SEO Outreach Specialist

📌 Core Information

🔹 Job Title: SEO Outreach Specialist

🔹 Company: Wisevu

🔹 Location: Metro Manila, Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Driving link building campaigns for clients and Wisevu brands
• Finding and qualifying bloggers for outreach, and setting up automations
• Building relationships with webmasters and following up on opportunities
• Collaborating with content team to create linkable assets and hire freelance writers
• Working on various SEO tasks such as citation building and keyword research

ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to manage multiple campaigns simultaneously.

📋 Key Responsibilities

✅ Audit, strategize, coordinate, build, execute, monitor, report, and analyze link building campaigns for clients and Wisevu brands

✅ Find, qualify, and reach out to bloggers for outreach campaigns

✅ Build and maintain relationships with webmasters and bloggers

✅ Monitor inbound communications and follow up on outreach opportunities

✅ Work with the content team to create linkable assets and hire freelance writers

✅ Perform other SEO tasks such as citation building, keyword research, and SEO auditing

✅ Report to clients and the Outreach Manager

ASSUMPTION: This role involves a high level of autonomy and requires strong organizational skills to manage multiple campaigns effectively.

🎯 Required Qualifications

Education: University degree in a related field such as Marketing, Journalism, Communications, IT, etc.

Experience: Minimum 2 years of recent experience in manual outreach/link building within a Digital Marketing agency.

Required Skills:

• Excellent command of the English language
• Ability to write persuasive outreach templates
• In-depth knowledge of off-page SEO optimization and digital PR
• Experience with industry-leading outreach software (Outreach.io, NinjaOutreach, BuzzStream, or Pitchbox preferred)

Preferred Skills:

• Public Relations (PR) experience
• On-Page/Technical SEO experience

ASSUMPTION: While not explicitly stated, proficiency in using SEO tools and software is expected for this role.

💰 Compensation & Benefits

Salary Range: Starting monthly salary between $1500-$2500CAD, which will be negotiated during the interview based on competencies, skills, and experience.

Benefits:

• Fully remote work and flexible work hours
• Premium employee training
• Access to a highly experienced and knowledgeable team of digital marketing experts
• Quality equipment (Free computer and cell phone)
• Quarterly performance bonuses
• Other competitive benefits to be discussed during the interview

Working Hours: Able to provide at least 6 hours of overlap with the 9 am-5 pm EST workday (Monday - Friday)

ASSUMPTION: The salary range provided is in Canadian Dollars (CAD) and is an estimate based on industry standards for similar roles.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 2-10 employees

Founded: 2008

Company Description:

• Wisevu specializes in SEO, digital PR, AI, content marketing, and web development for healthcare, home services, and charity clients in Canada, USA, and Europe
• The company is fully remote with a team of 20+ specialists working on exciting client accounts in major markets
• Wisevu offers premium employee training and access to a highly experienced team of digital marketing experts

Company Specialties:

• Online Marketing Strategy Development
• Search Engine Optimization (SEO)
• Website Design & Development
• Facebook Marketing

Company Website: http://www.wisevu.com

ASSUMPTION: Wisevu's focus on digital marketing and remote work makes it an attractive option for professionals seeking a flexible and dynamic work environment.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Reports directly to the Outreach Manager

Work Arrangement: Fully remote with flexible work hours

Growth Opportunities:

• Potential to take on more responsibilities and advance within the company
• Opportunity to work on diverse client accounts and projects
• Access to premium employee training and development resources

ASSUMPTION: This role offers significant growth potential for the right candidate, given the company's size and focus on employee development.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): Metro Manila, Philippines

Geographic Context:

• Metro Manila is the capital region of the Philippines, with a population of over 13 million
• The region is known for its vibrant culture, diverse cuisine, and bustling nightlife
• Metro Manila is home to numerous multinational corporations and offers ample opportunities for career growth

Work Schedule: Able to provide at least 6 hours of overlap with the 9 am-5 pm EST workday (Monday - Friday)

ASSUMPTION: The work schedule allows for a good balance between work and personal life, with ample flexibility for remote workers.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment or case study
• Final interview with the hiring manager

Key Assessment Areas:

• SEO knowledge and experience
• Outreach and communication skills
• Problem-solving and analytical skills
• Cultural fit and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Showcase your understanding of SEO and link building strategies
• Demonstrate your ability to write persuasive outreach templates
• Prepare for behavioral and situational interview questions

ATS Keywords: SEO, Outreach, Link Building, Digital Marketing, Agency, Client Management, Relationship Building, Content Marketing, Web Development

ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills, as well as their ability to work effectively in a remote environment.

🛠️ Tools & Technologies

• Outreach.io, NinjaOutreach, BuzzStream, or Pitchbox
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Project management tools (e.g., Asana, Trello)
• Communication tools (e.g., Slack, Google Meet)

ASSUMPTION: Proficiency in using industry-standard SEO tools and software is expected for this role.

👔 Cultural Fit Considerations

Company Values:

• Wisdom: The ability to perform the action(s) with the highest degree of adequacy under any given circumstance
• Knowledge: The seeking and application of knowledge to given circumstances
• Willingness: The willingness to apply perception, judgement, and action in keeping with the understanding of what is the optimal course of action

Work Style:

• Self-motivated and results-driven
• Strong communication and interpersonal skills
• Adaptable and able to work effectively in a remote environment
• Attention to detail and strong organizational skills

Self-Assessment Questions:

• Do you possess strong communication skills and the ability to build relationships with webmasters and bloggers?
• Are you able to work effectively in a remote environment and manage multiple campaigns simultaneously?
• Do you have a strong understanding of SEO and link building strategies?

ASSUMPTION: Applicants should assess their fit with Wisevu's company values and work style to ensure a successful and enjoyable work experience.

⚠️ Potential Challenges

• Managing multiple link building campaigns simultaneously
• Adapting to a fully remote work environment
• Developing and maintaining relationships with webmasters and bloggers
• Keeping up with industry trends and best practices in SEO

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• SEO Specialist: Focuses more on on-page optimization and technical SEO aspects
• Digital PR Specialist: Emphasizes earned media and brand reputation management
• Content Marketing Specialist: Concentrates on creating and distributing valuable content

ASSUMPTION: This role combines elements of SEO, digital PR, and content marketing, making it a unique and multifaceted position within the digital marketing industry.

📝 Sample Projects

• Developing and executing a link building campaign for a healthcare client
• Creating a guest post for a home services client to secure a backlink
• Conducting a keyword research project for a charity client

ASSUMPTION: These sample projects demonstrate the diverse range of tasks and responsibilities associated with this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for professional development and growth within the company?
• How does the company support remote workers and foster a collaborative work environment?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for behavioral and situational interview questions
• Follow up with the hiring manager after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.