SEO Specialist

📌 Core Information

🔹 Job Title: SEO Specialist

🔹 Company: Weekday AI

🔹 Location: Kolkata, West Bengal, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Enhancing online visibility and driving targeted organic traffic through SEO strategies
• Collaborating with cross-functional teams to optimize online content
• Conducting detailed keyword research and competitor analysis
• Monitoring and analyzing SEO performance using relevant tools and metrics
• Staying updated with industry trends and algorithm changes

ASSUMPTION: This role requires a balance of strategic planning and hands-on execution. The ideal candidate will have a strong foundation in SEO principles and a proven track record in driving organic traffic growth.

📋 Key Responsibilities

✅ Develop and implement SEO strategies to improve organic search rankings

✅ Conduct detailed keyword research and competitor analysis

✅ Optimize website content, landing pages, and blog articles according to SEO best practices

✅ Develop and manage link-building strategies and execute backlink acquisition campaigns

✅ Monitor and analyze website analytics and SEO initiatives using tools like Google Analytics and Google Search Console

✅ Collaborate with content teams to produce high-quality, SEO-friendly content

✅ Stay informed about SEO industry trends and adjust strategies accordingly

ASSUMPTION: This role requires a data-driven approach to SEO, with a focus on continuous improvement and optimization based on performance metrics.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field

Experience: 5+ years of hands-on experience in SEO or a similar role

Required Skills:

• Proficient in SEO and analytics tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or Moz
• Deep understanding of ranking factors, search engine algorithms, and technical SEO principles
• Experience in link-building campaigns and content optimization

Preferred Skills:

• Familiarity with HTML and CSS
• Experience with content management systems (CMS)

ASSUMPTION: Candidates with experience in a fast-paced, data-driven environment and a strong portfolio demonstrating their SEO skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: Rs 600,000 - Rs 700,000 (INR 6-7 LPA)

Benefits:

• Health insurance
• Paid time off
• Professional development opportunities

Working Hours: 40 hours per week, with flexibility for occasional overtime as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for SEO specialists with 5-10 years of experience in the Kolkata area.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet

Company Size: 11-50 employees

Founded: 2022

Company Description:

• Weekday AI is a YC-backed recruitment startup focused on curating top jobs from premium YC and VC-backed startups
• Their mission is to provide a platform for hand-curated, high-quality job opportunities
• They prioritize working with innovative, fast-growing companies

Company Specialties:

• Recruitment technology
• Job curation
• Startup ecosystem

Company Website: http://jobs.weekday.works

ASSUMPTION: Working at Weekday AI offers the opportunity to be part of a dynamic, growing startup in the tech industry, with a focus on curating high-quality job opportunities for candidates.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports directly to the Head of Marketing or a similar position

Work Arrangement: On-site, with occasional flexibility for remote work

Growth Opportunities:

• Potential to take on more responsibilities and grow within the marketing team
• Opportunities to work with a diverse range of startups and learn about various industries
• Chance to develop leadership skills by mentoring junior team members

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and take on more responsibilities over time.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Kolkata, West Bengal, India

Geographic Context:

• Kolkata is the capital of West Bengal and the seventh most populous city in India
• The city is known for its rich cultural heritage, historical sites, and vibrant food scene
• Kolkata has a tropical climate, with hot and humid summers and mild winters

Work Schedule: Standard office hours, with flexibility for occasional overtime as needed

ASSUMPTION: Kolkata offers a unique blend of history, culture, and modernity, providing a vibrant backdrop for this role. The work environment at Weekday AI is collaborative and dynamic, with a focus on innovation and growth.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Technical SEO assessment to evaluate skills and knowledge
• Final interview with the hiring manager to discuss the role and answer any questions

Key Assessment Areas:

• SEO knowledge and skills
• Problem-solving abilities
• Cultural fit with the Weekday AI team
• Communication and collaboration skills

Application Tips:

• Highlight specific SEO campaigns or projects you've worked on and the results you achieved
• Tailor your resume and cover letter to emphasize your SEO skills and experience
• Prepare for the technical SEO assessment by brushing up on your knowledge of ranking factors, algorithms, and best practices

ATS Keywords: SEO, keyword research, on-page optimization, off-page optimization, link building, content optimization, analytics, Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, technical SEO, competitor analysis, performance tracking

ASSUMPTION: The application process for this role is designed to assess both technical SEO skills and cultural fit with the Weekday AI team. Candidates should be prepared to demonstrate their knowledge and experience through specific examples and case studies.

🛠️ Tools & Technologies

• SEO tools: Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz
• Content management systems (CMS): WordPress, Drupal, or similar
• Project management tools: Asana, Trello, or similar
• Communication and collaboration tools: Slack, Google Workspace, or similar

ASSUMPTION: The tools and technologies used in this role are industry-standard and designed to streamline workflows and improve collaboration.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Growth

Work Style:

• Dynamic and fast-paced
• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and using it to inform decision-making?
• Do you have a strong desire to learn and grow professionally?

ASSUMPTION: Weekday AI values candidates who are innovative, collaborative, and data-driven, with a strong desire to learn and grow in their role.

⚠️ Potential Challenges

• Managing multiple SEO campaigns simultaneously
• Keeping up with the latest SEO trends and algorithm changes
• Collaborating effectively with cross-functional teams
• Working in a fast-paced, dynamic startup environment

ASSUMPTION: This role presents both opportunities and challenges, with a fast-paced work environment and a focus on driving results through data-driven decision-making.

📈 Similar Roles Comparison

• Compared to SEO specialists in larger organizations, this role offers more autonomy and the opportunity to work directly with a diverse range of startups
• In the Indian job market, SEO specialists typically earn between INR 4-8 LPA, with this role offering a competitive salary range of INR 6-7 LPA
• Career progression in this role could lead to opportunities in marketing management, SEO team leadership, or other related fields

ASSUMPTION: This role offers a unique blend of opportunities and challenges, with a focus on driving results through data-driven decision-making and collaboration with a diverse range of startups.

📝 Sample Projects

• Developing and executing an SEO strategy for a newly launched e-commerce platform, resulting in a 300% increase in organic traffic within six months
• Conducting a comprehensive keyword research and on-page optimization project for a B2B software company, leading to a 150% increase in organic conversions
• Managing a link-building campaign for a digital marketing agency, resulting in a 200% increase in domain authority and improved search engine rankings for client websites

ASSUMPTION: These sample projects demonstrate the range of SEO skills and experience required for this role, with a focus on driving results through data-driven decision-making and collaboration with cross-functional teams.

❓ Key Questions to Ask During Interview

• How does Weekday AI support the growth and development of its SEO team members?
• What are the most challenging aspects of working in a fast-paced, dynamic startup environment?
• How does Weekday AI collaborate with its client startups to ensure their SEO needs are met?
• What opportunities are there for growth and advancement within the marketing team?
• How does Weekday AI measure the success of its SEO campaigns and initiatives?

ASSUMPTION: These interview questions are designed to provide insight into the work environment, company culture, and opportunities for growth and development in this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through http://jobs.weekday.works
• Tailor your resume and cover letter to highlight your SEO skills and experience
• Prepare for the technical SEO assessment by brushing up on your knowledge of ranking factors, algorithms, and best practices
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.