SEO & Outreach Specialist

📌 Core Information

Job Title: SEO & Outreach Specialist

Company: People10

Location: Bangalore, Karnataka, India

Job Type: Full-Time

Category: Marketing

Date Posted: May 26, 2025

Experience Level: 2-5 years

Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Optimizing blog content for targeted keywords and internal linking
• Managing content distribution on platforms like Quora and Reddit
• Building backlinks through ethical outreach and partnerships
• Conducting keyword research to support content planning and campaign SEO
• Tracking and reporting on rankings, backlinks, domain authority, and traffic impact
• Collaborating with content and design teams to implement best SEO practices

ASSUMPTION: This role requires a proactive mindset and the ability to work in a fast-paced, high-growth environment. Experience in IT services or SaaS domain is a plus.

📋 Key Responsibilities

Optimize blog content for targeted keywords, internal linking, and schema.

Manage Quora, Reddit, and Web 2.0 content distribution to drive referral traffic.

Build backlinks through ethical outreach, guest posting, and partnerships.

Conduct keyword research to support content planning and campaign SEO.

Track and report on rankings, backlinks, domain authority, and traffic impact.

Collaborate with content and design teams to implement best SEO practices.

ASSUMPTION: The ideal candidate will have experience in SEO for B2B websites and familiarity with link-building strategies, outreach, and community engagement. A good writing/editing sense is also crucial for tweaking content for optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3-5 years of experience in SEO for B2B websites

Required Skills:

• Proven experience in SEO, with a focus on on-page optimization and content strategy
• Familiarity with link-building strategies, outreach, and community engagement
• Strong writing/editing skills to optimize content for search engines
• Experience with SEO tools such as Ahrefs, SEMrush, and Google Search Console
• Proficient in keyword research and analysis
• Ability to work independently and in a team environment
• Excellent communication and interpersonal skills

Preferred Skills:

• Experience in IT services or SaaS domain
• Experience with Quora/Reddit or guest post partnerships

ASSUMPTION: Candidates should have a proactive mindset and be comfortable working in a fast-paced, high-growth environment. Familiarity with the company's industry and products is a plus.

💰 Compensation & Benefits

Salary Range: ₹6,00,000 - ₹12,00,000 per annum (Estimated based on industry standards for role, experience level, and location)

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Employee stock options
• Performance bonuses
• Flexible work hours
• Paid time off
• Maternity and paternity leave
• Employee assistance programs

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting

Company Size: 501-1,000 employees

Founded: 2011

Company Description:

• People10 is a fast-growing digital transformation and product engineering leader based in the US and India
• They help enterprises and startups craft custom solutions in enterprise web and mobile, IOT, blockchain, data management for B2B/B2C, with modern agile and lean development frameworks, automation, and DevOps tools
• Their R&D-oriented innovation studio, P10Labs, explores new technology areas, understands market dynamics, and looks at industry needs to unlock the potential of cutting-edge technologies and apply them to make organizations future-ready
• Their teams work with passion and persistence to deliver excellence and champion client success, with expertise in new-age technology, engineering practices, code quality, and continuous delivery

Company Specialties:

• Web application development
• Continuous delivery
• Mobile app development
• TDD
• BDD
• CI
• Lean delivery
• Product engineering
• React
• Ionic
• MVP
• Product development
• Hybrid mobile
• IOT
• IOS
• Android
• AngularJS
• NodeJS
• MEAN stack
• DevOps
• ML
• AI
• Data analytics
• Data engineering
• Python
• Blockchain
• Mobile app development services
• And MVP

Company Website: www.people10.com

ASSUMPTION: People10 is an equal opportunity employer that welcomes and encourages diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability, or veteran status. Their culture of an open-door policy, constant connection with the leadership team, opportunities for skill development through diversified learning initiatives, makes People10 a rewarding place to work.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Head of Marketing or a similar role within the organization

Work Arrangement: On-site, full-time position based in Bangalore, Karnataka, India

Growth Opportunities:

• Potential career growth into senior roles within the marketing department
• Opportunities to work on diverse projects and gain exposure to various aspects of digital marketing
• Chances to collaborate with cross-functional teams and learn from industry experts

ASSUMPTION: This role offers ample opportunities for professional growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): 85 Broad ST, NEW YORK, NY 10004, US, and Floor 8, Block A, Gopalan Global Axis SEZ, 152 EPIP Zone, Whitefield, Bangalore, Karnataka 560066, IN

