📌 Core Information
🔹 Job Title: SEO Specialist
🔹 Company: Manay CPA
🔹 Location: Remote (Home office, US Time Zones)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive SEO strategies to enhance organic visibility for Manay CPA and related websites.
- Conducting in-depth keyword research and competitive analysis to identify high-value target keywords and phrases.
- Collaborating with content teams to produce and optimize SEO-friendly content, including blog posts, landing pages, and service descriptions.
- Monitoring and analyzing website performance metrics using SEO tools and analytics platforms.
- Staying current with SEO trends, algorithm changes, and best practices to maintain competitive performance.
ASSUMPTION: This role requires a strong understanding of SEO principles and hands-on experience in implementing SEO strategies. The ideal candidate will have experience with content management systems and backend/frontend processes.
📋 Key Responsibilities
✅ Creating and implementing comprehensive SEO strategies to enhance organic visibility for Manay CPA and related websites.
✅ Conducting in-depth keyword research and competitive analysis to identify high-value target keywords and phrases.
✅ Defining and executing tactics to achieve annual and monthly KPIs, including keyword rankings, visibility scores, and domain authority improvements.
✅ Developing and implementing effective on-page and off-page SEO strategies to improve search engine rankings.
✅ Optimizing website structure, content, meta tags, and other technical SEO elements for maximum organic performance.
✅ Designing and executing a blog strategy, including creating keyword-rich article outlines and meta tags.
✅ Collaborating with content teams (freelance bloggers, in-house writers) to produce and optimize SEO-friendly content, including blog posts, landing pages, and service descriptions.
✅ Performing content gap analysis to uncover opportunities for new, engaging, and relevant content creation.
✅ Monitoring and analyzing website performance metrics using SEO tools (e.g., SEMrush, Search Console) and analytics platforms (e.g., Google Analytics).
✅ Staying current with SEO trends, algorithm changes, and best practices to maintain competitive performance.
✅ Assisting with website content management, including publishing new pages, creating landing pages, and implementing forms and templates.
✅ Managing website updates, enhancements, and bug fixes, working with internal teams and external vendors as required.
✅ Ensuring website content is accurate, relevant, and aligned with overarching marketing and branding strategies.
✅ Supporting digital advertising efforts as needed by planning and implementing remarketing strategies and collaborating with performance marketing teams.
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to prioritize and multi-task in a fast-paced work environment. The ideal candidate will have experience with SEO tools and analytics platforms.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, or a related field (preferred)
Experience: 3-4 years of experience as an SEO Specialist
Required Skills:
- Advanced level of English (Mandatory - All interviews will be conducted in English!)
- Experience with content management systems (e.g., WordPress)
- Experience with backend and frontend processes
- Excellent cross-group collaboration skills
- Highly organized, with multi-tasking skills and ability to operate in ambiguous environments
- Ability to prioritize and multi-task in a fast-paced work environment
- Attention to detail and ability to follow standard procedures
Preferred Skills:
- Marketing agency or Agency management experience
- Familiarity with the accounting industry, whether at a basic or advanced level
ASSUMPTION: The ideal candidate will have a strong background in SEO and experience working with content management systems. Familiarity with the accounting industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: USD base salary based on experience
Benefits:
- Fully remote working opportunity
- Great company culture, family-like work environment
- Excellent ongoing training
- Paid vacation and holidays
- Growth opportunities
Working Hours: 40 hours per week, based on US Time Zones. Traveling might be required.
ASSUMPTION: The salary range for this position is competitive and based on the candidate's experience level. The benefits package is designed to attract and retain top talent in the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 51-200 employees
Founded: 2006
Company Description:
- Manay CPA is a full-service accounting firm based in Atlanta, GA, with over 20 years of experience.
- The company provides comprehensive accounting and tax solutions to individuals and businesses across all 50 states.
- Manay CPA specializes in new business formation, accounting, tax, payroll, consulting, and human resources.
Company Specialties:
- Financial Advice
- Bookkeeping
- Individual Taxes
- Business Taxes
- New Business Set-up
- International Tax Law
- Payroll
- Quickbooks
- Business Licensing
- Tax Resolution
- Certified Tax Coach
- Start-Up Accounting
- Investment Tax Credits
- Sales Tax
- Business Plan Preperation
- Outsourced Accounting
- Business Valuation
- CPA
- Business Formation
- Accounting
- Financial Advisory
- International Tax Law
- Business Licensing
- Investment
- Financial Guidance
- Business Formation
- Venture Capital
- Virtual CFO
- and Tax Planning
Company Website: https://www.manaycpa.com
ASSUMPTION: Manay CPA is a well-established accounting firm with a broad range of services. The company's specialties reflect its comprehensive approach to financial and tax services.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Marketing Manager or a similar position.
Work Arrangement: Fully remote, with a flexible schedule based on US Time Zones. Travel may be required.
Growth Opportunities:
- Advancement to a senior role within the marketing department.
- Expanding responsibilities to include management of junior SEO team members.
- Potential career progression to a marketing leadership role within the company.
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department. The ideal candidate will have a strong desire to learn and advance their career in SEO and digital marketing.
🌍 Location & Work Environment
Office Type: Fully remote
Office Location(s): Home office
Geographic Context:
- The role requires working in US Time Zones, with a flexible schedule that may include occasional travel.
- The company has offices in Marietta and Atlanta, GA, but the role can be performed remotely from anywhere in the US.
