SEO specialist

📌 Core Information

🔹 Job Title: SEO Specialist (Mid-level)

🔹 Company: Tricentis

🔹 Location: Prague, Czech Republic

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (with remote work opportunity after 6 months)

🚀 Job Overview

Key aspects of this role include:

• Optimizing website content for search engines and users
• Conducting in-depth keyword research and monitoring trends
• Collaborating with analytics teams to track and report on key SEO metrics
• Staying current with the latest SEO trends and algorithm changes

ASSUMPTION: This role requires a balance of technical SEO skills and analytical thinking, with a strong focus on collaboration and communication.

📋 Key Responsibilities

✅ Optimize website content for both search engines and users, ensuring high-quality on-page SEO that aligns with best practices and user intent

✅ Take ownership of assigned tasks and projects, and report on results cross-functionally, while staying focused and aligned with team goals

✅ Conduct in-depth keyword research, monitor emerging trends, and apply insights to improve content performance

✅ Collaborate with analytics teams to track, interpret, and report on key SEO metrics such as organic traffic, keyword rankings, and user engagement

✅ Navigate and interpret data with Power BI dashboards

✅ Stay current with the latest search engine algorithm changes, SEO trends, and industry developments, and proactively apply relevant updates to strategies and workflows

ASSUMPTION: This role involves a mix of independent work and collaboration, requiring strong self-management skills and the ability to work effectively in a team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2+ years of hands-on SEO experience

Required Skills:

• Proficiency with tools like Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar
• Strong analytical skills and attention to detail
• Basic understanding of HTML and site structure
• Excellent communication and collaboration abilities
• Proactive mindset and willingness to take ownership of tasks
• Advanced English: written and spoken

Preferred Skills:

• Speaking additional European languages

ASSUMPTION: While the role requires specific technical skills, it also values candidates who are proactive, detail-oriented, and strong communicators.

💰 Compensation & Benefits

Salary Range: The average salary for an SEO Specialist in Prague is around 45,000 - 65,000 CZK per month, based on market data. This role is expected to fall within this range, depending on experience and performance.

Benefits:

• Performance-related bonus or commission
• Flexible working schedule (no core hours)
• Remote / temporary remote work opportunity after 6 months of working
• Variety of leave options, including 25 vacation days, 3 Sick Days, 2 Tricentis Days (flexi days), 2 Volunteer Days
• Hybrid work environment, with home-office allowance
• Meal allowance & cafeteria benefit
• Pension Contribution
• Life & Disability Insurance
• Paid Sickness Leave
• A team of passionate professionals who are experts in their fields
• Events for employees to learn, celebrate, and socialize (training sessions, hackathons, parties, sports events, board game gatherings, BBQs) and much more

Working Hours: Full-time (40 hours per week), with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's experience and performance. The benefits listed are subject to change and may be influenced by the company's policies and the employee's tenure.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees

Founded: 2007

Company Description:

• Tricentis is a global leader in continuous testing and quality engineering
• They offer an AI-powered, continuous testing platform that enables enterprises to accelerate their digital transformation
• Their platform addresses both agile development and complex enterprise apps, enabling enterprises to increase software release speed, reduce costs, and improve software quality

Company Specialties:

• Software Testing
• Test Automation
• Mobile Testing
• SAP Testing
• Continuous Testing
• Load Testing
• Performance Testing
• Test Management
• DevOps
• Quality Engineering
• Generative AI
• Artificial Intelligence
• Quality Assurance
• Data Integrity
• Digital Transformation
• Oracle Testing
• ERP
• and Application Testing

Company Website: tricentis.com

ASSUMPTION: Tricentis is a well-established company in the software development industry, with a strong focus on continuous testing and quality engineering. Their platform is used by large brands worldwide, indicating a high level of expertise and professionalism.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the SEO Team Lead

Work Arrangement: Hybrid (with remote work opportunity after 6 months)

Growth Opportunities:

• Potential career progression within the SEO team or related departments
• Opportunities to work on diverse projects and gain exposure to various aspects of SEO
• Chance to learn and grow within a dynamic and innovative company

ASSUMPTION: This role offers opportunities for professional growth and development within the company, as well as the chance to work on diverse and challenging projects.

