SEO Marketing Manager:in (m/w/d)

📌 Core Information

🔹 Job Title: SEO Marketing Manager:in (m/w/d)

🔹 Company: contentkueche GmbH

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-23

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing innovative SEO strategies for websites, social media, and digital platforms
• Conducting keyword research, technical audits, backlink analyses, and content optimization
• Supporting paid SEO and performance marketing campaigns to increase reach
• Collaborating with content and social media teams to create search engine-friendly and click-worthy content
• Analyzing and monitoring SEO and web analytics tools for data-driven optimization
• Scouting SEO and performance marketing trends and identifying new opportunities
• Developing and implementing individual SEO strategies in close coordination with clients

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of SEO best practices to drive digital visibility and performance for clients.

📋 Key Responsibilities

✅ Developing and implementing innovative SEO strategies for websites, social media, and digital platforms

✅ Conducting keyword research, technical audits, backlink analyses, and content optimization

✅ Supporting paid SEO and performance marketing campaigns to increase reach

✅ Collaborating with content and social media teams to create search engine-friendly and click-worthy content

✅ Analyzing and monitoring SEO and web analytics tools for data-driven optimization

✅ Scouting SEO and performance marketing trends and identifying new opportunities

✅ Developing and implementing individual SEO strategies in close coordination with clients

ASSUMPTION: The role requires a high level of self-motivation, organization, and the ability to manage multiple projects and deadlines simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: At least 3 years of experience in SEO, with a proven track record of driving results

Required Skills:

• Proven expertise in SEO, including keyword strategies, on- and off-page optimization, and technical SEO
• Strong analytical skills and proficiency in SEO and analytics tools (e.g., Google Search Console, SEMrush, Ahrefs, Screaming Frog, Google Analytics)
• Excellent communication and presentation skills in German and English
• Strong project management and organizational skills
• Ability to work independently and in a team environment

Preferred Skills:

• Experience with content management systems (CMS) and HTML
• Knowledge of JavaScript, CSS, and responsive design
• Familiarity with A/B testing and conversion rate optimization

ASSUMPTION: The ideal candidate will have a passion for digital marketing, a strong work ethic, and a commitment to continuous learning and improvement.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and performance)

Benefits:

• Abwechslung & Verantwortung: Vielseitige Projekte und direkter Einfluss auf den digitalen Erfolg unserer Kund:innen
• Arbeitsumfeld: Ein kreatives Team in einer erfolgreichen Content-Marketing-Agentur
• Weiterbildung: Individuelle Entwicklungsmöglichkeiten und regelmäßige Workshops
• Top-Lage: Ein modernes Büro im Herzen von München mit einer inspirierenden Arbeitsatmosphäre

Working Hours: Full-time (40 hours per week), with flexible hours and the possibility of remote work

ASSUMPTION: The salary range is estimated based on industry standards for SEO marketing managers with 2-5 years of experience in Munich, Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services, with a focus on SEO, content marketing, and social media

Company Size: Small (11-50 employees), allowing for close collaboration and direct impact on projects

Founded: 2011, with over a decade of experience in digital marketing

Company Description:

• contentkueche is a dynamic content marketing agency specializing in SEO, data-driven marketing, and creative content creation
• The company aims to maximize the digital visibility of its clients and works with passion and dedication
• contentkueche offers a wide range of services, including social media marketing, online consulting, TikTok, Instagram, online marketing, branding, campaign management, and video production

Company Specialties:

• Social Media
• Content Marketing
• SEO
• Online Consulting
• TikTok
• Instagram
• Online Marketing
• Branding
• Campaign Management
• Video Production

Company Website: http://www.contentkueche.de

ASSUMPTION: contentkueche's focus on creativity, innovation, and data-driven marketing makes it an attractive employer for digital marketing professionals.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the company

Reporting Structure: The SEO Marketing Manager will report directly to the Head of Marketing or a similar role

Work Arrangement: On-site, with the possibility of remote work and flexible hours

Growth Opportunities:

• Advancement to a senior role or management position within the marketing department
• Expanding expertise in related areas, such as content strategy, social media management, or performance marketing
• Cross-functional collaboration with other departments, such as sales, product, or customer success

ASSUMPTION: The role offers ample opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern, centrally located office in Munich, Germany

