SEO Specialist

📌 Core Information

🔹 Job Title: SEO Specialist

🔹 Company: Pomelo

🔹 Location: Manila, Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Fully Remote (US time zone)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive SEO strategies to drive organic traffic and improve search engine rankings for clients
• Conducting keyword research and analysis to identify content optimization opportunities
• Optimizing website content, meta tags, and internal linking structures for on-site SEO
• Managing off-site SEO efforts including link building, content promotion, and influencer outreach
• Monitoring and analyzing website performance using SEO tools and Google Analytics to track progress and identify areas for improvement
• Staying up-to-date with the latest trends and best practices in SEO to ensure client websites are optimized for success

ASSUMPTION: This role requires a strong proficiency in both on-site and off-site SEO techniques, as well as experience with relevant tools and e-commerce websites.

📋 Key Responsibilities

✅ Develop and implement comprehensive SEO strategies to increase organic traffic and improve search engine rankings for clients

✅ Conduct keyword research and analysis to identify opportunities for content optimization

✅ Optimize website content, meta tags, and internal linking structures for on-site SEO

✅ Manage off-site SEO efforts including link building, content promotion, and influencer outreach

✅ Monitor and analyze website performance using SEO tools and Google Analytics to track progress and identify areas for improvement

✅ Stay up-to-date with the latest trends and best practices in SEO to ensure client websites are optimized for success

ASSUMPTION: The ideal candidate will have a proven track record in SEO, with experience in both on-site and off-site optimization techniques.

🎯 Required Qualifications

Education: Bachelor’s degree in a relevant field

Experience: 3+ years of experience as an SEO expert/specialist, ideally in digital marketing

Required Skills:

• Deep proficiency with SEO tools like SEMRush, Ahrefs, Google Analytics 4, Google Search Console, Moz, and similar
• Experience with Shopify and e-commerce websites
• Professional fluency in English with excellent written, reading, and speaking skills
• Outstanding time management and attention to detail
• Ability to work in US time zone, Monday to Friday (8 hours per day)
• Previous experience working the overnight shift

Preferred Skills:

• Familiarity with the US market and consumer behavior
• Experience working with remote teams

ASSUMPTION: While not explicitly stated, familiarity with the US market and consumer behavior may be beneficial for this role, as the client is based in the US.

💰 Compensation & Benefits

Salary Range: $35,000 - $50,000 USD per year (Estimated based on industry standards for mid-level SEO specialists in the Philippines)

Benefits:

• Competitive pay, always in US dollars
• Work remotely from the comfort of your home
• Health & wellness benefit
• Paid holidays and time off
• Performance and referral bonuses
• Global exposure to the world’s best companies

Working Hours: 40 hours per week, Monday to Friday, in the US time zone

ASSUMPTION: The salary range is estimated based on industry standards for mid-level SEO specialists in the Philippines, as the company is based in the US but hiring remotely.

📌 Applicant Insights

🔍 Company Context

Industry: Pomelo operates in the outsourcing and offshoring consulting industry, focusing on placing top offshore talent with leading brands, startups, and agencies across the globe.

Company Size: Pomelo is a small company with 11-50 employees, which may offer a more agile and collaborative work environment.

Founded: Pomelo's founding date is not specified, but it is described as an all-in-one solution covering recruiting, payroll, benefits, legal compliance, training, and much more.

Company Description:

• Pomelo places the best offshore talent with leading brands, startups, and agencies across the globe.
• They offer an all-in-one solution covering recruiting, payroll, benefits, legal compliance, training, and much more.
• Pomelo enables hard-working and ambitious talent to work remotely from their home countries while gaining exposure to how the world's top companies operate.

Company Specialties:

• Recruiting and hiring top offshore talent
• Payroll and benefits management
• Legal compliance and training

Company Website: www.pomelohq.com

ASSUMPTION: Pomelo's focus on placing top offshore talent with leading brands suggests that they work with high-quality clients, which may result in challenging but rewarding projects for their employees.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring 3+ years of experience in SEO and digital marketing.

Reporting Structure: The SEO Specialist will report directly to the client, with Pomelo acting as the intermediary for recruitment, payroll, and other administrative tasks.

Work Arrangement: This role is fully remote, with the requirement to work in the US time zone, Monday to Friday, for 8 hours per day.

