SEO Specialist

📌 Core Information

🔹 Job Title: SEO Specialist

🔹 Company: cFocus Software Incorporated

🔹 Location: Washington, DC

🔹 Job Type: Full-Time

🔹 Category: Information Technology & Services

🔹 Date Posted: April 20, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site (Washington, DC)

🚀 Job Overview

Key aspects of this role include:

• Driving maximum ROI in paid search campaigns through data-driven decision making
• Managing campaign expenses and ensuring budget adherence
• Optimizing website content and landing pages for search engine marketing
• Conducting keyword research and competitor analysis to inform SEO strategies

ASSUMPTION: This role requires a balance of analytical and creative skills, with a strong focus on data-driven decision making and continuous learning to stay updated with SEO best practices.

📋 Key Responsibilities

✅ Execute tests, collect, and analyze data to identify trends and insights for maximizing ROI in paid search campaigns

✅ Track, report, and analyze website analytics and PPC initiatives and campaigns

✅ Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies

✅ Optimize copy and landing pages for search engine marketing

✅ Perform ongoing keyword discovery, expansion, and optimization

✅ Research and implement search engine optimization recommendations

✅ Research and analyze competitor advertising links

ASSUMPTION: This role involves a mix of tactical tasks (e.g., campaign management, data analysis) and strategic activities (e.g., SEO strategy development, competitor analysis).

🎯 Required Qualifications

Education: Bachelor's degree

Experience: 3+ years of SEO experience

Required Skills:

• Proven experience in SEO and PPC campaigns
• Strong analytical skills and data-driven mindset
• Excellent communication and reporting skills
• Familiarity with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs)
• Ability to obtain a Public Trust clearance

Preferred Skills:

• Experience with Microsoft Excel and Google Sheets
• Familiarity with A/B testing and conversion rate optimization
• Knowledge of JavaScript, HTML, and CSS

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the need to communicate effectively with team members and stakeholders.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Based on industry standards for mid-level SEO specialists in the Washington, DC area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills. Benefits information is based on typical offerings for companies of this size in the industry.

📌 Applicant Insights

🔍 Company Context

Industry: cFocus Software operates in the information technology and services sector, focusing on risk management, FedRAMP compliance, and government chatbot development.

Company Size: cFocus Software is a small company with 11-50 employees, which may offer a more intimate work environment and opportunities for growth.

Founded: 2006, with a history of providing automated FedRAMP compliance and government chatbot solutions.

Company Description:

• Specializes in automating FedRAMP compliance and developing government chatbots for the Azure Government Cloud, Office 365, and SharePoint
• Offers ATO (Authority To Operate) as a Service™, which automates FedRAMP compliance for the Azure Government Cloud and Office 365
• Provides free government chatbot proof of concept projects

Company Specialties:

• Risk Management Framework
• FedRAMP
• Microsoft Azure Government
• Office 365 Government
• SharePoint
• Chatbot

Company Website: cfocussoftware.com

ASSUMPTION: cFocus Software's focus on government clients and compliance may result in a more structured and regulated work environment compared to other tech companies.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the company's SEO and marketing teams.

Reporting Structure: This role may report directly to the marketing manager or a similar position, depending on the company's organizational structure.

Work Arrangement: On-site in Washington, DC, with potential flexibility for remote work.

Growth Opportunities:

• Expanding skills in SEO, PPC, and related marketing disciplines
• Advancing to a senior or management role within the marketing department
• Exploring opportunities in other areas of the business, such as chatbot development or FedRAMP compliance

ASSUMPTION: Given the company's size and focus on government clients, growth opportunities may be more limited compared to larger organizations, but there may be opportunities for career progression within the company or its clients.

