📌 Core Information
🔹 Job Title: SEO Specialist
🔹 Company: Intrepid
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time Contract (8 months)
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing SEO strategy for two adventure travel brands (Urban Adventures and Wildland Trekking) within Intrepid Travel
- Improving and maintaining organic search rankings, increasing visibility, and driving traffic
- Monitoring, analyzing, and optimizing website performance for technical SEO, on-page content, and user experience
- Leading SEO projects that directly impact organic growth, such as site enhancements, content initiatives, and backlink strategies
- Collaborating with global teams and providing actionable insights and recommendations to stakeholders
ASSUMPTION: This role requires a balance of technical SEO skills, content strategy, and project management. The ideal candidate will have experience working in-house and be comfortable working with various CMS.
📋 Key Responsibilities
✅ Develop and execute SEO strategy for Urban Adventures and Wildland Trekking, aligning with Intrepid Travel's broader objectives
✅ Monitor, analyze, and optimize website performance to enhance technical SEO, on-page content, and user experience
✅ Lead SEO projects that impact organic growth, such as site enhancements, content initiatives, and backlink strategies
✅ Develop content strategies that prioritize user experience and optimize the customer journey across both websites
✅ Provide regular performance reporting and actionable insights to stakeholders
ASSUMPTION: The role requires a strong understanding of SEO best practices, as well as the ability to analyze data and make informed decisions based on that analysis.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2+ years in an SEO specialist or SEO-related role
Required Skills:
- Expert knowledge in technical, on-page, and off-page SEO elements
- Proficient in working with various CMS
- Strong time management skills and ability to deliver on objectives
- Collaborative approach to working with global teams
- Strong attention to detail
Preferred Skills:
- Content writing proficiency
- Experience working in-house
- Knowledge of paid SEM
- Experience with multi-lingual or multi-national websites
ASSUMPTION: While not essential, having experience with multi-lingual or multi-national websites and knowledge of paid SEM would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: CAD 65,000 - CAD 85,000 per year (based on industry standards for an Intermediate SEO Specialist role in Toronto)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous vacation and time-off policies
- Employee discounts on Intrepid Travel tours
Working Hours: Full-time (40 hours/week), Monday to Friday, with some flexibility for project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards for an Intermediate SEO Specialist role in Toronto. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Intrepid Travel operates in the adventure travel industry, focusing on sustainable, experience-rich travel to all seven continents
Company Size: Intrepid Travel has 1,001-5,000 employees globally, with a network of 27 destination management companies and a not-for-profit foundation
Founded: Intrepid Travel was founded in 1989 and has been carbon neutral since 2010
Company Description:
- Intrepid Travel offers sustainable, experience-rich travel via more than 900 trips on all seven continents
- As a certified B Corp, Intrepid balances purpose and profit, with a focus on responsible travel and positive change
- Intrepid is majority-owned by its co-founders and staff, with a global network of destination management companies and a not-for-profit foundation
Company Specialties:
- Sustainable Experience-Rich Travel
- Seven Continent Travel Operator
- Carbon Neutral
- Responsible Travel
- B Corporation
- Small Group Adventures
- Day Tours
- Tailor Made Travel
- Destination Management Companies
- Adventure Travel
Company Website: http://www.intrepidtravel.com
ASSUMPTION: Intrepid Travel's commitment to responsible travel and sustainability is a key aspect of its company culture and should be considered when applying for this role.
📊 Role Analysis
Career Level: Intermediate (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of SEO
Work Arrangement: This is an 8-month full-time contract position operating on-site in Toronto, Ontario
Growth Opportunities:
- Potential for contract renewal or full-time employment
- Opportunities to work on global SEO projects and collaborate with international teams
- Possibility to gain experience in SEO strategy development and execution for multiple brands
ASSUMPTION: While this role is a contract position, there may be opportunities for growth and full-time employment based on performance and business needs.
