SEO Specialist

📌 Core Information

🔹 Job Title: SEO Specialist

🔹 Company: Response Mine Interactive

🔹 Location: Atlanta, GA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive SEO strategies to improve organic search rankings and drive traffic.
• Collaborating with cross-functional teams to align SEO efforts with broader marketing initiatives.
• Conducting competitive analysis to identify opportunities for growth and differentiation.
• Optimizing website architecture, page speed, mobile usability, schema markup, and URL structures.
• Executing outreach programs to secure high-quality backlinks from reputable sources.

ASSUMPTION: This role requires a strong understanding of search engine algorithms, industry trends, and best practices. The ideal candidate will be a proactive problem-solver with excellent communication skills and the ability to thrive in a fast-paced environment.

📋 Key Responsibilities

✅ Develop and implement data-driven SEO strategies tailored to business goals and KPIs.

✅ Conduct keyword research using tools such as SEMrush, Ahrefs, or Google Keyword Planner.

✅ Optimize website architecture, page speed, mobile usability, schema markup, and URL structures.

✅ Execute outreach programs to secure high-quality backlinks from reputable sources.

✅ Monitor keyword rankings and adjust strategies based on trends and analytics insights.

ASSUMPTION: This role requires a high level of technical proficiency and the ability to manage multiple projects simultaneously. The ideal candidate will have a strong attention to detail and be highly organized.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Experience: Minimum of 3 years of experience in SEO with a proven track record of driving organic growth.

Required Skills:

• Strong expertise in keyword research tools (e.g., SEMrush, Ahrefs) and analytics platforms (GA4).
• Proficiency in WordPress or similar CMS platforms; Elementor experience is a plus.
• Solid understanding of HTML/CSS; knowledge of JavaScript for SEO purposes.
• Familiarity with technical SEO tools like Screaming Frog audits and diagnostics.

Preferred Skills:

• Experience managing local SEO campaigns and optimizing Google Business Profiles (GBP).
• Background in link-building strategies.
• Knowledge of UX principles and CRO as they relate to SEO performance improvements.
• Strong knowledge in Google Analytics or related reporting platforms.

ASSUMPTION: While not required, experience with local SEO, link-building strategies, and UX principles can be beneficial for success in this role. The ideal candidate will have a strong foundation in SEO best practices and a willingness to learn and adapt to new tools and trends.

💰 Compensation & Benefits

Salary Range: $60,000 - $70,000 per year, depending on experience, qualifications, and relevant skills.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The final compensation will be determined based on the selected candidate's demonstrated capabilities and fit for the role.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: Small (11-50 employees)

Founded: 2001

Company Description:

• Response Mine Interactive (RMI) is an industry-leading digital, direct response agency.
• They serve national clients with their core expertise in health & wellness, ecommerce, and home services.
• RMI brings data-science, hyper-optimization, and AI-assisted media buying to help clients drive profits and new customer growth.

Company Specialties:

• Social Media Marketing
• Search Marketing
• Marketing Measurement
• Patient Acquisition Marketing
• Ecommerce Sales and Growth
• Home Services New Appointment Marketing
• SEO
• Direct Response Marketing

Company Website: http://www.responsemine.com

ASSUMPTION: Response Mine Interactive is a well-established agency with a strong focus on data-driven marketing strategies. They work with national clients across various industries, including health & wellness, ecommerce, and home services.

📊 Role Analysis

Career Level: Intermediate (2-5 years of experience)

Reporting Structure: This role reports directly to the Director of SEO.

Work Arrangement: On-site (Atlanta, GA)

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the SEO team.
• Opportunities to work on diverse projects for national clients across various industries.
• Chance to collaborate with cross-functional teams and contribute to long-term growth strategies.

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and fast-paced agency environment. The ideal candidate will be proactive, curious, and eager to take on new challenges.

🌍 Location & Work Environment

Office Type: On-site (Atlanta, GA)

Office Location(s): 1995 N Park Pl SE, 425, Atlanta, GA 30339

Geographic Context:

• Atlanta, GA is the most populous city in the state and serves as a major hub for the Southeast region.
• The city is known for its diverse cultural scene, vibrant neighborhoods, and rich history.
• Atlanta is home to numerous Fortune 500 companies and offers ample opportunities for professional growth and development.

