📌 Core Information
🔹 Job Title: SEO Organic Search Specialist (12 month contract)
🔹 Company: Rentokil Initial Group
🔹 Location: Crawley, West Sussex, United Kingdom
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: Hybrid (Remote & On-site)
🚀 Job Overview
Key aspects of this role include:
- Leading activities related to Google local search landscape
- Supporting the Search Marketing team in delivering Organic Search projects
- Collaborating with various teams to deliver operational implementation of digital search strategy
- Developing SEO management processes and procedures
- Providing technical SEO support to international markets
ASSUMPTION: This role requires a balance of technical SEO expertise and collaborative skills to work effectively with multiple teams and international markets.
📋 Key Responsibilities
✅ Lead activities relating to Google products like Google My Business (GMB) and Local Services Ads (LSA)
✅ Audit, monitor, and implement Technical Local Paid Search & SEO
✅ Support the Search Marketing team in delivering priority Organic Search projects
✅ Assist in the development of SEO management processes and procedures
✅ Collaborate with various teams to deliver operational implementation of digital search strategy
✅ Provide technical SEO support to international markets
ASSUMPTION: This role involves a mix of strategic planning, hands-on implementation, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Digital Marketing, or a related field
Experience: Proven experience (2-5 years) in SEO, with a focus on technical SEO and local search strategies
Required Skills:
- Strong knowledge of technical SEO considerations, analysis & reporting
- Experience with SEO tools (e.g., SEMRush, Screaming Frog, Ahrefs)
- Understanding of search engine algorithms and their impact on organic performance
- Ability to work collaboratively with cross-functional teams
- Excellent communication and project management skills
Preferred Skills:
- Experience with Magnolia CMS
- Fluency in additional languages
ASSUMPTION: Candidates should have a solid foundation in technical SEO and a proven track record in delivering SEO projects.
💰 Compensation & Benefits
Salary Range: £30,000 - £40,000 per annum (pro-rated for 12-month contract)
Benefits:
- Competitive salary
- Hybrid working
- Rentokil Initial Reward Scheme
- 23 days holiday, plus 8 bank holidays
- Employee Assistance Programme
- Death in service benefit
- Healthcare
- Free parking
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range is estimated based on market rates for SEO specialists with 2-5 years of experience in the UK.
📌 Applicant Insights
🔍 Company Context
Industry: Environmental Services (specifically, Pest Control and Hygiene & Well-being services)
Company Size: 10,001+ employees (Global presence with local business agility)
Founded: 1925 (Over 90 years of experience in the industry)
Company Description:
- World leaders in Pest Control and Hygiene & Well-being services
- Operates in 89 countries with 68,500 employees
- Listed on the London Stock Exchange (FTSE 100)
Company Specialties:
- Pest control
- Hygiene services
- Digital pest control
- Interior landscaping
- Scenting services
- Commercial pest control
- Smart hygiene
- Office plants
- Well-being services
Company Website: http://www.rentokil-initial.com
ASSUMPTION: Rentokil Initial's global presence and diverse service offerings provide ample opportunities for career growth and learning.
📊 Role Analysis
Career Level: Intermediate (2-5 years of experience)
Reporting Structure: This role reports to the Search Marketing Manager and works closely with various teams, including Digital Projects & Deployment, Digital Account Management, and third-party vendors.
Work Arrangement: Hybrid (Remote & On-site) with a flexible work arrangement that combines remote work with on-site collaboration.
Growth Opportunities:
- Potential to work on global projects and gain international experience
- Opportunities to develop skills in related areas, such as content optimization and digital marketing
- Possibility to progress into management or specialist roles within the SEO team
ASSUMPTION: This role offers a mix of strategic and hands-on work, providing opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Hybrid (Remote & On-site)
Office Location(s): Crawley, West Sussex, United Kingdom
Geographic Context:
- Crawley is located in West Sussex, England, with easy access to London and the surrounding areas
- The office is situated in the Manor Royal business district, offering ample parking and nearby amenities
- The region benefits from a mix of urban and rural environments, with plenty of green spaces and outdoor activities
Work Schedule: Full-time (37.5 hours per week) with flexible working hours and the option to work remotely
ASSUMPTION: The hybrid work arrangement offers a good balance between remote work and on-site collaboration, allowing for flexibility and a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the Hiring Manager
- Technical SEO assessment or case study
- Final interview with the Search Marketing Manager and a team member
Key Assessment Areas:
- Technical SEO knowledge and experience
- Collaboration and communication skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for the technical SEO assessment by brushing up on your knowledge of tools and best practices
- Research Rentokil Initial's company culture and values to show your alignment during the interview
ATS Keywords: SEO, Technical SEO, Local Search, Organic Search, Google My Business, Local Services Ads, SEO Tools, Collaboration, Digital Marketing, Project Management
ASSUMPTION: The application process is designed to assess both technical SEO skills and cultural fit, with a focus on collaboration and communication.
🛠️ Tools & Technologies
- SEO tools: SEMRush, Screaming Frog, Ahrefs
- CMS: Magnolia
- Project management tools: Asana, Trello, or similar
- Communication tools: Microsoft Teams, Slack, or similar
ASSUMPTION: The tools and technologies used in this role are industry-standard and may vary depending on the specific needs of the project.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Expertise
- Integrity
- Responsibility
- Collaboration
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
- Continuously learning and improving
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you comfortable working with diverse teams across multiple time zones?
- Do you have a proactive approach to problem-solving and continuous learning?
ASSUMPTION: Rentokil Initial values a customer-centric, collaborative, and expert-driven work environment, with a focus on continuous improvement and learning.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with international teams across different time zones
- Keeping up with the latest SEO trends and algorithm changes
- Balancing remote work and on-site collaboration effectively
ASSUMPTION: These challenges can be overcome through strong project management skills, effective communication, and a proactive approach to learning and adaptation.
📈 Similar Roles Comparison
- This role focuses more on technical SEO and local search strategies compared to broader SEO specialist roles
- Rentokil Initial's global presence offers opportunities for international collaboration and project work
- Career progression may involve moving into management, specialist, or related digital marketing roles
ASSUMPTION: This role offers a unique blend of technical SEO expertise and collaborative work, with opportunities for international exposure and career growth.
📝 Sample Projects
- Conducting a comprehensive technical SEO audit of a global website
- Optimizing local search visibility for a regional pest control service
- Developing and implementing a global SEO strategy for a hygiene product launch
ASSUMPTION: These sample projects illustrate the range of technical SEO tasks and collaborative work involved in this role.
❓ Key Questions to Ask During Interview
- How does this role support the overall digital marketing strategy for Rentokil Initial?
- What are the key priorities for the SEO team in the first 30 days of this role?
- How does this role collaborate with international teams, and what support is provided for working across time zones?
- What opportunities are there for professional development and growth within the SEO team?
- How does Rentokil Initial support work-life balance for hybrid workers?
ASSUMPTION: These interview questions help assess the role's strategic importance, day-to-day priorities, international collaboration, career growth opportunities, and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant SEO experience and skills
- Write a cover letter that demonstrates your understanding of the role and company
- Prepare for the technical SEO assessment by reviewing SEO tools and best practices
- Follow up with the Hiring Manager, Joanna Sharpe, after one week if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
