📌 Core Information
🔹 Job Title: SEO Specialist
🔹 Company: Linkage Web Development
🔹 Location: Angeles City, Pampanga, Philippines
🔹 Job Type: Full-Time, On-Site
🔹 Category: Advertising Services
🔹 Date Posted: April 14, 2025
🔹 Experience Level: Entry to Mid-Level (0-2 years)
🔹 Remote Status: On-Site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing effective SEO strategies to improve website visibility
- Conducting keyword research and analysis to identify relevant keywords and phrases
- Creating high-quality backlinks and optimizing meta tags to enhance search engine rankings
- Monitoring competitor activity and analyzing website traffic metrics to refine SEO strategies
ASSUMPTION: This role requires a strong understanding of SEO best practices and algorithms, as well as the ability to adapt to new trends and updates in the field.
📋 Key Responsibilities
✅ Conducting keyword research and analysis to identify relevant keywords and phrases for website content
✅ Optimizing website content, meta tags, titles, and descriptions to enhance relevance and search engine rankings
✅ Auditing and optimizing site speed, mobile-friendliness, URL structures, internal linking, and crawlability
✅ Implementing structured data to help search engines better understand the website's content
✅ Compressing and adding descriptive alt tags to images to improve page load times and accessibility
✅ Analyzing competitor websites to identify backlink opportunities and understand their SEO strategies
✅ Creating high-quality backlinks from authoritative websites to improve domain authority and search engine visibility
✅ Monitoring search engine rankings and identifying trends or areas needing improvement
✅ Reporting on website traffic, user behavior, and conversions to measure the effectiveness of SEO efforts
✅ Collaborating with the team to adjust and enhance the SEO strategy based on performance insights and trends
✅ Preparing detailed reports and updates for clients, covering ranking improvements, traffic growth, and achieved milestones
✅ Suggesting actionable insights for further optimization and discussing the long-term roadmap for SEO success
ASSUMPTION: The role may involve managing multiple projects simultaneously while meeting deadlines, requiring strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Computer Science, or a related field
Experience: 0-2 years of experience in SEO or a related field
Required Skills:
- Knowledge of SEO best practices and algorithms
- Proficient in keyword research and analysis
- Strong content optimization skills
- Familiarity with technical SEO aspects
- Excellent analytical skills
- Strong writing and communication skills
- Basic understanding of HTML, CSS, and JavaScript
- Knowledge of digital marketing principles, including SEO, PPC, and social media marketing
- Adaptability to new trends and updates in the SEO field
- Strong project management skills
Preferred Skills:
- Experience with SEO tools such as Google Search Console, SEMrush, or Ahrefs
- Fluency in English and Filipino
- Basic knowledge of PHP and MySQL
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for effective communication with clients and team members.
💰 Compensation & Benefits
Salary Range: PHP 300,000 - 500,000 per year (PHP 20,000 - 48,000/month)
Benefits:
- Performance-based bonuses and uncapped earning potential on commissions
- Annual performance reviews with opportunities for career growth
Working Hours: 40 hours per week, Monday through Friday, with flexible scheduling options
ASSUMPTION: The salary range provided is an estimate based on industry standards for SEO specialists in the Philippines with 0-2 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: Small (11-50 employees)
Founded: 2013
Company Description:
- Linkage Web Development is a duly registered Philippine corporation specializing in website development, design, hosting, VoIP, and support
- The company employs nearly 50 people, including WordPress developers, Laravel developers, ReactJS developers, graphic designers, and customer service personnel
- Linkage operates on a 24/7 schedule, with day and night shifts available
Company Specialties:
- Website Development
- Website Design
- Website Hosting
- VoIP Services
- Customer Support
Company Website: www.linkage.ph
ASSUMPTION: Linkage Web Development is a well-established local web agency with a diverse range of services and a strong focus on customer support.
📊 Role Analysis
Career Level: Entry to Mid-Level (0-2 years of experience)
Reporting Structure: This role reports directly to the Digital Marketing Manager or a similar position
Work Arrangement: On-site, with flexible scheduling options available
Growth Opportunities:
- After 1-2 years of successful performance, the SEO Specialist may be promoted to Senior SEO Specialist or Digital Marketing Trainer
- Opportunities for career growth and development within the company
ASSUMPTION: The company offers clear career progression paths for high-performing employees, with opportunities for growth and development within the digital marketing field.
