📌 Core Information
🔹 Job Title: SEO Specialist
🔹 Company: Team Virtual
🔹 Location: Lahore, Punjab, Pakistan (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing SEO strategies for a portfolio of clients
- Optimizing websites, conducting keyword research, and improving SEO performance
- Collaborating with the marketing team to deliver monthly improvements
- Working with a wide range of industries such as finance, marketing, technology, and eCommerce
ASSUMPTION: This role requires a strong understanding of current SEO tools and strategies, as well as the ability to lead integrated SEO projects from concept to execution.
📋 Key Responsibilities
✅ Develop, implement, track, and manage SEO strategies for a portfolio of clients
✅ Optimize websites for improved search engine rankings
✅ Conduct keyword research to gain a competitive advantage and build traffic
✅ Set measurable goals and track progress to demonstrate improvement in SEO rankings
✅ Monitor daily performance metrics to inform SEO strategy
✅ Collaborate with the marketing team to manage SEO strategy and deliver monthly improvements
✅ Audit clients' websites, identify metadata improvements, and implement changes
✅ Perform ongoing keyword discovery, expansion, and optimization
✅ Research and analyze competitor sites
✅ Advise on user experience improvements on clients' websites
✅ Develop, manage, and implement link-building strategies
✅ Make SEO-based changes on the company webpage using WordPress
✅ Drive content creation for SEO
✅ Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
✅ Update content and website links for maximum optimization and search engine rankings
✅ Measure and report the performance of all SEO campaigns, and assess against goals (ROI and KPIs)
✅ Identify trends and insights, and optimize work streams based on those insights
✅ Leverage SEO using marketing automation tools and chatbots
✅ Collaborate with internal teams to create landing pages and optimize the user experience
ASSUMPTION: This role requires a high level of technical proficiency in SEO, as well as strong analytical and data-driven reporting skills.
🎯 Required Qualifications
Education: Degree in digital marketing or a related field
Experience: Minimum of 5 years of experience in successfully developing and executing SEO campaigns
Required Skills:
- Proficient user of Ahrefs, Google Search Console, SEMRush, WordPress, ActiveCampaign, Hubspot, etc.
- Understanding of search engine algorithms and ranking methods
- Excellent quantitative analytical skills, with a focus on organic traffic
- Able to complete competitive analysis of other companies within the industry
- Understanding of on-page and off-page optimization, and link building
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Up-to-date with the latest trends and best practices in online marketing and SEO
- Experience with A/B and multivariate experiments
Preferred Skills:
- Experience working in an agency environment
- Fluency in multiple languages
ASSUMPTION: Candidates with a strong background in SEO and a proven track record of success are likely to be the most competitive applicants for this role.
💰 Compensation & Benefits
Salary Range: PKR 200,000 - 240,000 per year (negotiable)
Benefits:
- Health Insurance
- Mental Health Care Coverage
- Grocery Stipend
- Professional Development Fund
Working Hours: 9:30 AM to 6:00 PM UK Timezone (4:30 PM to 1:00 AM PKT)
ASSUMPTION: The salary range provided is an estimate based on industry standards for SEO specialists with 5-10 years of experience in Pakistan.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Services
Company Size: 2-10 employees (Small)
Founded: 2021
Company Description:
- Team Virtual is a marketing agency that specializes in hiring experts to bridge the gap between elite off-shore marketing talent and agencies worldwide.
- The company is headquartered in London, England, and has a remote team based in Lahore, Pakistan.
- Team Virtual focuses on providing off-shore hiring solutions for agencies, helping them grow with the right talent when it matters most.
Company Specialties:
- Off-shore hiring solutions
- Marketing talent acquisition
- Agency growth
Company Website: http://www.team-virtual.com
ASSUMPTION: Team Virtual is a small, growing agency that focuses on connecting marketing talent with agencies worldwide. The company's remote team is based in Lahore, Pakistan, and works with clients in various industries.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Hiring Manager at Team Virtual.
Work Arrangement: Remote OK (with a flexible work schedule)
Growth Opportunities:
- Potential to work with a diverse range of clients and industries
- Opportunity to gain global experience and work with international clients
- Possibility to grow within the company as it expands its services and client base
ASSUMPTION: This role offers opportunities for professional growth and development, as well as the chance to work with a diverse range of clients and industries.
