SEO Specialist

📌 Core Information

🔹 Job Title: SEO Specialist

🔹 Company: Arcot Group

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing, executing, and monitoring SEO strategies to improve organic visibility and search engine rankings
• Conducting technical SEO audits and implementing best practices
• Managing and optimizing on-page elements and content
• Executing off-page SEO strategies and link-building campaigns
• Analyzing performance using various tools and creating detailed reports
• Collaborating with content creators and web developers to implement SEO recommendations
• Staying up-to-date with the latest SEO trends and algorithm updates

ASSUMPTION: This role requires a strong understanding of both technical and content aspects of SEO, as well as experience with various SEO tools and platforms.

📋 Key Responsibilities

✅ Conduct comprehensive technical SEO audits and implement best practices to optimize crawlability, indexability, and website performance

✅ Manage and optimize on-page elements such as metadata, header tags, internal linking, structured data, and content

✅ Develop and execute off-page SEO strategies, including high-quality link-building campaigns

✅ Set up and analyze Google Analytics (GA4), Google Search Console (GSC), and Tag Manager to monitor SEO performance, traffic trends, and conversion metrics

✅ Utilize SEMrush, Ahrefs, and other industry tools to perform competitor analysis, keyword research, backlink audits, and monitor SERP fluctuations

✅ Stay up-to-date with the latest SEO trends, algorithm updates, and industry news to ensure continuous improvements and compliance with search engine guidelines

✅ Work collaboratively with content creators and web developers to implement SEO recommendations and improvements

✅ Create detailed SEO reports, dashboards, and performance presentations to showcase progress and ROI

✅ Ensure SEO best practices are properly implemented in newly developed code and website updates (especially within WordPress)

✅ Strategize and present growth opportunities based on data-driven insights to stakeholders and leadership teams

ASSUMPTION: This role requires a high level of technical proficiency and the ability to work independently and collaboratively with various teams.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Computer Science, Communications, or a related field

Experience: Proven track record in improving website traffic, ranking, and visibility

Required Skills:

• Strong expertise in Technical SEO (crawl budget, site architecture, sitemaps, robots.txt, canonical tags, etc.)
• Proficiency in On-page SEO (HTML tags, keyword placement, content structuring)
• Expertise in Off-page SEO and link building strategies
• Google tools: Google Analytics 4, Google Search Console, Google Tag Manager
• Industry-standard SEO tools: SEMrush, Ahrefs, Moz (optional), Screaming Frog
• Experience working with WordPress CMS
• Knowledge of SEO reporting and performance tracking
• Understanding of Core Web Vitals and page speed optimization
• Awareness of latest SEO trends and Google algorithm updates
• Familiarity with basic HTML/CSS and JavaScript is a plus

Preferred Skills:

• Analytical thinker with strong problem-solving skills
• Self-starter with a passion for search marketing and digital trends
• Ability to explain technical SEO concepts to non-technical stakeholders
• Strong written and verbal communication skills

ASSUMPTION: Candidates should have a strong foundation in SEO principles and experience with various SEO tools and platforms.

💰 Compensation & Benefits

Salary Range: INR 600,000 - 1,200,000 per annum (Based on experience and industry standards)

Benefits:

• Health insurance
• Retirement plan
• Performance bonuses
• Professional development opportunities

Working Hours: 40 hours per week, with flexibility for remote work as needed

ASSUMPTION: The salary range is estimated based on industry standards for SEO specialists in Mumbai with 2-5 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting

Company Size: 11-50 employees (Small to mid-sized company, offering a close-knit work environment with opportunities for growth and impact)

Founded: 2015 (Arcot Group was founded in 2015 and has since grown to provide a range of services, including AI integration, business consulting, HR recruitment services, and legal services for businesses)

Company Description:

• Arcot Group is a leading business consulting firm dedicated to helping businesses grow and thrive
• The company offers a unique approach that combines AI integration, business consulting, HR recruitment services, and legal services for businesses
• Arcot Group is committed to delivering exceptional results for its clients

Company Specialties:

• AI Integration
• Business Consulting
• HR Recruitment Services
• Legal Services for Businesses

Company Website: http://www.arcotgroup.com

ASSUMPTION: Arcot Group is a growing company that values innovation and technology, offering opportunities for professional development and growth.

📊 Role Analysis

Career Level: Mid-level (This role requires a balance of technical expertise and strategic thinking, placing it at a mid-level career stage)

Reporting Structure: The SEO Specialist will report directly to the Marketing Manager and collaborate with various teams, including content creators and web developers

Work Arrangement: On-site with flexibility for remote work as needed (This role requires a mix of on-site collaboration and remote work, allowing for a flexible work arrangement)

Growth Opportunities:

• Advancement to Senior SEO Specialist or SEO Manager roles
• Expansion into related fields, such as Content Marketing or Digital Strategy
• Potential to lead SEO projects and mentor junior team members

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and across the organization.