🌍 Location & Work Environment
Office Type: On-site, with a 24/7 operating schedule
Office Location(s): Angeles City, Pampanga, Philippines
Geographic Context:
- Angeles City is located in the province of Pampanga, approximately 80 kilometers north of Manila
- The city is known for its vibrant nightlife, shopping centers, and historical sites
- The office is located in the Oasis Commercial Stalls, a popular shopping and dining destination in Angeles City
Work Schedule: 40 hours per week, Monday through Friday, with flexible scheduling options available
ASSUMPTION: The on-site work environment offers opportunities for collaboration and teamwork, with a diverse range of employees and services available to support the SEO Specialist's efforts.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Initial screening and phone interview
- In-person or video interview with the hiring manager or a panel of interviewers
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- SEO knowledge and experience
- Analytical and problem-solving skills
- Communication and interpersonal skills
- Adaptability and willingness to learn
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Prepare examples of your previous SEO work and achievements
- Research the company and its services to demonstrate your understanding of the business
- Be prepared to discuss your long-term career goals and how this role fits into your plans
ATS Keywords: SEO, keyword research, content optimization, technical SEO, analytical skills, writing and communication, web development, marketing, adaptability, project management
ASSUMPTION: The application process may involve multiple rounds of interviews and assessments, with a focus on evaluating the candidate's SEO knowledge, skills, and cultural fit.
🛠️ Tools & Technologies
- SEO tools: Google Search Console, SEMrush, Ahrefs
- Web development tools: HTML, CSS, JavaScript, PHP, MySQL
- Project management tools: Not specified
ASSUMPTION: The SEO Specialist may be required to use various SEO tools and web development technologies to optimize website performance and enhance search engine rankings.
👔 Cultural Fit Considerations
Company Values:
- Not explicitly stated in the provided information
Work Style:
- Collaborative and team-oriented, with a focus on supporting each other's efforts
- Flexible and adaptable, with a willingness to learn and grow within the role
- Results-driven, with a focus on achieving measurable outcomes and driving business growth
Self-Assessment Questions:
- Do you have a strong understanding of SEO best practices and algorithms?
- Are you comfortable working in a collaborative and team-oriented environment?
- Are you adaptable and willing to learn new tools and technologies as needed?
- Do you have strong communication and interpersonal skills, with the ability to build and maintain effective working relationships?
ASSUMPTION: The company values a collaborative and team-oriented work environment, with a focus on supporting each other's efforts and driving business growth through effective SEO strategies.
⚠️ Potential Challenges
- Keeping up with the latest SEO trends and algorithm updates
- Managing multiple projects simultaneously while meeting deadlines
- Effectively communicating complex SEO concepts to non-technical stakeholders
- Competing with established SEO agencies and freelancers for clients and market share
ASSUMPTION: The SEO Specialist may face various challenges related to staying up-to-date with industry trends, managing multiple projects, and effectively communicating with clients and team members.
📈 Similar Roles Comparison
- Compared to other SEO Specialist roles, this position may offer more opportunities for career growth and development within the company
- Linkage Web Development is a well-established local web agency with a diverse range of services, providing opportunities for collaboration and learning across various disciplines
- As a mid-sized company, Linkage Web Development may offer a more supportive and collaborative work environment than larger agencies, with greater opportunities for input and decision-making
ASSUMPTION: The SEO Specialist role at Linkage Web Development may offer unique opportunities for career growth and development, with a focus on collaboration and support within a mid-sized company setting.
📝 Sample Projects
- Conducting a comprehensive SEO audit of the company's website and implementing recommended changes to improve search engine rankings
- Developing and executing a targeted link-building campaign to enhance the website's domain authority and visibility
- Monitoring and analyzing competitor websites to identify backlink opportunities and inform the company's SEO strategy
ASSUMPTION: The SEO Specialist may be involved in various projects aimed at improving the company's website performance, enhancing search engine rankings, and driving business growth through effective SEO strategies.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of the SEO Specialist role?
- How does the SEO team collaborate with other departments, such as web development and design, to optimize website performance?
- What opportunities are available for career growth and development within the company?
- How does the company support the professional development and training of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: The interview process provides an opportunity for candidates to learn more about the role, the company, and its culture, as well as to assess their fit with the organization's values and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link: https://apply.linkage.ph/seos-apply
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Prepare examples of your previous SEO work and achievements
- Research the company and its services to demonstrate your understanding of the business
- Follow up with the hiring manager or HR representative within one week of submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