🌍 Location & Work Environment

Office Type: Hybrid (with remote work opportunity after 6 months)

Office Location(s): Prague, Czech Republic

Geographic Context:

• Prague is the capital and largest city of the Czech Republic, with a population of over 1.3 million
• The city is known for its rich history, vibrant culture, and beautiful architecture
• Prague offers a high quality of life, with affordable living costs compared to other European capitals

Work Schedule: Full-time (40 hours per week), with flexible scheduling

ASSUMPTION: Prague offers a unique blend of history, culture, and affordability, making it an attractive location for both work and leisure. The hybrid work arrangement provides flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the SEO Team Lead
• On-site or virtual interview with the SEO Team and/or other relevant stakeholders
• Final decision and offer

Key Assessment Areas:

• SEO knowledge and technical skills
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Proactivity and initiative
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare examples of your SEO work and be ready to discuss them during the interview
• Research Tricentis and the SEO industry to show your enthusiasm and knowledge

ATS Keywords: SEO, keyword research, on-page SEO, Google Search Console, Google Analytics, SEMrush, Ahrefs, analytical skills, HTML, communication, collaboration, proactive mindset, English

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application and prepare thoroughly for the interview to increase your chances of success.

🛠️ Tools & Technologies

• Google Search Console
• Google Analytics
• SEMrush
• Ahrefs
• Power BI
• HTML

ASSUMPTION: This role requires proficiency in various SEO tools and technologies, as well as a basic understanding of HTML and site structure.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Passionate

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you have a strong customer focus and a passion for delivering exceptional results?
• Are you comfortable working in a dynamic, collaborative environment and contributing to team goals?
• Do you have a proactive mindset and a willingness to take ownership of tasks and projects?

ASSUMPTION: Tricentis values employees who are customer-centric, innovative, collaborative, accountable, and passionate. They seek individuals who can thrive in a dynamic, collaborative work environment and contribute to the company's success.

⚠️ Potential Challenges

• Balancing multiple tasks and projects while staying focused on team goals
• Keeping up with the latest SEO trends and algorithm changes
• Working effectively in a hybrid work environment
• Adapting to a dynamic and fast-paced work culture

ASSUMPTION: This role may present challenges related to time management, staying current with industry developments, and adapting to a dynamic work environment. However, these challenges can also be seen as opportunities for growth and learning.

📈 Similar Roles Comparison

• This role is similar to other SEO Specialist positions but may offer more opportunities for collaboration and cross-functional work due to Tricentis' focus on continuous testing and quality engineering
• Compared to other SEO roles, this position may require a stronger focus on analytics and data interpretation
• Career progression in this role may lead to opportunities in related fields, such as content strategy, digital marketing, or SEO management

ASSUMPTION: While this role shares similarities with other SEO Specialist positions, it also offers unique opportunities for collaboration, cross-functional work, and career progression within the company.

📝 Sample Projects

• Conducting a comprehensive keyword research project for a new website launch
• Optimizing on-page SEO for a high-traffic blog to improve organic traffic and engagement
• Collaborating with the analytics team to create and implement a Power BI dashboard for tracking SEO performance

ASSUMPTION: These sample projects illustrate the range of tasks and responsibilities associated with this role, from keyword research and on-page optimization to collaboration and data analysis.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader SEO strategy?
• What are the most significant SEO challenges currently facing the company, and how does this role address them?
• How does Tricentis support the professional development and growth of its SEO team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Tricentis foster a collaborative and inclusive work environment?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company, as well as assess their fit with the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://tricentis.wd1.myworkdayjobs.com/Tricentis_Careers/job/CZ---Prague/SEO-specialist_JR104724
• Tailor your resume to highlight relevant SEO experience and skills
• Write a compelling cover letter that demonstrates your understanding of the role and company
• Prepare examples of your SEO work and be ready to discuss them during the interview
• Research Tricentis and the SEO industry to show your enthusiasm and knowledge
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.