📌 Core Information
🔹 Job Title: SEO Marketing Manager, Lead
🔹 Company: WP Engine
🔹 Location: Austin, Texas (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- On-page optimization and content strategy
- Collaboration with cross-functional teams
- Data-driven decision making and analytics
- Staying updated with SEO trends and best practices
ASSUMPTION: This role requires a strong analytical mindset and a passion for crafting high-performing, search-optimized content. The ideal candidate will have a deep understanding of on-page SEO and a proven track record in driving organic traffic and improving search engine rankings.
📋 Key Responsibilities
✅ Develop and implement comprehensive on-page SEO strategies to improve website rankings and user engagement
✅ Conduct keyword research and optimize content around targeted keywords
✅ Collaborate with content and copywriting teams to optimize site copy for SEO
✅ Ensure optimal site structure, internal linking, and URL structure
✅ Monitor and optimize on-page elements, including title tags, meta descriptions, image alt text, header tags, and schema markup
✅ Monitor competitor websites and SEO performance to identify trends, gaps, and opportunities
✅ Experiment with AI-powered search and AEO optimization strategies
✅ Track the performance of on-page SEO efforts using analytics platforms and SEO tools
✅ Work closely with other marketing teams to ensure alignment with on-page SEO goals
✅ Stay up to date with the latest SEO trends, algorithm updates, and industry best practices
ASSUMPTION: This role requires strong communication skills, the ability to manage multiple projects simultaneously, and the capacity to thrive in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5+ years of experience in SEO, with a strong focus on on-page optimization and content. Experience in content management systems (e.g., WordPress) and SEO tools is essential.
Required Skills:
- In-depth knowledge of on-page SEO best practices, keyword optimization, and HTML
- Proficiency with SEO tools such as Google Search Console, SEMrush, Ahrefs, Moz, or similar platforms
- Strong understanding of site architecture, page speed optimization, mobile-first indexing, and user experience principles
- Basic knowledge of technical SEO, including schema markup, redirects, and canonical tags
- Ability to analyze data, generate insights, and make data-driven decisions
- Excellent written and verbal communication skills
- Strong organizational skills and the ability to manage multiple projects simultaneously
Preferred Skills:
- Experience with AI-powered search and AEO optimization strategies
- Familiarity with WordPress and WooCommerce
ASSUMPTION: Candidates with a proven track record in driving organic traffic and improving search engine rankings will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $100,000.00 - $150,000.00 per year (USD)
Benefits:
- Company Stock Options
- Great Health Benefits
- Fertility Benefits
- HSA Company Contribution
- 401(k) with a 4% Match
- Disability Insurance
- Paid Family and Caregiver’s Leave
- Employee Assistance Program
- Generous Vacation Time
- One-time $500 Payment to Set Up Your Home Office
- 4 Company Wellness Days a Year
- 1 Floating Holiday
- $100 Monthly Wellness Allowance
- Access to Free On-Demand Fitness Classes
- Free Subscription to Calm
- Pet Insurance
- On-Going Education
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual base pay will vary based on various factors, including job-related skills and individual qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Information Technology & Services
Company Size: 1,001-5,000 employees
Founded: 2010
Company Description:
- WP Engine is a proud member and supporter of the community of WordPress® users
- Powering your freedom to create on WordPress®
- Provides premium, enterprise-grade solutions, tools, and services for WordPress, industry-tailored eCommerce, and agency solution suites
Company Specialties:
- WordPress hosting
- Enterprise WordPress
- Ecommerce solutions
- Agency solutions
Company Website: wpengine.com
ASSUMPTION: WP Engine is a well-established company in the WordPress hosting and services industry, with a strong focus on providing premium solutions for businesses and agencies of all sizes.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Senior Marketing Manager
Work Arrangement: Remote OK, with the option to work from the Austin, Texas office
Growth Opportunities:
- Potential career growth into a senior or management role within the marketing department
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to ongoing education and professional development resources
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's SEO strategy and organic traffic growth.
🌍 Location & Work Environment
Office Type: Hybrid (Remote OK with an office in Austin, Texas)
Office Location(s): Austin, Texas; Limerick, Ireland; London, England; Brisbane, Australia
Geographic Context:
- Austin, Texas: Known for its vibrant tech industry, live music scene, and outdoor activities
- Remote work: Offers flexibility and the ability to work from home or a co-working space
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The remote work option provides flexibility and work-life balance, while the office locations offer opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Technical assessment or case study
- Interview with the hiring manager and/or team members
- Final interview with the Senior Marketing Manager
Key Assessment Areas:
- SEO knowledge and experience
- Data analysis and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight your relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of WP Engine's business and how your skills align with the role's requirements
- Prepare for technical questions related to SEO tools, on-page optimization, and analytics
- Be ready to discuss your approach to staying updated with SEO trends and best practices
ATS Keywords: SEO, on-page optimization, keyword research, content optimization, technical SEO, site structure, user experience, competitor analysis, analytics, communication, project management, HTML, data analysis, SEO tools, mobile responsiveness, schema markup
ASSUMPTION: WP Engine uses an Applicant Tracking System (ATS) to screen and manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- SEO tools: SEMrush, Ahrefs, Moz, Google Search Console, Google Analytics
- Content management system: WordPress
- Project management tools: Asana, Trello, or similar
- Communication and collaboration tools: Slack, Microsoft Teams, or similar
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. WP Engine provides training and resources to help employees develop the skills they need to succeed in their roles.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Inspired
- Reliable
- Inclusive
- Growth Mindset
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Fast-paced and dynamic
- Remote-friendly and flexible
Self-Assessment Questions:
- Do you have a passion for crafting high-performing, search-optimized content?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive in a collaborative, cross-functional work setting?
- Are you committed to staying updated with the latest SEO trends and best practices?
ASSUMPTION: WP Engine values employees who are customer-obsessed, inspired, reliable, inclusive, and have a growth mindset. Candidates who are a strong cultural fit will be more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of SEO and algorithm updates
- Managing multiple projects and priorities simultaneously
- Collaborating effectively with cross-functional teams
- Working remotely and maintaining a healthy work-life balance
ASSUMPTION: These challenges can be overcome with strong communication skills, effective time management, and a commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- Compared to similar SEO Manager roles, this position has a stronger focus on on-page optimization and content strategy
- WP Engine's industry focus on WordPress hosting and services sets it apart from other companies in the tech industry
- This role offers significant growth potential and the opportunity to work on high-impact projects
ASSUMPTION: Candidates with experience in on-page SEO and a strong understanding of the WordPress ecosystem will be well-suited to this role and the unique challenges and opportunities it presents.
📝 Sample Projects
- Optimizing WP Engine's website for targeted keywords and search intent
- Conducting a comprehensive SEO audit of WP Engine's website and implementing technical SEO best practices
- Developing and executing a content strategy to improve organic traffic and user engagement
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, as well as the opportunity to make a meaningful impact on WP Engine's SEO strategy and organic traffic growth.
❓ Key Questions to Ask During Interview
- Can you describe the current state of WP Engine's on-page SEO and the priorities for this role?
- How does this role collaborate with other marketing teams, such as content and PPC?
- What are the most significant challenges facing WP Engine's SEO strategy, and how can this role address them?
- What opportunities are there for growth and professional development within the marketing department?
- How does WP Engine support work-life balance for remote employees?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to understanding the company's SEO strategy and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant SEO experience and achievements
- Write a cover letter that demonstrates your understanding of WP Engine's business and how your skills align with the role's requirements
- Prepare for technical questions related to SEO tools, on-page optimization, and analytics
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
