📌 Core Information
🔹 Job Title: SEO Specialist
🔹 Company: Tekmetric
🔹 Location: Houston, Texas
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: Mid-Level (3-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving organic traffic and improving search engine rankings for auto repair shop clients' websites
- Conducting thorough SEO audits and implementing optimization strategies
- Analyzing website performance and user behavior to inform content and design strategies
- Collaborating with cross-functional teams to ensure technical SEO is integrated from the ground up
- Staying current with SEO trends, Google updates, and AI search evolution
ASSUMPTION: This role requires a proactive, self-motivated individual who can manage multiple projects and work independently.
📋 Key Responsibilities
✅ Manage SEO tools like SEMrush, Surfer, Insights, BizmapIQ, Agency Analytics, and Marketers Center to audit, monitor, and optimize SEO performance
✅ Manage indexing and technical SEO via Google Search Console; resolve crawl issues and ensure optimal site visibility
✅ Track keyword rankings and update content to reflect search trends and performance goals
✅ Monitor user behavior and traffic trends to inform content and design strategies
✅ Build and deliver clear, insightful performance reports for clients on a regular basis
✅ Run A/B tests and analyze heatmaps to improve content/design for better conversions
✅ Develop and execute white-hat link-building strategies to boost domain authority
✅ Analyze competitor strategies to uncover opportunities and refine our approach
✅ Manage and optimize listings on platforms like Google Business Profile and Yelp for local visibility
✅ Lead 1:1 meetings with shop owners to discuss progress, align goals, and strategize
✅ Work with Dev and QA teams to ensure technical SEO is integrated from the ground up
✅ Stay current with SEO trends, Google updates, and AI search evolution to keep strategies sharp
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and client communication, requiring a well-rounded skill set.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3+ years of SEO or related experience
Required Skills:
- Proven track record of increasing traffic and conversion rates for businesses with local SEO strategies
- In-depth knowledge of SEO principles and best practices
- Excellent problem-solving skills and attention to detail
- Ability to work efficiently and manage multiple projects
- Comfortable having 1:1 meetings with shop owners
Preferred Skills:
- Direct experience with Duda or Local Viking
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $60,000 - $90,000 per year (based on industry standards for mid-level SEO specialists in Houston, TX)
Benefits:
- Healthcare Insurance
- Flexible and remote work opportunities
- Generous PTO
- Exceptional leave programs for all of life’s moments
- Excellent Medical, Dental, Vision, and Prescription Drug Coverage
- 401(k) Retirement Savings Plan with a 6% Match
- Employer-covered STD, LTD, Life, and AD&D Insurance Programs
- Up to $60 monthly for wellness expenses and activities
- Education Assistance
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on auto repair shop management software
Company Size: 51-200 employees (Mid-sized company, offering a mix of startup-like agility and established processes)
Founded: 2015 (10 years in business, with a proven track record and established customer base)
Company Description:
- Tekmetric is a cloud-based auto-repair shop management system with an easy-to-use workflow and a modern approach to customer care
- The company champions transparency, integrity, innovation, and a service-mentality that puts customers first
- Tekmetric has been providing reliable, fast customer service to shops from day one and is committed to continuous improvement
Company Specialties:
- Multi-Shop / Franchise Management
- Auto Repair Software
- Mechanic Software
- Digital Vehicle Inspections
- Auto Repair Labor Guides
- Auto Repair Inventory Software
- Auto Repair Management
- Shop Management Software
- Shop Management System
- Integrated Payments
Company Website: https://www.tekmetric.com/
ASSUMPTION: Tekmetric's focus on customer care and continuous improvement creates an environment that values employee input and growth.
📊 Role Analysis
Career Level: Mid-level (3-5 years of experience, with opportunities for growth and advancement)
Reporting Structure: This role reports directly to the Marketing Manager and collaborates closely with cross-functional teams, including Development and Quality Assurance
Work Arrangement: Remote OK, with flexible scheduling and the option to work from the Houston, TX office
Growth Opportunities:
- Advancement to Senior SEO Specialist or SEO Manager roles as the team and company grow
- Expansion of responsibilities to include team leadership and mentoring
- Potential to specialize in specific areas of SEO or take on additional marketing responsibilities
ASSUMPTION: Tekmetric's growth trajectory and commitment to employee development present numerous opportunities for career advancement.