Geographic Context:

• Bangalore, Karnataka, India: A major tech hub with a thriving startup ecosystem and a large talent pool
• New York, NY, USA: A global financial and tech capital with a diverse and multicultural workforce

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)

ASSUMPTION: Both office locations offer vibrant work environments with ample opportunities for networking and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (if applicable)
• On-site or virtual interview with the hiring manager
• Final round interview with senior leadership
• Background and reference check
• Job offer

Key Assessment Areas:

• SEO and content strategy knowledge
• Technical skills with SEO tools
• Problem-solving abilities
• Communication and interpersonal skills
• Cultural fit with the organization

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Prepare for behavioral interview questions focusing on problem-solving, teamwork, and adaptability
• Showcase your understanding of the company's products, services, and industry
• Demonstrate your ability to work in a fast-paced, high-growth environment

ATS Keywords: SEO, Outreach, Content Optimization, Keyword Research, Backlink Building, Outreach Strategies, Quora, Reddit, Web 2.0, Guest Posting, Partnerships, Pragmatic SEO, Programmatic SEO, Ahrefs, SEMrush, Google Search Console

ASSUMPTION: The interview process at People10 is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit with the organization. Successful candidates will demonstrate a strong understanding of SEO principles, hands-on experience with relevant tools, and the ability to thrive in a fast-paced, high-growth environment.

🛠️ Tools & Technologies

• Ahrefs
• SEMrush
• Google Search Console
• Quora
• Reddit
• Web 2.0 platforms
• Content management systems (CMS)
• HTML, CSS, JavaScript
• Python
• SQL
• Google Analytics
• Google Tag Manager
• Google Data Studio

ASSUMPTION: The required tools and technologies for this role may evolve based on the organization's needs and industry trends. Candidates should be prepared to adapt to new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Customer-centricity
• Continuous learning

Work Style:

• Agile and adaptable
• Data-driven
• Collaborative
• Problem-solving oriented
• Customer-focused

Self-Assessment Questions:

• How do you approach learning new SEO tools or strategies?
• Can you describe a time when you had to adapt to a significant change in a project or campaign?
• How do you prioritize and manage multiple projects or tasks with competing deadlines?

ASSUMPTION: People10 values candidates who are passionate about learning, adaptable to change, and committed to delivering exceptional results. Successful candidates will demonstrate a strong alignment with the company's values and work style.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Keeping up with industry trends and algorithm changes in SEO
• Building and maintaining effective relationships with external partners and influencers
• Dealing with limited resources or budget constraints for SEO campaigns

ASSUMPTION: The SEO & Outreach Specialist role at People10 presents unique challenges that require strong project management skills, continuous learning, and the ability to thrive in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• This role differs from other SEO-focused positions in its emphasis on outreach, guest posting, and partnerships, as well as its requirement for hands-on experience with Quora and Reddit
• Compared to other marketing roles, this position requires a deeper understanding of SEO principles and a stronger focus on technical aspects of content optimization
• Career paths for this role may include progression into senior SEO roles, marketing management, or related fields within the organization

ASSUMPTION: The SEO & Outreach Specialist role at People10 offers a unique blend of technical and creative responsibilities, making it an attractive opportunity for candidates with a strong background in SEO and a passion for content marketing.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy for a new product launch, including keyword research, on-page optimization, and link-building campaigns
• Managing a content distribution campaign on Quora and Reddit, driving referral traffic, and measuring the impact on overall website traffic and engagement
• Collaborating with the content team to optimize blog posts for targeted keywords, internal linking, and schema, resulting in improved search rankings and organic traffic

ASSUMPTION: The SEO & Outreach Specialist role at People10 offers a wide range of project opportunities, allowing candidates to gain diverse experience and make a significant impact on the organization's digital marketing efforts.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to SEO and how this role fits into the broader marketing strategy?
• How does the company measure the success of SEO campaigns, and what tools do they use for tracking and analysis?
• Can you provide examples of successful SEO campaigns the company has executed, and what lessons were learned from them?
• How does the company support the professional development of its SEO team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates a candidate's interest in the role and the company, and shows their commitment to understanding the organization's goals and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume to highlight relevant SEO experience and skills
• Prepare a cover letter explaining your interest in the role and the company
• If selected for an interview, research the company's products, services, and industry to showcase your understanding and enthusiasm
• Practice common SEO interview questions and brush up on your technical skills
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.