🌍 Location & Work Environment
Office Type: Intrepid Travel's Toronto office is a modern, collaborative workspace with a casual dress code
Office Location(s): 579 Richmond Street W, Suite 400, Toronto, Ontario M5V 1Y6, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant arts and entertainment scene
- The office is located in the King West neighborhood, with easy access to public transportation and numerous amenities
- Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters
Work Schedule: The work schedule is Monday to Friday, with some flexibility for project needs
ASSUMPTION: The work environment at Intrepid Travel's Toronto office is collaborative and supportive, with a focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- In-person or video call interview with the Head of SEO and/or other team members
- SEO skills assessment or case study presentation
- Final interview with the hiring manager
Key Assessment Areas:
- SEO knowledge and experience
- Problem-solving and analytical skills
- Communication and collaboration skills
- Cultural fit and alignment with Intrepid Travel's values
Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills
- Include specific examples of SEO projects you've worked on and the results you achieved
- Demonstrate your understanding of Intrepid Travel's business and values in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
ATS Keywords: SEO, technical SEO, on-page SEO, off-page SEO, content writing, CMS, time management, collaboration, attention to detail, Intrepid Travel, adventure travel, responsible travel, B Corp
ASSUMPTION: Intrepid Travel uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords in your application materials can help you get noticed.
🛠️ Tools & Technologies
- SEMrush or similar SEO tools
- Google Analytics
- Google Search Console
- Screaming Frog or similar SEO crawlers
- WordPress or other CMS platforms
ASSUMPTION: The specific tools and technologies used may vary depending on the CMS and SEO platforms employed by Intrepid Travel.
👔 Cultural Fit Considerations
Company Values:
- Responsible Travel
- Balancing Purpose and Profit
- Creating Positive Change
- Collaboration
- Expertise
Work Style:
- Collaborative and supportive team environment
- Focus on work-life balance
- Opportunities for professional growth and development
Self-Assessment Questions:
- How do you embody Intrepid Travel's commitment to responsible travel and positive change in your daily work?
- Can you provide an example of a time when you worked collaboratively with a team to achieve a shared goal?
- How do you balance your work responsibilities with your personal life to maintain a healthy work-life balance?
ASSUMPTION: Intrepid Travel places a strong emphasis on cultural fit and alignment with its values, so applicants should be prepared to demonstrate how their personal values and work style align with the company's mission and culture.
⚠️ Potential Challenges
- Managing SEO projects for two distinct adventure travel brands with unique target audiences
- Balancing technical SEO tasks with content strategy and project management responsibilities
- Adapting to a fast-paced, dynamic work environment with a focus on continuous improvement
- Working with global teams and stakeholders to align SEO strategy with broader business objectives
ASSUMPTION: While this role presents unique challenges, it also offers opportunities for professional growth and development in a dynamic and supportive work environment.
📈 Similar Roles Comparison
- Unlike traditional SEO roles, this position focuses on two distinct adventure travel brands with unique target audiences
- Intrepid Travel's commitment to responsible travel and sustainability sets it apart from other adventure travel companies
- This role offers the opportunity to gain experience in SEO strategy development and execution for multiple brands
ASSUMPTION: While this role shares similarities with other SEO specialist positions, its focus on two distinct adventure travel brands and Intrepid Travel's commitment to responsible travel make it a unique opportunity.
📝 Sample Projects
- Conducting a comprehensive SEO audit of Urban Adventures and Wildland Trekking websites to identify optimization opportunities
- Developing and implementing a content strategy that prioritizes user experience and optimizes the customer journey for both websites
- Leading an SEO project to improve organic search rankings for high-priority keywords and drive traffic to targeted landing pages
ASSUMPTION: The specific projects an SEO Specialist might work on will vary depending on the needs of the business and the brands they support.
❓ Key Questions to Ask During Interview
- Can you describe the SEO strategy for Urban Adventures and Wildland Trekking, and how this role fits into its execution?
- How does Intrepid Travel measure the success of its SEO efforts, and what key performance indicators (KPIs) are used to track progress?
- What opportunities are there for professional growth and development within the SEO team and Intrepid Travel more broadly?
- How does Intrepid Travel support work-life balance for its employees, particularly those in full-time contract positions?
- What is the typical career path for an SEO Specialist at Intrepid Travel, and what opportunities might there be for advancement or expansion of the role?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's needs and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills, with a focus on the specific requirements and responsibilities outlined in this job description
- Prepare for interview questions by researching Intrepid Travel's business, values, and commitment to responsible travel, as well as the specific SEO strategies and projects mentioned in the job description
- If requested, be prepared to present a case study or complete an SEO skills assessment to demonstrate your expertise in technical, on-page, and off-page SEO
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position and reiterate your qualifications and enthusiasm
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