🌍 Location & Work Environment
Office Type: Hybrid (with an option to work remotely or from the Houston, TX office)
Office Location(s): 730 Town and Country Blvd, Suite 300, Houston, Texas 77024, US
Geographic Context:
- Houston, TX is the fourth most populous city in the United States, with a diverse economy and a strong job market
- The city offers a mix of urban and suburban living options, with a cost of living slightly below the national average
- Houston is home to a thriving tech industry, with numerous startups and established tech companies
Work Schedule: Full-time (40 hours/week) with flexible scheduling and the option to work from home or the office
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to balance work-life integration and in-person collaboration.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team to discuss qualifications and fit
- Technical SEO assessment or challenge to evaluate skills and problem-solving abilities
- In-depth interview with the Marketing Manager and potential team members to discuss the role, responsibilities, and company culture
- Final interview with the CEO or another executive team member to discuss long-term fit and goals
Key Assessment Areas:
- SEO knowledge and experience
- Problem-solving skills and attention to detail
- Ability to work independently and manage multiple projects
- Communication and interpersonal skills
- Cultural fit and alignment with Tekmetric's core values
Application Tips:
- Tailor your resume and cover letter to highlight relevant SEO experience and skills
- Include specific examples of SEO campaigns you've managed and their outcomes
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
- Research Tekmetric's company culture and be ready to discuss how your values and work style align with the organization
ATS Keywords: SEO, SEO Specialist, Local SEO, On-Page Optimization, Off-Page Optimization, SEO Audits, Traffic Analysis, Conversion Rate Optimization, Link Building, Competitor Research, Technical SEO, SEO Tools, CMS, Auto Repair, Auto Repair Software
ASSUMPTION: Tekmetric's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the best long-term match for the role and the organization.
🛠️ Tools & Technologies
- SEO tools: SEMrush, Surfer, Insights, BizmapIQ, Agency Analytics, Marketers Center
- CMS platforms: Duda, Local Viking (preferred)
- Project management tools: Asana, Trello, or similar
- Communication and collaboration tools: Slack, Microsoft Teams, or similar
- Analytics tools: Google Analytics, Google Search Console, Google Data Studio, or similar
ASSUMPTION: Familiarity with the listed tools and technologies is preferred, but not required. Tekmetric provides training and support to help employees develop the skills they need to succeed.
👔 Cultural Fit Considerations
Company Values:
- Build things that matter: Tekmetric values employees who are passionate about creating meaningful solutions and making a positive difference
- We’re all entrepreneurs: Tekmetric fosters a startup-like, dynamic environment where employees are comfortable working in ambiguity and taking initiative
- Yes before no: Tekmetric encourages an open mind and intellectual curiosity, with a focus on helping others actualize their ideas
- We matter to each other: Tekmetric prioritizes ethical behavior, integrity, and a strong sense of community, with a commitment to protecting confidential information
Work Style:
- Tekmetric values employees who are self-directed, proactive, and comfortable working independently
- The company offers a mix of structured processes and flexible, entrepreneurial approaches
- Tekmetric's hybrid work arrangement allows employees to balance work-life integration and in-person collaboration
Self-Assessment Questions:
- Do you have a proven track record of driving organic traffic and improving search engine rankings for local businesses?
- Are you comfortable working independently and managing multiple projects?
- Do you thrive in a dynamic, startup-like environment and enjoy working in ambiguity?
- Are you a strong communicator and comfortable leading meetings with clients?
- Do you align with Tekmetric's core values and company culture?
ASSUMPTION: Tekmetric's company culture is built on a foundation of transparency, integrity, innovation, and a service-mentality that puts customers first. Successful candidates will demonstrate a strong alignment with these values and a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects and priorities, with a focus on balancing short-term tasks and long-term strategy
- Keeping up with the fast-paced nature of SEO and the constant evolution of search engine algorithms
- Communicating complex SEO concepts and strategies to non-technical clients and team members
- Balancing the need for data-driven decision-making with the importance of creativity and innovation in SEO
- Navigating the hybrid work arrangement and balancing work-life integration with in-person collaboration
ASSUMPTION: These challenges present opportunities for growth and development, and Tekmetric provides the support and resources necessary for employees to succeed.
📈 Similar Roles Comparison
- Unlike traditional SEO roles, this position focuses specifically on the auto repair industry and requires a deep understanding of auto repair shop management software
- Tekmetric's commitment to customer care and continuous improvement creates a unique work environment that prioritizes employee input and growth
- This role offers opportunities for career advancement and specialization in specific areas of SEO or marketing
ASSUMPTION: While this role shares similarities with other SEO Specialist positions, its focus on the auto repair industry and Tekmetric's unique company culture make it a distinct opportunity.
📝 Sample Projects
- Conducting a comprehensive SEO audit of an auto repair shop's website and implementing on-page and off-page optimization strategies to improve search engine rankings and organic traffic
- Developing and executing a local SEO strategy to improve the visibility of auto repair shops in specific geographic areas
- Analyzing competitor strategies and identifying opportunities to differentiate an auto repair shop's online presence and drive more organic traffic
ASSUMPTION: These sample projects illustrate the range of responsibilities and the strategic, hands-on nature of the SEO Specialist role at Tekmetric.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does Tekmetric support the professional development and growth of its SEO team members?
- What are the most challenging aspects of working in the SEO industry, and how does Tekmetric address these challenges?
- How does Tekmetric measure the success of its SEO strategies, and how does this role contribute to those metrics?
- What are the most important qualities and skills for someone to succeed in this role, and how does Tekmetric support the development of these qualities and skills?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and your commitment to understanding Tekmetric's company culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills, with a focus on specific examples of SEO campaigns you've managed and their outcomes
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
- Research Tekmetric's company culture and be ready to discuss how your values and work style align with the organization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