Work Schedule: Full-time (40 hours per week), Monday-Friday, 9:00 AM - 5:00 PM (EST)

ASSUMPTION: Atlanta, GA offers a dynamic and vibrant work environment with a diverse cultural scene and ample opportunities for professional growth and development. The on-site office location provides a collaborative and engaging work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-depth technical assessment
• Final interview with the Director of SEO
• Background check and offer

Key Assessment Areas:

• Technical SEO expertise
• Problem-solving skills
• Communication and collaboration abilities
• Adaptability and willingness to learn
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and relevant skills.
• Include specific examples of your SEO achievements and the impact you've made in previous roles.
• Prepare for technical SEO questions and be ready to discuss your approach to keyword research, on-page optimization, and link-building strategies.
• Research Response Mine Interactive and be prepared to discuss how your skills and experience align with the company's mission and values.

ATS Keywords: SEO, SEO Specialist, SEO Strategy, Keyword Research, Technical SEO, Link-Building, Analytics, GA4, SEO Tools, SEO Software

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their technical SEO expertise and alignment with the company's values and culture.

🛠️ Tools & Technologies

• SEMrush
• Ahrefs
• Google Keyword Planner
• Google Analytics 4 (GA4)
• Looker Studio (formerly Google Data Studio)
• Screaming Frog
• WordPress
• Elementor
• HTML/CSS
• JavaScript

ASSUMPTION: This role requires proficiency in various SEO tools, analytics platforms, and content management systems. The ideal candidate will have experience with these tools and be comfortable learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Collaboration and teamwork
• Continuous learning and improvement
• Client-centric approach
• Integrity and transparency

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and data-focused
• Adaptable and flexible
• Proactive and curious

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with data and using it to drive decision-making?
• Do you have strong communication and collaboration skills?
• Are you proactive and curious about emerging trends in SEO and digital marketing?
• Do you align with the company's values and work style?

ASSUMPTION: Response Mine Interactive values candidates who are data-driven, collaborative, and results-oriented. The ideal candidate will be proactive, curious, and eager to learn and adapt to new tools and trends.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting tight deadlines.
• Keeping up with industry trends and algorithm updates.
• Collaborating with cross-functional teams and external stakeholders.
• Working in a fast-paced and dynamic agency environment.

ASSUMPTION: This role presents unique challenges and opportunities for professional growth and development. The ideal candidate will be proactive, adaptable, and eager to take on new challenges.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on comprehensive SEO strategies and collaboration with cross-functional teams.
• SEO Specialists in other agencies may have more narrow responsibilities, such as technical SEO or link-building.
• This role offers opportunities for career growth and development within a dynamic and fast-paced agency environment.

ASSUMPTION: While this role shares similarities with other SEO Specialist positions, it offers unique opportunities for collaboration, strategic planning, and professional growth within a dynamic agency environment.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy for a national ecommerce client to improve organic traffic and conversions.
• Conducting a technical SEO audit and implementing improvements to increase crawlability, indexation, and site performance for a healthcare client's website.
• Executing a local SEO campaign for a home services client, including on-site optimization, Google Business Profile management, and directory listings.

ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the SEO Specialist role at Response Mine Interactive. The ideal candidate will have experience with similar projects and be eager to take on new challenges.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the SEO team currently, and how can this role help address them?
• How does this role collaborate with other teams within the agency, such as content, social media, and paid advertising?
• What opportunities are there for professional growth and development within the SEO team?
• How does the agency support work-life balance for its employees?
• What are the most important qualities and skills for success in this role, according to the hiring manager?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and alignment with the company's values and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO experience and relevant skills.
• Prepare for technical SEO questions and be ready to discuss your approach to keyword research, on-page optimization, and link-building strategies.
• Research Response Mine Interactive and be prepared to discuss how your skills and experience align with the company's mission and values.
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.