- The ideal candidate will have a quiet, dedicated workspace at home and a stable internet connection.
Work Schedule: 40 hours per week, with a flexible schedule based on US Time Zones.
ASSUMPTION: This role requires a dedicated workspace and reliable internet connection. The flexible work schedule allows for a healthy work-life balance, with occasional travel requirements.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening with the HR department.
- Technical SEO assessment or case study presentation.
- Final interview with the Marketing Manager or a similar position.
Key Assessment Areas:
- Technical SEO knowledge and skills.
- Problem-solving abilities and analytical thinking.
- Communication and collaboration skills.
- Cultural fit and alignment with company values.
Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills.
- Include specific examples of SEO campaigns you've managed and their outcomes.
- Prepare for the technical SEO assessment or case study presentation by brushing up on your SEO knowledge and tools.
- Research Manay CPA's company culture and values to ensure a strong cultural fit.
ATS Keywords: SEO, Local SEO, Keyword Research, Competitive Analysis, On-page SEO, Off-page SEO, Technical SEO, Content Creation, Analytics, Collaboration, Attention to Detail, Multi-tasking, Organizational Skills, Digital Advertising, Website Management
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their SEO expertise and cultural fit with Manay CPA.
🛠️ Tools & Technologies
- SEMrush
- Search Console
- Google Analytics
- WordPress
- HTML/CSS
- JavaScript
- Google Suite (Google Docs, Sheets, Slides)
ASSUMPTION: The ideal candidate will have experience with SEO tools, analytics platforms, and content management systems. Familiarity with backend and frontend processes is a plus.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding the highest ethical standards in all aspects of our work.
- Expertise: Continuously expanding our knowledge and skills to provide the best possible service to our clients.
- Client Focus: Putting our clients' needs and goals at the center of everything we do.
- Collaboration: Working together to achieve common goals and drive success for our clients and our firm.
- Innovation: Embracing change and finding new ways to improve our services and processes.
Work Style:
- Results-driven: Focusing on achieving measurable outcomes and exceeding client expectations.
- Adaptable: Embracing change and finding creative solutions to challenges.
- Team-oriented: Collaborating effectively with colleagues and stakeholders to achieve common goals.
- Detail-oriented: Maintaining high standards of accuracy and precision in all aspects of our work.
- Proactive: Taking initiative and anticipating client needs and market trends.
Self-Assessment Questions:
- How do you demonstrate integrity in your work, and can you provide an example?
- Describe a time when you had to adapt to significant changes in your work environment or project scope. How did you handle it?
- How do you prioritize and manage multiple tasks and deadlines in a fast-paced work environment?
ASSUMPTION: Manay CPA values a strong cultural fit with its employees. The ideal candidate will align with the company's values and work style, demonstrating integrity, expertise, client focus, collaboration, innovation, results-driven, adaptability, team orientation, attention to detail, and proactivity.
⚠️ Potential Challenges
- The role may require occasional travel, which could be challenging for candidates who prefer a fully remote work arrangement.
- The fast-paced work environment may be stressful for candidates who prefer a more laid-back or structured work environment.
- The role requires a strong understanding of SEO principles and hands-on experience in implementing SEO strategies, which may be challenging for candidates with limited SEO experience.
- The ideal candidate will have experience with SEO tools and analytics platforms, which may be challenging for candidates with limited experience in these areas.
ASSUMPTION: The potential challenges of this role include occasional travel requirements, a fast-paced work environment, and the need for strong SEO experience and skills. The ideal candidate will be adaptable, results-driven, and comfortable working in a dynamic and sometimes challenging work environment.
📈 Similar Roles Comparison
- This role is similar to SEO Specialist or SEO Manager positions in other companies, but it may have more responsibility for website management and content creation.
- In the accounting industry, SEO Specialists may work closely with content teams to create and optimize SEO-friendly content, including blog posts, landing pages, and service descriptions.
- Career progression for this role may include advancement to a senior role within the marketing department or a similar position in a larger accounting firm or agency.
ASSUMPTION: This role is similar to SEO Specialist or SEO Manager positions in other industries, but it may have more responsibility for website management and content creation. The ideal candidate will have experience in SEO and a strong understanding of the accounting industry.
📝 Sample Projects
- Developing and implementing a comprehensive SEO strategy for Manay CPA's website, including keyword research, on-page optimization, and link-building campaigns.
- Collaborating with content teams to create and optimize SEO-friendly blog posts, landing pages, and service descriptions for Manay CPA's website.
- Conducting a content gap analysis for Manay CPA's website and developing a content strategy to address identified gaps and improve organic visibility.
ASSUMPTION: The ideal candidate will have experience in SEO and a strong understanding of the accounting industry. Familiarity with content management systems and backend/frontend processes is a plus.
❓ Key Questions to Ask During Interview
- Can you describe the company's SEO strategy and how this role fits into its overall marketing plan?
- How does the company support the professional development and growth of its SEO team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its SEO campaigns, and what KPIs are most important for this role?
- What is the company's approach to work-life balance, and how does it support remote employees?
ASSUMPTION: The ideal candidate will be curious and proactive, asking insightful questions about the role, the company, and its SEO strategy. The interview process is an opportunity to assess cultural fit and alignment with the company's values and work style.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills.
- Prepare for the technical SEO assessment or case study presentation by brushing up on your SEO knowledge and tools.
- Research Manay CPA's company culture and values to ensure a strong cultural fit.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
