📌 Core Information
🔹 Job Title: SEO Outreach Specialist
🔹 Company: PRNEWS OU
🔹 Location: Mykolaiv, Mykolaivska Oblast, Ukraine
🔹 Job Type: Hybrid (Remote & On-site)
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Hybrid (Remote & On-site)
🚀 Job Overview
Key aspects of this role include:
- Optimizing media outreach workflows and scaling distribution processes
- Expanding global media partnerships
- Working at the intersection of media, SEO, and digital communications
- Driving measurable impact through data-driven strategies
ASSUMPTION: This role requires a strong understanding of the media landscape, hands-on SEO experience, and proficiency in working with data and tools.
📋 Key Responsibilities
✅ Streamline and automate media outreach processes
✅ Research and identify relevant web resources using key SEO metrics
✅ Build targeted contact lists and launch efficient outreach campaigns
✅ Optimize communication workflows with publishers and media partners
✅ Scale outreach efforts using automation tools
✅ Monitor campaign effectiveness and continuously improve performance
ASSUMPTION: The role involves a mix of strategic planning, data analysis, and communication with external partners.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience (2-5 years) in SEO, digital marketing, or a related role
Required Skills:
- Proficient use of Ahrefs or Serpstat
- Familiarity with Screaming Frog or Netpeak Spider/Checker
- Understanding of technical and content audits
- Experience with CMS platforms and AI tools
- Ability to analyze backlink profiles and competitor link strategies
- Proficiency in building contact databases and executing email campaigns
- English at B1+ level with strong writing skills
Preferred Skills:
- Hands-on experience with Gmass, Snov, or similar email tools
- Confident use of Google Sheets, including formulas and text functions
ASSUMPTION: Candidates should have a solid foundation in SEO and digital marketing, with a strong command of the English language.
💰 Compensation & Benefits
Salary Range: €25,000 - €35,000 per year (Estimated based on industry standards for mid-level SEO roles in Ukraine)
Benefits:
- Remote work possibilities
- Competitive salary
- Collaborative international team
- Clear growth paths and unique career opportunities
- Employee referral program
- Paid vacations
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for mid-level SEO roles in Ukraine. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: PRNEWS.IO operates in the global content marketing platform industry, connecting brands with media outlets worldwide.
Company Size: PRNEWS.IO has 11-50 employees, providing a mid-sized company environment with ample opportunities for growth and impact.
Founded: 2015, with headquarters in Tallinn, Harju, Estonia
Company Description:
- PRNEWS.IO is the world’s first sponsored content marketplace, with fixed prices for publications
- Helps worldwide brands get media coverage and news site publishers to earn rewards
- Since 2005, they have helped over 30,000 customers from 25 countries to establish their online presence
Company Specialties:
- Marketing
- Press release distribution
- Native advertising
- SEO
- Online media
- Backlinks
- Advertorial
- Link building
- Branded content
- Content marketing
Company Website: https://prnews.io/
ASSUMPTION: PRNEWS.IO's focus on global communication and collaboration makes it an attractive workplace for internationally-minded professionals.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: Hybrid (Remote & On-site) with remote work possibilities
Growth Opportunities:
- Expanding global media partnerships
- Developing expertise in SEO and digital marketing
- Potential career progression into management or specialized roles
ASSUMPTION: This role offers a unique opportunity to grow professionally while making a significant impact on the company's global expansion.
🌍 Location & Work Environment
Office Type: Hybrid (Remote & On-site) with an office located in Mykolaiv, Mykolaivska Oblast, Ukraine
Office Location(s): Laeva tn 1, Kesklinna linnaosa, Tallinn, Harju 10111, EE
Geographic Context:
- Mykolaiv is located in southern Ukraine, with a population of approximately 500,000 people
- The city is an important industrial and cultural center in the region
- Mykolaiv is known for its shipbuilding industry and historical architecture
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The hybrid work arrangement allows for a balance between remote work and in-person collaboration, fostering a flexible and adaptable work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment (SEO-related tasks)
- Final interview with the Marketing Manager
Key Assessment Areas:
- SEO knowledge and skills
- Data analysis and problem-solving abilities
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for the technical assessment by brushing up on your SEO skills and tools
ATS Keywords: SEO, media outreach, digital communications, data analysis, automation tools, email campaigns, CMS platforms, technical audits, backlink analysis, Google Sheets, communication workflows, media partnerships, campaign monitoring, research, contact database management, email tools, SEO metrics
ASSUMPTION: The application process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit for the role and company.
🛠️ Tools & Technologies
- Ahrefs or Serpstat
- Screaming Frog or Netpeak Spider/Checker
- CMS platforms (e.g., WordPress, Drupal)
- AI tools (e.g., content creation, SEO optimization)
- Email tools (e.g., Gmass, Snov)
- Google Sheets
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used daily to streamline workflows and improve performance.
👔 Cultural Fit Considerations
Company Values:
- Ambition
- Innovation
- Credibility
- Cooperation
Work Style:
- Data-driven and analytical
- Collaborative and communicative
- Adaptable and proactive
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with data and tools to drive strategic decisions?
- Do you enjoy collaborating with diverse teams and external partners?
ASSUMPTION: Candidates who align with PRNEWS.IO's core values and work style are more likely to succeed and enjoy their role in the company.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced, ever-changing media landscape
- Building and maintaining effective communication with global media partners
- Continuously improving performance metrics and KPIs
ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and strategic mindset to overcome.
📈 Similar Roles Comparison
- Unlike traditional SEO roles, this position focuses heavily on media outreach and partnerships
- Industry-specific context: PRNEWS.IO operates in the global content marketing platform industry, with a focus on connecting brands with media outlets worldwide
- Career path comparison: This role offers a unique opportunity to grow professionally while making a significant impact on the company's global expansion
ASSUMPTION: This role is distinct from traditional SEO positions, offering a unique blend of media outreach, SEO, and digital communications experience.
📝 Sample Projects
- Optimizing media outreach workflows for a specific campaign or client
- Expanding global media partnerships in a target region or industry
- Developing and executing a comprehensive SEO strategy for a major brand or product launch
ASSUMPTION: These sample projects illustrate the diverse and strategic nature of the role, requiring a mix of analytical, creative, and communicative skills.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to the company's global expansion strategy?
- What opportunities are there for growth and professional development in this role?
- How does the company support work-life balance for hybrid and remote employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding the company's goals and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant SEO experience and skills
- Write a cover letter that demonstrates your understanding of the role and company
- Prepare for the technical assessment by brushing up on your SEO skills and tools
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