🌍 Location & Work Environment

Office Type: On-site in Washington, DC, with potential flexibility for remote work

Office Location(s): 10536 Joyceton Drive, Largo, MD 20774, US

Geographic Context:

• Washington, DC, is a major hub for government activity, which may impact the company's clients and work environment
• The DC area has a vibrant tech scene, with numerous networking opportunities and professional development resources
• The cost of living in the DC area is relatively high compared to other US cities

Work Schedule: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The work environment may be influenced by the company's focus on government clients and the need to comply with specific regulations and standards.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the company's leadership team
• Background check and reference verification

Key Assessment Areas:

• SEO and PPC campaign management skills
• Data analysis and interpretation abilities
• Communication and reporting skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant SEO and PPC campaign experience in your resume
• Include specific examples of data-driven decision making and ROI improvements in your resume and cover letter
• Demonstrate your understanding of the company's focus on government clients and compliance in your cover letter

ATS Keywords: SEO, PPC, data analysis, keyword research, competitor analysis, search engine optimization, campaign management, ROI, marketing, government clients, compliance

ASSUMPTION: The application process may be influenced by the company's focus on government clients and the need to comply with specific security and clearance requirements.

🛠️ Tools & Technologies

• Google Analytics
• SEMrush
• Ahrefs
• Microsoft Excel
• Google Sheets
• JavaScript, HTML, and CSS (preferred)

ASSUMPTION: The tools and technologies required for this role may evolve over time as the company adopts new platforms and services to support its clients and business operations.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Innovation
• Integrity
• Collaboration
• Accountability

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change
• Attention to detail and commitment to quality

Self-Assessment Questions:

• How do you stay up-to-date with the latest SEO trends and best practices?
• Can you provide an example of a time when you optimized a landing page for search engine marketing, and what was the result?
• How do you approach A/B testing and conversion rate optimization in your SEO campaigns?

ASSUMPTION: cFocus Software's focus on government clients and compliance may result in a more structured and formal work environment, with an emphasis on attention to detail and adherence to established processes and procedures.

⚠️ Potential Challenges

• Working with government clients may involve navigating complex regulations and compliance requirements
• The company's focus on government clients may result in a more structured and formal work environment, with less flexibility for creative or innovative approaches
• The cost of living in the DC area may be higher than in other regions, which could impact the overall compensation package
• The company's size may limit growth opportunities compared to larger organizations

ASSUMPTION: The potential challenges of this role may be mitigated by the company's commitment to innovation, collaboration, and continuous learning, as well as the opportunity to work with a diverse range of government clients and projects.

📈 Similar Roles Comparison

• Compared to SEO specialist roles in larger tech companies, this role may offer more opportunities for direct client interaction and impact but potentially less exposure to cutting-edge technologies and methodologies
• In the DC area, this role may be similar to SEO specialist positions at other government-focused tech companies or digital marketing agencies
• Career progression in this role may involve moving into a senior SEO specialist or marketing manager position within the company or exploring opportunities in related fields, such as chatbot development or FedRAMP compliance

ASSUMPTION: The comparison of this role to similar positions in the industry may vary depending on the specific needs and priorities of the company and its clients.

📝 Sample Projects

• Developing and implementing a comprehensive SEO strategy for a government client's website, resulting in a 30% increase in organic traffic
• Conducting a competitive analysis of a client's industry and identifying opportunities for improving their search engine rankings and market share
• Optimizing a client's landing pages for search engine marketing, leading to a 25% increase in conversion rates

ASSUMPTION: The sample projects provided are intended to illustrate the types of tasks and responsibilities associated with this role and may not reflect the specific projects or clients that the successful candidate will work with.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to SEO and how it aligns with industry best practices?
• How does the company support the professional development and growth of its SEO specialists?
• Can you provide an example of a time when the company successfully optimized a government client's website for search engine marketing, and what was the result?
• How does the company ensure that its SEO strategies comply with government regulations and standards?
• What is the typical career path for an SEO specialist at the company, and what opportunities are there for growth and advancement?

ASSUMPTION: The key questions to ask during the interview should be tailored to the specific needs and priorities of the candidate and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight your relevant SEO and PPC campaign experience
• In your cover letter, explain how your skills and experience make you a strong fit for this role and the company's focus on government clients and compliance
• If applicable, provide examples of your SEO and PPC campaign work or other relevant projects
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.