Office Location(s): Herzogstrasse 64, Munich, Bavaria, Germany

Geographic Context:

• Munich is the capital and most populous city of Bavaria, with a vibrant cultural scene and a strong economy
• The city is home to numerous tech and marketing companies, providing ample networking opportunities
• Munich offers a high quality of life, with excellent public transportation, parks, and recreational facilities

Work Schedule: Full-time (40 hours per week), with flexible hours and the possibility of remote work

ASSUMPTION: The modern office environment and central location provide an ideal work setting for digital marketing professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening to assess communication skills and cultural fit
• On-site or virtual interview with the hiring manager and/or team members
• Final interview with the CEO or a member of the executive team

Key Assessment Areas:

• SEO expertise and strategic thinking
• Analytical skills and data-driven decision-making
• Communication and presentation skills in German and English
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and relevant skills
• Provide specific examples of your SEO achievements and the impact you've made in previous roles
• Demonstrate your understanding of the company and its values by addressing them in your application materials

ATS Keywords: SEO, Marketing, Strategy, Optimization, Analytics, Content, Social Media, Digital Marketing, Campaigns, Trends

ASSUMPTION: The application process is designed to assess the candidate's technical skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• SEO and analytics tools (e.g., Google Search Console, SEMrush, Ahrefs, Screaming Frog, Google Analytics)
• Content management systems (CMS) and HTML
• JavaScript, CSS, and responsive design
• Project management and collaboration tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The role requires proficiency in a range of digital marketing tools and technologies, with a focus on SEO and analytics.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Data-driven decision-making
• Collaboration and teamwork
• Continuous learning and improvement
• Customer-centric approach

Work Style:

• Fast-paced and dynamic, with a focus on results and impact
• Collaborative and supportive, with a strong team culture
• Flexible and adaptable, with a willingness to learn and grow
• Data-driven and analytical, with a focus on continuous improvement

Self-Assessment Questions:

• How do you stay up-to-date with the latest SEO trends and best practices?
• Can you provide an example of a successful SEO campaign you've managed, and what was the outcome?
• How do you approach working with clients to understand their needs and develop tailored SEO strategies?
• How do you balance creativity and data-driven decision-making in your approach to SEO?

ASSUMPTION: The ideal candidate will be a strong cultural fit, with a passion for digital marketing, a collaborative work style, and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with the latest SEO trends and algorithm changes
• Developing and implementing effective SEO strategies for a wide range of clients
• Working in a fast-paced and dynamic environment, with a focus on results and impact

ASSUMPTION: The role presents unique challenges and opportunities for growth and development within the digital marketing industry.

📈 Similar Roles Comparison

• Compared to other SEO marketing manager roles, this position offers a unique blend of creativity, data-driven decision-making, and client-facing responsibilities
• contentkueche's focus on innovation and continuous improvement sets it apart from other marketing agencies
• This role provides ample opportunities for professional growth and development within the company

ASSUMPTION: The role offers a unique combination of responsibilities, with a strong focus on creativity, data-driven decision-making, and client-facing interactions.

📝 Sample Projects

• Developing and implementing an SEO strategy for a new e-commerce website, resulting in a 50% increase in organic traffic within the first six months
• Conducting a comprehensive technical SEO audit for a large enterprise client, identifying and fixing critical issues that improved crawlability and indexation
• Managing a team of SEO specialists to optimize the content and structure of a major website redesign, leading to a 30% increase in organic traffic

ASSUMPTION: The role offers a wide range of projects and responsibilities, with a strong focus on driving digital visibility and performance for clients.

❓ Key Questions to Ask During Interview

• Can you describe the typical SEO strategies you've implemented for clients in the past, and what were the results?
• How does contentkueche approach collaboration and communication with clients to ensure their needs are met?
• What opportunities are there for professional growth and development within the company?
• How does contentkueche support its employees in staying up-to-date with the latest SEO trends and best practices?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: The interview process is designed to assess the candidate's technical skills, cultural fit, and potential for growth within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO experience and relevant skills
• Provide specific examples of your SEO achievements and the impact you've made in previous roles
• Prepare for the interview by researching the company and its values, and practicing your responses to common SEO and marketing questions
• Follow up with the hiring manager within one week of the interview to express your interest in the role and ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.