📌 Core Information
🔹 Job Title: SEO Specialist
🔹 Company: CAPFI
🔹 Location: Casablanca, Casablanca-Settat, Morocco
🔹 Job Type: Full-time or Freelance
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: May 16, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Hybrid (possibility of remote work)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing SEO strategies
- Conducting SEO audits and providing technical recommendations
- Tracking and analyzing SEO performance metrics
- Collaborating with content, development, and marketing teams
- Staying updated on SEO trends and algorithm changes
ASSUMPTION: This role requires a balance of technical skills, analytical thinking, and strong communication to work effectively with various teams.
📋 Key Responsibilities
✅ Develop and implement SEO strategies (technical, on-page, off-page)
✅ Conduct SEO audits and provide technical recommendations
✅ Track and analyze SEO performance metrics (trafic organique, positionnement, backlinks, etc.)
✅ Collaborate with content, development, and marketing teams
✅ Stay updated on SEO trends and algorithm changes
ASSUMPTION: The role may evolve based on the client's needs and the company's growth, so flexibility is key.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Computer Science, or a related field
Experience: 3+ years of experience in SEO
Required Skills:
- Proven experience in SEO strategy development
- Fluency in French and English
- Proficiency with SEO tools (SEMrush, Screaming Frog, Google Search Console, etc.)
- Strong analytical skills and performance orientation
Preferred Skills:
- Knowledge of the financial sector
- Experience with agile methodologies
ASSUMPTION: While not explicitly stated, having experience with financial sector clients or a willingness to learn about the industry would be beneficial.
💰 Compensation & Benefits
Salary Range: Based on experience and market standards, the estimated salary range for this role in Casablanca is between 250,000 - 350,000 MAD (Moroccan Dirham) per year.
Benefits:
- Opportunity to work with a BCorp certified company
- possibility of remote work
- Dynamic and innovative work environment
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: CAPFI is an IT consulting firm focused on finance, banking, and insurance, with a strong presence in Paris and Casablanca.
Company Size: CAPFI has 51-200 employees, providing a medium-sized company environment with opportunities for growth and collaboration.
Founded: CAPFI was founded in 2005 and has since grown to become a certified BCorp, demonstrating its commitment to social and environmental responsibility.
Company Description:
- CAPFI delivers IT solutions and consulting to help clients take advantage of market opportunities.
- The company specializes in IT Quant, project management, business analysis, IT development, cybersecurity, infrastructure IT, agile methodologies, and digital solutions.
- CAPFI focuses on industries such as capital markets, treasury corporate, asset management, securities, private banking, payments, and accounting.
Company Specialties:
- IT Quant
- Project Management
- Business Analyst
- IT developer
- Cybersecurité
- Infrastructure IT
- Méthodes Agiles
- Product Owner
- Maîtrise d'ouvrage
- PMO
- architecture reseaux
- Cloud
- Virtualisation
- DevOps
- machine learning
- datavisualisation
- Big data
- Gouvernance IT
- Sécurité des SI
- Data Science
- ESN
- Data
- C#
- Java
- React
- Angular
- software craftsmanship
- and digital
Company Website: http://www.capfi.fr
ASSUMPTION: CAPFI's diverse range of services and expertise provide ample opportunities for professional growth and learning within the company.
📊 Role Analysis
Career Level: This role is suitable for mid-level SEO professionals looking to expand their skills and take on more responsibilities.
Reporting Structure: The SEO Specialist will report directly to the client and collaborate with various internal teams, such as content, development, and marketing.
Work Arrangement: The role is hybrid, with the possibility of remote work, allowing for a flexible work-life balance.
Growth Opportunities:
- Expanding SEO skills and knowledge
- Gaining experience in the financial sector
- Potential career progression within CAPFI or its clients
ASSUMPTION: The role's growth opportunities are largely dependent on the candidate's initiative, performance, and the client's needs.
🌍 Location & Work Environment
Office Type: CAPFI's Casablanca office is a modern and dynamic workspace, fostering collaboration and innovation.
Office Location(s): 25/27 Place de la Madeleine, Paris, Paris 75 008, FR (Paris headquarters) and Casablanca, Morocco
Geographic Context:
- Casablanca is the largest city in Morocco and a major economic hub, offering ample opportunities for professional growth and networking.
- The city is known for its vibrant culture, rich history, and diverse food scene.
- Casablanca has a Mediterranean climate, with mild winters and hot summers.
Work Schedule: Full-time (40 hours/week) with flexible scheduling, allowing for a healthy work-life balance.
ASSUMPTION: The work environment at CAPFI is likely to be dynamic, collaborative, and focused on continuous learning and improvement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth technical interview
- Final interview with the hiring manager
Key Assessment Areas:
- SEO knowledge and experience
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit with CAPFI and the client's organization
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with CAPFI's company culture
- Prepare for technical SEO questions and be ready to discuss your approach to SEO strategy and audits
ATS Keywords: SEO strategy, SEO audit, performance tracking, collaboration, technical SEO, on-page SEO, off-page SEO, SEMrush, Screaming Frog, Google Search Console, analytical skills, performance orientation, financial sector knowledge
ASSUMPTION: The application process may vary depending on the specific needs of the client and the current hiring team at CAPFI.
🛠️ Tools & Technologies
- SEMrush
- Screaming Frog
- Google Search Console
- Other SEO tools and platforms as needed
ASSUMPTION: The specific tools and technologies used may evolve based on the client's needs and the company's growth.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Continuous learning
- Social and environmental responsibility
Work Style:
- Dynamic and fast-paced
- Focused on client satisfaction and results
- Encouraging of initiative and creativity
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative work environment?
- Are you comfortable working with diverse teams and clients?
- Do you have a strong commitment to continuous learning and improvement?
ASSUMPTION: CAPFI values candidates who are proactive, adaptable, and committed to delivering high-quality work.
⚠️ Potential Challenges
- Managing multiple projects and priorities
- Adapting to the client's specific needs and preferences
- Keeping up with the fast-paced nature of SEO and digital marketing
- Balancing remote work and in-office collaboration
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike other SEO Specialist roles, this position focuses on the financial sector, requiring a strong understanding of financial services and products.
- CAPFI's company culture emphasizes innovation, collaboration, and continuous learning, providing ample opportunities for professional growth and development.
- Career progression may involve expanding into related roles within CAPFI or its clients, such as digital marketing specialist or project manager.
ASSUMPTION: The specific career path and progression opportunities will depend on the candidate's skills, performance, and the client's needs.
📝 Sample Projects
- Conducting a comprehensive SEO audit for a leading financial institution
- Developing and implementing a targeted SEO strategy to improve organic traffic for a fintech startup
- Tracking and analyzing SEO performance metrics for a major insurance company, and providing data-driven recommendations for improvement
ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of expertise required for the SEO Specialist role at CAPFI.
❓ Key Questions to Ask During Interview
- Can you describe the client's organization and culture, and how this role fits within it?
- How does CAPFI support the professional growth and development of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does CAPFI approach collaboration and communication with its clients and internal teams?
- What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Prepare for technical SEO questions and be ready to discuss your approach to SEO strategy and audits
- Follow up with the hiring manager after one week if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
