- Job Title: SEO Specialist
- Company: Betsson Group
- Location: São Paulo, Brazil
- Job Type: Full-time, Hybrid
- Category: Marketing
- Date Posted: April 4, 2025
- Experience Level: Intermediate (2-5 years)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing SEO strategies to boost organic traffic for a prominent Brazilian iGaming website.
- Collaborating with the content team to create and optimize high-quality, SEO-friendly content.
- Managing local SEO efforts to ensure visibility in local search results.
- Staying updated with the latest industry trends and algorithm updates.
- Identifying and resolving technical SEO issues.
ASSUMPTION: This role requires a strong understanding of both technical SEO and content creation, with a proven track record of driving organic growth. Familiarity with the Brazilian market is a plus.
📋 Key Responsibilities
- ✅ Develop and implement SEO strategies to increase organic traffic for the Brazilian site.
- ✅ Perform comprehensive site audits and optimize the website for improved performance, speed, and mobile responsiveness.
- ✅ Conduct keyword research, competitive analysis, and on-page optimization to improve rankings in search engine results.
- ✅ Collaborate with the content team to create and optimize high-quality, SEO-friendly content.
- ✅ Track, analyze, and report on SEO performance using analytics tools (Google Analytics, Google Search Console, etc.).
- ✅ Stay updated with the latest industry trends and algorithm updates to ensure SEO strategies are up-to-date.
- ✅ Manage local SEO efforts, ensuring visibility in local search results.
- ✅ Identify and resolve any technical SEO issues such as crawl errors, indexing problems, and duplicate content.
- ✅ Select and monitor backlink profiles and implement link-building strategies.
ASSUMPTION: This role requires a hands-on approach to SEO, with a focus on both technical aspects and content optimization.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Communications, or a related field.
- Experience: 3 to 4 years of proven experience as an SEO Specialist, with a focus on the Brazilian market.
- Required Skills:
- Strong knowledge of technical SEO, on-page and off-page SEO, and local SEO.
- Experience with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, etc.
- Familiarity with Google Analytics, Google Search Console, and other tracking/reporting tools.
- Excellent understanding of keyword research and content optimization strategies.
- Familiarity with HTML, CSS, and JavaScript as it relates to SEO.
- Strong analytical skills with attention to detail and problem-solving abilities.
- Excellent communication skills, with fluency in Portuguese and English.
ASSUMPTION: Given the role's focus on the Brazilian market, fluency in Portuguese is essential.
💰 Compensation & Benefits
- Salary Range: Based on industry standards for an intermediate SEO Specialist role in São Paulo, Brazil, the estimated salary range is R$60,000 to R$90,000 per year. This estimate takes into account the role's requirements, experience level, and location.
- Benefits:
- Competitive salary and benefits.
- Opportunities for professional growth and development.
- Hybrid work options.
- Working Hours: Full-time, with flexible hours and a hybrid work arrangement.
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
- Industry: Betsson Group operates in the iGaming industry, offering casino, sportsbook, and other games via gaming licenses in several countries.
- Company Size: Betsson Group has 1,001-5,000 employees, with a strong presence in the iGaming market.
- Founded: Betsson Group was founded in 1963 and has since grown into a multi-national company employing over 2,300 people from 70+ nationalities in 18 locations.
- Company Description: Betsson Group's operational subsidiaries' vision is to deliver the best customer experience in the industry. They offer gaming under 20+ brands, including Betsson, Betsafe, Nordicbet, and Casinoeuro, operated on a proprietary platform.
- Company Specialties: Technology, sport, casino, online, marketing, and customer service.
📊 Role Analysis
- Career Level: This role is an intermediate-level position, requiring 3 to 4 years of experience in SEO.
- Reporting Structure: The SEO Specialist will report directly to the SEO Manager and collaborate with the content team.
- Work Arrangement: This role offers a hybrid work arrangement, with a combination of remote and on-site work.
- Growth Opportunities: Betsson Group offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
- Office Type: Betsson Group's headquarters are in Ta’ Xbiex, Malta, but this role is based in São Paulo, Brazil, with a hybrid work arrangement.
- Office Location(s): Betsson Experience Centre, Ta’ Xbiex Seafront, Ta’ Xbiex, XBX 1027, MT (headquarters)
- Geographic Context: São Paulo is the largest city in Brazil and the Americas, with a vibrant culture and a thriving iGaming industry.
- Work Schedule: The work schedule is full-time, with flexible hours and a hybrid work arrangement.
💼 Interview & Application Insights
- Typical Process: The application process involves submitting a resume and cover letter, followed by phone and/or video interviews, and potentially an assessment or case study.
- Key Assessment Areas: Technical SEO skills, analytical thinking, problem-solving abilities, and communication skills.
- Application Tips:
- Tailor your resume to highlight relevant SEO skills and experience.
- Showcase your understanding of the Brazilian iGaming market in your cover letter.
- Prepare examples of successful SEO campaigns you've managed in the past.
- ATS Keywords: SEO, technical SEO, content creation, keyword research, on-page optimization, local SEO, analytics tools, HTML, CSS, JavaScript, Portuguese, English.
🛠️ Tools & Technologies
- SEMrush, Ahrefs, Moz, Screaming Frog, Google Analytics, Google Search Console, HTML, CSS, JavaScript.
👔 Cultural Fit Considerations
- Company Values: Betsson Group values include being customer-focused, innovative, responsible, and passionate.
- Work Style: Betsson Group fosters a dynamic, collaborative, and creative work environment.
- Self-Assessment Questions:
- How do you align with Betsson Group's core values?
- How comfortable are you working in a hybrid work environment?
- How well do you work in a collaborative, creative team setting?
⚠️ Potential Challenges
- Navigating the competitive Brazilian iGaming market.
- Keeping up with the latest SEO trends and algorithm updates.
- Balancing technical SEO tasks with content creation and optimization.
- Adapting to a hybrid work environment.
📈 Similar Roles Comparison
- This role differs from other SEO Specialist positions in its focus on the Brazilian iGaming market and the requirement for fluency in Portuguese.
- The Brazilian iGaming industry is highly competitive, with a strong emphasis on local SEO and content optimization.
- Career paths in SEO can lead to roles such as SEO Manager, SEO Director, or even transition into related fields like content strategy or digital marketing.
📝 Sample Projects
- Conducting a comprehensive site audit and implementing improvements to boost organic traffic by 20%.
- Developing and executing a local SEO strategy that increases visibility in Brazilian search results by 30%.
- Collaborating with the content team to create and optimize high-quality, SEO-friendly content that drives user engagement and conversions.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Brazilian iGaming market, and how does this role address them?
- How does Betsson Group support the professional growth and development of its employees?
- What is the team structure like, and how does this role fit into the broader SEO strategy?
- How does Betsson Group approach responsible gaming and customer support?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://job-boards.greenhouse.io/betsson/jobs/6758777).
- Customize your resume to highlight relevant SEO skills and experience.
- Tailor your cover letter to showcase your understanding of the Brazilian iGaming market.
- Prepare examples of successful SEO campaigns you've managed in the past.
- Follow up with the hiring manager after one week if you haven't heard back.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
