📌 Core Information
🔹 Job Title: SEO Specialist
🔹 Company: ComparaJá
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing SEO strategies to drive organic traffic growth
- Collaborating with cross-functional teams to implement SEO best practices
- Analyzing data and metrics to inform decision-making and strategy
- Staying up-to-date with industry trends and algorithm changes
ASSUMPTION: This role requires a strong focus on data analysis and continuous learning to stay ahead in the ever-evolving SEO landscape.
📋 Key Responsibilities
✅ Creating and optimizing SEO strategies to ensure sustainable organic traffic growth and lead generation
✅ Collaborating with content, development, and marketing teams to implement best SEO practices
✅ Analyzing data and metrics to inform decision-making and strategy
✅ Staying up-to-date with industry trends and algorithm changes
✅ Conducting keyword research and on-page optimization
✅ Building high-quality backlinks through outreach and content marketing
✅ Monitoring and reporting on SEO performance using tools like Google Analytics and Search Console
ASSUMPTION: This role requires a balance of technical skills, creativity, and analytical thinking to succeed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Minimum of 3 years of proven SEO experience, preferably in a large-scale or highly competitive environment
Required Skills:
- Proven experience in SEO, with a strong focus on technical SEO and data analysis
- Familiarity with SEO tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, or SEMrush
- Proficiency in HTML, CSS, and JavaScript
- Excellent communication and collaboration skills
- Fluency in Portuguese and English, spoken and written
Preferred Skills:
- Experience with CMS Storyblok
- Familiarity with mobile-first optimization and A/B testing for SEO
- Experience in the fintech or financial services sector
ASSUMPTION: Candidates with experience in the fintech sector or working with financial services may have a competitive edge in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience and market standards for SEO specialists in Lisbon)
Benefits:
- Hybrid work arrangement (3 days on-site in Lisbon)
- Friday breakfasts
- Annual events and team-building activities
- Opportunity to work directly with the Founder, Managing Director, and Head of Marketing
- Competitive salary and opportunities for professional growth
Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely 2 days per week
ASSUMPTION: The salary range provided is an estimate based on market standards for SEO specialists in Lisbon with 2-5 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 51-200 employees (Mid-sized)
Founded: 2015
Company Description:
- ComparaJá is a free, independent online platform for comparing and analyzing financial products and services
- Its mission is to help Portuguese consumers make informed decisions in the realm of personal finance
- The company aims to be the go-to platform for consumers and business partners, offering impartial, rigorous, and independent information
Company Specialties:
- Credit products (personal loans, mortgages, credit cards)
- Savings products (deposits, savings accounts)
- Utilities (energy, telecommunications)
- Insurance
Company Website: www.comparaja.pt
ASSUMPTION: ComparaJá's focus on financial services and its mid-sized structure may impact the role's scope and growth opportunities.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Marketing and works closely with the Founder and Managing Director
Work Arrangement: Hybrid (3 days on-site in Lisbon, 2 days remote)
Growth Opportunities:
- Potential career progression into a senior SEO role or management position
- Opportunity to work on high-impact projects and gain exposure to key stakeholders
- Chance to learn about personal finance and make a significant impact on consumers' financial decisions
ASSUMPTION: This role offers growth opportunities, particularly for candidates interested in advancing their careers in SEO or management.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Lisbon's Praça de Alvalade
Office Location(s): Praça de Alvalade, Lisbon, PT
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of over 500,000
- The city is known for its rich history, vibrant culture, and growing tech scene
- Lisbon offers a high quality of life, with a mild climate, affordable cost of living, and a strong sense of community
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely 2 days per week
ASSUMPTION: The hybrid work arrangement and Lisbon's vibrant tech scene may appeal to candidates seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- Technical SEO assessment or case study
- Final interview with the Head of Marketing and/or other key stakeholders
Key Assessment Areas:
- SEO knowledge and experience
- Data analysis and problem-solving skills
- Communication and collaboration abilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight your relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for the technical SEO assessment or case study by brushing up on your SEO skills and tools
- Research ComparaJá's mission, values, and products to show your enthusiasm and alignment with the company
ATS Keywords: SEO, data analysis, link building, on-page optimization, technical SEO, HTML, CSS, JavaScript, YMYL, E-E-A-T, collaboration, communication, problem-solving, creativity, proactivity, attention to detail
ASSUMPTION: The interview process may include a technical SEO assessment or case study to evaluate candidates' practical skills and problem-solving abilities.
🛠️ Tools & Technologies
- Google Search Console
- Google Analytics
- Screaming Frog
- Ahrefs
- SEMrush
- Storyblok (CMS)
- HTML, CSS, JavaScript
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Ambition
- Proactivity
- Spirit of teamwork
- Creativity
- Humility
- Passion for improving financial literacy and savings in Portugal
Work Style:
- Data-driven and analytical
- Collaborative and communicative
- Proactive and results-oriented
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have a strong ambition to drive organic traffic growth and improve search rankings?
- Are you comfortable working in a collaborative, data-driven environment?
- Do you have a proactive approach to problem-solving and continuous learning?
- Are you passionate about improving financial literacy and helping consumers make better decisions?
ASSUMPTION: Candidates who align with ComparaJá's values and work style may be a strong fit for this role.
⚠️ Potential Challenges
- Keeping up with the ever-evolving SEO landscape and algorithm changes
- Balancing technical SEO tasks with creative problem-solving and collaboration
- Working in a mid-sized company with a growing team and changing priorities
- Adapting to a hybrid work arrangement and maintaining productivity remotely
ASSUMPTION: These challenges may require candidates to be adaptable, proactive, and open to learning new skills.
📈 Similar Roles Comparison
- This role focuses more on technical SEO and data analysis than content creation or strategy
- ComparaJá's focus on financial services may require additional knowledge of YMYL (Your Money, Your Life) SEO and E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) factors
- Career progression may involve moving into a senior SEO role or management position, rather than transitioning into a different field
ASSUMPTION: Candidates should consider their preferences for technical SEO versus content strategy and the unique aspects of working in the financial services sector.
📝 Sample Projects
- Conducting a comprehensive SEO audit of ComparaJá's website and implementing recommended changes
- Developing and executing a link-building campaign to improve domain authority and search rankings
- Analyzing competitor SEO strategies and identifying opportunities for differentiation and growth
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the biggest SEO challenges facing ComparaJá, and how can this role address them?
- How does this role collaborate with other teams, such as content and development, to implement SEO best practices?
- What opportunities are there for professional growth and development within this role?
- How does ComparaJá support work-life balance and employee well-being, particularly in a hybrid work arrangement?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions can help candidates better understand the role's responsibilities, priorities, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant SEO experience and skills
- Write a cover letter demonstrating your understanding of the role and company, and your enthusiasm for the opportunity
- Prepare for the technical SEO assessment or case study by brushing up on your SEO skills and tools
- Follow up with the HR department one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
