📌 Core Information
🔹 Job Title: SEO Specialist
🔹 Company: ComparaJá
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Full-time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing SEO strategies to drive organic traffic growth
- Collaborating with cross-functional teams to implement SEO best practices
- Analyzing data and interpreting metrics to inform decision-making
- Staying up-to-date with industry trends and algorithm changes
ASSUMPTION: This role requires a balance of technical SEO skills, data analysis, and teamwork to achieve successful SEO outcomes.
📋 Key Responsibilities
✅ Create and optimize SEO strategies to ensure sustainable growth in organic traffic and search engine performance
✅ Collaborate with content, development, and marketing teams to implement best SEO practices
✅ Analyze data and interpret metrics to inform decision-making and improve SEO performance
✅ Stay up-to-date with industry trends and algorithm changes, and adapt strategies accordingly
✅ Create and update on-page content, including titles, metatags, and other optimization elements
ASSUMPTION: This role requires a strong understanding of technical SEO, data analysis, and effective communication with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 3 years of proven SEO experience, ideally in large-scale or competitive environments
Required Skills:
- Proven expertise in technical SEO, including crawlability, indexation, information architecture, schema markup, and Core Web Vitals
- Familiarity with SEO tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush, or similar
- Strong analytical skills and data-driven mindset
- Basic knowledge of HTML, CSS, and JavaScript
- Fluency in Portuguese and English, both spoken and written
Preferred Skills:
- Experience with websites in the comparison, fintech, or related sectors
- Familiarity with CMS Storyblok
- Experience with mobile-first optimization and A/B testing for SEO
ASSUMPTION: Candidates with experience in competitive SEO environments and strong analytical skills will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience and market rates for mid-level SEO roles in Lisbon)
Benefits:
- Hybrid work arrangement (3 days on-site in Lisbon)
- Weekly breakfasts
- Annual events and team-building activities
Working Hours: Full-time (40 hours per week), with flexible hours and the possibility of remote work 2 days per week
ASSUMPTION: The salary range is estimated based on market rates for mid-level SEO roles in Lisbon, with consideration for the company's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services; ComparaJá is a comparison platform for financial products, helping consumers make informed decisions and save money
Company Size: Small to medium (51-200 employees); ComparaJá offers a dynamic and collaborative work environment with opportunities for growth and learning
Founded: 2015; ComparaJá has been operating in the Portuguese market for over a decade, with a strong reputation and established partnerships
Company Description:
- ComparaJá is a free, independent online platform for comparing and analyzing financial products and services
- The company aims to help Portuguese consumers make informed decisions and save time and money
- ComparaJá offers a wide range of financial products, including credits, cards, savings accounts, energy contracts, telecommunications, and insurance
Company Specialties:
- Credit products (personal loans, mortgages, credit cards)
- Banking products (savings accounts, current accounts)
- Energy and telecommunications contracts
- Insurance products
Company Website: https://www.comparaja.pt
ASSUMPTION: ComparaJá's focus on financial products and services requires candidates with a strong understanding of the industry and relevant regulations.
📊 Role Analysis
Career Level: Mid-level; this role offers opportunities for growth and development within the SEO and marketing fields
Reporting Structure: The SEO Specialist will report directly to the Founder, Managing Director, and Head of Marketing, working closely with cross-functional teams
Work Arrangement: Hybrid; the role requires 3 days of on-site work in Lisbon, with the possibility of remote work 2 days per week
Growth Opportunities:
- Learning and implementing advanced SEO techniques and strategies
- Collaborating with teams to improve overall SEO performance and drive business growth
- Potential career progression into senior SEO or management roles
ASSUMPTION: This role offers opportunities for professional growth and development within the SEO and marketing fields.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Lisbon's Praça de Alvalade
Office Location(s): Praça de Alvalade, Lisbon, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people
- The Praça de Alvalade is a bustling commercial and residential area in Lisbon, with easy access to public transportation and amenities
- Lisbon offers a high quality of life, with a mild climate, rich history, and vibrant culture
Work Schedule: Full-time (40 hours per week), with flexible hours and the possibility of remote work 2 days per week
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final interview with the Founder, Managing Director, or Head of Marketing
- Job offer and onboarding
Key Assessment Areas:
- SEO knowledge and experience
- Data analysis and problem-solving skills
- Communication and teamwork abilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of SEO projects or campaigns you've worked on, focusing on results and impact
- Research ComparaJá's industry and competition to show your understanding of the market
ATS Keywords: SEO, technical SEO, data analysis, marketing, collaboration, hybrid work, Lisbon, financial services, comparison platform
ASSUMPTION: The interview process will focus on assessing the candidate's SEO expertise, data analysis skills, and cultural fit with the company.
🛠️ Tools & Technologies
- SEO tools: Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush
- CMS: Storyblok
- Programming languages: HTML, CSS, JavaScript
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Ambition and proactivity
- Teamwork and collaboration
- Creativity and innovation
- Ethical work and determination
- Humility and passion for improving financial literacy in Portugal
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you have a strong ambition to drive organic traffic growth and improve search engine rankings?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you have a data-driven mindset and the ability to analyze and interpret metrics?
- Are you adaptable and open to learning and implementing new SEO techniques and strategies?
ASSUMPTION: Candidates who align with ComparaJá's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Keeping up with industry trends and algorithm changes
- Collaborating effectively with cross-functional teams
- Analyzing and interpreting data to inform decision-making
- Working in a fast-paced, dynamic environment
ASSUMPTION: These challenges require strong SEO expertise, data analysis skills, and effective communication and teamwork abilities.
📈 Similar Roles Comparison
- This role is similar to SEO Specialist or SEO Manager positions in other companies, with a focus on technical SEO, data analysis, and team collaboration
- ComparaJá's focus on financial services sets it apart from other comparison platforms or SEO agencies
- This role offers opportunities for growth and development within the SEO and marketing fields
ASSUMPTION: Candidates should research similar roles and companies to better understand the market and competition.
📝 Sample Projects
- Developing and implementing a comprehensive SEO strategy for a new financial product launch
- Analyzing and optimizing the SEO performance of ComparaJá's website and content
- Collaborating with the content team to create and optimize on-page content for SEO
ASSUMPTION: These projects demonstrate the candidate's ability to develop and implement effective SEO strategies, analyze data, and collaborate with cross-functional teams.
❓ Key Questions to Ask During Interview
- What are the biggest SEO challenges facing ComparaJá, and how can this role address them?
- How does the SEO team collaborate with other departments, such as content and marketing?
- What opportunities are there for professional growth and development within the SEO and marketing fields?
- How does ComparaJá support work-life balance for its employees?
- What is the company's approach to innovation and staying ahead of industry trends?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, company, and industry, as well as their ability to think critically and strategically.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant SEO experience and skills
- Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
- Prepare examples of SEO projects or campaigns you've worked on, focusing on results and impact
- Follow up with the hiring manager one week after submission, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