🌍 Location & Work Environment

Office Type: On-site with a hybrid option (Arcot Group offers a blend of on-site and remote work, allowing for flexibility and a balanced work-life integration)

Office Location(s): Mumbai, Maharashtra, India (Arcot Group's headquarters is located in Mumbai, with additional offices in New York, USA)

Geographic Context:

• Mumbai is the capital city of Maharashtra and the most populous city in India
• The city is a major commercial and entertainment hub, offering a vibrant culture and diverse lifestyle
• Mumbai is well-connected by air, rail, and road, providing easy access to other major cities and tourist destinations

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM IST (with flexibility for remote work as needed)

ASSUMPTION: The work environment at Arcot Group is dynamic and collaborative, with a focus on innovation and continuous learning.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical SEO assessment
• On-site or virtual interview with the Marketing Manager and relevant team members
• Final decision and offer

Key Assessment Areas:

• Technical SEO knowledge and skills
• Problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with Arcot Group's values

Application Tips:

• Highlight your relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Arcot Group's mission and values
• Prepare for the technical SEO assessment by brushing up on your knowledge of tools and best practices
• Research Arcot Group's recent projects and industry trends to show your enthusiasm and preparation

ATS Keywords: SEO, Technical SEO, On-page SEO, Off-page SEO, Google Analytics, Google Search Console, SEMrush, Ahrefs, WordPress, SEO reporting, Core Web Vitals, Page Speed Optimization

ASSUMPTION: The application process at Arcot Group is competitive, and candidates should be prepared to demonstrate their technical expertise and cultural fit.

🛠️ Tools & Technologies

• Google Analytics 4
• Google Search Console
• Google Tag Manager
• SEMrush
• Ahrefs
• Moz (optional)
• Screaming Frog
• WordPress
• HTML/CSS
• JavaScript

ASSUMPTION: This role requires proficiency in various SEO tools and platforms, as well as familiarity with basic web development languages.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Client-centricity
• Continuous learning

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on results and continuous improvement
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative environment?
• Are you comfortable working collaboratively with various teams?
• Do you have a strong client focus and a commitment to delivering exceptional results?
• Are you open to learning and adapting to new tools and best practices?

ASSUMPTION: Arcot Group values candidates who are innovative, collaborative, and committed to delivering exceptional results for clients.

⚠️ Potential Challenges

• Keeping up with the fast-paced nature of SEO and digital marketing trends
• Balancing technical SEO tasks with strategic planning and collaboration
• Managing multiple projects and priorities in a dynamic work environment
• Adapting to changes in the company's focus or priorities

ASSUMPTION: This role may present challenges related to the fast-paced nature of SEO and the need to balance technical tasks with strategic thinking and collaboration.

📈 Similar Roles Comparison

• Compared to other SEO Specialist roles, this position places a stronger emphasis on technical SEO and collaboration with various teams
• In the broader context of digital marketing roles, this position requires a unique blend of technical expertise and strategic thinking
• Career paths for SEO Specialists may include advancement to Senior SEO Specialist, SEO Manager, or expansion into related fields such as Content Marketing or Digital Strategy

ASSUMPTION: This role offers a unique blend of technical and strategic responsibilities, setting it apart from other SEO Specialist positions and providing opportunities for career growth and development.

📝 Sample Projects

• Conducting a comprehensive technical SEO audit for a newly launched e-commerce website
• Developing and executing an off-page SEO strategy to improve organic rankings for a B2B blog
• Creating detailed SEO reports and dashboards to track performance and identify growth opportunities for a SaaS company

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the SEO Specialist role at Arcot Group.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow and collaboration between the SEO team and other departments?
• How does Arcot Group support the professional development and growth of its SEO team members?
• What are the most significant SEO challenges currently facing Arcot Group's clients, and how does this role contribute to addressing them?
• How does Arcot Group measure the success of its SEO strategies, and what key performance indicators (KPIs) are most important for this role?
• What is the expected timeline for onboarding and ramping up in this role?

ASSUMPTION: These interview questions are designed to provide insight into the work environment, growth opportunities, and expectations for the SEO Specialist role at Arcot Group.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant SEO experience and achievements
• Write a cover letter that demonstrates your understanding of Arcot Group's mission and values, and your enthusiasm for the role
• Prepare for the technical SEO assessment by reviewing your knowledge of tools and best practices
• Follow up with Arcot Group one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.