SEO Specialist

📌 Core Information

🔹 Job Title: SEO Specialist
🔹 Company: Tecstub India LLP
🔹 Location: Ahmedabad (Onsite)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025

🚀 Job Overview

Key aspects of this role include:

- Improving search rankings and website visibility through SEO strategies
- Conducting keyword research and developing plans aligned with business goals
- Optimizing product descriptions and meta tags for better visibility
- Driving B2B lead generation through targeted prospecting
- Performing technical SEO audits and building link-building strategies
- Analyzing SEO data and collaborating with teams to implement SEO initiatives

📋 Key Responsibilities

✅ SEO Strategy & Optimization:
- Conduct keyword research and develop SEO plans aligned with business goals
- Optimize product descriptions and meta tags for better visibility
- Drive B2B lead generation through targeted prospecting
- Perform technical SEO audits, resolve site issues with developers, and build link-building strategies

✅ SEO Performance Analysis & Reporting:
- Analyze SEO data and collaborate with teams to implement SEO initiatives
- Prepare reports and present findings to stakeholders

🎯 Required Qualifications

Education:
- Bachelor's degree in Marketing, Communications, or a related field

Experience:
- 3-5 years of SEO experience

Required Skills:
- Strong understanding of on-page/off-page SEO and technical SEO
- Proficiency with Google Analytics, SEMrush, Ahrefs, Moz, and other SEO tools
- Basic understanding of HTML/CSS (a plus)
- Strong analytical, communication, and project management skills

💰 Compensation & Benefits

Salary Range: ₹600,000 - ₹1,200,000 per annum (Estimated, based on industry standards for role, experience level, and location)

Benefits:
- Health insurance coverage of 3 lakhs sum insured for employees, spouse, and children
- 34 annual paid leaves for various personal reasons, including regional holidays, sick leaves, and personal needs
- Additional special leaves for maternity and paternity events
- A 5-day work week promoting work-life balance
- Vouchers and gifts for important life events such as birthdays and anniversaries
- A dedicated learning and growth budget for courses and certifications
- Company outings to celebrate successes and promote camaraderie

📊 Applicant Insights

Company Context:
- Industry: IT Services and IT Consulting
- Company Size: 51-200 employees
- Founded: 2014
- Headquarters: Ahmedabad, Gujarat
- Specialties: ERP, Custom Software Development, System Integration, Software Consulting Service, Ecommerce Website Development, Web App development Company, ERP Software Development, and ecommerce
- Company Description: Tecstub is a renowned global provider of comprehensive digital commerce solutions for some of the world's largest enterprises. With offices in North America and Asia-Pacific, our team offers end-to-end solutions such as strategic Solution Consulting, eCommerce website and application development, and support & maintenance services that are tailored to meet our clients' unique business goals. We are dedicated to delivering excellence by working as an extended partner, providing next-generation solutions that are sustainable, scalable, and future-proof. Our passionate and driven team of professionals has over a decade of experience in the industry and is committed to helping our clients stay ahead of the competition.
- Company Values: We value our employees and strive to create a positive work environment that promotes work-life balance and personal growth. As part of our commitment to our team, we offer a range of benefits to ensure our employees are supported and motivated.

Role Analysis:
- Career Level: Mid-career (3-5 years of experience)
- Reporting Structure: This role reports directly to the Marketing Manager or a similar role within the organization
- Work Arrangement: On-site, full-time position with a 5-day work week
- Growth Opportunities: With experience and proven track record, there are opportunities for career progression into senior SEO roles or management positions within the marketing department

🌍 Location & Work Environment

Office Type: On-site office located in Ahmedabad, Gujarat

Office Location(s):
- A-701 The First, B/H ITC Narmada Hotel, Vastrapur, Ahmedabad, Gujarāt 380015, IN
- 10th Floor, Notus IT Park Sarabhai Campus, near Vadiwadi,, Subhanpura, Vadodara, Gujarat 390023, IN

Geographic Context:
- Ahmedabad is the largest city in Gujarat, located in the western part of India
- The city offers a mix of traditional and modern amenities, with a cost of living that is generally lower than in major metropolitan areas

