strong focus on assessing the candidate's SEO knowledge, strategic thinking, and cultural fit.
ASSUMPTION: Familiarity with industry-standard SEO tools and analytics platforms is essential for success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with Experian's values and work style are more likely to succeed in this role and contribute to the organization's continued growth and success.
ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a proactive approach to staying updated with industry trends and best practices.
ASSUMPTION: Candidates should consider the unique opportunities and challenges presented by this role compared to similar positions in the industry.
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the SEO Marketing Manager may be involved in, demonstrating the diverse and challenging nature of the role.
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to understanding the organization's goals and culture.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.