Growth Opportunities:

• Exposure to working with top global brands and agencies
• Potential to take on more responsibilities and advance within the company or client's organization
• Opportunity to learn and implement the latest SEO trends and best practices

ASSUMPTION: Working with top global brands and agencies may provide opportunities for professional growth and development within the client's organization or through networking.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location specified

Office Location(s): Not applicable, as the role is fully remote

Geographic Context:

• The role is based in Manila, Philippines, but requires working in the US time zone
• Manila is the capital and most populous city in the Philippines, with a population of over 13 million
• The Philippines has a tropical marine climate, with temperatures ranging from 77°F to 91°F (25°C to 33°C) throughout the year

Work Schedule: 40 hours per week, Monday to Friday, in the US time zone

ASSUMPTION: Working remotely from the Philippines in the US time zone may require some flexibility in work hours to accommodate meetings and communication with the client.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with Pomelo's recruitment team
• Technical assessment or interview with the client's SEO team
• Final interview with the client's hiring manager

Key Assessment Areas:

• SEO knowledge and experience
• Communication skills and English proficiency
• Problem-solving and analytical skills
• Cultural fit with the client's organization

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and how your skills match the required qualifications
• Be prepared to discuss your experience with SEO tools and e-commerce websites during the interview

ATS Keywords: SEO, SEO specialist, digital marketing, on-site SEO, off-site SEO, link building, content optimization, keyword research, Google Analytics, SEMRush, Ahrefs, Shopify, e-commerce

ASSUMPTION: The application process may vary depending on the client's specific requirements and hiring timeline.

🛠️ Tools & Technologies

• SEMRush
• Ahrefs
• Google Analytics 4
• Google Search Console
• Moz
• Shopify
• Other relevant SEO tools and platforms

ASSUMPTION: The ideal candidate will have experience with the listed tools and be willing to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Excellence in recruitment and talent placement
• Global exposure and collaboration
• Continuous learning and improvement

Work Style:

• Remote work and flexibility
• Results-driven and data-focused
• Collaborative and supportive team environment

Self-Assessment Questions:

• Do you have a proven track record in SEO and digital marketing?
• Are you comfortable working remotely and collaborating with global teams?
• Can you demonstrate strong communication skills and English proficiency?

ASSUMPTION: Pomelo values candidates who are results-driven, data-focused, and comfortable working remotely with global teams.

⚠️ Potential Challenges

• Working in the US time zone may require adjustments to personal schedules and routines
• Managing client expectations and delivering results in a remote work environment
• Keeping up with the latest SEO trends and best practices while balancing client projects
• Adapting to the unique cultural and communication styles of global clients

ASSUMPTION: These challenges are common in remote work environments and can be overcome with strong communication, time management, and adaptability skills.

📈 Similar Roles Comparison

• This role is similar to an SEO Manager or SEO Consultant position, but may have fewer direct reports or require less strategic planning
• Unlike in-house SEO roles, this position focuses on client projects and may involve working with multiple clients simultaneously
• Career progression may involve taking on more responsibilities, advancing within the client's organization, or moving into a more senior role within Pomelo

ASSUMPTION: This role may offer unique opportunities for professional growth and development within the client's organization or through networking with global brands and agencies.

📝 Sample Projects

• Conducting a comprehensive SEO audit for an e-commerce client and implementing recommended changes to improve search engine rankings
• Developing and executing a link-building strategy to increase the domain authority and organic traffic for a B2B client
• Optimizing on-page elements, such as meta tags and internal linking, for a content-heavy website to improve crawlability and indexation

ASSUMPTION: These sample projects demonstrate the range of SEO tasks and responsibilities required for this role, from technical SEO to off-site optimization and content strategy.

❓ Key Questions to Ask During Interview

• Can you describe the client's industry and target audience, and how their SEO needs may differ from other clients?
• How does Pomelo support its employees in balancing work-life integration while working remotely?
• What opportunities are there for professional development and growth within the client's organization or through working with other Pomelo clients?
• How does Pomelo ensure the quality and consistency of its services across multiple clients and time zones?
• What is the typical onboarding process for new employees, and how will I be integrated into the team and client projects?

ASSUMPTION: These interview questions are designed to help applicants better understand the role, the company, and the client's organization, as well as to demonstrate their interest and engagement with the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant SEO experience and skills
• Prepare for the interview by researching the client's industry and target audience, as well as brushing up on your SEO knowledge and tools proficiency
• Follow up with Pomelo's recruitment team after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.