Work Schedule:
- Standard office hours: Monday - Friday, 9:00 AM - 5:30 PM with a 30-minute lunch break
- Flexible work arrangements may be available for certain roles or projects, as determined by the company

🛠️ Tools & Technologies

- SEO tools: Google Search Console, SEMrush, Ahrefs, Moz, Google Analytics
- Project management tools: Asana, Trello, or similar tools
- Communication tools: Slack, Microsoft Teams, or similar tools
- Office suite: Microsoft Office or Google Workspace
- HTML/CSS for basic website optimization and understanding

👔 Cultural Fit Considerations

Company Values:
- Customer-centric approach
- Continuous learning and improvement
- Collaboration and teamwork
- Integrity and ethical conduct
- Work-life balance and employee well-being

Work Style:
- Agile and dynamic work environment
- Cross-functional team collaboration
- Data-driven decision-making
- Strong focus on results and performance metrics
- Open and transparent communication

Self-Assessment Questions:
1. How do you align with Tecstub's customer-centric approach to SEO?
2. Describe your experience working in a dynamic, cross-functional team environment.
3. How do you prioritize work-life balance in your current role or previous roles?
4. Can you provide an example of a time when you had to learn a new SEO tool or technique to achieve specific goals?

🛑 Potential Challenges

1. SEO Algorithm Updates: Staying updated with Google's SEO algorithm updates and adjusting strategies accordingly can be challenging.
2. Competitor Analysis: Keeping track of competitors' SEO strategies and adapting your approach to maintain a competitive edge can be time-consuming.
3. Data Analysis: Analyzing large datasets to identify trends and make data-driven decisions can be complex and require strong analytical skills.
4. Workload Management: Balancing SEO tasks, reporting, and collaboration with other teams can be challenging, especially during peak periods or high-priority projects.

📈 Similar Roles Comparison

1. SEO Manager vs. SEO Specialist: While both roles focus on SEO strategies, the SEO Manager is responsible for leading a team, setting SEO strategy, and reporting to senior management, whereas the SEO Specialist focuses on tactical SEO implementation and day-to-day tasks.
2. SEO Specialist vs. Content Strategist: Both roles require strong analytical skills and a focus on user experience. However, the SEO Specialist focuses on optimizing website content for search engines, while the Content Strategist focuses on creating engaging, valuable content that resonates with the target audience.
3. Career Path: With experience and proven track record, SEO Specialists can progress into senior SEO roles, SEO management, or related marketing roles such as Content Marketing Manager or Digital Marketing Manager.

📝 Sample Projects

1. Keyword Research & On-Page Optimization: Conduct keyword research for a new product launch, optimize product descriptions and meta tags, and track SEO performance to measure the impact of your changes.
2. Technical SEO Audit: Perform a comprehensive technical SEO audit for an ecommerce website, identify and resolve site issues, and implement improvements to enhance search visibility.
3. B2B Lead Generation Campaign: Develop and execute a targeted B2B lead generation campaign using SEO best practices, track lead generation metrics, and optimize campaigns based on performance data.

💡 Key Questions to Ask During Interview

1. Can you describe the SEO strategy for one of Tecstub's major clients and how it has evolved over time?
2. How does Tecstub approach collaboration between the SEO team and other departments, such as Content and Development?
3. Can you share an example of a time when you had to adapt your SEO strategy due to a significant algorithm update or industry change?
4. How does Tecstub support the professional development of its SEO team members?
5. Can you describe the work environment and team dynamics within the SEO team at Tecstub?

📝 Next Steps for Applicants

To apply for this position:

1. Submit your application through [this link](https://tecstub.freshteam.com/jobs/NMrYlk9SpwiP/seo-specialist).
2. Customize your resume to highlight your SEO experience, skills, and achievements relevant to this role.
3. Prepare a cover letter explaining your interest in the role and how your skills and experience make you a strong fit for Tecstub's SEO team.
4. If you have any relevant portfolio examples or case studies, include them to showcase your SEO expertise and results-driven approach.
5. Follow up with Tecstub's HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.