🌍 Location & Work Environment
Office Type: Remote (with the option to work from the London headquarters)
Office Location(s): London, England (headquarters); Lahore, Punjab, Pakistan (remote team)
Geographic Context:
- Lahore is the second-largest city in Pakistan and is known for its rich history, culture, and cuisine.
- The city has a tropical wet and dry climate, with hot summers and mild winters.
- Lahore is home to a growing tech and startup scene, with many international companies establishing offices in the city.
Work Schedule: Flexible, with core hours from 9:30 AM to 6:00 PM UK Timezone (4:30 PM to 1:00 AM PKT)
ASSUMPTION: The remote work environment offers flexibility and the opportunity to work from home or from the London headquarters, depending on the employee's preference.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical SEO assessment
- Final interview with the Hiring Manager
Key Assessment Areas:
- SEO knowledge and experience
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with the company
- Prepare for the technical SEO assessment by brushing up on your knowledge of SEO tools and strategies
- Research the company and its clients to show your interest and preparation for the role
ATS Keywords: SEO, Search Engine Optimization, Keyword Research, On-Page Optimization, Off-Page Optimization, Link Building, Google Analytics, SEO Tools, Marketing Automation, Chatbots, User Experience, Content Creation, A/B Testing, Multivariate Testing, Competitive Analysis, Organic Traffic
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on SEO knowledge, experience, and cultural fit.
🛠️ Tools & Technologies
- Ahrefs
- Google Search Console
- SEMRush
- WordPress
- ActiveCampaign
- Hubspot
- Google Analytics
- Marketing automation tools
- Chatbots
ASSUMPTION: The tools and technologies listed are essential for the role and should be familiar to the ideal candidate.
👔 Cultural Fit Considerations
Company Values:
- Expertise
- Integrity
- Collaboration
- Innovation
Work Style:
- Remote-friendly
- Flexible and adaptable
- Data-driven
- Collaborative
Self-Assessment Questions:
- Do you have a strong background in SEO and a proven track record of success?
- Are you comfortable working remotely and collaborating with a distributed team?
- Do you have a data-driven approach to decision-making and problem-solving?
- Are you able to work independently and manage your time effectively?
ASSUMPTION: The ideal candidate for this role will be highly skilled in SEO, comfortable working remotely, and able to collaborate effectively with a distributed team.
⚠️ Potential Challenges
- Managing multiple client projects simultaneously
- Keeping up with the latest trends and best practices in SEO
- Working with a diverse range of clients and industries
- Adapting to a remote work environment and collaborating with a distributed team
ASSUMPTION: The potential challenges listed are common to roles of this nature and can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- This role is similar to an SEO Manager or SEO Consultant position, but with a focus on managing a portfolio of clients within an agency environment.
- Compared to other SEO roles, this position offers the opportunity to work with a diverse range of clients and industries, as well as the chance to gain global experience.
- Career progression in this role could lead to a senior SEO position, a management role within the agency, or even starting your own SEO consultancy.
ASSUMPTION: This role offers a unique combination of client management, SEO expertise, and global experience, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Conducting a comprehensive SEO audit of a large eCommerce website and implementing recommended changes to improve search engine rankings
- Developing and executing a link-building campaign for a B2B technology company to increase brand awareness and drive organic traffic
- Optimizing the on-page and off-page SEO for a series of landing pages for a marketing agency's clients, resulting in a significant increase in conversions
ASSUMPTION: The sample projects listed demonstrate the range of SEO expertise required for this role, as well as the opportunity to work with a diverse range of clients and industries.
❓ Key Questions to Ask During Interview
- Can you describe the typical portfolio of clients for this role?
- How does the agency support the growth and development of its SEO team members?
- What is the company's approach to work-life balance and employee well-being?
- How does the agency measure the success of its SEO campaigns, and what KPIs are used?
- What opportunities are there for professional growth and development within the agency?
ASSUMPTION: The key questions listed are designed to help the candidate better understand the role, the company, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume to highlight your relevant SEO experience and achievements
- Write a cover letter that demonstrates your understanding of the role and your fit with the company
- Prepare for the technical SEO assessment by brushing up on your knowledge of SEO tools and strategies
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
