📌 Core Information
🔹 Job Title: SEO Specialist
🔹 Company: Ninja Van
🔹 Location: Bonifacio Global City
🔹 Job Type: Permanent, Full-time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing SEO strategies to improve organic performance
- Collaborating with cross-functional teams to create and execute content marketing strategies
- Managing website content marketing initiatives and platforms development
- Analyzing website traffic, rankings, and key SEO metrics to refine strategies
- Keeping abreast of new creative marketing trends and insights
ASSUMPTION: This role requires a balance of technical SEO skills, project management, and creative thinking to drive organic growth and improve user experience.
📋 Key Responsibilities
✅ Develop and implement SEO strategies to improve organic performance
✅ Collaborate with cross-functional teams to create and execute content marketing strategies
✅ Manage website content marketing initiatives and platforms development
✅ Analyze website traffic, rankings, and key SEO metrics to refine strategies
✅ Keep abreast of new creative marketing trends and insights
✅ Identify trends and insights, and use data to inspire new design executions
✅ Owner of the local CMS for website development; in-charge of the website’s UX/UI and ensuring leads nurturing activities on the website and the CRM are executed.
ASSUMPTION: This role involves a mix of strategic planning, hands-on implementation, and data-driven decision making to optimize website performance and user experience.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in SEO, content marketing, or a related role
Required Skills:
- Proven track record in SEO and content marketing
- Excellent communication and creative thinking skills
- Proficient in Google Analytics, Google Search Console, Ahrefs, and other SEO-related tools
- Experience with any website CMS (Headless CMS - Kontent.AI and/or Traditional CMS like WordPress, Shopify, Squarespace)
- Strong background in project management, website development, and marketing tech
Preferred Skills:
- Fluency in Indonesian and English
- Experience in the e-commerce or logistics industry
ASSUMPTION: Candidates with a strong blend of technical SEO skills, project management experience, and creative thinking will excel in this role.
💰 Compensation & Benefits
Salary Range: PHP 60,000 - 80,000 per month (Based on experience and industry standards for mid-level SEO specialists in Bonifacio Global City)
Benefits:
- Health insurance
- Retirement plan
- Employee discounts
- Performance bonuses
Working Hours: Monday - Friday, 9:00 AM - 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: The salary range is estimated based on industry standards for mid-level SEO specialists in Bonifacio Global City. Benefits may vary based on company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Transportation, Logistics, Supply Chain and Storage
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 2015 (10 years ago)
Company Description:
- Ninja Van is a leading last-mile delivery service company in Indonesia
- Since 2015, Ninja Van has been delivering success for local SMEs by organizing various programs that are ready to support the quick and strategic development of SMEs
- Ninja Van provides flexible service options and an easy-to-use system that enables real-time package tracking
Company Specialties:
- Supply chain
- Delivery
- E-commerce
Company Website: Ninja Van
ASSUMPTION: Ninja Van is a well-established company in the logistics industry, focusing on last-mile delivery services and supporting local SMEs.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Regional Digital Marketing Manager
Work Arrangement: On-site, full-time position with standard office hours
Growth Opportunities:
- Potential career progression into senior SEO roles or management positions
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Chance to learn and develop skills in a dynamic and growing industry
ASSUMPTION: This role offers opportunities for professional growth and development within the company and the industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Bonifacio Global City, Taguig
Geographic Context:
- Bonifacio Global City is a bustling urban area with numerous amenities and entertainment options
- The office is located near public transportation hubs, making it easily accessible
- The area is known for its vibrant food scene and cultural attractions
Work Schedule: Monday - Friday, 9:00 AM - 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: The work environment is dynamic and collaborative, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- SEO and content marketing skills
- Project management and organizational skills
- Communication and creative thinking skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant SEO and content marketing experience in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of successful SEO campaigns or projects you've worked on
- Research Ninja Van's company culture and values to ensure a good fit
ATS Keywords: SEO, content marketing, project management, website development, CMS, Google Analytics, Google Search Console, Ahrefs, digital marketing, UX/UI, lead nurturing, trend analysis
ASSUMPTION: The application process is competitive, and candidates should highlight their relevant skills and experience to increase their chances of success.
🛠️ Tools & Technologies
- Google Analytics
- Google Search Console
- Ahrefs
- Kontent.AI (Headless CMS)
- WordPress, Shopify, Squarespace (Traditional CMS)
ASSUMPTION: Candidates should have experience with the listed tools and technologies, as they are essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Agile
- Passionate
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong customer focus and a passion for delivering exceptional results?
ASSUMPTION: Candidates should assess their fit with Ninja Van's company values and work style to ensure a successful and fulfilling career.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with the fast-paced and ever-changing digital marketing landscape
- Collaborating effectively with cross-functional teams
- Adapting to a dynamic work environment and company culture
ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to overcome them.
📈 Similar Roles Comparison
- This role is similar to an SEO Specialist or Content Marketing Specialist in other companies, but may have more focus on project management and cross-functional collaboration
- Industry-specific context: The logistics and e-commerce industries have unique challenges and opportunities for SEO and content marketing
- Career path comparison: This role can lead to senior SEO roles, management positions, or specialized roles within the digital marketing field
ASSUMPTION: Candidates should research similar roles in other companies and consider the unique aspects of this role within the logistics and e-commerce industries.
📝 Sample Projects
- Developing and implementing an SEO strategy for Ninja Van's main website to improve organic traffic and conversions
- Creating and executing content marketing campaigns for various platforms, such as the CRM, microsite, and mobile app, to nurture leads
- Managing the job order process for internal units to produce webpage content materials
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the SEO Specialist may be involved in.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other teams, such as branding, campaigns, and BUs?
- What are the most significant challenges facing the SEO and content marketing efforts at Ninja Van?
- How does Ninja Van support the professional growth and development of its employees?
- What is the company's approach to work-life balance?
ASSUMPTION: Candidates should ask thoughtful questions to demonstrate their interest in the role and gain a better understanding of the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant SEO and content marketing experience
- Write a cover letter that demonstrates your understanding of the role and company
- Prepare examples of successful SEO campaigns or projects you've worked on
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
